标签： 武汉狼盟

Author | Netscape Internet Editorial Department

　"Love Story of Yilan is really so good to cry!"

"Cry while watching, and give me the whole defense directly in the middle of the night …"

It’s hard to imagine that this is the audience’s evaluation of a comedy movie.More and more viewers went to the comment area to take photos of crying and watch "crying noisily". Some people cried nose bubbles, others cried their faces deformed, and a large number of "tap water" spontaneously went crazy on the Internet.

What is even more unimaginable is that,On April 27th, "Yilan Love Story", which was broadcasted by Tencent Video alone, was able to soar by 350% in a single day after it was launched for 10 days, and returned to the top of Tencent’s video hot search list. On the 11th day of its launch, the single-day box office reached the highest value of 1.268 million, far exceeding its initial box office, and it topped the list of movies hot search NO.1 for five consecutive days.At present, the box office of the film has exceeded 10 million, ranking second in the online movie box office list in April.

Box office curve of Yilan love story

You know, for most online movies, the box office in the first week can account for 80% of the total box office, and then the box office will plummet and become less and less. But the Love Story of Yilan is obviously an exception.

It is rare to get out of the long tail rising box office curve by "tap water" after 10 days on the line. Only a handful of movies, such as The Return of the Great Sage, Dying to Survive and Nobody, are unique in online movies. Such cases deserve our further discussion and study.

On May 17th, NetVision Internet × Ruyu Culture jointly hosted an online sharing meeting with the theme of "How to achieve box office counterattack in Yilan Love Story", and we invited.Zhang Yuntian, co-founder of Zhisheng, chief producer of Yilan Love Story, CEO of Ruyu Culture, and Qiu Heng, chief marketing officer of Yilan Love Story.From the perspectives of industry, content, data and marketing, we talked about the content playing and marketing experience behind the box office counterattack of Yilan Love Story. Such experience may bring more enlightenment to the industry.

Content: realism+comedy, inciting social topics and emotional fulcrums

"Laugh and cry …" This is the most authentic and common viewing experience of "Love Story of Yilan" on the Internet, and "crying" seems to be more violent than "laughing". This is extremely abnormal for comedies that always take humor as the first element.

But it is this "abnormality" that has created the counterattack of the box office of Yilan Love Story.In Zhang Yuntian’s view, there may be three main reasons for the counterattack: First, emotional resonance; Second, it has certain social topicality; The third is the interaction between on-site and off-site marketing.

Zhang Yuntian, co-founder of Zhisheng and chief producer of Yilan Love Story

"Everyone has a first love. Are you still in touch with your first love?" "Have you ever made a mistake? Have you ever regretted it?" "If you can choose your life again, will you continue to go wrong?" "Are you cherishing the person in front of you?" Life is always full of regrets, and similar questions are believed to have been asked by everyone. "It’s just that we used movies to incite that emotion and poke the softest part of everyone’s heart." Zhang Yuntian said this.

The Love Story of Yilan is adapted from the national music IP of the same name., tells the story of a business crocodile who accidentally crossed into a parallel world, returned to a small town to live an ordinary life with his first love, and had a series of funny love stories. There are not only thoughts about wealth and love, but also discussions about family education, dreams and pursuits of that year and a new understanding of happiness.

It is equivalent to that "Love Story of Yilan" has already planted seeds in the topical and emotional direction at the beginning of its creation. Once this seed is fermented, everyone will watch the Love Story of Yilan, not just the movie, but their own inner regrets.

But what is even more rare is that the Love Story of Yilan selects the core theme of realism and the most grounded expression.

Zhang Yuntian revealed a trick of internet film creation. "If you want to express something and let everyone have a aftertaste after watching the movie, then keep the core and make the way of presentation as grounded as possible, which is funny and memorable. It is not far from success."

In fact, as a hot comedy brand in the online market in recent years, Zhisheng United has produced many explosive comedies, and most of them discuss social topics and are also related to emotions. For example, My Gentle Dad discusses the affection between father and daughter, Let me have fun discusses middle-aged marriage, and Love Story of Yilan discusses the love of middle-aged men. The next upcoming "Warm Smile" is campus+comedy, which discusses the relationship between teachers and students."We will express the most common emotional elements in the most humorous and grounded way."

If "strong stimulation" is the standard for a film to pass in entertainment, then "strong empathy" is the key to reflect the reality and impress the audience. The Love Story of Yilan has undoubtedly been done.

