月度归档： 2024 年 8 月

Article | "China Entrepreneur" reporter Wang Xueqi

Editing | Ma Yue

"It used to be a cooperation between relatives, now it is a cooperation with brothers and sisters." Zhong Xianwen, vice president of Ele.me, made such an analogy about the relationship between Ele.me and other departments of Alibaba. In April this year, Alibaba announced a full acquisition of Ele.me at a valuation of $9.50 billion. Previously, Alibaba and Ant Financial already owned 43% of Ele.me. Zhong Xianwen is a veteran of Ele.me and is currently responsible for traffic and user operations related to the Ele.me APP.

Before the acquisition, Ele.me had already begun to cooperate with various applications under Ali, and had cooperated with Taobao Ticket, and the Alipay interface had also been established. In Zhong Xianwen’s opinion, the relative cooperation was still based on the business model of rights replacement. After becoming a family, the efficiency of cooperation and communication improved a lot.

In the past five months, Ele.me has undergone changes, some of which are visible and some of which are hidden behind the scenes.

After Ele.me acquired Baidu takeaway in August last year, the takeaway market officially formed a situation where Ele.me and Meituan were divided. But Ele.me’s market share was not satisfactory. According to the "China Mobile Internet Industry Analysis and Development Report for the First Half of 2018" released by Trustdata big data, Meituan, Ele.me, and Baidu takeaway accounted for 59%, 36%, and 3% of the transaction volume in the takeaway market, respectively. Lack of traffic is considered to be the main reason why Ele.me is at a disadvantage.

This summer, Ele.me CEO Wang Lei told Reuters that he would invest 3 billion yuan between July and September, aiming to increase the market share to more than 50%. At the same time, Ele.me has also become an important player in the two major projects of World Cup marketing and 88VIP, which have linked multiple departments of Ali.

In August, Ali disclosed the establishment of a holding company in the second quarter of 2018. The company has two major businesses, Ele.me and Koubei, and will serve as the flagship of local life services in the future. It has received investment commitments of more than $3 billion from investors such as Alibaba and SoftBank Group.

Inside Ele.me, the model of "small front desk, big middle desk" has been promoted, and Ali-style transformation has been carried out from the organizational structure level. Ele.me is establishing a two-way empower relationship with Ali. On the one hand, Ali’s new retail stores are actively connected to the Hummingbird distribution system to improve their own capacity level. On the other hand, Ele.me connects to Ali’s handao and other super applications to obtain traffic empower.

All the changes are sending a signal that Ele.me is actively looking for various poses to integrate with Ali.

Since its establishment in 2008, Ele.me has spent its first decade fighting alone and exploring the market, with a cliff behind it and only a path forward. At the beginning of the second decade, this unicorn that grew up in the jungle of extensive growth has to learn how to integrate into a giant with its own system and complete methodology. This may be a story from the jungle to the city.

"It’s more tiring than starting a business," Xiong Bin, vice president of new retail at Ele.me, describes his current job status.

Xiong Bin (left), Vice President of Ele.me, Zhong Xianwen (right), Vice President of Ele.me. Source: Photo provided by the interviewee

Xiong Bin is an Ali veteran. After joining Alibaba in 2002, he went through B2B, Taobao, Taodiandian and other departments. He left Alibaba in 2015 and chose to start a business in the local life service field. Ali’s acquisition of Ele.me made him decide to sell his company and return to Ele.me with his team for a second venture.

In Xiong Bin’s eyes, in the past few years, the local life service market was still in a state of savage growth, and everyone was actively expanding. "Everyone is competing with who has the fastest financing, who has the most savage war, and can quickly complete urban expansion."

In 2014 and 2015, large and small giants have successively flooded into the O2O takeaway market. For a period of time, there were as many as a dozen takeaway platforms, competing to subsidize and burn money to compete for users. The takeaway market has encountered frequent problems in the process of brutal growth. Many platforms have removed unqualified merchants due to the lack of relevant catering qualifications.

With the acquisition of Baidu takeout by Ele.me and the merger of Meituan and Dianping, the once-blank market has been divided up by several giants and has begun to enter the era of intensive cultivation. "In the past, we emphasized how many resources to give in the local living market, how many cities to open, and how many businesses to expand. Now the focus is on using an overall plan to connect all levels of logistics, marketing, and membership to improve the user experience," Xiong Bin said.

