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Lin Chaoxian： Others sell Peng Yuyan’s figure, but I sell his fighting spirit

Lin Chaoxian shoots "Breaking the Wind", focusing on youthful blood

　　 1905 movie network feature For a male Hong Kong director in the Mesozoic era, it seems a very common choice to earn experience from police and gangster films. From the early and then the hot Academy Awards, Lin Chaoxian has shown talent in analyzing the complex personalities of both police and gangsters, as well as the motives of good and evil behavior. He let Jay Chou and Nicholas Tse fight for life and death in a big gun, and let Wu Yanzu and Zhang Jiahui fight in the profound and profound soul. In this world full of life and death decisions and good and evil judgments, Lin Chaoxian has his own set of mental methods.

　　 However, there are quite a few people in the Hong Kong film industry who are good at police and gangster movies. However, Lin Chaoxian’s wit and calm took another path. The appearance in 2013 was really amazing. It made Zhang Jiahui’s best actor temperament shine again, and made Peng Yuyan, who was already getting stronger and stronger, fight to a new height. It also made the Chinese film industry see a different movie at that time: the heavy background of the boxing champion in the late twilight, the warm fermentation of family ties, and the strong inspirational energy of focusing on a competitive sport.

　　 Seemingly following this line of thinking, Lin Chaoxian shifted his perspective from MMA to bicycles. In terms of the film’s concept, he also created a word called "Breaking the Wind" and set it as the final title. He was afraid that the audience would not understand and spent a lot of effort to explain its meaning everywhere: The so-called Breaking the Wind is actually breaking through the air resistance. It is a character who has made a lot of effort and sacrificed a lot in a bicycle team. In Lin Chaoxian, the inspirational object is younger, and the male protagonist is positioned as an all-male god. Peng Yuyan and Cui Shiyuan, even Dou Xiao, the spare tire of 10,000 years of bitterness, put on tights and practiced big thick legs. He said that it is normal to choose handsome guys to sell men’s colors. There is no reason to choose ugly ones to play in order to avoid the idol effect.

　　 Although the strong men spraying hormones all over the screen will make some nymphomaniacs feel overwhelmed, Lin Chaoxian’s brilliance is that he can inspire some good-looking male actors to inspire extraordinary fighting spirit. When filming "Guild Wars", Zhang Jiahui said that one of the things he hated the most in his life was fitness. He even thought it was childish and ridiculous for a man to use his muscles to win respect. But there was no way. With the younger and stronger Peng Yuyan there, he couldn’t lose too much. After all, he was also a generation boxer. As for Peng Yuyan, he was lucky to seize this opportunity to self-sculpture and use devil training to prove his sincerity, but instead concealed his mild and mundane performance.

　　 While "Guild Wars" is about a midlife crisis, "Breaking Wind" is more focused on youthful blood, says Mr. Lin. He has not seen the youth films that have been popular in mainland theaters in the past, including those starring Peng Yuyan. He believes that youth in "Breaking Wind" has its own unique selling point: "Peng Yuyan is very popular and has a good figure. Sometimes it is easy for people to sell his figure, but my interest is not here, but I think his biggest selling point is his fighting spirit." And the biggest success of "Breaking Wind" is that when you watch Peng Yuyan talk about love, you may have a little different opinion, but when he rides a bicycle and starts to attack, you will quickly turn around and applaud.

　　 That’s a good story.

The original intention is very small and the cost is very large: thousands of drivers cooperate to shoot, breaking the collarbone is too common

　　 Lin Chaoxian now likes to wear a pair of black-rimmed glasses and speak slowly and slowly, but his police and gangster movies are not small in scale, and there is no shortage of violent externals and abusive internals. He is also a sports fanatic in life, and cycling has been his hobby for more than ten years. When Lin Chaoxian was addicted to this sport, he thought of making a movie with this theme, but the technology at that time was limited and the actors were not suitable. Now that conditions permit, the movie that was originally conceived as a very low-cost movie has become bigger and bigger: traveling around snow-capped mountains, crossing deserts, large scenes and large teams, many people are injured and injured, and finally the car crash is regarded as normal.

　　 1905 Movie Network: You said before that you wanted to shoot the theme of bicycles more than ten years ago, but you failed to make it. What are the specific conditions?

　　 Lin Chaoxian: At that time, film was used. If you were shooting bicycles, you had to use a lot of rolls. This was a cost issue, and the cameras at that time were also very cumbersome and inconvenient to operate. But this is a small problem, because it was difficult to find investment in this kind of theme at that time, because there were no successful examples. So at that time, I thought of a very small and small cost drama, which is completely different from now.

　　 1905 Movie Network: But now we see that the production scale of "Breaking Wind" is still very large, including deserts, snow-capped mountains, highways, and many other scenes, with a large geographical span.

　　 Lin Chaoxian: Because different scenes require different methods of riding bicycles, I like riding bicycles very much. Although it is not a competition type, it is just leisure, but I love this sport very much. So I think if I have the opportunity to make a movie about cycling, I will put all the elements into it. Different competition scenes and different rules will have different challenges. For the performance of actors, you can also challenge their will.

　　 1905 Movie Network: In this way, the cost will increase a lot. In terms of manpower and material resources, which one is more expensive?

　　 Lin Chaoxian: Of course, we have to fly the whole team to many places, and we have to find many professional cyclists in each place, and we also use a lot of photography equipment, so the cost is really not small. Each race requires at least 200 to 300 people, and there are more than 1,000 people in several places. Of course, the cyclists who come to help are also people who love cycling, and they don’t get particularly high compensation for doing this. Everyone wants to participate.

　　 1905 Movie Network: Have you counted the number of times the crew members were injured this time?

　　 Lin Chaoxian: The number of times is a lot. More than 80 people in the entire crew were injured, and 7 or 8 of them had broken collarbones alone. Basically, during training, they all fell a little numb, just like when you fell for the first time, it felt very serious. After a few falls, you feel that it is just a skin injury, and it is not a big deal. In real competitions, if it is a world first-class competition, there are not many accidents, because their skills are very good. The most accidents happen when going downhill, and everyone is chasing time and fighting hard.

Don’t sell your body, sell your fighting spirit: I want to take out the best things of Peng Yuyan

　　 Many people think that Peng Yuyan must have a self-masochistic tendency just after filming "Guild Wars" and then "Breaking the Wind" with Lin Chaoxian. Anyway, there is no shortage of devil training. When Lin Chaoxian lobbied Peng Yuyan to join, he said: This time I just ride a bicycle and fall in love, and I won’t be seriously injured by others like "Guild Wars". As for whether I will be seriously injured by myself, I don’t dare to guarantee it. Sinister! But on second thought, it was just Zhou Yu playing Huang Gai. Peng Yuyan’s choice of this path is still very smart, because now many people say: If you want to be as sexy as Peng Yuyan, you still need a bicycle.

　　 1905 Movie Network: Why didn’t you find professional athletes to star in the movie?

　　 Lin Chaoxian: They don’t know how to act. In the past, some famous athletes retired. At that time, they heard that they were going to film, but they didn’t. Acting is another matter.

　　 1905 Movie Network: When did you talk to Peng Yuyan about the project "Breaking the Wind"?

　　 Lin Chaoxian: After filming "Guild Wars", I went to shoot "The Magic Police". I talked to Peng Yuyan about this when filming "The Magic Police". I didn’t lie to him, I just told him that this time I don’t have to fight others like "Guild Wars", and this time there is still a lot of love. Of course, I didn’t tell him that the final shooting was even harder than "Guild Wars". In fact, he didn’t have any big problems. I told him at that time that he wanted to play a cyclist, so he should be mentally prepared to pay a lot.

