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IT House reported on April 7th that recently, some netizens posted that they had bought the original version of Xiaomi SU7 car, but the car had lost paint, so they could only make up the paint and compensate 5000 points (the purchasing power in Xiaomi Mall is equal to 500 yuan) and then deliver it normally.

According to the cold and warm video report, after Ms. Mo refused, the other party proposed a solution of compensation of up to 20,000 points, which did not support the replacement of a new car, and the deposit for returning the car could not be refunded, which was rejected by Ms. Mo again. Ms. Mo insisted on a new car.

In this regard, Xiaomi Automobile customer service said that it is impossible to replace a new car, and it will take a long time to reorder. It can be negotiated with the delivery center, and relevant policies will be introduced to solve such problems. The staff of Shenzhen Xiaomi Delivery Center said that when it comes to the privacy of the owner, there will be a person in charge of the delivery center to handle it.

After the release of Xiaomi’s first car, SU7, the attention of netizens was very high. For this reason, Xiaomi officially launched nine episodes of "Answering questions from netizens".

Wen | Wen Jiajia

Producer | Lan Xi

Half a month after Li Jiaqi’s inappropriate remarks, Hua Xizi, who had been bombarded by the whole network and the public relations team left, was finally "crazy".

On the afternoon of September 26th, Hua Xizi officially released a Weibo saying, "I, Hua Xizi, am six and a half years old. I have a dream to be a high-end brand based on the local market and going global." Later, several comments were issued in the comment area, and the route of "crazy literature" was taken.

Soon, the topic "Hua Xizi’s madness" boarded the hot search in Weibo, and the reading volume exceeded 330 million. The whole platform launched a hot discussion on this incident. Despite its popularity, Hua Xizi’s operation did not get the desired word-of-mouth reversal, but caused more users to crusade.

Hua Xizi, who fell to the bottom of the valley overnight, certainly has a lot of reluctance, but this "splashing" operation seems to attract traffic, which will actually push consumers further.

No one cares about "crazy" Hua Xizi.

Half a month after the release of inappropriate comments, the live broadcast room in Li Jiaqi still has 10 million viewers. Although consumers have not forgotten the harm caused by Li Jiaqi, it is obvious that Li Jiaqi has not completely become an "internet outcast".

However, Hua Xizi failed to escape this robbery. From the beginning, the whole network debated whether an eyebrow pencil in 79 yuan was expensive or not, to the collective departure of Hua Xizi’s public relations team, and now he is "rolling around in his Weibo" for attention, and the road of Hua Xizi is getting narrower and narrower.

On the night of "madness" on September 26, Hua Xizi wrote in the comment area:

"I still want to speak out loud! ! ! ! I am also a 20W+ product experience officer, and every product must go through 1000+ user tests when it goes on the market … We are awesome! "

"It doesn’t matter if you are laughed at or ridiculed. I have been neighbors with LV and Gucci on the edge of the West Lake, and I will be opposite Chanel in Isetan, Japan’s top department store, and then I will go to France, Dubai and the United States to wait for me. "

"Does anyone really take grams to measure the value of eyebrow pencil?"

"Who knows the family, whose child is the only beauty brand when he is over 6 years old, and has been included in the Xinhua News Agency’s’ TOP10′ Global Communication Power of China Brands’ list together with brands such as Maotai, Alibaba and Huawei" …

Behind this series of speeches, Hua Xizi is eager to re-introduce his thoughts. Perhaps it is the fans of the authorities. Hua Xizi’s "crazy" marketing has received almost negative feedback from all sides.

△ Many netizens poured into the Huaxizi live broadcast room to brush the screen.

First of all, consumers, instead of feeling sorry for the difficult situation of Hua Xizi, add a little disgust.

Judging from its comment area, consumers have a set of logic to refute whether it is about doing public welfare, product production level or brand honor, and have labeled Hua Xizi as "green tea", "full of dad’s taste" and "greasy". Whether it’s selling badly or marketing, it’s hard for Huaxizi to let consumers choose it again by these few words.

