CCTV NewsOn December 21 last year, Beijing introduced a new policy on online car-hailing, and left a 5-month transition period for the policy. The transition period will officially end tomorrow. How is the online car-hailing market today? What about the situation of drivers?
ride-hailing
Beijing’s new policy for online car-hailing requires "Beijing people and Beijing cars". If your conditions happen to fully meet the requirements, you will be more optimistic in the face of the upcoming new policy, and you will receive more orders than before. If you are not a Beijing citizen, after the new policy for online car-hailing is implemented, you will no longer be able to take orders. In the face of the implementation of the new policy, drivers are happy and worried, while passengers report that it is difficult to take a taxi.
The implementation of the New Deal makes it difficult to restart a taxi?
During the transition period of the new policy of online car-hailing, some online car-hailing platforms began to gradually stop sending orders to drivers who did not meet the regulations. There were fewer vehicles in operation, and the direct feeling of passengers was that it was "difficult to take a taxi". Not only did it take a long time to order a car, but sometimes it even took a price increase to get a car. During rush hour and night time, especially in more remote places, it was difficult to get a car. At the same time, the price was higher than before, the same as that of taxis or even slightly higher.
According to the data of the Didi platform, from the data of the success rate of express taxis at different times in Beijing in March, the period with the highest success rate was 10:00 to 17:00, with an average success rate of 83.2%; the lowest was 21:00 to 23:00, with an average success rate of only 54.1%, indicating that nearly half of users’ demand for taxis could not be effectively met.
Management needs to be adapted to local conditions, not cookie-cutter
Passengers have different opinions on the new policy, but most of them say that it is indeed not as cheap and convenient as when online car-hailing first appeared. In fact, as a new thing of Internet +, when online car-hailing entered the market, a large number of non-operating vehicles and private car owners were rapidly expanded, and there were no restrictions on people and cars. At the same time, many online car-hailing platforms provide large subsidies to drivers and passengers. On the one hand, drivers can receive a large amount of subsidies for each order, which has stimulated more non-operating vehicles to join the market; on the other hand, high subsidies also allow passengers to spend very little money or even no money to use online car-hailing to travel.
Experts believe that the online car-hailing market tends to be standardized, which is an inevitable trend of its development. The previous "super convenient" and "super cheap" will only appear in the short term and cannot last forever. In second- and third-tier cities and the outer suburbs of big cities, there are not very congested areas, and many of them have insufficient transportation capacity to meet the travel needs of passengers. In this case, restricting the household registration and models of online car-hailing like big cities is not in line with the market development direction. The management of online car-hailing also needs to be adapted to local conditions, and it is not suitable for "cookie-cutter".
Convenient travel requires passengers to change their mindset
At present, in addition to Beijing, Shanghai, Shenzhen, Guangzhou and other places have successively issued detailed rules for the management of online car-hailing platforms, which basically strictly stipulate the operating vehicles and personnel of online car-hailing platforms.
Many people feel that it is inconvenient to travel for a period of time. They used to like to use the Internet to book a car every day, but now they may not be able to get a car, or the price is too expensive and there is no subsidy. But you can choose another way to travel. You can go out and ride a shared bicycle to the subway first, and then ride a shared bicycle to the unit after getting off the subway. The price may be cheaper, so people may have to change their thinking now.
How should the future online car-hailing market develop?
According to statistics, in the current "Implementation Rules for the Management of Online Booking Taxi Business Services" in 73 places, more than 80% require online car-hailing drivers to have local household registration or residence permits, 90% require online car-hailing to be local number plates or local registration, and more than 40 cities have proposed standards for online car-hailing wheelbases and given online car-hailing "guide prices".
Although online car-hailing is indeed not as convenient as before to a certain extent, with the development of shared bicycles, shared cars, and public transportation, a three-dimensional transportation network is gradually being built.