　　 From "Guild Wars" to "Breaking Wind", you seem to be very good at using male color to create some jokes.

　　 Lin Chaoxian: You see Zhang Jiahui kissing Peng Yuyan in "Guild Wars". This is what happens in real life. When two people fight fists so fiercely, it is easy to bump into each other. This is something discovered in the real world, and we will feel very interesting as an outsider. Like Peng Yuyan crashing the car, the clothes are so thin that they will definitely break when the car crashes. If you have watched the game, you will definitely see such a scene. We didn’t force it. I think Peng Yuyan’s role is very cute and interesting. He is a very cheerful young man, so I think it should be enjoyable and happy. Also, Cui Siyuan, Peng Yuyan and the others massaged each other, which is also what happens in real training. The whole drama is about friendship. It is inevitable that such a situation will occur when we are young.

　　 1905 Movie Network: Some people say that Lin Chaoxian’s filming of Peng Yuyan is like Wang Jiawei’s filming of Liang Chaowei. What do you think of this statement?

　　 Lin Chaoxian: I really want to bring out his best stuff. Now that he is very red and has a good figure, sometimes it is easy for everyone to sell his figure, but my interest is not here. I think his biggest selling point is his fighting spirit. I will get to know him slowly, and I hope everyone can get to know him as well as I do. Maybe everyone’s starting point is different.

Real fight, real ride, real speed: the bicycle has no special effects, and the competition is not the protagonist

　　　 Compared to "Breaking Wind" and "Guild Wars", the interpretation of the sports competition part is more difficult. Fighting can rely entirely on the body language of two people, plasma and makeup, but it is not easy to shoot a bicycle race with courtesy, and if you are not careful, it will turn into a dull live event. In "Breaking Wind", Lin Chaoxian’s visual control of the sense of speed is excellent, and the rhythm of the competition is also maximally cinematic, but he smiled wryly when he said this: You ask me how to show speed? That is, they really have to ride very fast!

　　 1905 Movie Network: What do you think is the most important thing when interpreting a bicycle race in film language? How to visualize the sense of speed in the race?

　　 Lin Chaoxian: In fact, the most important thing is that they really have to ride very fast. It is not like a car. I can also have sound effects and motion on the camera to help you feel fast, but it is not actually going fast. But bicycles can’t do this, because bicycles have no sound. No matter how much your camera moves, it is still a small bicycle, and its visual impact must not be better than that of a car. So you must have real speed. We have to shoot 3 to 4 kilometers for each shot. In the first 1 kilometer, you can’t get up at all. Only after 1.5 kilometers can you. Then you have to control the formation, including the plot that is going to happen in the play. So every time the actors have to ride very fast.

　　 1905 Movie Network: Cycling has a complex and detailed set of competition rules. If the audience wants to learn some professional knowledge before watching the film in order to understand the content of the film, what do you think are worth introducing?

　　 Lin Chaoxian: Actually, I don’t think this is necessary. The simplest thing is that everyone should see what happened to the protagonists, what strategies they have, and what accidents happened. We are just nervous about the protagonists, and see how they solve the problem. Instead of you understanding everything that happens in the whole game. It’s just that we consulted a professional coach every detail when filming the game. This is my attitude towards movies, but audiences don’t need to have this attitude.

　　 1905 Movie Network: When filming the game, how did you distinguish it from the live broadcast of the game on TV?

　　 Lin Chaoxian: The real competition usually takes a few hours. It is impossible to be very nervous every second during these hours. Most of the time is the performance of the athlete’s endurance, and they will not attack until they cross the line. If you don’t like cycling, watching cycling competitions will definitely suffocate you. Although I like cycling very much, I also ask the coach to help me arrange the competition strategy very objectively. I will see which strategies have more visual effects and which ones can stimulate the audience in rhythm. I will watch this matter very calmly.

"Guild Wars" spirit of youth film: young people also need to cheer up

　　　 When discussing the significance of competitive sports in "Breaking Wind," Lin Chaoxian always avoids the subjectivity of this element. He believes that sports are just a carrier, not the protagonist of the story. The red tape on the field can be completely forgotten by the audience. What he wants to express is actually the story of the characters. Although the characters of "Breaking Wind" are much younger than "Guild Wars", and many historical accounts are slightly less full, this is precisely the change Lin Chaoxian made in "Breaking Wind". The 50-year-old director is to make a movie for young people to see.

　　 1905 Movie Network: Are there any real sports stars as blueprints for the protagonists of the film?

　　 Lin Chaoxian: Many characters have archetypes, such as the relationship between Cui Siyuan and Lian Kai, which is the relationship between Hong Kong world champion Huang Jinbao and his coach. Huang Jinbao met his coach at a low point in his life. At this time, the coach found that Huang Jinbao was very talented and helped him solve his problem. Huang Jinbao rode 100,000 kilometers in two years. This is the story of Cui Siyuan in the movie. There is also the role of Wang Luodan. There is a female driver in Hong Kong who actually had an accident during a race and broke three ribs, but she still got up, caught up, and finally recovered a champion. I feel it every time I see this clip, so I put it on Wang Luodan.

　　 1905 Movie Network: Compared with "Guild Wars", "Breaking Wind" is more youthful, and compared with "Magic Police", "Breaking Wind" is also more sunny. In terms of the overall tone of the film, what makes you want to make such a youthful and inspiring movie?

　　 Lin Chaoxian: "Guild Wars" I am talking about the midlife crisis, which is to cheer up middle-aged people. After finishing it, I felt that I had never made a youth film, so I decided to use the spirit of "Guild Wars" to make a youth film to cheer up young people. The market needs this kind of film. Maybe there are changes in mentality. I used to be more depressed, and I feel a strong impact on things. It has been almost 8 years since "Witness", and my life has reached another stage. The creation of each stage will reflect your different life experiences, which are all closely related.

　　 1905 Film Network: How do you see the current prospects for sports-themed films in the market?

　　 Lin Chaoxian: I don’t think it’s necessary to see "Breaking Wind" as a sports movie. The spiritual communication between this movie and the audience mainly depends on the experience and mentality of the characters. In fact, sports are just a means. I think everyone can ride a bicycle when they are young, which is a test and tempering of their own will. It is just a background. Of course, I also hope that there will be more movies of this type in the future, so that everyone can have a very excited mood when they walk out of the cinema.

In the final battle of ＂Ace to Ace＂, Wang Yuan responded in seconds and exclaimed that Li Chen, Chen He and Zheng Kai were made difficult.

Video: Ace to Ace 180413 Trailer: Wang Yuan Shen Teng united front against the Running Man family, Li Chen was brutally "betrayed" by Chen He and Zheng Kai?

Zhejiang Satellite TV’s large-scale indoor competitive reality show vivo "Ace vs. Ace 3" will broadcast the season’s strongest final battle at 19:30 on April 13 (Friday). As the last feast of the season, this "Ace" not only advanced the broadcast time to 19:30, but also launched a peak showdown with the representatives of the new season of "Run", marking a perfect end to this season’s "Ace".

Enter the Blueberry Video to watch the latest full video of "Ace vs. Ace" > >

In the show, Wang Yuan and Jia Ling joined hands with Shen Teng and Ouyang Nana for the first time to unite the front against the "Running Man Family Team" composed of Li Chen, Chen He, Zheng Kai, and Ella. At the scene, the two teams showed their superpowers in an interesting and intense ace game. Who could win the last "ace" of the season in the end?