Many Internet V’s are also puzzled by Hua Xizi’s operation. The "People Five _" with 1.35 million fans wrote: "I feel that Hua Xizi’s hair is very funny, because it is particularly old-fashioned. How many years have you been selling your feelings and dreams here? We bloggers all know that we should be altruistic when making content, and Hua Xizi is still dreaming here, as if going back to ten or twenty years ago to see that an amateur with no talent wanted to be a star and went crazy on the stage. No one cares about your dreams, everyone has their own life! "

Technology blogger "Joe Kevin" said: "No … he doesn’t think everyone will buy it, does he?"

In combination with the news that Hua Xizi was recruiting public relations with a sense of network with high salary, "crazy literature" did touch the internet, but I am afraid Hua Xizi has not learned the game of pulling emotions.

The sky-high traffic didn’t bring sales.

After dropping a bomb into the traffic pool of the whole network, Hua Xizi’s live broadcast room gained a higher popularity, but popularity does not mean user understanding and sales conversion.

On the evening of September 26th, the number of people in the live broadcast room of Tik Tok, the official flagship store of Huaxizi, was about 2,000, and the barrage was constantly refreshed, which looked highly interactive. However, in addition to the brand officialreview manipulationIn addition to a small number of barrage, more are still negative voices such as "I heard that you changed your product promotion" and "started to clear the inventory".

It is also worth mentioning that both the official live broadcast room of Hua Xizi and the live broadcast room with goods brought by a third party are mainly promoting the flower Xizi honey powder cake, and the most controversial eyebrow pencil has not been put on the shelves.

The overall effect of bringing goods is not as good as before. According to the data of Grey Dolphin, among the live broadcast data of Tik Tok Live Room, the official flagship store of Huaxizi in recent 30 days, except the number of times of bringing goods increased by 11.03%, the rest of the data such as the total number of people watching, the average number of people watching, the peak number of people watching, the average number of people online and the average length of stay in the field are all green.

In the month before Li Jiaqi’s "rollover", the total sales volume of Tik Tok Live Room, the official flagship store of Huaxi Zi, was between 1 million and 2.5 million, but in the past two days, even with the traffic blessing, the total sales volume was only between 25,000 and 50,000.

Looking at the bleak data, it is no wonder that Hua Xizi is so anxious to save the hearts of consumers. What’s more, in sharp contrast, it is the hot selling tide of domestic products after "a whale falls and everything lives".

The three "little old men" in the live broadcast room of Vitality 28 know nothing about traffic and marketing, but they have increased their powder by over 3 million, and their daily sales exceeded 5 million; While relying on 79 yuan’s product set to gain a lot of interaction, the bee flower also successfully exploded the product; There are also brands such as Hongxing Erke, Mixue Ice City, White Elephant Instant Noodles, Huiyuan Juice, Southern Black Sesame Paste, Wei Long, etc., which have achieved amazing results.

These old-fashioned domestic products, who had been unable to enter the live broadcast room of the anchor with goods on their heads, finally waited for the moonlight moment through the splash of wealth by Li Jiaqi and Hua Xizi. More importantly, consumers have also been instilled with the idea that "the original cost of living can not be so high" in this wave of domestic products "chaos", and good and cheap domestic products have begun to occupy the minds of users.

And this kind of effortless relaxation is exactly what Hua Xizi craves. However, Hua Xizi may think that this is a test of network sense, but in the eyes of consumers, this is just a matter of consumption returning to reason and marketing giving way to strength.

△ Changes in sales data of the official flagship store of Huaxizi in Tik Tok live broadcast room

Hua Xizi, who understands the Internet, has not yet understood consumers.

Without last night’s "Crazy Literature", although Hua Xizi was branded as a "cosmetic assassin" by consumers, there are still some people who think that he was just accidentally implicated by Li Jiaqi and was "sitting together". But after one night, those former fans seem to find it hard to love Huaxizi any more, and even begin to think that Huaxizi and Li Jiaqi can be deeply bound for such a long time, in the final analysis, they are still the same kind.

