On April 26, 2017, Meizu Meizu E2 was officially released. The machine is positioned at the mid-range and is known as "Youth Good Products". It is designed for young consumers and is equipped with a Helio P20 octa-core processor. It is available in 3GB + 32GB and 4GB + 64GB versions, priced at 1299 yuan and 1599 yuan respectively. It was officially released on April 29.
How do users feel about this thousand-yuan youth product? Will they buy it? What is the position of this product in the entire mobile phone market? Let’s take a look.
● Users have high awareness of the Meizu brand and Meizu E2
From the cognitive point of view, users have a high degree of awareness of the Meizu brand established in 2003. 38.32% of users said they have a good understanding of the Meizu brand, and more than 40% of users said they have a good understanding of it. It can be seen that as a manufacturer that has been in the mobile phone market for more than ten years, the user base is still very deep. In addition, from the latest release of Meizu E2, under the more comprehensive marketing activities, Meizu E2 has gained a good market awareness, with a total of 76.60% of users expressing a good understanding of Meizu E2.
●65.59% of users can accept the positioning/configuration of Meizu E2
From the survey data, more than 60% of users believe that the configuration of the Meizu E2 is reasonable and meets psychological expectations. It can be seen that this mid-range thousand-yuan machine follows the mainstream of the market in terms of configuration and can meet the needs of users. Take a look at the parameter configuration of the Meizu E2.
● The screen size of the Meizu E2 is 5.5 inches, which is only lower than 9.5% of the models
The Meizu E2 uses a 5.5-inch 2.5D 1080p Sharp screen, 5.5 inches is the mainstream in the market, relatively large, only less than 9.5% of the models. From the process point of view, although it is still a Sharp screen, the Meizu E2 adopts a GFF full-fit solution, with a screen contrast of 1000:1, which is better than the previous Meizu X series process.
● Meizu E2 is equipped with MediaTek P20 eight-core processor, and the number of cores is only less than 2.3% of the models
As a low-end model under Meizu, Meizu E2 uses a 16nm process MediaTek P20 eight-core processor with a main frequency of 2.35GHz, reducing power consumption and improving performance. From the perspective of the number of cores, it is only less than 2.3% of the models.
● There are two types of Meilan E2 storage, 3GB and 4GB, which perform well in the thousand-yuan machine market
The Meizu E2 comes in two different memory versions, 3GB and 4GB. It is equipped with a MediaTek P20 octa-core processor and has been specially optimized for gaming. It is definitely the leader in the thousand-dollar machine market.
● Meilan E2 models with a battery capacity higher than 69.3% mCharge 18W high-power fast charging technology attracts the eye
From the battery point of view, the Meizu E2 is equipped with a 3400mAh large battery, coupled with the mCharge 18W high-power fast charging technology of the Meizu series, which can well meet and solve users’ electricity demands. Official data show that when the Meizu E2 is fully charged, it can watch 20 TV dramas for about 50 minutes in a row, with strong battery life.
● The Meizu E2 has a total of 2 cameras, which is absolutely mainstream
From the camera point of view, the Meizu E2 is equipped with two cameras, of which the front-facing camera pixels are 8 million and the rear camera pixels are 13 million. Compared with the previous generation, although the front-facing camera pixels are upgraded, the sensor is still a relatively ordinary Sony IMX286 sensor, which has not changed much and highlights, but it is no problem to meet the mainstream and general camera needs.
● Users have high acceptance of the price of Meilan E2, which is positioned in the mid-range, and 90% of users accept it
The Meizu E2 has two versions of 3GB and 4GB memory, priced at 1299 yuan and 1599 yuan respectively, which is firmly in the mid-range position in the entire mobile phone market. The proportion of products in the price range of these two prices in the market is 14.7% and 12.2% respectively. From the perspective of user acceptance, over 90% of users said they can accept the price of the Meizu E2. Among them, over 50% believe that the price of the machine is moderate and meets psychological expectations.
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● From the perspective of purchase expectations, 37.16% of users plan to buy 4GB + 64GB high-end version, obsidian black is popular
From the user’s purchase intention, 37.16% of users clearly expressed their intention to buy the Meizu E2, among which the high-end version with 4GB memory + 64GB storage is the most popular. In terms of body color, obsidian black is favored by users, with a choice ratio of 57.33%, followed by moonlight silver.
From the user’s purchase intention, 37.16% of users clearly expressed their intention to buy the Meizu E2, among which the high-end version with 4GB memory + 64GB storage is the most popular. In terms of body color, obsidian black is favored by users, with a choice ratio of 57.33%, followed by moonlight silver.
The Flyme 6 operating system is the most attractive to users
From the point of view of the most attractive user highlights of the Meizu E2, the survey results are not consistent with the highlights claimed by the Meizu E2 at the press conference. The biggest highlight of the Meizu E2 introduced at the press conference is the integrated design of the flash antenna and four flowing LED lights, but from the user survey results, the most attractive feature of the Meizu E2 is its Flyme 6 operating system, followed by the integrated design of the flash antenna and four flowing LED lights.
It has to be said that, as one of Meizu’s core competencies, the Meizu Flyme system has been loved by users, especially young users, since its birth because it focuses on providing users with excellent interactive experience and online services. It can be said that Meizu’s system design concept has been deeply rooted in the hearts of the people. It is reasonable that the appearance design cannot capture the limelight.
The integrated design of the antenna flash and four LED water lights are the biggest changes of the Meizu E2, which is remarkable, but it is also a pity that it has not won the hearts of users. Perhaps this is related to the positioning of the Meizu E2. If this design is placed on a mid-to-high-end model of Meizu, it may receive different attention effects.
● The Charm Blue E2 priced at 1299/1599 yuan has many competitors and is not easy to break through
From the perspective of competitors, the Charm Blue E2, priced at 1299 yuan/1599 yuan, has more competitors. Among them, Xiaomi’s Redmi Note and Pro, 360’s N4S and N5 have caused containment to the Charm Blue E2 at both price points. There are also mid-range models under LeTV, Samsung, Huawei, Gionee and vivo. Overall, the competition in the mid-range market where the Charm Blue E2 is located is extremely fierce, and it is not easy to break through.
Summary: Meizu E2 is the second new product launched by Meizu, which is known for its design, in 2017. It is also positioned in the mid-range. Overall, it is well-defined. Although it has bright spots in design, it has not really captured the hearts of users. It is undeniable that the thousand-yuan machine can capture part of the market share for Meizu, but as Huawei, OPPO, vivo and other competitors step by step on the road of independent innovation, channel innovation, and more emphasis on technology research and development, Meizu must come up with its own hard power if it wants to break through in the mid-to-high-end market and continue to grow. Otherwise, the situation will be difficult to break and the road will be difficult to walk.
Sample description: The survey data used in this report are all from the ZOL online prize survey, a total of 898 questionnaires were collected, and a total of 875 valid questionnaires were obtained by screening the validity of the data.
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