In the era of intensive farming, user experience is placed in an increasingly important position. Compared with other sectors of Ali’s new retail, Ele.me’s hummingbird distribution system is a very important supplement to the offline scene. According to a city manager in East China of Ele.me, after the completion of the acquisition, Ele.me has invested more and more energy in the logistics side, and the company has repeatedly emphasized the need to form a closed loop between Ali’s new retail stores and Ele.me logistics.

Delivery speed has a significant impact on the experience of e-commerce users. From the first seven days of arrival to the 211 time limit proposed by JD.com, the upgrade of delivery speed is also accompanied by the improvement of user experience. However, the transformation of logistics capacity is time-consuming and labor-intensive, not a day’s work. Zhong Xianwen said that the standard of Hummingbird delivery is 30 minutes. If the merchant of Tmall and Taobao completes the connection in the future, it will bring important empowerment to the latter.

After the acquisition was completed, Hummingbird Distribution quickly connected with other business departments, connected to RT-Mart Supermarket’s order delivery in June, and cooperated with Retail and Ali Health in July to provide 24-hour local timely delivery services.

In the proposition of improving user experience, Meituan, the biggest competitor of Ele.me, is also not slack. In February this year, Meituan cooperated with Heilan Home to use a 1-hour timely delivery service. In July, it launched a flash sale business, striving to achieve 30-minute door-to-door delivery in categories such as supermarket fruits and vegetables.

But Xiong Bin disagrees, saying that the exploration in the field of clothing should not start from sales, but first establish scenarios such as mobile fitting that can really improve the user experience, "rather than doing gimmicks". In the face of the flash sale attack, Ali’s new retail business is also combining with the local life service business of Ele.me. "We like to see that the opponent has these business layouts, and after they do it, many merchants are also queuing up to cooperate with us."

Regarding the competition between Ele.me and Meituan, Zhang Yong once joked when acquiring Ele.me: Meituan is playing the second floor on Ele.me, and with Ali’s blessing, Ele.me is playing the second floor on Meituan.

However, Ele.me has Ali, Meituan also stands behind Tencent, 6th floor and 2nd floor, which may not be accurate. Xiong Bin bluntly said that he will keep an eye on the connection and empowerment between Tencent and Meituan, but the relationship between Ali and Ele.me can be said to be in harmony. In terms of closeness, Meituan is far inferior to Tencent, and Ali’s accumulation in the new retail field is also more profound. Xiong Bin said that he has set a very high KPI for himself, and smooth integration is the guarantee for the completion of this KPI.

The number of floors may be controversial, but Ele.me does stand taller than it did before it was acquired.

"In the past, when we fought with Meituan, Ele.me suffered the most because the other party fought in groups, and we fought alone, and one person could not beat ten people." Zhong Xianwen said so. As the person in charge of user operations, his anxiety was relieved by the arrival of helpers. Survival anxiety was relieved, and he thought more long-term about the business, focusing more on the nature of business.

From the cliff behind him to Ali behind him, Ele.me began to face new questions about how to better integrate into Ali.

Ele.me needs traffic, Ali has traffic, Alipay, Taobao, Youku, each of which is a large traffic user. The problem lies in the transmission of traffic.

In the past year, Zhong Xianwen has completed two major projects, connecting Ele.me to Alipay and Taobao. In the summer of 2017, Ele.me began to connect with Alipay, and in mid-October it was officially connected to Alipay. The "takeaway" icon on the Alipay page has also changed to "Ele.me takeaway".

Only with the interface, traffic did not flow in, because the user’s mind had not changed. For users, Alipay is a payment tool and a financial tool, and it is difficult to immediately form the habit of ordering takeout here. In order to change users’ usage habits, Zhong Xianwen and the team tried many methods, "to constantly adjust the posture and find the best entry point". After the team found that the "hard access" with only the interface and no operation was obviously not working, they began to consider the "soft access" method of leveraging users with marketing activities.

In early December, Ele.me and Alipay launched the "Alipay Takeaway Festival" activity, mobilizing millions of merchants to launch discount activities. In order to leverage the resources of merchants and Alipay, the operation team used the narrative of "opening a branch". Ele.me opened a branch in Alipay, and the opening promotion of the new store was reasonable. After the takeaway festival, the order volume generated by Ele.me on the Alipay interface increased by 300% compared with a month and a half ago.