Hua Xizi’s "Crazy Literature" has repeatedly mentioned his achievements. These titles and awards are true, but of course they are inseparable from the power of marketing.

Since its establishment in 2017, Huaxizi has grown at an amazing speed. A year later, Hua Xizi reached a business cooperation with Li Jiaqi Live Studio, and even got on the express train. Then Hua Xizi’s loose powder won the sales volume of more than 700,000 boxes during the double 11 in 2019.

The reason why Hua Xizi’s achievements are directly linked to marketing investment is that beijing business today once reported that Hua Xizi’s GMV will reach 3 billion yuan in 2020 and 5.4 billion yuan in 2021, and his marketing investment is very huge. According to statistics, Hua Xizi only invested 20 million yuan in monthly marketing expenses on the live broadcast platform in the early days.

In the era when traffic is dominant and live broadcast is paramount, such a development model is normal. Paying more attention to marketing than R&D has become a big environment, and telling stories, discussing packaging and doing marketing has also become a routine way for emerging brands to rise rapidly.

As a result, brands such as Huaxizi, Perfect Diary and Winona came from behind one after another, and walked smoothly under the name of "the rise of domestic products". On the contrary, those old-fashioned domestic products that are honestly engaged in research and development and production have always been outside the Internet, unable to enter the consumer’s field of vision, and even the problem of survival has become difficult.

But the change of the times has always come suddenly. When consumers realize that the price of Hanako’s eyebrow pencil is higher than that of Shu Uemura and that of loose powder is higher than that of Chanel, the backstab feeling brought by the brand will deepen consumers’ negative emotions.

But what Hua Xizi, an "Internet aborigine", is imagining is to use a successful marketing to cover up negative public opinion. When "crazy", it may think: as long as I shout loudly enough, then everyone can understand me and feel sorry for me.

Facts have proved that Hua Xizi was wrong. Consumers not only won’t buy it, but also responded with a louder voice. "You have to know who brought you these honors. It is our ordinary consumers. Without us, you are nothing." Some users said this.

There is also the public relations of domestic brands who told the author, "Hua Xizi’s practice this time has a big mistake of blindly explaining and exporting, trying to show all his advantages." Although words have a sense of network, they have no real feelings, but they reveal a wronged and misunderstood grievance. In the case of overwhelming negative public opinion, such an approach is actually only to further deepen the rebellious psychology of consumers. "

Indeed, at present, regardless of Hua Xizi’s research and development technology, production technology, charity work and brand determination, consumers have been unable to pay more attention, and attitude is the focus they care more about. After all, to be miserable, those domestic brands that once lived a hard life and are still cheap and good are more worthy of support in the eyes of consumers.

The public opinion storm of the national crusade against Hua Xizi is still sweeping. It is still unknown what other operations Hua Xizi with a "good attitude" can come up with, but from the current point of view, it still doesn’t know how to think from the perspective of consumers.

　　In recent years, with the increasing supervision, the illegal and illegal phenomena such as obscenity, violence and blood, and fraudulent donation in live webcasts have been greatly reduced. However, it should not be ignored that some webcasting chaos has now been replaced with "new vests", and unhealthy or even illegal content still appears in the webcast room from time to time.

　　Acts such as hitting the "edge ball" still exist

　　Not long ago, the Public Security Bureau of Rongxian County, Zigong City, Sichuan Province issued a notice saying that since 2018, female anchor Tang Moumou has filmed fishing videos wearing bright exposure and red scarf in farmland in order to gain eyeballs and increase the number of fans and videos, and uploaded four edited videos on the Aauto Quicker platform with the account of "Yibin Yingying", and the number of videos played has reached more than 3 million times. According to the Public Security Administration Punishment Law, the police detained Tang for 12 days and fined 1000 yuan, ordering him to delete relevant videos.

　　Zhu Wei, deputy director of the Communication Law Research Center of China University of Political Science and Law, pointed out that Tang’s behavior is one of the most common chaos in the current webcast — — Spread vulgar culture.