It takes almost a week for a film to rely on word-of-mouth counterattack and tap water to discuss and share. Judging from the box office curve of Love Story of Yilan, the time node of box office counterattack coincides with the period of word-of-mouth fermentation.

Perhaps a good comedy is just like this, and it can always incite a certain social mood. Affection, friendship, love, happiness, sadness or love for the country, like Dying to Survive and Hi, Mom, also take comedy as the table, realism as the center, and also move people with emotion, making the audience "laugh first and then cry" and willing to spare no effort to "Amway".

Qiu Heng, as the general manager of marketing, also said, "This film has become a carrier of’ crying’ social emotions. In the context of the epidemic, it has touched some emotional points of everyone. Whether it is a cinema or an online movie, there has been no movie that can make people cry for a long time. "

Marketing: from "tap water" to "strong interaction" to arouse the audience’s response

At the sharing meeting, Qiu Heng, as the general manager of marketing, shared several sets of interesting data:

1. There were 25,000+comments in the "Love Story of Yilan" station, exceeding 99% of online movies released by Tencent;

2. The effective broadcast ratio of "Yilan Love Story" by Tencent has soared from about 6% in the first three days to 15% in the box office counterattack, exceeding 99% of online movies released by Tencent;

3. The first vibrato video about "Yilan’s love story is so crying": 70,000 likes, 90,000 forwards and 40,000 comments, and "Sanlian" accounts for a very high proportion.

Qiu Heng, CEO of Entertainment Culture and head of marketing of Yilan Love Story.

Obviously,"Love Story of Yilan" is to attract "tap water" through word of mouth, form "strong interaction", promote high transformation, and finally feed back to the box office in the station.

After the launch of "Love Story of Yilan", there was a lot of crying in the comment area, and all kinds of crying photos were overwhelming, just like invisible hooks, simple and direct, but full of interest, which inherited the audience’s love for the film and even established some emotional connection with netizens, which triggered the spontaneous spread of social media and users, and further deepened the user’s impression of the film in the spread, and finally became a distinctive symbol.

These "crying in the sun" are logical and seemingly accidental, but in fact, the promotion and guidance of "marketing" behind it is equally indispensable. From the marketing link of the Love Story of Yilan, we can also see the whole process of the film’s counterattack.

At the beginning of the film’s launch, the main direction of marketing was to attract people with IP, win with laughter, and move people with emotion. After all, the songs of "Yilan Love Story" are very popular, with a broad audience base and national goodwill. The film itself outputs comedy tonality and fantasy colors, which are also very attractive.

"At about 11: 00 p.m. on the seventh day of the film’s launch, we monitored that there were a lot of hot photos of" Yilan Love Story "crying in the comment area on Tik Tok, so we took out the emotional point of’ best crying’ and did a lot of marketing actions with Tencent video to maximize the topic and emotional point.Qiu Heng said.

Perhaps this is the sensitivity of a professional marketing company, that is, to make appropriate adjustments to the marketing rhythm at any time according to the actual situation, and finally find the most suitable point for amplification, so as to revitalize the whole marketing and achieve the effect of maximizing marketing under the limited resources.

At the sharing meeting,Qiu Heng emphasized, "We have always had the idea that no matter how good the marketing is, it is just icing on the cake, which is particularly obvious in the Love Story of Yilan. It should be that we thank the film for its good reputation and give us the opportunity to play marketing."In Qiu Heng’s view, the box office may be supplemented by marketing, and the traffic can be accurately obtained through channels, but the audience’s recognition of the film is the foundation for the box office to counterattack.

So when it comes to marketing, Qiu Heng said it lightly, but we noticed that,Before and after discovering the emotional point of "crying", a large number of targeted marketing work has been quickly paved and followed up.For example, the maintenance of crying comments in the comment area, the follow-up of official shaking and crying video, the crying in the Zhou Yunpeng comment area, the crying in the Weibo diffusion comment area, the flop in the Zhou Yunpeng airborne comment area, the release of Zhou Yunpeng’s one-second crying video, the crying of real people, the follow-up fermentation of entertainment queen, and the second breaking of defense with unexposed ending, etc., are all hot waves after waves.

"In fact, at that time, we tried to follow up’ Good Cry’ for emotional marketing on the whole platform. For example, Aauto Quicker, Xiaohongshu, Weibo, bilibili, Hupu, etc. all made corresponding launches. We found that Aauto Quicker’s early publicity and solicitation effect was very good. Tik Tok, Weibo and Xiaohongshu, including soul, surprised us in the later emotional fermentation, and then we targeted it on a platform that could arouse more extensive interaction among netizens. Qiu Heng revealed.

