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"Our experiences go beyond traditionExecutive car benchmark – Maybach! "On August 6, Yu Chengdong, executive director of Huawei, chairperson of end point BG, and chairperson of smart car solutions BU, shouted.
On August 6, Huawei released the new model Hongmeng Zhixing Xiangjie S9 at the Beijing National Stadium. The car was built in cooperation with BAIC Group and is the first smart model of BAIC Group. There are two versions of the new car, priced at 399,800 – 449,800 yuan, which is 50,000 yuan lower than the pre-sale price.
Positioning the C + class pure electric car, the Enjoy S9 is known for its space, comfort and intelligent configuration. The first Huawei ADS3.0 high-end intelligent driving system and the first zero-gravity seat applied to the car are all core selling points.
Yu Chengdong said that the Xiangjie S9 is the first flagship sedan of Hongmeng Zhixing, and together with the Wenjie M9, it forms the "Double 9 Flagship". The new car will be partially delivered as early as August 7. "The Xiangjie S9 will reshape the experience in an all-round way. The new car will be listed as soon as it is released, and it will be sold as soon as it is listed."
Before the launch of the Enjoy S9, Huawei andWith an average price of nearly 500,000 yuan, Wenjie M9 has delivered more than 15,000 units for four consecutive months, ranking first in the sales list of large SUVs. Can Xiangjie S9 replicate the hot sales of Wenjie M9? With the listing of Xiangjie S9, the market may be able to get a glimpse of one or two.
A big gamble between Huawei and BAIC
Xiangjie S9 is the first C + class executive sedan under Huawei Hongmeng Zhixing Alliance. It has a length, width and height of 5160mm, 1987mm and 1486mm, and a wheelbase of 3050mm. Yu Chengdong said that thanks to the advantages brought by the interior design, the interior space performance of Xiangjie S9 is significantly better than that of the traditional luxury brand D-class sedan.
The Enjoy S9 currently has two versions. The two-wheel drive version of the Enjoy S9 Max has a battery life of 816 kilometers and a zero-hundred acceleration of 5.98 seconds; the four-wheel drive version of the Enjoy S9 Ultra has a battery life of 721 kilometers and a zero-hundred acceleration of 3.9 seconds. Both models are equipped withThe ternarySupport for 800VTechnology, combined with the 800V platform, can increase battery life by 200 kilometers in 5 minutes of charging.
"[This is] the best that the 8th generation production line has produced, the defect rate has reached the level of one billion. "Chairperson and CEO Zeng Yuqun said at the press conference.
As the first luxury flagship sedan of Hongmeng Zhixing, the Enjoy S9 can be equipped with optional rear zero-gravity seats, car-level projection giant screen, and comes standard with HUAWEI ADS 3.0 high-end intelligent driving system, D-class car exclusive Tuling platform, adjustable air suspension, etc. It is officially claimed that it can provide a more comfortable, stable and safe driving experience.
The level of assisted driving of the Enjoy S9 has attracted particular attention. As the first model of the HUAWEI ADS 3.0 high-end intelligent driving system, the Enjoy S9 comes standard with 192 lines, and took the lead in applying the new end-to-end architecture. Yu Chengdong said that "it can realize autonomous driving from parking space to parking space, and it can be driven nationwide."
In the previous live broadcast, Yu Chengdong said that the Xiangjie S9 will compete with the Mercedes-Benz S-Class, BMW 7 Series and Audi A8L. At the launch site of the new car, he shouted "Beyond Maybach". Maybe traditional luxury brands such as BBA are no longer competitors.
Xiangjie S9 is not only an important product of Huawei Hongmeng Zhixing, but also BAIC Group and BAICThe masterpiece.
According to the information provided by BAIC Group, BAIC has tailored the world’s leading intelligent manufacturing factory for the Xiangjie brand, and the overall comprehensive automation rate has reached the industry advanced level. The factory not only has the world’s leading ADS intelligent driving calibration system, but also introduced the "OurHours quality monitoring and sensing system", so that the whole process can be monitored and traced.
Photo source: Times Weekly reporter
Xiangjie S9 was born in BAIC GroupPlatform. The platform is a pure electric high-end flagship platform independently developed by BAIC Group, which deeply integrates the homologous design of the Mercedes-Benz MRA luxury rear drive platform in engineering design, module development and other parts and the new framework of Darwin 2.0 technology system.
Xiangjie S9 is also the first blockbuster product launched in cooperation with Huawei after the adjustment of BAIC Group and the top leader of BAIC this year.