In August this year, Ele.me officially connected to the mobile phone Taobao. Zhong Xianwen said that the consumption habits of handmade Amoy users are non-instant consumption, which is completely different from the takeaway consumption model. The operation team has tried a variety of access solutions, and there will be activities launched during Double Eleven, but it is not convenient to disclose for the time being.

Externally, it is necessary to change the user’s mindset, and internally, it is also necessary to adjust the operation concept according to the characteristics of the cooperation department.

"Alipay is a service, handshopping is a seller, and the business form is different, and the integration mode is also different." Zhong Xianwen further explained that Alipay regards Ele.me as a super large merchant, and the interface is also listed under the label of "third-party service". But Taobao, which is dominated by e-commerce genes, sees the merchants behind Ele.me, and wants to directly introduce merchants into the Taobao system.

Zhong Xianwen pointed out that finding the best entry point with Taobao needs to give Ele.me a stronger "goods" attribute. "For example, we can make a group buying coupon for a certain hamburger from KFC and sell it on Taobao, and the hamburger will become goods. This kind of thinking is not easy to understand when placed on Alipay."

In addition to the system that is more biased towards the underlying construction, there is another more direct way to empower traffic, the membership system.

On August 8 this year, Alibaba launched 88VIP membership. Super members with a naughty value higher than 1000 can spend 88 yuan in annual membership fees and receive membership benefits in multiple business categories under Alibaba, such as Ele.me Super Member and Youku VIP Member.

For Ele.me, the opening up of the membership system means that it can provide users with more accurate products and services.

Since Alibaba acquired Ele.me, almost everyone interviewed has mentioned the high degree of convergence in corporate culture between Ele.me and Alibaba.

"Ele.me is particularly hard-working and aggressive, like a young version of Ali. The average age of the employees is only 27 years old. When we joined Alibaba, the average age was about the same." Xiong Bin said that after coming to Ele.me, the pace of work is faster than when he started his own business. Sometimes after a meeting with the team at 6 or 7 pm, he received a plan early the next morning.

Under the premise of cultural convergence, Ali’s first task in transforming Ele.me was to transform the guerrillas into a regular army.

Xiong Bin implemented the organizational structure of Ali’s "large, medium and small front desk" in the Ele.me new retail department, and horizontally connected functional sectors such as data analytics to form a model of large, medium and small front desk. The front desk goes to the front line as an independent unit to fight, and the middle desk provides a complete system. "Ele.me used to talk about rapid innovation, and this process requires the establishment of a relatively independent organization, but it may affect the efficiency. Now integrate all these independent organizations, and it can adapt to the entire process of ecological integration."

Alibaba has also introduced new methodologies, such as a cross-team project management approach based on the three elements of "goals, strategy, and resources". This methodology is designed to enable employees to develop a consistent and comprehensive way of thinking when facing specific projects.

When asked whether these changes will affect Ele.me’s innovation ability, Xiong Bin responded that since the transformation, the innovation efficiency is at least not slow, and the response to market changes is not lagging behind. After the technology department is connected, some products do not need to be developed repeatedly, but the efficiency of the bottom layer has been improved.

In all kinds of internal and external changes, personnel stability is particularly important. When the acquisition was just completed, the chief human resources officer from Ali was worried that there would be a large-scale departure. But the situation was the opposite. Not many Ele.me employees chose to leave, but many Ali employees wanted to come. They felt that this was a brand new business with a lot of room for development. "Instead, we have to have some control over this matter. Most of the Ali employees who come here are responsible for communication and bridging between the two sides."

　　A store called "Ghost Falling Teeth Half Price Sheep and Scorpion", "Ele.me" shows the address as "No. 1 East of Jingming Century Commodity Market, Fengtai District", but the reporter only found "Huishangyuan Home Cooking" at this address.

　　Visit: Suspected acts such as unlicensed operation and false registered address still exist in large numbers on this platform

　　The proprietress bit open the ham sausage with her teeth and put it in the fried rice, the chef put her finger into the pot and dipped the soup to taste the taste, and the staff assisted the black workshop to settle on the platform… After being exposed by CCTV’s "3.15" party, the online ordering platform "Ele.me" has continuously spoken out and launched a series of rectification measures. Now that half a month has passed, has Ele.me really "changed"? Recently, a reporter from the Beijing Morning Post made multiple unannounced visits and found that suspected acts such as unlicensed operation, false registration address, and theft of kitchen photos still exist in large quantities on the "Ele.me" platform.