In fact, not only the film side and the marketing side, but also the in-station recommendation of the video platform is rapidly following up.Love Story of Yilan was originally an S-level project, but in fact the resources given by the platform are S+ level.After all, the video platform is also willing to give more opportunities for interactive films with high conversion rate.

Through the marketing track of Love Story of Yilan, we can see that the ability of professional marketing companies to grasp hot spots is very important for the adaptability of marketing rhythm and direction, and innovative marketing strategies and more vivid interactive ways are obviously more efficient and dominant than traditional marketing.

From the whole marketing process, the workload of the project "Love Story of Yilan" is 1.5 times or even more than that of other online movie projects such as entertainment culture. There are as many as 25 posters and new media pictures, and the marketing strategy from funny to crying has been adjusted in time. But in the end, it’s all worth it.

Through the slow and steady marketing strategy at the initial stage of its launch, Yilan Love Story took the lead in establishing emotional links with users in Tencent’s video core circle, making them the first users of topic fermentation, and then expanding their openings through all-platform marketing, thus realizing the massive user coverage of the film audience and further expanding the audience circle. By amplifying the emotional point of "crying" and vivid and flexible interaction, Yilan Love Story experienced circle explosion, spread to more people, and effectively guided the hot search in the long video platform.This is not only an extension of the vitality of the film, but also effectively expands the marketing gameplay of online movies.

This set of combination punches comes down,The Love Story of Yilan is not only a one-way "drainage" or "indoctrination", but also an effective guidance to stimulate the two-way interaction between the plot and the audience and form a strong "echo" from the audience.. The crying photos in the comment area are the best proof of the audience’s "echo".This echo from the audience has caused a wide range of spontaneous communication, making the whole marketing more efficient and lasting.

When a movie, even the photos printed by netizens in the comment area, can become an expression pack and is spontaneously spread by netizens, it is not difficult to understand that this work can be countered at the box office.

Online movies enter the "word of mouth era"

In recent months, the "Northeast Element", as a widely accepted regional culture, began to rise in the field of online movies, including the counterattack of "Yilan Love Story", so that many people feel that the "spring" of Northeast comedy has come.

However, Zhang Yuntian did not recognize this."I don’t think it should be said that the spring of comedy in Northeast China has come, but in the big environment, ordinary people need to release their emotions. Good comedies will always be there, and there are many good themes waiting for everyone to explore. Spring has always been there."

Indeed,The spring of good content has always been there, including comedy.The reason why Love Story of Yilan was able to counterattack at the box office was not only because it was a northeast comedy and used northeast actors, but also because of its refined and differentiated content strategy and realistic expression that could incite the audience’s emotions, coupled with accurate and efficient marketing methods, content and marketing interlocking, which created the box office counterattack of Love Story of Yilan.

The unique long-term return cycle of online movies for half a year determines that the content side can constantly tap the long tail of the content, and after the hot broadcast period, it will usher in the second spring or even the third spring of return. But the reality is,Cases like Love Story of Yilan are still very rare.

"Online movies have relatively limited investment in marketing and are not allowed to pull the cycle too long. However, with the implementation of quality improvement and quantity reduction and the new accounting model, I believe that the case of full-cycle marketing will gradually emerge and the life cycle of the film will be further extended. " At the same time, Qiu Heng emphasized that "if a movie wants to achieve a long tail counterattack, marketing is only a means to expand its mouth, and word of mouth is the most critical variable in box office counterattack."

With the development of online movies, a series of actions such as users’ cognition, on-demand, experience and evaluation of online movies are the complete process of trading. No matter which link or level, it is inseparable from the guidance and assistance of marketing, but it needs the foundation of good content.If people’s attention to online movies in the past few years still stays in concept discussion, genre concern and visual wonders, then the box office counterattack of Yilan Love Story seems to indicate that online movies have entered a "word-of-mouth era" and entered a new era in which they can express reality, explore emotions and present value.

Throughout the sharing session, both Zhang Yuntian, as the chief producer, and Qiu Heng, as the chief marketing officer, repeatedly emphasized one word-"emotion".

In the view of NetVision Internet,This is also the greater significance of "Love Story of Yilan", that is, in the past, only the cinema screen could bear huge social emotions. Through "Love Story of Yilan", we found that online movies can also bear social emotions and mainstream values, and become the carrier for the broad masses to release their emotions, even if it is only a part. This itself is the embodiment of the progress of online movies.

Click here to view.→ Online sharing meeting and dialogue record of how the box office of Yilan Love Story counterattacked.

