ifeng.com car news (2023year4month19Day,Guyton, UK)Jaguar Land Rover today announced the latest in a series of "reshaping the future" global strategy – a rebranding strategy and electrification process, with the goal of becoming the world’s leading manufacturer of new modern luxury cars.
Mr. Adrian Mardell, Jaguar Land Rover’s global CEO, stressed that JLR is firmly pursuing its global strategy of "reshaping the future", with the goal of becoming a fully electric new modern luxury automaker by 2030. In terms of financial metrics, the company is committed to achieving positive cash flow for the 2024/25 fiscal year and double-digit EBIT margins in 2026.
Mr. Adrian Mardell said: "In 2021, we released our’Reinventing the Future ‘strategy. In two years, we have made significant progress with the launch of two critically acclaimed new modern luxury products – the new generation Range Rover and the Range Rover Sport. They and the Defender family models received record demand orders. Despite the headwinds of the epidemic and chip shortages, we were still successful and achieved profitability in the third quarter of fiscal 2022/23 through capacity growth."
Jaguar Land Rover is accelerating on the road to electrification. The Halewood plant in Merseyside, UK, and the next-generation platform architecture EMA will be exclusive to pure electric. This investment will help the company create a fully electric future of new modern luxury, helping to achieve the goal of net zero carbon emissions by 2039.
The rebranding is the latest step in Jaguar Land Rover’s global strategy to "reinvent the future". Jaguar Land Rover will transform Range Rover, Defender, Discovery and Jaguar into four distinct and charismatic brand families, thus accelerating the implementation of the corporate vision and goal of creating the world’s most desirable new modern luxury car brand to serve the most respected consumers.
Regarding the rebranding, Professor Gerry McGovern, Jaguar Land Rover’s global chief creative officer, said: "The rebranding is of crucial significance to the implementation of Jaguar Land Rover’s global strategy of’reshaping the future ‘. This is not only a product of the changing times, but also continues to expand the charm and uniqueness of the British brand we have.
Jaguar Land Rover’s ultimate goal is to create extraordinary experiences for our customers that truly build emotional resonance and, over time, empower the brand to build long-term value and achieve sustainable growth for Jaguar Land Rover. As a brand family, the Jaguar brand that is about to undergo a transformation will bring three new products.
The first all-new Jaguar product will be a four-door GT pure electric model, produced at the Solihull plant in the UK. The new Jaguar car is based on the JEA platform, Jaguar’s exclusive electrified architecture, and has far more power output than previous products. It has a range of 700 kilometers (430 miles) and a starting price of 100,000 pounds. The Jaguar brand will reveal more details of the new product until 2024, and it will be officially launched in 2025.
This year, the first all-electric Range Rover model will open for pre-order. The next generation of modern luxury SUV products will also come from the Range Rover brand family and will be officially launched in 2025. The model will be produced at the Halewood factory in the UK.
The EMA will be the exclusive platform architecture for pure electric products, while the existing MLA luxury electrified architecture will not only bring the current Range Rover and Range Rover Sport, but also create hybrid and pure electric versions, which will also help Jaguar Land Rover flexibly adjust its product portfolio to meet the individual needs of each global market and zero carbon emissions targets.
In line with this, Jaguar Land Rover’s UK factory will also usher in an electric transformation. The Halewood plant will become the first pure electric exclusive manufacturing base; the British engine manufacturing in Wolverhampton will be renamed the electric drive system manufacturing center, which will focus on the manufacture of electric drive components and battery packs in the future.
In addition, the historic Castle Bromwich plant will also be expanded in the future, and existing stamping equipment will also be applied to the next generation of electric product manufacturing. Jaguar Land Rover is also actively promoting the transformation and upgrade of other facilities and equipment at the plant.