　　Phenomenon 1: If you have a certificate, you don’t show it, and you have a receipt without a ticket.

　　In this year’s CCTV "3.15" gala, Ele.me’s partner merchants were exposed to many problems. In addition to the disgusting hygiene problems, "Ele.me" employees took the initiative to assist unlicensed black workshops to enter the platform. After the gala was broadcast, "Ele.me" launched a high-profile crisis public relations, urgently offline the restaurants involved, and dealt with the relevant responsible persons responsible for the review of merchants seriously. After that, a special working group was established to re-examine the qualifications of restaurants nationwide, and "Seven Swords Under Tianshan" measures such as "Thousands of customer service on standby 24 hours a day" were launched. So, after the massive "scraping bones and treating drugs", "Ele.me" really became a "bright kitchen and bright stove"?

　　A few days ago, a reporter from the Beijing Morning Post randomly searched for a merchant named "Shanxi Gourmet Xianghe Meat Cake" on "Ele.me", and found this small shop at No. 15 Hucun, Fengtai District, the address displayed on the platform. After looking around the store for a week, the reporter did not find the store hanging an industrial and commercial business license and a health license in a conspicuous position. After eating, he asked the store for an invoice. The owner bluntly said that "you can’t issue an invoice, you can only issue a receipt." The reporter questioned whether "you can’t issue an invoice because you don’t have a business license." The owner was stunned for a moment and immediately said, "I have a certificate, we have a certificate." Then he turned and walked away until the reporter left without getting the invoice or seeing any documents.

　　The reporter entered "Shanxi Gourmet Xianghe Meat Cake" on the Beijing Enterprise Credit Information Network, and could not find any information about the store. According to Article 59 of our country’s "Regulations on the Administration of Company Registration", the original "Business License of Enterprise Legal Person" or the original "Business License" should be placed in a conspicuous position in the company’s residence or branch business premises. Item 7 of Article 63 of the Implementing Rules of the Regulations on the Administration of Enterprise Legal Person Registration stipulates that if a business license is not hung as required, the registration authority may issue a warning and order it to make corrections; if it refuses to make corrections, it will be fined less than 2,000 yuan. The customer service staff of the consumer complaint and reporting line 12315 also said that even if there is a business license, it is also illegal to hang it in an obvious position in the store. The food and drug complaint hotline 12331 said that those who have applied for a health license must be clearly disclosed to consumers, otherwise consumers can report it and law enforcement officers will investigate.

　　Phenomenon 2, the store location is unreliable and cannot be found on the ground

　　On the "Ele.me" platform, partner merchants will mark the detailed address and business hours to prove the authenticity of the store to consumers. So, are these so-called details reliable? Beijing Morning Post reporters noticed in their investigation that address fraud is not uncommon on the "Ele.me" platform.

　　Some restaurants "do not live up to their names", such as one named "Koukou Xiang (Liujiayao Store) ", the registered address at the bottom of the page is displayed as "Chaoyang District", and according to the administrative division of the city, Liujiayao and surrounding areas belong to Fengtai District, and another "Food Good Luck Pancake (Puhuangyu Store) " registered address is "Nanfaxin Town, Shunyi District". It should be noted that Puhuangyu and Nanfaxin are far apart, with a straight line distance of nearly 40 kilometers.

　　In contrast, some "ghost restaurants" are more deceptive, and it takes an on-the-spot visit to find out that the location is "made out of nothing". The reporter searched near Liujiayao on the South Third Ring Road and found a restaurant called "Yang Mingyu Braised Chicken and Rice (Dazhong Store) ". According to "Ele.me", the address of the merchant is No. 15, Hengqitiao, Dongtieying, Fengtai District. The reporter walked from the south entrance to the north entrance of Hengqitiao, Dongjiangying Camp, and did not find any restaurants related to "Yang Mingyu Braised Chicken and Rice". The cleaner in charge of the section and several roadside merchants also said they had not heard of the store. Another restaurant called "Just Baked" showed the address on "Ele.me" as "No. 3, Building 19, Fangqunyuan Fourth District, Fengtai District (Bungalow) ", while the reporter visited the bungalow but not the restaurant. The surrounding residents and parking toll collectors also said they had "never seen it".