The ace welcomed the strongest final battle, and Wang Yuan incarnated as "Wang Ligament" and exclaimed in seconds

From the cold winter to the warm spring, this family variety show, which carried joy, feelings, and hard work, has inadvertently brought eleven episodes of joy and emotion to the audience. Under the expectations of the public, this season’s "Ace vs. Ace 3" finally ushered in the strongest closing battle. At the scene, the Ace family joined forces for the first time with a high degree of tacit understanding, detonating the cheers in the classic game "Ace tacit understanding guessing".

In previous episodes of the show, Wang Yuan had always been very strong in the "tacit guessing" part. In this issue, the difficulty of "ace tacit guessing" was upgraded. Wang Yuan not only had to rely on Shen Teng and Ouyang Nana’s interpretation to accurately guess the vocabulary, but also carried out the splits to lengthen the performance vocabulary as soon as possible. At the scene, although Wang Yuan was very anxious about the splits, he complained before he even played: "This must be aimed at me." But in the follow-up game session, Wang Yuan not only showed the "divine skill" of answering questions in one second, but also turned into the "Wang ligament" to buy more performance time for his teammates, which caused the audience to exclaim continuously.

Running male family encounters ace "difficult" "real and fake family" warmth transmits positive energy

In this issue, in addition to the wonderful performance brought by the "Ace Family Team", the kicking hall of the "Running Men Family Team" is also quite anticipated. As the premiere guests of the first season of "Ace vs. Ace", Li Chen, Chen He, and Zheng Kai cooperated with each other to bring full joy to the audience. In this issue, coinciding with the closing feast of Ace, the re-integration of the three encountered the problem of the Ace family’s design "difficult".

In the program, Wang Yuan’s "cousin", Shen Teng’s "cousin", Jia Ling’s "sister", and Ouyang Nana’s "sister" all appeared on the stage of Ace, while the Running Man family needed to judge whose family members were not real based on the materials, on-site details, and questions provided by the Ace family. At the scene, the "true and false family members" not only became the "exam questions" of the Running Man family, but also warmly conveyed the positive energy of life. Jia Ling’s "sister" said: "There is a mission to do comedy." It is awe-inspiring. In addition, under the outpouring of the "true and false family members", the Running Man family also told the hardships and hardships behind "Running", which is quite touching. What warm "Running" stories will the Running Man family share? We will wait and see.

In this issue, what kind of wonderful spark will the ace family and the running man family collide? Please look forward to the vivo "Ace to Ace 3" of Zhejiang Satellite TV at 19:30 on April 13 (Friday). In addition, the new season of "Run" of Zhejiang Satellite TV will also be relayed at 20:50 on April 13. Double surprise and double happiness, let’s meet Zhejiang Satellite TV on time on Friday night.

Gossip media exposed that Yang Zi had a boyfriend, and fans denied it： the news on the Internet was false

　　Recently, some gossip media broke the news that actor Yang Zi had a boyfriend, and the two were dating, causing heated discussions.

Yang Zi denied the relationship with the party, saying that the news spread online was false, hoping not to spread rumors

　　In response to the rumor, Yang Zi’s fans clarified the connection, denying that Yang Zi had a boyfriend, saying that the news spread online was false, hoping that fans would not believe the rumors and not spread them, and also hoping that the gossip media would not spread rumors.

　　It is reported that Yang Zi’s love life has been the focus of attention since her debut. Previously, she had a relationship with actor Qin Junjie, but the relationship ended in a breakup. Later, she was also photographed interacting closely with Liu Xueyi, eating a piece of cake and speculating that she was in love. But Yang Zi denied this, saying that she was friends with Liu Xueyi.

　　At present, Yang Zi is filming a new play, and she has a lot of works to be broadcast, including "Sauvignon Blanc Season 2" and "Love for a Long Time". Fans are eagerly anticipating Yang Zi’s new works.

Original title: Gossip media exposed that Yang Zi had a boyfriend, fans denied it

Editor in charge: Li Xiaoling

Wanda Commercial Management IPO： It seems that the light boat has passed 10,000 mountains, but it is actually moving forward with a heavy burden？

Image source @Visual China

Article | Hong Kong Stock Research Institute

Recently, following the termination of Wanda Commercial Management’s bond issuance plan, the Securities Supervision Commission questioned the authenticity of Wanda’s shopping mall sales data, and the freezing of Zhuhai Wanda Commercial Management’s equity by the court, Wanda Commercial Management encountered "water reverse" again – Fitch released a report downgrading Wanda Commercial Management’s rating, and believes that Zhuhai Wanda Commercial Management may not be able to complete the listing before the end of 2023.

The influx of negative news has cast more and more clouds over Zhuhai Wanda Commercial Management’s fourth impact on Hong Kong’s IPO.

And in the Wanda Group debt pressure, nearly 40 billion yuan bet the deadline is approaching, the Zhuhai Wanda Commercial Management impact on Hong Kong stocks, is also considered to be Wanda’s last battle, for this reason, Wanda opened a new round of "sell sell sell". So, in this case, carrying Wanda’s future asset-light model, can it still be bright?

Zhuhai Wanda Commercial Management is the product of Wanda’s commercial real estate sector.

Wanda’s commercial real estate sector once included commercial real estate development, residential real estate development and commercial property management. It is worth mentioning that Wanda’s real estate sales revenue reached 160 billion yuan at the peak, and then with the official proposal of "real estate and housing not speculation", the development of the real estate industry has gradually returned to rationality.

Under this trend, Wanda Commercial changed its name to Dalian Wanda Commercial Management in 2019, and from then on, its business focus shifted to commercial management. In this regard, Wang Jianlin clearly set the tone that the real estate group "does not pursue sales, exists for commercial management, and digests Wanda Plaza residential facilities every year to maintain tens of billions of sales." This choice is also in line with the development trend of the industry.

At that time, China’s commercial plazas were in the second half of the rapid expansion cycle. Data show that from 2016 to 2021, the growth rate of China’s stock commercial plazas, although declining, still maintained an average annual growth rate of about 15%. The total number of commercial plazas increased from 2,862 to 5,936. For the business management giant Wanda, the business management business undoubtedly has a lot of room for development.

But since then, with the high land prices in first- and second-tier cities and the frequent emergence of "land kings" in the core area, Wanda’s previous asset-heavy business management model of self-built commercial plazas has been unsustainable due to the need to invest a lot of money. Therefore, in 2021, Dalian Wanda Commercial Management will divest its business again, and establish a new subsidiary Zhuhai Wanda Commercial Management to conduct asset-light operations in commercial property management business, and strengthen its business layout in third- and fourth-tier cities.

In fact, compared with real estate companies such as Vanke, Country Garden, and China Resources, which mainly focus on residential development, Wanda has accumulated profound experience in the operation and management of commercial plazas. Moreover, the shift in the focus of industry development has also provided a rare opportunity for its expansion in third- and fourth-tier cities. Since the beginning of the new century, in the construction frenzy of Chinese shopping centers, there have been obvious geographical stratification. In the first ten years, 60% of the new shopping centers were concentrated in four first-tier cities, and then began to gradually extend to second-tier cities. In recent years, with the increasing vacancy rate of shopping centers in first- and second-tier cities, the expansion of the industry has also begun to sink.

