Recently, a picture claiming to be a Changan Mazda EZ-6 car purchase invoice has circulated on the Internet. The invoice shows that the price of the EZ-6 pure electric BEV model is 221,800 yuan. Many people, including those in the automotive industry, believe that as Changan Mazda’s first new energy product and unique in the joint venture B-class car market to provide range extension power, this pricing may be true and menacing, pointing to the market leader position.
First of all, let’s verify the authenticity of this invoice. Judging from the pictures that flow out, the invoice date of this car purchase invoice is August 16, which is obviously more than a month earlier than the pre-sale time, which is worth noting. Generally speaking, a new model needs to go through a strict time promotion process, especially for a joint venture like Changan Mazda, which involves joint decision-making between China and Japan. It is completely reasonable to agree on the price 2 months in advance. In addition, although some sensitive information on the invoice has been coded, from the information of the invoicing party and the invoice seal of Changan Mazda Automobile Co., Ltd., this invoice is very reliable and is likely to be a leak of internal information. Therefore, the price of 221,800 yuan shown on the invoice is likely to be the real price of the EZ-6.
Since its debut at the Beijing Motor Show in 2024, the EZ-6 has quickly become a focal point in the field of joint venture new energy. On the one hand, this is due to its trendsetting styling design; on the other hand, the EZ-6 is currently the only model in the joint venture B-class market to offer extended range power options, filling the gap in the field.
In detail, the EZ-6 has a length, width and height of 4921/1890/1485mm respectively in terms of body size, and a wheelbase of 2895mm. It adopts a frameless door and a hatchback design. Although the shape is more new energy, many of Mazda’s classic design elements can still be seen from the design of the through-type tail lights and the four round barrel lights on both sides. In terms of power, from the available information, the EZ-6 will be available in both pure electric and extended range forms, both with rear-drive layout. The power parameters of the pure electric version are 190kW, while the extended range version also uses a 1.5-liter range extender, and the power parameters are the same as those of the pure electric version. In terms of battery life, the pure electric model has a range of 480km and 600km respectively according to the capacity of the battery pack; the extended range version can exceed 1300km on a single charge and a tank of fuel.
In terms of intelligent configuration, the EZ-6 is equipped with Qualcomm Snapdragon third-generation 8155 chip, equipped with 14.6-inch floating center control screen, full LCD instrument panel and AR-HUD head-up display. It also includes 360-degree panoramic images, 180-degree panoramic chassis, adaptive cruise control, lane keeping assistance, automatic parking and other high-tech configurations, and is equipped with a rare Sony audio, 64-color ambient lights and zero-gravity seats.
From the perspective of product positioning and pricing strategy, the price of 221,800 yuan for the EZ-6 appears very competitive. In comparison, the price of the Tesla Model 3 and BMW i3 in the same class is around 300,000 yuan, and the starting price of the Volkswagen ID7 has also reached 227,700 yuan. Although these models already have a place in the market, the advantages of the EZ-6 are obvious from the perspective of configuration and price. And, considering Mazda’s past pricing strategy, we expect that the final price range of the EZ-6 may fall between 180,000 and 240,000. If some strong preferential policies are introduced during the pre-sale period, this will not only be a price issue, but a strong impact on the entire joint venture new energy market.
It is reported that the EZ-6 will start pre-sale on September 28 and is scheduled to be officially launched at the end of October. The launch of this car will undoubtedly put a lot of pressure on the existing joint venture new energy models. With the intensification of market competition, who will ultimately stand out in this new energy war can only wait and see.
Feel free to leave a comment below to express your views and expectations for the Changan Mazda EZ-6. Do you think this car can win a place in the market with a price of 221,800 yuan? We look forward to your opinion.