At the end of March this year, Zhang Jianyong, then deputy director of Beijing State-owned Assets Supervision and Administration Commission and former deputy general manager of BAIC Group, returned to BAIC Group as the group’s party secretary and chairperson. Then in July, Zhang Guofu, former deputy party secretary and executive deputy general manager of BAIC Group, was promoted to the party secretary and general manager of BAIC New Energy.
Zhang Guofu once revealed to the Times Weekly reporter that Zhang Jianyong attaches great importance to the development of independent new energy brands. "After returning to BAIC Group, Zhang Jianyong’s first stop came to his independent new energy brand –(That is, the parent company of BAIC New Energy). "
"Working with Huawei this time, we have gathered all the advantageous resources of the whole industry chain, such as BAIC’s R & D and production of complete vehicles, parts, service trade, etc., all in Xiangjie S9," Zhang Jianyong said at the launch of Xiangjie S9 on August 6.
Can it create a double 9 miracle?
Xiangjie S9 can be said to be a masterpiece, and it is also a core member of Hongmeng Zhixing’s "Double 9 Flagship". I have asked the M9 "Zhuyu is in the front", what is the future of Xiangjie S9?
On December 26, 2023, Huawei and jointly released the Q & J M9. The car is positioned as a large new energy SUV, with a total of two versions of pure electric and extended-range hybrid models, priced 469,800-569,800 yuan. Since its listing, Q & J M9 has gained market recognition through excellent spatial performance and intelligent functional experience, and sales have continued to rise.
Yu Chengdong said that the number of Dading (orders designated to pay the deposit) of the M9 has reached 120,000 in the seven months since its listing. Previously, the M9 has delivered more than 15,000 units for four consecutive months, ranking first in the sales list of large SUVs.
Ask the world M9 picture source:
Specifically, the Wenjie M9 is equipped with a zero-gravity seat, a laser projection system, Huawei ADS 2.0 high-end intelligent driving system, Huawei Tuling chassis, and dualAt the same time, its body space design and safety performance are also very outstanding.
Numerous high-end configurations and intelligent functions have significantly improved the travel experience of drivers and passengers. Recently, the Times Weekly reporter found in the test drive experience that the driving experience of the Qinjie M9 is very outstanding, with fast vehicle power response, comfortable chassis adjustment, smooth braking and smooth turning. Even on rainy high-speed sections, the Qinjie M9 can provide a very stable driving experience.
At the same time, the abundant interior space and leather-wrapped zero-gravity seats, together with the intelligent and smooth in-car interaction system, can provide passengers with a comfortable and intelligent ride experience. Even in the back row, you can enjoy spacious space and flexible control of various entertainment functions in the car.
To a certain extent, the Xiangjie S9 has space and intelligent functions comparable to the Wenjie M9, and its power performance and safety are also very eye-catching. According to Ji Xuehong, director and professor of the Automotive Industry Innovation Research Center of North China University of Technology, the Xiangjie S9 has a certain market space and is expected to promote the car sales of BAIC New Energy.
On the other hand, the Enjoy S9 currently only has pure electric models, and whether it can capture the hearts of high-end model consumers with pure electric models alone remains to be seen. However, the application of 800V technology is conducive to improving the energy replenishment efficiency of the Q Jie S9.
In order to make the name of Enjoy S9, in addition to Zeng Yuqun and Zhang Jianyong, two big names in the industry, Huawei also invited Huang Xiaoming and Gao Ye, two well-known actors, to help out on the spot.
In addition to enjoy the S9, Yu Chengdong also revealed to the outside world the new version of the M7, namely the M7 PRO. Compared with the M7 ULTRA, the car is expected to be released at the Chengdu Auto Show on August 26. The pre-sale price is 249,800 yuan.
In addition, in the second half of this year, a number of smart models such as the M8 and the first SUV in Zhijie are also expected to be launched into the market. Overall, Huawei Hongmeng Zhixing’s product scale may reach 7 this year, including the M5, M7, M8, M9, S7, R7 and S9.
The first smart car brand that cooperates with Huawei also made a public appearance at this press conference, named "Zunjie". "Jianghuai Smart Car is positioned as an ultra-high-end car, Xiangjie is positioned as a high-end car, and Zhijie is positioned as a wide range of mid-range and mid-to-high-end cars, which is a car that can be affordable to a wide range of people. The main focus of Qinjie is on SUVs." Yu Chengdong explained the positioning of the four brands.
On the one hand, the popularity of the original models, on the other hand, the addition of new models. With the continuous expansion of the product matrix, the outside world is looking forward to more moves by Huawei in the automotive field.
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