Statistics released by the National Film Bureau show that the box office of summer movies this year has reached 17.8 billion yuan, exceeding the total box office of summer movies in 2019 and reaching a record high. Domestic films have obvious advantages in leading, with a market share of 86.15%, which is also a record high.
Why do more and more people like watching domestic movies? The "outbreak" of the summer box office has node factors and the accumulation of time, so it is now accumulating. Behind the high popularity and high box office, there is such "high density" data:
The script of "The Trilogy of Gods" has been polished for nearly five years, with two years of preparation in the early stage. The subtitle of "The First Part of Gods: The Song of the Wind" lasted for nearly three minutes, and the names of about 10,000 cast members flashed on the screen.
More than three years’ production cycle, an original team of nearly 300 people, and an industry support team of nearly 1,000 people have supported the appearance of more than 10,000 small characters "in the same frame" in the complete landscape of Chang ‘an Three Wan Li … …
Behind a series of figures is the change and gradual landing of a whole film production process. The first part of Feng Shen achieved a new breakthrough in the genre of mythical epic films. The animated film Three Wan Li in Chang ‘an showed the classic charm of China’s Tang poetry across time and space with a unique narrative, and The Eight-Corner Cage was a new attempt at sports movies. The exploration of difficult and diversified genre films has entered a new stage, which has spawned new production processes and production standards. The large-scale advance screening before the official release of the film has become the "new operation" of the film industry this year. This year, the Spring Festival, May Day, Dragon Boat Festival and summer vacation files are almost hot, and every round of growth in the film market is driven by high-quality films.
The film industry chain is more and more detailed, which reflects the efficient empowerment of science and technology and promotes a qualitative leap. Digital technologies such as artificial intelligence, 5G, big data and cloud computing are integrated with film production, changing film production methods and management processes. Motion capture, virtual shooting, 3D printing, etc., more than 20 new jobs were born in this decade, and new IP and new tracks were developed.
China’s films are "more emboldened" because of the iterative cycle of experience of one work after another and the accumulation of new experience through new practice. Artificial intelligence technology was applied to the production process of Wandering Earth 2, "filling the technical gap in this field in China"; The hair and expression of the kangaroo in Moon Man are enough to be "confused", and the difficult biological visual effect production is made in China. Consolidate artistic imagination with rich details, activate imagination and creativity, and open up new expressions and new spaces for domestic films.
The seeds of innovation and creativity, rooted in the excellent culture of China and the fertile soil of China reality, can blossom and bear fruit. "Oriental Aesthetics" has become a key to the success of this summer movie. Previously, The Wandering Earth put forward the "China Plan" to walk with the earth, and the animated film Deep Sea pioneered the three-dimensional form of "particle ink painting", which presented the sea scene with ink painting with hundreds of colors, all of which contained profound Chinese cultural genes. In recent years, many unique jobs in the film industry have appeared, such as etiquette instruction and folk custom consultant, which also reflect the pursuit of film in cultural connotation and professional details.
"Deep cultural heritage+high degree of film industrialization", Zhang Yan, executive director of the Asian and Chinese Film Research Center of Beijing Normal University, believes that technology serves the art, which guarantees the pursuit of style and the level and imagination of the film. Large-scale trend traction, technical aesthetics, image wonders, etc. all bear Chinese’s cultural values within the popular framework.
The film’s "opening way" is full of new ideas, which greatly boosts industry confidence; Tell the story of China well, and show cultural self-confidence in "national tide" and "national wind". From this self-confidence, seeing the cultural pattern and tolerance of China and the new height of film industrialization in China, we should respond to the audience’s eager expectation for excellent works with high-quality creation.
(Wen Wei Tao Lang)