　　A store called "Ghost Falling Teeth Half Price Sheep and Scorpion", "Ele.me" showed the address as "No. 1 East of Jingming Century Commodity Market, Fengtai District", and a reporter from the Beijing Morning News accidentally found that there was another "Ele.me" cooperative merchant "Huishangyuan Home Cooking" registered at the same location. On-site inspection found that the owner of the address was "Huishangyuan Home Cooking". The reporter walked along the small alley to the end, and the "ghost shadow" of "Ghost Falling Teeth" was not seen.

　　Phenomenon, three or four stores and one photo, you can post it and I will also use it.

　　Among the problems exposed by CCTV’s "3.15" party, the real scenes in the stores of some "Ele.me" partners were very different from the platform photos. The Beijing Morning News reporter investigated and found that the real photos uploaded by many "Ele.me" merchants were not the same as the store name at all, or the information in the pictures was incomplete, making it impossible to identify the authenticity. For example, the photos uploaded by the "BBQ Workshop Gold Takeaway" store showed that the words were only "BBQ Bar", while the photos of "Ruyi Potato Flour (Shazikou Store) " were "Yunnan Crossing the Bridge Rice Noodles".

　　There are also some merchants suspected of stealing pictures, and even four restaurants share a photo. "Ele.me" partner merchant "Koukou Xiang (Puhuangyu Store) " shows that the dishes are covered rice and Chinese stir-fried vegetables. The "real scene" picture uses four pictures, namely the facade, lobby, back kitchen and others. In another "Koukou Xiang (Liujiayao Store) ", the photos of the facade, lobby and back kitchen are exactly the same as those of Puhuangyu Store, only the "other" shooting angles are slightly different. The lobby and back kitchen photos of the merchants "Yang Mingyu Braised Chicken Rice" and "Yang Mingyu Braised Chicken Rice (Dazhong Store) " are also similar to "Koukou Xiang (Puhuangyu Store) ", but the facade photos are different. The reporter clicked on the lobby map shared by the four stores to carefully identify, and found that there is clearly the word "Braised Chicken Rice" on the glass door of the door, which shows that "Koukou Xiang" is suspected of stealing the picture. And who copied who in the two braised chicken rice, or is it counterfeit products, because both stores are false addresses. It is difficult to determine.

　　A store called "Ghost Falling Teeth Half Price Sheep Scorpion", "Ele.me" shows the address as "No. 1 East of Jingming Century Commodity Market, Fengtai District", but the reporter only found "Huishangyuan Home Cooking" at this address. Wang Chao/Photo

　　– "Ele.me" response

　　It will be reported to the relevant departments.

　　Yesterday, a reporter from the Beijing Morning Post truthfully reported a series of problems found during the unannounced visit to the "Ele.me" customer service. The other party said that they would not accept media interviews and would record all the problems and report them to relevant departments. As of press time, the reporter had not received any reply.

　　– Consumer voices

　　I hope the rectification will not go through the motions.

　　After the CCTV exposure of "Ele.me", what did consumers think? Mr. Li was once a loyal user of "Ele.me". "After the CCTV exposure, I found that all my previous ordering records were deleted, and some restaurants that had ordered food before had been remodeled. The menu and location have not changed, but they have a new name, which shows that they are new stores without stars." Another consumer, Ms. Liu, told reporters, "After seeing the exposure, I can’t imagine that I may have eaten a lot of black workshop food. Since then, I have never dared to use’Ele.me ‘to order food."

　　Of course, after being exposed, there were indeed some storefronts being rectified. Mr. Wei revealed to reporters that he found that a meat patty shop that had often ordered food at "Ele.me" could not place an order recently, "because it was near our unit, I went to buy it. When chatting with the boss, he said that" Ele.me "was rectifying recently, and they were offline first, not allowed to be delivered, and they would be online after a week." During the chat, Mr. Wei learned that the store did not have a business license and health permit at all. "To put it bluntly, it is a black workshop. Even if his house goes online in a week, I dare not eat it again. It is unlikely that these two certificates can be obtained in this week." Mr. Wei said that he hoped that the rectification of "Ele.me" would not just go through the motions and completely remove the problem restaurants, so that users can eat with confidence and retain users.

　　Andy Lau, who is rumored to be getting married, won 6 prizes in the "IFPI Awards Ceremony" and became the big winner. He accepted the congratulations of the singers.

