After two seasons of "Yellow River Articles" showing the great changes in people’s lives along the "Yellow River Ecological Economic Belt", Running Bar in 2022 ushered in "Common Prosperity". As one of the key radio and television programs of the State Administration of Radio and Television in 2022, Zhejiang Satellite TV’s "Run for Common Prosperity" was launched on November 4, which consolidated and expanded the achievements of poverty alleviation and advanced towards common prosperity in the country, presented the development of contemporary new countryside to the audience, and introduced the staged achievements of common prosperity.
You Minchao, the general director of this season, said, "The program group combines the main theme content with the creation of variety shows, hoping to present the achievements of beautiful countryside’s construction in an entertaining form and expose the transcripts of new rural construction."
Witness the "Common Wealth Map" of Rural Revitalization
As a series of "Run" and "Special Season", You Minchao regards "Common Prosperity" as a continuation and an upgrade of the theme creation of this series.
You minchao
Since 2020, Zhejiang Satellite TV’s Running Bar has started the shooting and broadcasting form of "regular season" in the first half of the year and "special season" in the second half of the year. You Minchao introduced that the theme of the "special season" will be constantly adjusted according to the national policy. In the first two seasons, the "Yellow River Chapter" relied on the "Yellow River Ecological Economic Belt" and entered the coastal cities to enjoy a new look; "Common Prosperity" focuses on exploring the characteristics of new countryside in different regions, with beautiful countryside and common prosperity as the main theme.
"Compared with’ Yellow River’ which shows the local differential transformation from poverty to wealth, this year’s program is more like showing the transcripts of top students to the audience, so that everyone can see what common prosperity is and how to promote it, and provide a model and a reference for everyone." You Minchao said that at the beginning of the preparation, the program group conducted in-depth discussions around "how to show common prosperity". First, it solved a series of problems such as "where to shoot and what to shoot", and finally decided the shooting direction: demonstration sites and model sites under this theme.
This season, we will focus on the advanced figures who promote the cause of common prosperity in rural areas, introduce the pioneering experience of high-quality development, and pursue the struggle footprints of new farmers in the new era and witness the "common prosperity map" of rural revitalization by showing the modern countryside, agriculture and farmers in Jiande, Chun’ an, Zhejiang and Sanming, Fujian, as well as the characteristics of local new rural construction.
In the broadcast program, the audience followed the program group to experience the unmanned agricultural planting industry in Xin ‘anjiang, the smart medical system in Zhijiang Village and the common prosperity of Qiandao Lake, and witnessed the rural appearance of the new era under different conditions. The first program introduces unmanned agriculture, and many viewers feel the rapid development of modern agriculture through barrage and imagine the beautiful vision of future agriculture; The second phase of Meicheng Ancient Town and the third phase of Qiandao Lake scenery attracted the audience to call it "on the punch list".
Setting up tasks skillfully to show the characteristics of new countryside
You Minchao told the reporter of Variety Daily that the location selection of "Common Prosperity" is actually more difficult than "Yellow River". "Yellow River" has a geographical frame, with its own elements of the Yellow River. The biggest difficulty in shooting is to dig deep into the content of the selected place; The location selection of "Common Prosperity" is national, and the main creative team needs to go through a lot of screening in the early stage. "The program group is in dozens of provinces across the country, and each province chooses one or two counties and cities; Then the director integrated the analysis materials, screened the characteristics and finally determined the shooting location-the whole process lasted for several months. "
However, this "theme first" creative method also reduces the burden for subsequent creation: in "Common Prosperity", the location of shooting and the determination of characteristic content are almost synchronous, and the program group pays more attention to how to present local characteristics in an entertaining way through tasks and shots.
For example, the theme of "new farmer" in the first program and "rural tourism" in the second program are the core elements of the rapid development of the local area. Based on this, the program group designed supporting content, combining the form of "Heroes of the Marsh Card" with the image of "new farmer" and combining the travel bill with rural tourism, so that the task theme and the content theme are related and interactive, and the educational and entertaining program effect is realized.
Combine the advantages of variety show to tell the story of China.
After three seasons of "special season" creation, "Running Bar" has accumulated rich experience in how variety shows are presented in an entertaining way around the main theme. For example, in the first season, "Yellow River" tells the story of Minning Town, adopting the form of guest substitution experience, and presenting the development of Minning Town after its relocation through the stories of people at different time nodes. The development story of Shaxian County in Fujian Province in "Common Prosperity" tries to tell the process of Shaxian snacks going out of Fujian and going to the whole country from a small village through game packaging and "upgrading through customs".
You Minchao said that it is difficult to interpret the connotation behind the construction and development of beautiful countryside in depth and detail through a program. Therefore, "Common Prosperity" selects key elements and important development nodes, and tries to "explain a core content thoroughly and clearly through various forms" on the premise of ensuring professionalism, which is also one of the program effects pursued this season.
In "Common Prosperity", the creative team used the forms of treasure hunting, competitive confrontation and professional experience to present the characteristic agriculture, scenic spot development, career and business model exploration in different shooting locations, attracted the audience with dramatic conflicts, led the audience to appreciate the brand-new and vigorous rural landscape, and described the advantages of the "model" in the program and the process of its becoming a "model".
In You Minchao’s view, the development process of beautiful countryside is presented through task deduction. "The introduction of the main theme content can no longer be a boring exposition." The attribute of the outdoor reality show "Run" corresponds to the great rivers and mountains of the motherland-going out of the studio and letting the audience observe the changes taking place in different fields of the country from multiple angles-which is the advantage of this kind of program in creating the main theme. He believes that combining the advantages of variety shows, through the setting of task links and the dismantling of the process of change, the main theme content can be truly publicized into the brain and the heart.
Photo: program official micro
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