With the continuous improvement of brand power in low-tier cities and the advantages of low capital investment and fast replication of the asset-light model itself, Zhuhai Wanda Commercial Management has experienced a wave of expansion. According to the prospectus, by the end of 2022, Zhuhai Wanda Commercial Management managed a total of 472 commercial plazas, of which 288 were from the parent company and 184 were owned by independent third parties, accounting for nearly 40%. In contrast, in recent years, real estate companies that have also begun to develop an asset-light model have made slightly slower progress. For example, China Resources Vientiane Life, a subsidiary of China Resources Real Estate, has an operating income of only 4.20 billion yuan as of 2022, and the projects under management still mainly come from the parent company, accounting for 86%.

At the same time, Zhuhai Wanda Commercial Management’s operating performance is also quite eye-catching. According to the prospectus, Zhuhai Wanda Commercial Management will achieve revenue of 27.10 billion yuan in 2022, net profit will reach 7.50 billion yuan, and the return on net assets is quite high. Its net assets equivalent to 4% of the parent company’s net assets contributed 72% of the total profit of the parent company Dalian Wanda Commercial Management. Strong profitability has also made Zhuhai Wanda Commercial Management Wanda’s "cash cow". From 2019 to the first half of 2022, the cumulative cash dividend will be 13.273 billion yuan, the vast majority of which will flow to Wanda Commercial Management, which holds nearly 80% of the shares.

If you look at it alone, after layers of stripping, Zhuhai Wanda Commercial Management seems to have "crossed a thousand mountains in a light boat". However, when you zoom in to the entire Wanda system, things may not be so easy. It can be said that Zhuhai Wanda Commercial Management’s light asset operation is still moving forward with a heavy load.

When Zhuhai Wanda Commercial Management was established in 2021, it introduced a group of heavyweight investors up to 38 billion yuan in financing. As a bet, Zhuhai Wanda Commercial Management needs to be listed before the end of 2023. If it cannot be listed as scheduled, it will not only have to repay the entire investment of 38 billion yuan in cash, but also pay an additional 8% interest.

Now, after the failure of multiple submissions to the Hong Kong Stock Exchange, the end of the bet is approaching. At the same time, due to multiple factors, Wanda Film and other sectors continue to slump, and financing is limited, Wanda Group’s debt problem has become increasingly prominent.

On April 28, Dalian Wanda Commercial Management disclosed the 2022 corporate bond report on the Shanghai Stock Exchange. As of December 31, 2022, the company’s short-term borrowing balance was 5.046 billion yuan, an increase of 948.74% year-on-year; the non-current liabilities due within one year were 68.768 billion yuan, an increase of 304.12% year-on-year. In June, Wanda Commercial Management issued bonds with a quota of 6 billion yuan and was forced to terminate the issuance. The financing channels were significantly tightened, which was related to Zhuhai Wanda Commercial Management’s delay in listing.

It can be seen that for Wanda, the Zhuhai Wanda Business Management sprint IPO is largely an important attempt to revitalize the overall situation. But even putting aside the pressure of capital and other aspects and returning to the asset-light operation model itself, Zhuhai Wanda Business Management is also facing no small challenges.

Compared with the asset-heavy model, the asset-light model has two main advantages. First, it is no longer necessary to pay attention to land acquisition, construction, etc., but focuses on the operation of shopping malls. After the professional division of labor is clearer, it can give full play to its strengths, thereby improving business performance. Second, the traditional asset-heavy model itself has accumulated a large amount of funds, and its expansion speed is bound to be constrained by the scale of funds, while the asset-light model only exports brand and management, which greatly reduces the demand for funds, so it can achieve rapid expansion, and once the operation model is formed, it can be quickly replicated, and the scale effect is more prominent.

As mentioned above, Zhuhai Wanda Commercial Management has been able to expand significantly, largely due to the asset-light model itself. However, after a wave of rapid expansion, Zhuhai Wanda Commercial Management’s subsequent continued growth is also facing uncertainty.

In recent years, under the policy tone of reducing leverage and debt, there are not a few real estate enterprises that attach importance to the asset-light model, such as Country Garden, Longhu, Vanke Printing, China Resources Land, Joy City Holdings, and Baolong Real Estate. They have all accelerated the layout of asset-light projects. For example, Xincheng Holdings will have 31 Wuyue Plaza openings in 2023, and sinking cities will dominate.

At the same time, the oversupply of domestic commercial plazas has gradually become apparent. Data show that from 2017 to 2022, the number of commercial plazas with a rental rate of less than 70% in China increased from 7,800 to 10,948, and it is estimated that it will reach 13,182 by 2027. With the overall oversupply compounded by the influx of many leading real estate enterprises, the market competition in the commercial management track may become more intense.

In this competition landscape, although Wanda business management plans to open 51 in 2023, and focuses on the distribution of third-, fourth- and fifth-tier cities, with the rise of a number of unique emerging business entities, the increase in its acquisition may be more limited.

Moreover, under the predicament of debt pressure, there are frequent news of Wanda’s sale of projects in the market. After the "century sale" of 13 cultural tourism projects and 77 hotels packaged and sold in 2017, Wanda seems to be going to stage "selling, selling" again this year. Relevant actions include selling Wuhan Hanjie Wanda Plaza to SKP Group, transferring more than 80% of the equity of the partnership to China Huarong, reducing its holdings of Wanda Film 37.1877 million shares and cashing out 447 million yuan. In addition, there are rumors in the market that Wanda will sell more than 20 shopping malls in Jiangsu, Zhejiang and Shanghai.

The non-stop sale of assets has also attracted speculation that Wanda’s so-called "light assets" are actually "clearing assets", and some industry insiders believe that Wanda’s clearing assets may now affect the basic business of Zhuhai Wanda Commercial Management.

However, according to Wanda Group, the follow-up operation rights of the equity transfer projects are still retained by Wanda Commercial Management, which is not affected by the equity change, and most of the projects sold are heavy asset projects and are not under the umbrella of Zhuhai Wanda Commercial Management. From this point of view, there may be no need to worry too much.

In addition, in the medium and long term, the industry still has room to explore its business potential in the future. The main reason is that in the construction of a new development pattern, with the increasing fundamental role of consumption in economic development, shopping malls still have great development value as large-scale physical consumption platforms that can meet a variety of needs.

In terms of management scale, Zhuhai Wanda Commercial Management is already the world’s largest commercial square operating company, with a construction area of 65.60 million square meters in the management mall, exceeding the combined second to tenth place in China. From the perspective of the rental rate, an important indicator to measure the operation capacity of business management enterprises, Zhuhai Wanda Commercial Management’s leading position is also very consolidated. According to the prospectus, as of 2022, the average rental rate (excluding parking spaces) of Zhuhai Wanda Commercial Management reached 98.6%; over the same period, Xincheng was 95.13%, Longhu was 93.9%, and the printing power was 93.2%.

Based on this, if Wanda Commercial Management continues to strengthen its refined operations, establish a better ecosystem for its asset-light model operation, and meet the current stock demand to the greatest extent, such as its recent launch of the "Wanda Smart Business Platform", which provides integrated value-added services for merchants in the four scenarios of location selection, rental, store opening, and operation, it may be conducive to breaking through many constraints and promoting the potential of the asset-light model to a greater extent, thereby demonstrating greater investment value and taking this bumpy road to listing.

This week’s exciting! Andy Lau VS Donnie Yen! Expert duel, subverting imagination

1905 movie network feature　This week’s movie channel is about to stage a master showdown between vs and vs; the director arrives with happiness, the murderous megalodon is mysteriously haunted, and the suspenseful homicide case is intertwined. All kinds of wonderful plots unfold one by one.