　　"The current webcast chaos is very different from that of previous years. Compared with illegal acts such as pornography and violence, it is now more chaos such as infringing on the privacy of others, promoting feudal superstitions and spreading vulgar culture." Zhu Wei said, "Vulgar behaviors such as female anchors wearing red scarves are more common in webcasts. In fact, this phenomenon has existed almost since the appearance of webcasting. Compared with pornography and other illegal acts, this kind of behavior mainly violates public order and good customs, and is more in a relatively obscure gray area. "

　　Exposed clothes, sexually suggestive actions, live broadcast of foul language, and public ridicule of the Nanjing Massacre … … In recent years, news about the misconduct of webcasting is common in newspapers. These behaviors are not exactly the same as illegal behaviors, but essentially a kind of "edge ball" behavior, which also makes some anchors take advantage of it.

　　In addition to playing "edge ball", the boundary of webcasting has also caused controversy. In 2018, some anchors used the network car as the carrier to broadcast the order taking process without the customer’s knowledge, and the live broadcast targets were mostly female passengers; In April this year, Chen Mou, a star, was broadcast live by an anchor in Betta when she was shopping with her children. Chen Mou was very dissatisfied with this and angered the anchor. Many news events have brought the chaos of webcasting into people’s field of vision again and again.

　　Interests drive some anchors to exploit loopholes.

　　According to the 43rd Statistical Report on the Development of Internet in China, as of December 2018, the number of live webcast users in China reached 397 million. Nowadays, users have basically developed the habit of watching live broadcasts, with high viewing frequency and strong willingness to pay. In addition, with the rise of mobile live broadcast platforms, the threshold for live broadcasts has been greatly lowered, and it has become possible for everyone to broadcast live and everything can be broadcast live.

　　Some insiders believe that the huge profit margin and market of webcasting have attracted the influx of venture capital and live broadcast practitioners, which has also caused a mixed environment of webcasting.

　　In recent years, webcasting platforms have sprung up one after another, so many people have entered the live broadcast industry and become professional or part-time anchors. However, the low threshold of live broadcast makes it unnecessary for anchors to undergo strict examination of their qualifications and qualities. Driven by the huge profits that live webcasting can bring, some anchors have no rules and legal awareness, and constantly gain attention by breaking through the legal bottom line and infringing on public order and good customs, and then get rewards from fans and even seek huge profits. However, some popular anchors have gradually ignored the responsibility of guiding the public to establish correct values after receiving a large number of fans. Previously, the network anchor Tianyou was banned by the National Network Information Office for describing in detail all kinds of feelings after drug abuse in the form of rap in the live broadcast.

　　At the same time, the gray area provides space for the breeding of network chaos. At present, there are no clear laws and regulations to regulate and punish some behaviors that violate public order and good customs, which makes some anchors take advantage of the loopholes.

　　There are not only anchors, but also webcasting platforms. For the chaos of webcasting, the webcast platform can’t stay out of it. If the live broadcast platform knows that the anchor violates the law and does not stop it, it should also bear corresponding responsibilities.

　　At present, there are great loopholes in the audit of anchor and live content in the webcast platform. After several rounds of governance, the domestic mainstream live broadcast platforms have made great progress in anchor management, content control and on-site supervision, and formed relatively perfect self-examination and self-correction rules. However, there are some informal small live broadcast platforms that spread through some illegal ways and underground ways. The live broadcast content is mostly obscene, pornographic and naked.

　　Constructing blacklist system of information sharing

　　In order to create a clear live broadcast environment, in fact, the regulatory authorities have already started to rectify the chaos of webcasting and formulated corresponding laws and regulations.

