Recently, the panoramic music live performance brand TME live officially announced the launch of the "Miracle Live Replay Plan", allowing those miracle scenes that have caused waves in the long river of time to cross time and return to the public eye. The first "Miracle Live" Jay Chou’s "Strongest Demon Tianlun on the Surface" concert was broadcast on May 20 through Tencent Music Entertainment Group’s (TME) QQ Music, Kugou Music, Kuwo Music, WeSing four major platforms, and TME’s WeChat Channels matrix. In an instant, the whole network formed a screen swiping frenzy. Hundreds of millions of netizens shouted "My youth is back" and created the highest viewing record for an online concert.
On May 17, TME live officially announced the first "Miracle Live", featuring two miraculous live concerts by the king of Chinese pop music and national singer Jay Chou, "Mo Tianlun" and "The Strongest on the Surface", and chose to re-release them on the evening of May 20 and May 21, so that hundreds of millions of music fans can hear love, feel love, and express love in the songs that accompany youth.
In order to allow more fans to watch and enjoy the best music experience in this unprecedented "Miracle Live", TME Live has integrated cross-platform broadcast resources, including QQ Music, Kugou Music, Kuwo Music, WeSing, and TME’s WeChat Channels matrix. In addition, under the music promotion ecosystem of Tencent Music, Weibo Music and Sina Music also serve as the promotion partners of this "Miracle Live" to support cross-platform, multi-matrix, and systematic support.
This unprecedented "miracle scene" has also won the unprecedented love of hundreds of millions of music fans. 12 hours after the official announcement of TME live, the number of reservations on TME’s four platforms exceeded 10 million, and on the night of the "Mo Tianlun" concert re-screening on May 20, it created the highest online concert viewing record; and at the level of social publicity, Tencent Music re-screened Jay Chou’s concert, setting the highest online concert viewing record; the whole concert that night won Weibo’s trending topic list 30 +, and the whole network searched nearly 40 +. The topic of "Jay Chou’s concert re-screening" continued to top the chart Weibo’s trending topic list and entertainment list. Until it detonates.
"Miracle Live Replay Plan" premieres, featuring Jay Chou’s "Strongest Demon Tianlun on the Surface" concert to express love with music
No matter how the pop music performance market changes and changes, there are always some stages that are not limited by time and space, emitting a dazzling light for a long time, becoming a "miracle scene" passed down by word of mouth, shaking a generation with its unique charm, and echoing in the long river of time.
Adhering to the concept of "good music lasts forever", TME live premiered the ultra-clear restored version of Leslie Cheung’s enthusiastic concert in the world in early April this year, which won the attention and love of many music fans. Therefore, TME live will present more divine music scenes that have touched countless music fans in the form of online replays for music fans, and create the "Miracle Live Replay Plan". The plan will be divided into multiple chapters such as "Looking Back", "Looking Back" and "Return" in the future. The "Looking Back" will reunite the outstanding peak singers, the "Looking Back" pays tribute to the music legends that have never left, and the "Return" reproduces the miracle of Hong Kong music, leading music fans to return to the classics and revisit the track of spring.
Re-screening is a kind of feeling, reproducing the top of the music of singers and musicians; re-screening is also an attitude, paying tribute to the classics that have never been forgotten in the Chinese music scene. It is the hope of the "Miracle Live Re-screening Project" that allows music fans to gain strength and feel happiness from good.
For the first performance of the "Miracle Live Replay Project", TME live invited Jay Chou, the king of Chinese pop music and a national singer, to give two concerts of "Mo Tianlun" and "The Strongest on the Surface", and carefully selected on May 20 and May 21, which were full of romance. Not only did the ceremony give music fans a unique holiday gift, but also let music fans once again hear love, feel love, and express love in the songs that accompany youth and growth.
Create the highest viewing record for online concerts, and online live sets a new paradigm of win-win for users, singers, and brands
The good content lasts for a long time, and the replay of the "Strongest Demon Tianlun on the Surface" concert is still applauded and well received. In the replay of the "Demon Tianlun" concert on the night of May 20, under the four platforms of QQ Music, Kugou Music, Kuwo Music and WeSing under the WeChat Channels matrix of TME Music, the bullet comments and comment areas of the screen are "My youth is back" "My youth is back" "Tears" "Nice" swipe screen.
And when TME live put this originally offline concert on the online replay, this already iconic and influential concert released stronger energy, and the number of online viewers of the concert also set an industry record. Before the replay was over, the cumulative number of viewers on all broadcast platforms had exceeded the total number of people on the two tours of "Mo Tianlun" and "Surface Strongest".
In fact, before the replay, only 12 hours after the official announcement of "The Strongest Demon Tianlun on the Surface", the number of reservations on TME’s four platforms exceeded 10 million, and the number of reservations on the whole network broke 20 million before the broadcast. According to relevant industry sources, the number of appointments has now greatly exceeded the highest reservation record in the entire music industry. It is reported that TME’s QQ music team also worked overtime overnight to increase server capacity for expansion.
The re-screening of the "Strongest Demon Tianlun on the Surface" concert was not only swiped on WeChat Moments, Weibo Music and Sina Music were the publicity partners of this time. With the help of multi-matrix systematic social publicity, the re-screening of the "Demon Tianlun" concert also won the first place in Weibo’s trending topic list 30 + on the night of May 20, and continued to top the chart Weibo’s trending topic list and entertainment list.
In addition, as the exclusive title sponsor of this concert replay, Pepsi is equivalent to buying a concert ticket for each viewer, which together created the highest viewing record for an online concert.
A veteran performance practitioner said: "The re-screening of Jay Chou’s’The Strongest Demon on the Surface ‘concert is a benchmark online concert operation case. The organizer, TME live, brings users the most classic music content, gives singers the most effective platform to reach music fans, and gives commercial customers the widest consumer base and breaking the circle. It has achieved a win-win situation for all parties. It can be said that after two years of operation, TME live has gradually promoted the innovation of the performance industry."
In fact, in the two years since the establishment of the brand, TME Live has held over 120 online concerts, and in the process, it has rapidly completed the iteration and continuous evolution of the brand and business.
"Miracle Live" is not the first pioneering move of TME live. As early as two years ago, Liu Xianhua’s special concert used OCTIV technology for the first time to present the industry’s first panoramic virtual performance. After that, he continued to explore the music content ecosystem, using the world’s top XR stage technology, diversified to show Billie Eilish’s powerful music sensory world, and also joined hands with Mayday at the FLY TO 2022 New Year’s Eve concert to open the prelude of the domestic music meta-universe on TMELAND, surpassing the imagination of music fans again and again with strength and action.
It is reported that in the future, TME live’s "Miracle Live Replay Program" will also use leading technologies such as the highest-definition digital audio and video technology and streaming media transmission to connect the past and the present, and continue to work with powerful global music partners to present timeless classic performances. It is believed that more "Miracle Live" will continue to break the limitations of time and space, allowing more global-level shocking scenes to return to the public eye, bringing the most intimate company and lasting touching to every music fan. (Photo/Chen Dong)