The film is directed by Andy Lau and starring Jean Renault. After five years in prison, Andy Lau plays the thief Zhang Dan and Ye Hong, played by Shu Qi, join forces to form the "tide thief" and return to the world. What is their goal this time?

Wonderful movie review:"HitmanriAng"Jean Renault’s detective Pierre has always chased after Andy Lau’s Zhang Dan, and the two competed wits and staged a sparkling duel.– 1905 Movie Network

This film perfectly combines kung fu movies with police and gangster movies, the action design is quite wonderful, and the fighting scenes of expert tricks are also extremely cool! Wang Baoqiang, who used to show his comic image, has transformed into a "fierce and cold martial arts master" this time, and encountered "the strongest in the universe" Donnie Yen. "Wu Chi" was sealed in Xiu to challenge Xiahou Wu to compete for the title of "first in martial arts", and a bloody storm in martial arts also started.

Wonderful movie review:The madman played by Wang Baoqiang is very realistic.whiteiceThe temperament has a long aftertaste, and all kinds of experts fight, which makes people call it enjoyable.– Douban movie review, Qin Xiaohuang

Director Feng Gong came out of the mountain again after a lapse of ten years. His creations are rooted in life, serve the people, reflect the warmth of the market, and reflect the feelings of the times. "Happiness Comes Soon"It is such a film that reflects the work and life of the people’s mediator. It continues the humorous and down-to-earth street comedy style of director Feng Gong, and tells the story of Ma Shanglai, a local mediator in Chongqing, who handles various conflicts and disputes among his neighbors.

Wonderful movie review:Director Feng Gong is very good at creating people’s stories, from the streets and alleys of the parents to see the big, humorous and warm, wise and simple.– 1905 Movie Network

The main character of this film is an invading ocean top predator megalodon, which has the huge size of an "aircraft carrier" and amazing bite force, and everywhere it goes is in chaos. The film perfectly presents a series of thrilling scenes such as underwater rescue, sea surface resistance to sharks, shark mouth escape and the final "shark chopping battle". When the megalodon has not yet revealed its true face, the film begins to create a tense and suspenseful atmosphere, allowing viewers to spend in a continuous thrill, and the tension is unforgettable.

Wonderful movie review:The deep blue sea not only creates a sense of mystery, but also allows you to experience an immersive fear of deep-sea sharks.– 1905 Movie Network

Isolated mountains, mysterious universities, towering glaciers and snow peaks, bizarre serial deaths…movie"Undercurrent."When it was released in France in 2000, it received rave reviews. Jean Reno plays Pierre, an experienced Parisian police detective who is investigating a bizarre murder by strangulation.Vincent CastleThe young local police officer Max plays is in the small church to track down the girl who mysteriously disappeared 20 years ago. The two seemingly isolated cases are inextricably linked.

Wonderful movie review:The suspense and thriller atmosphere of the film is well created, and the visual effects are equally eye-catching. While the background music brings up the rhythm of the film, Jean RenoandVinson Cassel’s two story lines naturally converge.– Douban Film Review tranquility

The second season of the costume drama ＂Celebration of More Than Years＂ has been successfully completed

On October 17, 2023, the second season of the much-anticipated costume drama "Celebration of More Than a Year" was successfully completed, which once again aroused the eager expectations of the audience. The drama was jointly produced by CCTV, Penguin Film and Television, Yuewen Film and Television, and Xinli TV. It brought together many powerful actors, including Zhang Ruoyun, Li Qin, Chen Daoming, Wu Gang, Guo Qilin, Tian Yu, Li Xiaoran, Song Yi, Xin Zhilei, Liu Duanduan, Fu Xinbo, etc., and Zhang Qinwei starred in a friendship, which can be called a luxurious lineup.

Adapted from the novel of the same name, the story mainly revolves around a mysterious teenager, Fan Xian, who has an unpredictable life background and has gone through various tests and tempering in the family, rivers and lakes, and temples, and finally wrote a legendary life story. The successful broadcast of the first season has laid a solid foundation for the second season, and the completion of the second season has further aroused the expectations and curiosity of the audience for the sequel.

It is reported that the second season of "Qingyu Nian" not only continued the excitement of the first season during the shooting process, but also paid more attention to the depth of the plot and the emotional expression of the characters. The tacit cooperation and superb performances of the actors on the set are also very much anticipated. At the same time, the production team of the play has also increased investment in scene arrangement, costume props and other aspects, striving to bring the audience into a more realistic and shocking historical picture scroll.

The role of Fan Xian played by Zhang Ruoyun in the play has won the love and recognition of the audience with his excellent acting skills and compatibility with the characters. The roles of Princess Miaoyin played by Li Qin and Fan Ningmei played by Chen Daoming have also been deeply rooted in the hearts of the people and become a highlight of the play.

The success of the second season of "Qingyu Nian" also means that the audience is about to usher in a new audio-visual feast. It is reported that the drama will premiere on Tencent Video in 2024, and I believe that it will cause another ratings frenzy at that time. And the audience’s speculation and expectations for the development of the plot and the fate of the characters will also become a hot topic during the future broadcast.

The completion of the second season of "Celebration of More Than a Year" has brought unlimited expectations and surprises to the audience. With the superb acting skills of the actors and the careful polishing of the production team, I believe that this epic costume drama will once again arouse the enthusiasm of the audience and become a major hot topic and ratings guarantee in 2024.

Some parameter information of the new SUV model G318 is exposed, and it is expected to be about 300,000 yuan

IT Home On January 15th, before the announcement of the monthly MIIT declaration information, Garage @42 has now exposed some parameter information of the new SUV model of the dark blue brand – the dark blue G318.

According to reports, the length, width and height of this new car are 4998mm, 1985mm, 1960mm, and the wheelbase is 2880mm. The price is expected to be around 300,000.

The dark blue G318 uses extended range power to provide front and rear dual-motor four-wheel drive models, with a maximum power of 131 kW for the front motor, 185 kW for the rear motor, and a total power of 316 kW for the system. It can also achieve tank U-turn through rear wheel reversal (the rear wheels are intermittently locked to achieve the purpose of reducing turns).

It is worth mentioning that the dark blue G318 four-wheel drive version model has towing qualifications, as long as it has a C6 driver’s license, it can tow yachts, motorboats, bicycles, motorcycles and other equipment.

In addition, the dark blue G318 has a curb weight of 2360kg and a maximum load of 2800kg, and this model also has good scalability. The official provides luggage racks, headlights, electric pedals, backpacks, spare tires, and other original expansion parts.

Some parameter information of the new SUV model G318 is exposed, and it is expected to be about 300,000 yuan

In terms of appearance, it can be seen that the overall line of the new car is mostly straight, and the outline is square.The rear of the car carries a "small schoolbag" external spare tire, and adopts a side-opening tailgate.The headlight design is more interesting, like a clip or a rock gesture, and it looks more technological.

From the side, the car adopts the current popular hidden door handle design, with the raised eyebrow lines at the front and rear, which not only highlights the tough style, but also enhances the sense of fashion. On the rear, through the door handle design, the car will adopt a side-open tailgate structure, which greatly enhances the loading capacity.

According to a report by IT House in July last year, the dark blue car once showed four mysterious new cars in the form of "silhouettes", namely a mid-to-large coupe with a back shape, an SUV new car, a mid-to-large SUV larger than the dark blue S7 model, and a hardcore SUV model.

