North American box office： ＂Transformers 5＂ topped the box office and hit a series of new lows

1905 movie network news Last weekend (06.23-06.25), the box office revenue in North America totaled $141.5 million, down 25.7% from the previous week. The performance of (hereinafter referred to as) in the United States is weak, and it grinds out $69.09 million in the first five days, which is the lowest in the first week of the series. "Explosive shell" has a routine of big scenes, and it seems that it can no longer coax North American audiences. The word-of-mouth score has fallen to a new low, and the freshness of rotten tomatoes is 15%. It is accused of being boring, long and boring. I have no love at home, but I still rely on other places for more help. The overseas box office of is still evergreen, with a total of $265 million in the world in the first week. Although it is less than the fourth, it is close and in good condition. In terms of small-scale screening, Amazon’s R-rated romantic comedy set a new record for single-theater box office revenue, with an average single-theater box office revenue of 87,000 US dollars, the highest in 2017. The box office of a single theater is 60 thousand dollars, and most of the film reviews praise the exquisite artistic conception of the picture.

In terms of old films, Shenwei has not diminished. In the fourth week, it pocketed $25.17 million, a decrease of only 39%. In 24 days, the local box office totaled $318 million, which is expected to surpass the total box office of $363 million, catching up with Marvel Comics (currently $380 million); At present, the global box office has reached $650 million, and after this week, it is expected to surpass ($665 million) to become the box office champion in American women-directed films. In the next week, the decline rate was 53%, which was lower than 60%, which was relatively stable. Now, the total domestic box office in 10 days totaled 99.8 million US dollars, and the total global box office was 141 million US dollars. Man-eating shark thriller is the best of the four films opened last week. Last week, it earned $7.43 million, a decrease of 34%, and the box office in 10 days totaled $24.26 million. The biography of Tupac Shakur, a famous late rapper, is really eye-catching, with a drop of 78% in the next week and a total box office of $38.64 million in 10 days. It seems that more profit margins have to be boosted by overseas.

The lowest overseas strong support scene in the first week of "Transformers 5" box office series

Recommended star rating: ★★★☆.

Obviously, blackening Optimus Prime is also difficult to retain the audience’s waning enthusiasm for autobots. Michael bay’s film, as the only film with a large-scale painting last week, earned $69.09 million in 4,069 theaters in the United States in five days (including $45.3 million in the box office from Friday to Sunday), which was only 57% of the previous film, making it the lowest box office in the series. Looking back, in the first six days of 2007, the box office was $155 million. In the first five days of 2009, the local box office was $200 million, and the box office was $180 million. The time was short, and it also collected $100 million in three days. The local box office peak of the whole Transformers series was the second film ($402 million), and then it continued to decline. However, in view of the fact that the next fastest heavyweight new film will have to wait until July 7th, there is still hope for the "online duration" of Transformers 5. If it exceeds Transformers 4: Extinction and Rebirth in 2014, the final domestic box office volume is expected to be around $140 million.

The rating on the Internet was a curse. Transformers 5 scored B+ in the current cinema, IMDb scored 5.3, MTC27 scored 27, the freshness of rotten tomatoes was 15%, and the freshness of audiences was 58%. The main points of spitting are as follows: 1. It turned out to be just a long and boring trailer of cheat people and a $250 million Hasbro toy advertisement. Rolling Stone magazine said: "It makes other blockbusters in summer look like classics of famous teachers." 2. I really don’t know what michael bay is for. "Certainly not praise, also won’t be the audience’s favorite, not to mention any innovation and development. Just to refresh the record of the number of bad reviews, come on, freshly baked another one for you. " 3. There is no wisdom or interest at all. "The Guardian" commented: "It gives people the feeling that it is a big scene with Marvel Comics, but Marvel Comics at least makes people feel humorous and interesting, and the Transformers are in short supply."

Although the word of mouth is not beautiful, the box office outside North America is still relatively optimistic. "Transformers 5" grossed $196 million overseas in its first week, topping the weekly box office list in 40 countries and regions around the world, with mainland China contributing $123 million. At present, the global box office totals US$ 265 million, which is slightly lower than the US$ 300 million in the same period of Transformers 4: Rebirth of the Jedi, but close to the US$ 271 million in the first week (the film has now reached 677 million in the global box office). I hope the influence of bad word-of-mouth can be controlled. After all, Paramount Pictures really needs Transformers 5 to be "normal" now. On the one hand, the production and publicity costs of this film add up to at least $350 million (data source: new york Times). On the other hand, several Paramount films, such as "The Ringing Bell at Midnight 3", "The Beach Ranger", are not satisfactory this year. If Transformers 5 can save the scene as expected, it will also give the executives and the capitalists a reassurance.

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