　　Since December 1, 2016, the National Network Information Office has implemented the "Regulations on the Management of Internet Live Broadcasting Services", which put forward specific requirements for live broadcasting qualifications, content management, credit system, etc., and set a bottom line for standardizing Internet live broadcasting services. According to the Regulations on the Management of Internet Live Broadcasting Service, the network platform should establish a content review platform and an information review mechanism, implement hierarchical and classified management, and implement the trial before the management of the live broadcast of Internet news information and its interactive content. Some live broadcast platforms have also introduced management rules to regulate the behavior of anchors and users. On February 7, 2018, the Ministry of Public Security deployed public security organs across the country to carry out the "Net Net 2018" special campaign to crack down on network crimes. In that year, 12,000 websites such as obscene pornography were banned and closed nationwide, and 44 major cases of online obscene pornography were listed and supervised.

　　Some experts believe that at present, China has made remarkable achievements in rectifying the chaos of webcasting. However, due to the low illegal cost and high supervision cost of the live broadcasting industry, there will still be "fish escaping from the net". In view of the existing "edge ball" and vulgar behaviors, we can take enumeration to concretize the contents and behaviors prohibited by law from live broadcast, so as to improve the operability of the law. At the same time, a blacklist system for information sharing should be established to prevent the illegal online celebrity from appearing again.

　　The insiders believe that webcasting is not an anchor’s entertainment behind closed doors, but a performance for the public. The live broadcast platform is not as simple as just providing a platform without any responsibility. We should establish a pre-prevention mechanism, improve the quality of relevant employees, and establish a qualification review mechanism for live broadcasters or a professional anchor training mechanism. Relevant departments must also comprehensively use a variety of regulatory measures and work together to stop hacking illegal accounts, confiscate illegal income, and even close illegal live broadcast websites to prevent the live broadcast platform from becoming a hotbed for nourishing illegal online celebrity.

　　　　　　 CCTV News:In order to prevent and stop domestic violence, China implemented the People’s Republic of China (PRC) Anti-Domestic Violence Law in 2016, which made detailed provisions on the prevention, disposal and legal liability of domestic violence. Behind the promulgation of this law is the constant appeal of countless cases and experts and scholars.

　　　　　　 On April 23rd, 2000, legal report broadcasted a program called "Chastity Lock", which was also the earliest program of legal report focusing on domestic violence.

　　　　　　 This program is about a man who put a lock on his 22-year-old girlfriend to ensure her chastity.

　　　　　　 At the age of 48, Yao opened a clinic in Wuhou District, Chengdu. He used disgraceful means to make the girl Rong Rong commit herself to him. According to Rong Rong’s memory, "The first time I went to the clinic to see a doctor, the second time I went to the infusion, I didn’t know what kind of granule I ate first. I asked him, and he said to take a medicine first, so I took it. After eating it, I was dizzy and lost my virginity."

　　　　　　 Although Rong Rong is 26 years younger than Yao, she thinks she has no choice but to live with this man after losing her virginity. 19 years ago, Rong Rong’s thoughts were representative, and the traditional concept of chastity was still the shackles of the thought of "Rong Rong". Rong Rong didn’t expect it at all. Just after the two lived together, Yao put a real lock on her.

　　　　　　 Rong Rong: "Yao suspected that I had stolen someone, so he called me to write a review, and I had to write it in his outline, or I would fight if I didn’t write it."

　　　　　　 When the reporter interviewed Yao, he asked him if he thought it was illegal to do so. Yao replied: "I think it is a housework. She agrees with me. It is the same as Zhou Yu’s yellow cover. One is willing to fight and the other is willing to suffer."

　　　　　　 Rong Rong said that she didn’t agree with Yao’s practice of locking her up at that time, but Yao forced her to have surgery by violent means. At that time, Rong Rong was pregnant for four months. After locking, Rong Rong couldn’t stand the pain and asked her neighbors for help. The neighbors reported the police. The public security organs arrested Yao on suspicion of insulting women. Until now, she didn’t know that Yao had actually been married for more than ten years, and his wife left home with her little daughter because she couldn’t stand Yao’s domestic violence. Rong Rong, who is only living together with Yao, has become a substitute for Yao’s domestic violence. In front of the camera, Yao kept saying that it was a housework, and the experts refuted it with great certainty: it was not a housework at all.