　　China News Service, April 13. Earlier, it was rumored that Andy Lau married Zhu Liqian in Malaysia on April 6. As a result, he quietly returned to Hong Kong to spend his birthday with the beautiful woman that day. Another rumor is that Andy’s wedding date has been changed to the end of this month, that is, after all the tours are completed. The night before, Andy completed his Changsha concert and rushed back to Hong Kong to attend the awards ceremony. When asked about the marriage rumors, he said this time: "There is still not enough love for me to get married."

　　Hong Kong’s Ming Pao newspaper reported that Andy Lau had been rumored to get married in Malaysia in early April. Andy claimed to have returned to Hong Kong to attend the "IFPI Awards Ceremony" the night before yesterday. Did he come back from Malaysia? Andy said: "No, I came back from Changsha. I got married in Malaysia? I don’t know, I should ask those who told the rumors! I’m not married!"

　　"I’ve known about it for years, but there’s no timetable [for marriage]," Mr. Wai said, referring to the long-running online news of his marriage. "I hope the person who wrote it will explain, because there are fans who will be happy for me. If according to the rumors, I have been married dozens of times!"

　　Andy emphasizes that there is still not enough love for him to get married.

　　Referring to Wei Shi’s appearance in court in Japan on the 24th for the Tibet-related drug case, Hua Zai said with emotion: "It is very difficult to make up for a mistake. Whether the incident is true or false, I hope her actions after returning can restore some credibility."

　　Some people outside pointed out that Liming did not try to save Wei Shi, and Andy said: "Everyone handles it differently, and there will be another voice when they do anything. If they help, they will be accused of appeasement. It is inconvenient for me to say more, but it is a pity."

Editor in charge: Wang Xin

□ Cao Xianbin

At the age of 12, I was admitted to Laowuji Junior High School from the remote primary school in Dashan Village, Lichuan. My father took me to school with an old bed of cotton wool and a wooden box. At that time, the mountain road was winding and winding, going up dirt slopes and down stone stairs. It took 17 or 8 miles to get to school. The journey was by walking, and everyone laughed at the "No. 11" bicycle.

In the three years of junior high school, every time I passed the road section of the old house, I saw more carro?as, one person pulling in front, and two or three people pushing in the back. Occasionally, I saw bicycles and tractors that made "chug chug chug" sounds to transport items, and I longed for it, thinking about when I could get on the scenery!

After graduating from junior high school, I was admitted to the city to go to school, and only then did I know that there was a bus that shuttled between Zhonglu Road and Lichuan. At that time, if you wanted to go to Lichuan by car, you had to wait by the old house road in advance. I still clearly remember that the first time I took a bus was chasing after my classmates, clutching the window at a turning slope, and being dragged in by a kind adult.

At that time, the school I was studying at was on the outskirts of the city. Every weekend, I would make an appointment with my classmates to go to the city to watch movies and go shopping. When I got tired of shopping, a few classmates pooled together money to occasionally take the "Tu Ma" or ride the bicycles of wealthy classmates back to school.

In the late 1980s, I started working. The village where I was located had a wide plowing road, and I often saw tractors, bicycles, motorcycles, etc. going back and forth. In a few years, the villagers rushed to go out to "work" or "go to the sea", and three-wheeled motorcycles, "double-row seats", and Changan automobiles gradually entered every household. Passenger transportation, electric numbness, etc., as long as you are willing to pay, you can go to the market, visit relatives and friends, and take you anywhere you want.

At that time, I saved up a year’s salary to buy a motorcycle. In my spare time, I made friends and rode my beloved motorcycle out for drag racing, and the "riding" was endless fun.

In the early 20th century, during the summer vacation, I occasionally went to Wuhan for training. I had to take a bus one day and one night in advance, and then take a few buses or taxis to arrive.

In 2010, the Lichuan Railway Station opened. When my son was in college, our family took the green leather train from Lichuan to Changsha, which swayed for a day and a night to reach the destination. Today, it only takes 4.5 hours to reach Wuhan by train, and it only takes seven or eight hours to change trains halfway to Changsha.

My family’s "Buick" car 10 years ago has now been replaced by a "Mercedes-Benz" off-road vehicle. During the holidays, my wife takes our family of four to visit relatives and friends, and to visit the mountains and rivers.

Returning to my hometown during the Spring Festival this year, I found cars parked on both sides of the highway and in the courtyards of every household, which became a beautiful scenery in the mountains and villages.

The motherland is taking off and my hometown is developing. The change of cars has witnessed the rapid changes in urban and rural areas and the change of transportation means in our state over the past 40 years. I am extremely proud to live in such a country and such an era.