Some parameter information of the new SUV model G318 is exposed, and it is expected to be about 300,000 yuan

Among them, the hardcore off-road vehicle type is advertised as "The Road to Freedom, Breaking Through Thorns".It is intended to emphasize the high passability of the new car and the positioning of its main off-road…

In 2030, a network of 300 satellites will be in operation — decoding the ultra-low orbit and remote integration satellite constellation

　　Xinhua News Agency, Wuhan, July 12 Question: In 2030, a network of 300 stars will be in operation – decoding the ultra-low orbit and remote integrated satellite constellation

　　Xinhua News Agency reporters Hu Zhe, Tan Yuanbin, Song Chen

　　Low-orbit constellation construction is an important part of national strategic science and technology, and is of great significance for promoting economic development. With the development of society and the improvement of people’s living standards, the demand for satellite communication, navigation, remote sensing and other functions continues to increase. Low-orbit constellation construction can provide more accurate, real-time and efficient services to meet the needs of all parties.

　　On July 12, at the 9th China (International) Commercial Aerospace Summit Forum opened in Wuhan, Hubei Province, China Aerospace Science and Industry Corporation announced the official launch of the ultra-low orbit and remote satellite constellation, and the first satellite is planned to be launched in December. What is the background of the construction of this satellite constellation? What are the main features?

　　Open up a new track for the progress of aerospace science and technology

　　Ultra-low orbit refers to an orbit with an orbit altitude of less than 300 kilometers, which reduces the satellite from the traditional low-Earth orbit to less than 300 kilometers, so that its "remote sensing" to the earth becomes "near-end", so that it has the advantages of low payload cost, small communication delay, and miniaturization of user end points.

　　Li Yanbin, deputy general manager of the general department of space engineering of China Aerospace Science and Industry Corporation, said that by building an open distributed intelligent networked ultra-low orbit space foundation base, by carrying different loads, supplemented by advanced on-board intelligent processing, satellite terminal direct connection, and inter-satellite communication technology, space information can be quickly and accurately obtained, serving the urgent needs of governments, enterprises, and even individuals for higher precision, high timeliness, and high reliability of space decision-making information, which can stimulate the huge potential of the commercial remote sensing market, open up a new track for the progress of aerospace science and technology, and shape the development of the space information industry.

　　Unlike traditional orbits, ultra-low orbit has a complex dynamic environment, with rarefied atmospheric drag and atomic oxygen flux increasing with a nearly logarithmic law as the orbit decreases. To maintain long-term stable and reliable operation of satellites, it is necessary to offset the rapid decay of satellite orbits due to higher atmospheric drag. Although long-term operation in ultra-low orbit requires many technical challenges, the investment value is huge. The United States, Japan and Europe have all launched relevant commercial or scientific sounding activities.

　　See better, faster, understand better

　　The ultra-low orbit and remote integrated satellite constellation aims to develop a large-scale real-time intelligent remote sensing service system in ultra-low orbit, give full play to the natural advantages of proximity, low delay and small road loss, and create an ultra-low orbit and remote integrated satellite constellation and its application system with "small but fine", "fast and smart" and "many and cheap" as differentiated characteristics. It incubates a new domain and new quality space infrastructure for direct connection to user sensing, transmission and calculation, and establishes a new digital economy format for satellite direct connection to mass users.

　　Zhang Nan, the chief designer of the ultra-low orbit remote integrated satellite constellation, introduced that the ultra-low orbit remote integrated satellite constellation mainly has the following characteristics: first, it can see more clearly, and the spatial resolution will reach 0.5 meters; second, it can see faster, and the spatial information will reach the user within 15 minutes; third, it can be seen more clearly. Through intelligent processing on the satellite, direct connection to the star terminal, and inter-satellite communication, the ground centralized processing data link is omitted, and the spatial information can be directly reached to the user end point. At the same time, the cost of a single satellite of the ultra-low orbit remote integrated satellite constellation will be lower, and the optical load weight and cost will be reduced by 50% under the same resolution.

　　Facing the future, the construction of the ultra-low orbit remote integrated satellite constellation will be implemented step by step, including three stages:

　　In the technical and business verification stage, complete the key technology verification of ultra-low orbit satellites, carry out on-orbit technical tests and business verification; in 2024, complete the launch of a 9-star business verification star cluster; in 2025, build a real-time remote sensing business application demonstration system to provide 1-day service response capability.

　　In the stage of large-scale networking, it will be widely used in the industry to form large-scale networking and achieve half-hour response capability. It is planned to complete the operation of 300 satellite networking in 2030, providing a visible light, synthetic aperture radar, hyperspectral, and infrared multi-type OurHours remote sensing service system to form a global 15-minute response capability.

　　In the integrated development stage, complete the comprehensive construction of the business system, achieve instant business response capabilities within 10 minutes worldwide, and provide complete instant perception services.

　　Satellites are becoming more "intelligent"

　　The construction of the ultra-low-orbit remote satellite constellation not only shows our country’s latest strength in the aerospace field, but also breaks through a number of key technologies, providing more opportunities and challenges. According to reports, the satellite will achieve multi-satellite coordination through inter-satellite links, such as the first satellite receives user requests, the second satellite shoots the required information, and the third satellite completes intelligent processing. At the same time, the satellite will also become more "intelligent", capable of real-time processing and intelligent recognition of image data in orbit, and fast distribution of results through inter-satellite links.

　　In the face of the needs of the field of emergency rescue, the ultra-low orbit remote integrated satellite constellation can provide high-efficiency disaster information, which can provide effective data and capability support for emergency rescue, fire monitoring, disaster prevention and mitigation. The satellite application service platform provides users with normalized disaster monitoring and early warning. After an emergency incident occurs, inter-satellite transmission and on-board intelligent processing can efficiently shoot and extract key information, relying on the network to directly transmit to the vehicle or portable end point, within 15 minutes for the first-line disposal unit and front-line command agencies Provide high-efficiency disaster area scene images, efficiently support emergency rescue and auxiliary decision-making.

　　With such a huge constellation construction, how to make a profit is also a topic of concern to everyone. Li Yanbin introduced that on the one hand, commercial profits can be obtained by selling satellites and user end point products (including software), spatial data products and value-added services; on the other hand, by building an ultra-low orbit space base to create a new quality and new domain industrial ecology, and collect payloads for the society to achieve mutual benefit and win-win results.

Foreign experts show you the achievement exhibition： an interactive experience that is refreshing

　　CCTV News:The "Five Years of Forging Forward" exhibition showcasing China’s great achievements in the past five years was held at the Beijing Exhibition Center from September 26 to November 26. The exhibition attracted many visitors and showcased China’s many achievements in the fields of science and technology, medical care, culture and anti-corruption in the past five years.

　　Walking into the exhibition hall, we can see many successful examples of new rural construction. After the Chinese government has increased infrastructure building and taken various poverty alleviation measures, local people’s living standards have improved and the economy has become prosperous. In addition, through the exhibition, we can also learn about the rapid progress of China’s science and technology field, such as the large fire extinguishing/water rescue AG600 amphibious aircraft, as well as unmanned cars and artificial intelligence robots. China’s self-developed Beidou satellite navigation system (BDS) is impressive, and the demonstration of intelligent health service robots and medical examination systems and 3D printers is also refreshing.

　　An interactive experience that allows you to experience the power of the Beidou satellite navigation system　

　　Beidou satellite navigation system is one of the most advanced satellite navigation systems in the world. The exhibition area provides interactive experience equipment such as flying emulator and car driving emulator equipped with Beidou satellite navigation system, which allows visitors to experience the clarity and accuracy of Beidou system firsthand. Visitors can also understand the super scale and super functions of Beidou system through the Beidou system model and brief introduction in the exhibition area.