　　　　　　 In fact, since the 1990s, many experts, scholars and people of insight have been advocating to stop domestic violence through public power. They also called for legislation on "anti-domestic violence".

　　　　　　 In 2001, the Marriage Law of the People’s Republic of China was revised, and "prohibition of domestic violence" was written into law for the first time. At the same time, the Marriage Law also stipulates that husband and wife have equal status in the family and have the obligation to support each other. The legal provisions that seem to be two declarations are interpreted in vivid cases.

　　　　　　 On July 16th, 2002, the program "The Murder of the Song Family" broadcast by legal report told a very rare case of domestic violence. The case happened on May 21st, 2002. Meng Moumou, a resident of Shenyang, was killed at home. It was none other than his wife Huang.

　　　　　　 Huang: "After all, I hurt my lover. I love him very much. I don’t care if I pay for him. I also recognize it for him." However, what the reporter learned is quite different from Huang’s statement.

　　　　　　 Meng Moumou and Huang have been married for more than ten years. In the years before the incident, both husband and wife were laid off and their lives were tight. His wife, Huang, is strong. She sells newspapers during the day and takes a bath in the bath at night. She earns 15,600 yuan a month, which is the economic pillar of her family. However, her husband, Meng Moumou, has always been idle, has no financial resources at all, and still drinks, gambles and credits outside, so the two often fight. However, it is basically the wife who beats her husband. According to the neighbors, the couple have a small fight for a day or two and a big fight for three or two days, but every time they fight, the husband never fights back.

　　　　　　 One day half a month before the incident, her husband Meng Moumou said that he had found a job loading and unloading fruits in the fruit market. This news really made his wife happy for several days. On May 21, 2002, his wife, Huang, went to the fruit market to find out the situation, but she found that her husband didn’t work there at all. In the evening, when her husband came home, they quarreled, and then they started to fight. His wife Huang grabbed a shovel head, subdued her husband twice, and then tied Meng Moumou to a chair and beat him up.

　　　　　　 In an interview, Huang said that she didn’t know what was going on at that time, and her mind was blank. She wondered how her husband didn’t learn well. How could a man who was almost 50 years old do this? She was very angry at that time. From 7: 00 pm to 9: 30 pm, my wife is tired of scolding and scolding … … Finally, watching the husband lying on his back foaming at the mouth, his wife panicked and quickly asked her 14-year-old daughter to dial 120, and then the police rushed to the scene. In the end, her husband Meng Moumou died, and his wife Huang was sentenced for the crime of intentional injury. Their daughter was also deeply hurt.

　　　　　　 When commenting on this case, experts pointed out the important source of domestic violence: the unequal status between members of marriage and family. As far as the relationship between husband and wife is concerned, if one party thinks that he is the pillar of this family economically, it will lead to the psychology that others will obey him. When a woman carries a heavy burden on her family, she feels very wronged and "angry" with her husband, but she has no right to achieve a so-called balance by infringing on the other person’s right to life and health. After all, husband and wife have the obligation to help each other in law.

　　　　　　 On December 29, 2011, Li Yang’s divorce case was reported, and foreign women who suffered from domestic violence bravely appeared. In those days, experts and scholars repeatedly called for the introduction of anti-domestic violence laws as soon as possible, making the laws more operational and making the vulnerable in the family no longer afraid.

　　　　　　 In 2012, the 18th National Congress of the Communist Party of China was held, and the strategic goal of "comprehensively promoting the rule of law and accelerating the construction of a socialist country ruled by law" was put forward, and the construction of the rule of law entered the fast lane.

　　　　　　 On December 27th, 2015, the National People’s Congress Standing Committee (NPCSC) deliberated and passed the People’s Republic of China (PRC) Domestic Violence Law, and the appeal became a reality. Since then, anti-domestic violence work has entered a new era.

