The martial arts in the world are only fast and not broken.
Just a month after the launch of the Lynk & Co 05, Lynk & Co announced a new model, the Lynk & Co 06.
Less than three years after the first model was launched in 2017, this is the fifth brand-new model launched by Lynk & Co.
Unlike the industry’s traditional naming method of "the bigger the number, the higher the positioning of the model", the Lynk & Co 06 has the largest number, but it is currently the most entry-level model in the Lynk & Co family. The name of Lynk & Co has always been concise and easy to remember, and the hero is not in order. The Lynk & Co 06 is also a special existence in the Lynk & Co family.
On June 16, at the seven-star Atlantis hotel in Sanya, Lynk & Co 06 completed its world debut through a "deep-sea immersive" press conference. The on-site layout was very futuristic and technological. Just like the positioning of Lynk & Co 06 as "new urban function", the new car had a "mecha warrior" feel from the exterior to the interior.
In addition to the different naming methods, the Lynk & Co 06 also bears many Lynk & Co "first time" labels: this is the first Lynk & Co model built by the BMA-evo architecture, with many breakthroughs and innovations in design.
The team of designers from China and Europe told us that their inspiration came from the diverse architectural forms and digital social life. The original intention of the design was to create a car for the new era of the global urban population, bringing a "luxury from the start" car experience.
The new car is regarded as an advanced work of the Lynk & Co brand’s "urban opposition aesthetics". Although it is an entry-level model of the Lynk & Co brand so far, the Lynk & Co 06 is no less in design and configuration.
From the perspective of the appearance that young people value the most, 06 has the most personalized appearance of the entire family.
Breaking the inertial thinking, from "building a good-looking car" to "making a good-looking car more useful", Lynk & Co 06 has reached a higher level in design: both function and aesthetics, "the mech is in the model, and the function is in it" can be said to be the most appropriate description of its design sense.
Compared with other brothers in the Lynk & Co family, Lynk & Co 06 brings ten innovations in appearance and interior at one time:
New blue and orange contrasting colors, new "Z-shaped" waist line, light body suspended roof, hidden headlight design, two front grille options of "Urban Pulse" and "Digital Building", in addition, the induction welcome light matrix is also unique to Lynk & Co 06. No matter approaching the car from any angle, the welcome light matrix will automatically light up.
This design is in line with Lynk & Co’s consistent tenet and car philosophy: high-end but not cold, using seemingly cold technology to give the driver a warm care.
In the interior part, Lynk 06 adopts a new design officially called "energy fusion cabin", and the central control uses the energy crystal stone to cut the interior board for the first time. The irregular geometric shape carefully arranged is like an energy crystal, and through the advanced INS diaphragm light transmission technology, a highly technological energy crystal breathing ambient light is designed, which echoes the new mechanical dovetail energy crystal tail light. There are 72 color changes, presenting a psychedelic cyberpunk urban style; also adopts a new hand-held electronic file handle and aviation anti-reflection dashboard, which is full of technology.
In addition, the workmanship and materials of the Lynk & Co 06 overall model also maintain the consistently high level of the Lynk & Co brand.
In terms of size, Lynk & Co 06 has a length, width and height of 4340 x 1820 x 1625mm and 2640mm, providing excellent spatial performance. It has designed a lazy back row and up to 37 storage spaces.
Overall, regardless of the design, overall configuration, or manufacturing process, the Lynk & Co 06 is excellent. As the first car built for young consumers, it is a luxury that is accessible and affordable to young people.
After watching the debut press conference of the Lynk & Co 06, the editor girl born in 1994 said that she was a complete fan of the Lynk & Co 06 and was the first car of her life.
According to the official introduction, Lynk & Co 06 will accelerate the pace of listing after its debut, which is expected to be in August this year. After its launch, it will compete in the most mainstream compact market segment and is expected to become Lynk & Co’s most exciting model.
From 01 to 05, Lynk & Co has always given people a sense of individuality. Whether it is the first 01 that focuses on four-wheel drive performance, the high-energy coupe that focuses on trendy personality, or the sports performance, or the extreme sports 05 that has just been listed, every product of the Lynk & Co family gives people a feeling of "not taking the ordinary road".
In terms of sales performance, in May this year, the Lynk & Co brand achieved monthly sales of 12,950 vehicles, an increase of about 27.5% month-on-month and an increase of about 41% year-on-year. In terms of bicycles, the best historical performance is that it has achieved the highest monthly sales of 9,000 vehicles, but after its listing, it replaced the former’s "sales responsibility" position. The highest monthly sales volume exceeded 7,000 vehicles, and the current average monthly sales volume is basically maintained at about 6,000 vehicles.
Up to now, the cumulative sales volume of the Lynk & Co brand has exceeded 300,000 vehicles, which is also the fastest to reach the 300,000 level of China’s high-end.
As a brand new China, Lynk & Co’s current average price of bicycles is 156,000 yuan, and the end point price range is very stable, making it one of the highest premiums in China.
Throughout the history of the industry, new brands continue to emerge, and the competition has become increasingly intense. However, those who can really occupy the C-position on the stage are always those with strong brand power.
Lynk & Co is undoubtedly one of the most successful representatives of Chinese car companies’ brand growth, but based on the entire group’s planning and expectations for Lynk & Co, the burden on Lynk & Co’s shoulders is undoubtedly very difficult. At the beginning of this year, the holding group and group CEO made it clear that Lynk & Co’s future goal is in the order of millions. In the Chinese market, Lynk & Co has to compete head-on with mainstream joint venture car companies.
In order to become a millionaire, there must be more accessible mainstream models in the product matrix, and Lynk & Co 06 is here to shoulder this mission.
From the perspective of the market, regardless of the appearance or interior, Lynk & Co 06 is "very Lynk & Co", but the price and positioning are more affordable, specially designed for young consumers who like Lynk & Co’s design and brand tone, but the budget is not so high.
It has to be said that the move of Lynk & Co 06 has certain risks, opportunities and challenges coexist. Judging from the current exposure of the configuration of Lynk & Co 06, the price of Lynk & Co 06 is likely to be lower than the current average price of the whole Lynk & Co brand bicycle. It is still unknown whether this car will have a certain impact on Lynk & Co’s "high-end China" positioning and the high premium ability after three years of cultivation.