　　As a mature satellite navigation system, the Beidou system has been widely used. As early as the 2008 Wenchuan earthquake disaster, the Beidou-1 system has played an important role in disaster relief. Affected by the earthquake, local communications, electricity and transportation were almost completely destroyed, and the disaster area was completely lost from the outside world. The Beidou Central Control System and the Beidou Navigation Emergency Team established to deal with the disaster have provided reliable and real-time large amounts of data for rescue operations. In addition, since 2010, the border guards in Yunnan Province have been fully equipped with the Beidou-1 positioning system, which is used to strengthen border patrols and combat border crimes.

　　According to the plan, by 2020, China will complete the network of 35 Beidou-3 satellites, building a Beidou global system that rivals and surpasses GPS in some indicators, and can provide services to the world. At that time, Beidou will achieve even greater achievements. Of course, it is believed that there will also be rich profits. According to reports, the annual turnover of the Beidou system has reached 31.50 billion US dollars.

　　"Intelligent Health Service Robot" invites you to take a quick physical examination

　　Another highlight of the exhibition is the "intelligent health service robot" that is already being used in remote areas of China. Visitors can experience a free quick medical examination on the spot. Visitors simply put their ID card on the robot’s scanner, and it can identify your personal information. Then the person in need of the medical examination stands on a scale, reaches his left arm into a blood pressure meter, and holds another test instrument in his left hand. The robot can quickly analyze some basic indicators to detect whether the person has a problem. The test results can also be transmitted electronically to the designated hospital.

　　The device was developed and produced by a company in Xianyang, Shaanxi Province, and has been in use for more than a year. It is mainly used in Qinghai and Gansu provinces in northwest China. It is especially suitable for the elderly who live in rural areas and are not very convenient to go to large hospitals for medical examinations. With a large rural population and many still living in areas with inconvenient transportation, this kind of medical examination method that can provide door-to-door service, coupled with reasonable price, can indeed bring convenience to villagers in need, so there should be a very broad market prospect.

　　3D printing technology is refreshing

　　Another popular exhibit is a 3D printer. The staff in the exhibition area can print beautifully designed and complex three-dimensional patterns on the spot with slurry made from mashed potatoes. Although the exhibition area demonstrates only the "small tricks" in 3D printing, we can also see the advantages and future trends of 3D printing. China, one of the world’s largest manufacturing countries, has enthusiastically embraced the technology of 3D printing. Sales of 3D printers in China have increased year by year in the past few years, and sales are expected to exceed 20,000 units by 2020.

　　While the industry is still in its infancy in China, companies across the country are already using 3D printing in innovative ways. In early 2017, Blu-ray Innox in Chengdu, Sichuan, used 3D bioprinting technology to successfully print blood vessels and transplant them into rhesus monkeys. The success of this test is an important breakthrough in 3D printing medicine and the first step in the history of 3D printing of human organs. (Author: Colin Robinson, British, CCTV foreign expert)

Ele.me ＂Open a branch＂

Article | "China Entrepreneur" reporter Wang Xueqi

Editing | Ma Yue

"It used to be a cooperation between relatives, now it is a cooperation with brothers and sisters." Zhong Xianwen, vice president of Ele.me, made such an analogy about the relationship between Ele.me and other departments of Alibaba. In April this year, Alibaba announced a full acquisition of Ele.me at a valuation of $9.50 billion. Previously, Alibaba and Ant Financial already owned 43% of Ele.me. Zhong Xianwen is a veteran of Ele.me and is currently responsible for traffic and user operations related to the Ele.me APP.

Before the acquisition, Ele.me had already begun to cooperate with various applications under Ali, and had cooperated with Taobao Ticket, and the Alipay interface had also been established. In Zhong Xianwen’s opinion, the relative cooperation was still based on the business model of rights replacement. After becoming a family, the efficiency of cooperation and communication improved a lot.

In the past five months, Ele.me has undergone changes, some of which are visible and some of which are hidden behind the scenes.

After Ele.me acquired Baidu takeaway in August last year, the takeaway market officially formed a situation where Ele.me and Meituan were divided. But Ele.me’s market share was not satisfactory. According to the "China Mobile Internet Industry Analysis and Development Report for the First Half of 2018" released by Trustdata big data, Meituan, Ele.me, and Baidu takeaway accounted for 59%, 36%, and 3% of the transaction volume in the takeaway market, respectively. Lack of traffic is considered to be the main reason why Ele.me is at a disadvantage.

This summer, Ele.me CEO Wang Lei told Reuters that he would invest 3 billion yuan between July and September, aiming to increase the market share to more than 50%. At the same time, Ele.me has also become an important player in the two major projects of World Cup marketing and 88VIP, which have linked multiple departments of Ali.

In August, Ali disclosed the establishment of a holding company in the second quarter of 2018. The company has two major businesses, Ele.me and Koubei, and will serve as the flagship of local life services in the future. It has received investment commitments of more than $3 billion from investors such as Alibaba and SoftBank Group.

Inside Ele.me, the model of "small front desk, big middle desk" has been promoted, and Ali-style transformation has been carried out from the organizational structure level. Ele.me is establishing a two-way empower relationship with Ali. On the one hand, Ali’s new retail stores are actively connected to the Hummingbird distribution system to improve their own capacity level. On the other hand, Ele.me connects to Ali’s handao and other super applications to obtain traffic empower.

All the changes are sending a signal that Ele.me is actively looking for various poses to integrate with Ali.

Since its establishment in 2008, Ele.me has spent its first decade fighting alone and exploring the market, with a cliff behind it and only a path forward. At the beginning of the second decade, this unicorn that grew up in the jungle of extensive growth has to learn how to integrate into a giant with its own system and complete methodology. This may be a story from the jungle to the city.

"It’s more tiring than starting a business," Xiong Bin, vice president of new retail at Ele.me, describes his current job status.

Xiong Bin (left), Vice President of Ele.me, Zhong Xianwen (right), Vice President of Ele.me. Source: Photo provided by the interviewee

Xiong Bin is an Ali veteran. After joining Alibaba in 2002, he went through B2B, Taobao, Taodiandian and other departments. He left Alibaba in 2015 and chose to start a business in the local life service field. Ali’s acquisition of Ele.me made him decide to sell his company and return to Ele.me with his team for a second venture.

In Xiong Bin’s eyes, in the past few years, the local life service market was still in a state of savage growth, and everyone was actively expanding. "Everyone is competing with who has the fastest financing, who has the most savage war, and can quickly complete urban expansion."

In 2014 and 2015, large and small giants have successively flooded into the O2O takeaway market. For a period of time, there were as many as a dozen takeaway platforms, competing to subsidize and burn money to compete for users. The takeaway market has encountered frequent problems in the process of brutal growth. Many platforms have removed unqualified merchants due to the lack of relevant catering qualifications.

With the acquisition of Baidu takeout by Ele.me and the merger of Meituan and Dianping, the once-blank market has been divided up by several giants and has begun to enter the era of intensive cultivation. "In the past, we emphasized how many resources to give in the local living market, how many cities to open, and how many businesses to expand. Now the focus is on using an overall plan to connect all levels of logistics, marketing, and membership to improve the user experience," Xiong Bin said.

In the era of intensive farming, user experience is placed in an increasingly important position. Compared with other sectors of Ali’s new retail, Ele.me’s hummingbird distribution system is a very important supplement to the offline scene. According to a city manager in East China of Ele.me, after the completion of the acquisition, Ele.me has invested more and more energy in the logistics side, and the company has repeatedly emphasized the need to form a closed loop between Ali’s new retail stores and Ele.me logistics.