　　　　　　 In response to the question of why it took so long for anti-domestic violence legislation to succeed, mo jihong, director of the Institute of International Law of the Academy of Social Sciences, said that the family ethics formed in the feudal social history of our country for thousands of years, that is, things at home are not told, feelings are told at home, beating is kissing and scolding is love, and not beating or scolding is going to deteriorate. Everyone has a high tolerance for the use of violence by family members and a poor awareness of rights protection. Therefore, it took more than ten years to repeatedly do social work, point out this harm, and slowly let the public realize that this problem really needs to be solved through the participation of the news media, and legislation should intervene, and everyone gradually reached a consensus. This is why the Anti-Domestic Violence Law can be promulgated and widely recognized by the society, which is also the embodiment of the development and progress of the times.

　　　　　　 On November 25th, 2019 (International Day against Domestic Violence), online celebrity Yuya (He Moumou, female, 28 years old) accused her boyfriend Tuotuo (Chen Mou, male, 44 years old) of domestic violence against herself in Weibo, and exposed a video surveillance of being dragged by her boyfriend in the elevator. The incident quickly attracted attention and once again caused public discussion on the social problem of domestic violence. Immediately, Weibo, the public security bureau of Jiangbei District, Chongqing, said that the relevant departments attached great importance to it and intervened in the investigation at the first time. The Chongqing Municipal and District Women’s Federation said that it strongly condemns all domestic violence and will provide help and services to the parties. The political and legal departments of Jiangbei District have carried out investigation and handling according to law.

　　　　　　 A few days later, the Jiangbei District Public Security Bureau announced the investigation results. From the beginning of April, 2019 to the end of August, 2019, Chen Mou repeatedly dragged, shoved, beat and other intentional injuries to He Moumou (He Moumou’s injury was not minor or above). In addition, it was found that Chen Mou also committed illegal acts that threatened the personal safety of others through WeChat. In view of the above-mentioned two illegal acts of Chen Mou, the public security organs respectively imposed administrative penalties according to the Law of People’s Republic of China (PRC) on Public Security Administration Punishment, combined with administrative detention for 20 days and imposed a fine.

　　　　　　 He Moumou applied to Jiangbei District People’s Court for a personal safety protection order on November 27, 2019 to prevent Chen Mou from intentionally injuring him again. At present, the hospital has made a personal safety protection order for He Moumou according to the facts identified after examination.

　　　　　　 Bai Yansong, the host of CCTV, commented on the abuser in domestic violence on November 30, 2019: "Can a man who beats his wife or girlfriend still be called a man? I think not. As for whether it can be called people, everyone has his own opinion. " Although the perpetrator in domestic violence is not necessarily a man, we can certainly understand similar feelings.

　　　　　　 Domestic violence is an act of intentional injury. According to the relevant provisions of China’s criminal law, anyone who intentionally hurts another person’s body and causes minor injuries or more shall be sentenced to fixed-term imprisonment of not more than three years, criminal detention or public surveillance. Whoever intentionally injures and causes serious injuries shall be sentenced to fixed-term imprisonment of not less than three years but not more than ten years; Whoever causes death or causes serious disability by particularly cruel means shall be sentenced to fixed-term imprisonment of not less than 10 years, life imprisonment or death. For a single act that is not seriously injured, but there is indeed long-term abuse, China’s criminal law stipulates that if a family member is abused in a bad way, he shall be sentenced to fixed-term imprisonment of not more than two years, criminal detention or public surveillance, and if the victim is seriously injured or killed, he shall be sentenced to fixed-term imprisonment of not less than two years but not more than seven years.

　　　　　　 In addition, the legal profession emphasizes that victims of domestic violence must pay attention to retaining evidence, including recordings, videos, medical records and so on. Because what responsibility the perpetrator will bear depends on the victim’s injury.

　　　　　　 Domestic violence is prohibited by law and deeply hated by society. Combating domestic violence is the common responsibility of the state, society and every family. Every family member also has the obligation to be a participant, supervisor and practitioner of anti-domestic violence. Only by weaving dense grass-roots protective nets can domestic violence, a decadent and illegal act, perish in the sun.