Delivery speed has a significant impact on the experience of e-commerce users. From the first seven days of arrival to the 211 time limit proposed by JD.com, the upgrade of delivery speed is also accompanied by the improvement of user experience. However, the transformation of logistics capacity is time-consuming and labor-intensive, not a day’s work. Zhong Xianwen said that the standard of Hummingbird delivery is 30 minutes. If the merchant of Tmall and Taobao completes the connection in the future, it will bring important empowerment to the latter.

After the acquisition was completed, Hummingbird Distribution quickly connected with other business departments, connected to RT-Mart Supermarket’s order delivery in June, and cooperated with Retail and Ali Health in July to provide 24-hour local timely delivery services.

In the proposition of improving user experience, Meituan, the biggest competitor of Ele.me, is also not slack. In February this year, Meituan cooperated with Heilan Home to use a 1-hour timely delivery service. In July, it launched a flash sale business, striving to achieve 30-minute door-to-door delivery in categories such as supermarket fruits and vegetables.

But Xiong Bin disagrees, saying that the exploration in the field of clothing should not start from sales, but first establish scenarios such as mobile fitting that can really improve the user experience, "rather than doing gimmicks". In the face of the flash sale attack, Ali’s new retail business is also combining with the local life service business of Ele.me. "We like to see that the opponent has these business layouts, and after they do it, many merchants are also queuing up to cooperate with us."

Regarding the competition between Ele.me and Meituan, Zhang Yong once joked when acquiring Ele.me: Meituan is playing the second floor on Ele.me, and with Ali’s blessing, Ele.me is playing the second floor on Meituan.

However, Ele.me has Ali, Meituan also stands behind Tencent, 6th floor and 2nd floor, which may not be accurate. Xiong Bin bluntly said that he will keep an eye on the connection and empowerment between Tencent and Meituan, but the relationship between Ali and Ele.me can be said to be in harmony. In terms of closeness, Meituan is far inferior to Tencent, and Ali’s accumulation in the new retail field is also more profound. Xiong Bin said that he has set a very high KPI for himself, and smooth integration is the guarantee for the completion of this KPI.

The number of floors may be controversial, but Ele.me does stand taller than it did before it was acquired.

"In the past, when we fought with Meituan, Ele.me suffered the most because the other party fought in groups, and we fought alone, and one person could not beat ten people." Zhong Xianwen said so. As the person in charge of user operations, his anxiety was relieved by the arrival of helpers. Survival anxiety was relieved, and he thought more long-term about the business, focusing more on the nature of business.

From the cliff behind him to Ali behind him, Ele.me began to face new questions about how to better integrate into Ali.

Ele.me needs traffic, Ali has traffic, Alipay, Taobao, Youku, each of which is a large traffic user. The problem lies in the transmission of traffic.

In the past year, Zhong Xianwen has completed two major projects, connecting Ele.me to Alipay and Taobao. In the summer of 2017, Ele.me began to connect with Alipay, and in mid-October it was officially connected to Alipay. The "takeaway" icon on the Alipay page has also changed to "Ele.me takeaway".

Only with the interface, traffic did not flow in, because the user’s mind had not changed. For users, Alipay is a payment tool and a financial tool, and it is difficult to immediately form the habit of ordering takeout here. In order to change users’ usage habits, Zhong Xianwen and the team tried many methods, "to constantly adjust the posture and find the best entry point". After the team found that the "hard access" with only the interface and no operation was obviously not working, they began to consider the "soft access" method of leveraging users with marketing activities.

In early December, Ele.me and Alipay launched the "Alipay Takeaway Festival" activity, mobilizing millions of merchants to launch discount activities. In order to leverage the resources of merchants and Alipay, the operation team used the narrative of "opening a branch". Ele.me opened a branch in Alipay, and the opening promotion of the new store was reasonable. After the takeaway festival, the order volume generated by Ele.me on the Alipay interface increased by 300% compared with a month and a half ago.

In August this year, Ele.me officially connected to the mobile phone Taobao. Zhong Xianwen said that the consumption habits of handmade Amoy users are non-instant consumption, which is completely different from the takeaway consumption model. The operation team has tried a variety of access solutions, and there will be activities launched during Double Eleven, but it is not convenient to disclose for the time being.

Externally, it is necessary to change the user’s mindset, and internally, it is also necessary to adjust the operation concept according to the characteristics of the cooperation department.

"Alipay is a service, handshopping is a seller, and the business form is different, and the integration mode is also different." Zhong Xianwen further explained that Alipay regards Ele.me as a super large merchant, and the interface is also listed under the label of "third-party service". But Taobao, which is dominated by e-commerce genes, sees the merchants behind Ele.me, and wants to directly introduce merchants into the Taobao system.

Zhong Xianwen pointed out that finding the best entry point with Taobao needs to give Ele.me a stronger "goods" attribute. "For example, we can make a group buying coupon for a certain hamburger from KFC and sell it on Taobao, and the hamburger will become goods. This kind of thinking is not easy to understand when placed on Alipay."

In addition to the system that is more biased towards the underlying construction, there is another more direct way to empower traffic, the membership system.

On August 8 this year, Alibaba launched 88VIP membership. Super members with a naughty value higher than 1000 can spend 88 yuan in annual membership fees and receive membership benefits in multiple business categories under Alibaba, such as Ele.me Super Member and Youku VIP Member.

For Ele.me, the opening up of the membership system means that it can provide users with more accurate products and services.

Since Alibaba acquired Ele.me, almost everyone interviewed has mentioned the high degree of convergence in corporate culture between Ele.me and Alibaba.

"Ele.me is particularly hard-working and aggressive, like a young version of Ali. The average age of the employees is only 27 years old. When we joined Alibaba, the average age was about the same." Xiong Bin said that after coming to Ele.me, the pace of work is faster than when he started his own business. Sometimes after a meeting with the team at 6 or 7 pm, he received a plan early the next morning.

Under the premise of cultural convergence, Ali’s first task in transforming Ele.me was to transform the guerrillas into a regular army.

Xiong Bin implemented the organizational structure of Ali’s "large, medium and small front desk" in the Ele.me new retail department, and horizontally connected functional sectors such as data analytics to form a model of large, medium and small front desk. The front desk goes to the front line as an independent unit to fight, and the middle desk provides a complete system. "Ele.me used to talk about rapid innovation, and this process requires the establishment of a relatively independent organization, but it may affect the efficiency. Now integrate all these independent organizations, and it can adapt to the entire process of ecological integration."

Alibaba has also introduced new methodologies, such as a cross-team project management approach based on the three elements of "goals, strategy, and resources". This methodology is designed to enable employees to develop a consistent and comprehensive way of thinking when facing specific projects.

When asked whether these changes will affect Ele.me’s innovation ability, Xiong Bin responded that since the transformation, the innovation efficiency is at least not slow, and the response to market changes is not lagging behind. After the technology department is connected, some products do not need to be developed repeatedly, but the efficiency of the bottom layer has been improved.

In all kinds of internal and external changes, personnel stability is particularly important. When the acquisition was just completed, the chief human resources officer from Ali was worried that there would be a large-scale departure. But the situation was the opposite. Not many Ele.me employees chose to leave, but many Ali employees wanted to come. They felt that this was a brand new business with a lot of room for development. "Instead, we have to have some control over this matter. Most of the Ali employees who come here are responsible for communication and bridging between the two sides."