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National Development and Investment Group Co., Ltd. (hereinafter referred to as SDIC) vigorously promotes the construction of the equity director system, and makes great efforts to improve the system, build a good team and strengthen support, and strive to promote the board of directors of subsidiaries to play a good role in business decision-making and realize the high-quality development of enterprises.

Strengthening top-level design and consolidating the foundation of equity director system

Clarify the reform ideas. Based on the requirements of perfecting the modern enterprise system with China characteristics, combined with the actual management and control of state-owned capital investment companies, this paper explores the overall thinking and implementation path of the "11133" equity director system reform. That is to build a perfect management system of equity directors, build a team of full-time and part-time equity directors with good professional quality, strong decision-making ability and high comprehensive quality, establish a coordinated, professional and efficient support and guarantee mechanism for equity directors to perform their duties, promote the transformation of equity directors to specialization, professionalism and marketization, and be a good proponent of decision-making suggestions, a transmitter of major shareholders’ intentions and a promoter of enterprise development.

Improve the institutional system. According to the structure of "basic system+special system+work guidelines", a management system of equity directors is formed, which takes the Interim Measures for the Management of Equity Directors as the basic specification, the Interim Measures for the Management of Proposals and the Detailed Rules for the Work of Equity Directors as the procedural specification, and takes the Legal Guidelines for Performing Duties, the Compilation of Laws and Regulations for Performing Duties, the List of Legal Rights and Obligations and the Guidelines for Performing Duties as the operational guidance, so as to realize the selection and performance of personnel.

Pay close attention to system implementation. Establish a closed-loop mechanism of "evaluation-feedback-rectification" to ensure the implementation of the system. From the group headquarters, equity directors, subsidiaries and other three dimensions, the evaluation factor tables are compiled respectively. Through consulting the ledger, interviewing one by one, questionnaire survey, discussion and exchange, etc., the implementation of the relevant system of equity directors management in subsidiaries is evaluated regularly, so as to fully understand the performance guarantee of equity directors in subsidiaries, find out the existing problems, and ensure the implementation of the system in place and continuously improve the service level of equity directors’ performance guarantee through feedback notification and supervision and rectification.

Focus on perfecting the mechanism and strengthening the construction of the team of equity directors

Continuously optimize the structure. Adhere to the selection of the best, in accordance with the principles of matching the best, penetrating the post, matching people and posts, being active and steady, based on the functional orientation and business characteristics of state-owned capital investment companies, adhere to the coexistence of full-time and part-time jobs, and gradually form a pattern of full-time as the mainstay and part-time as the supplement. Appropriately increase the number of young, high-quality and compound full-time equity directors, enrich the team of full-time equity directors, reverse the traditional impression that full-time equity directors are old and second-line, and promote the full play of full-time equity directors. Up to now, there are 43 equity directors in the headquarters, including 12 full-time equity directors and 31 part-time equity directors, who are generally transferred from the director-level leaders of the headquarters department or the chairman and general manager of subsidiaries. The average age of full-time equity directors is 54, and the youngest is 45.

Insist on selecting the best and matching the strong. According to the board structure of subsidiaries and the allocation of directors’ seats, and in combination with the actual situation of subsidiaries, the "Selection Scheme for Full-time Equity Directors of the Company in 2021-2022" was formulated to clarify the requirements for the allocation of equity directors. According to their biographical background, equity directors are divided into two categories: business management and professional management. The business management category refers to those who are familiar with and have experience in enterprise operation, while the professional management category mainly refers to those who have experience in strategic investment, operation management, financial auditing, risk compliance and other fields (such as manpower, the party and the masses). On the basis of clarifying the allocation principle of "at least one full-time equity director for each subsidiary", the reform, development and business management needs of subsidiaries are comprehensively considered. In order to give full play to the supporting and empowering role of the headquarters of state-owned capital investment companies, investment enterprises that have strategic support or significant profit contribution to the development of the group are managed as important investment enterprises, and "list management" and dynamic adjustment are implemented. On the premise that the relationship between enterprise equity and management remains unchanged, the headquarters appoints not less than one-third of the directors.

Innovative performance training. In order to improve the performance ability of equity directors, this paper systematically sorts out the eight key qualities that equity directors should possess, and constructs a general competency model composed of four key qualities: cooperative communication, compliance and responsibility, analysis and judgment, and strategic decision-making, and a professional competency model composed of four key qualities: financial analysis, risk control, investment ability and supervision. On this basis, we should adhere to both "going out" and "bringing in", pay equal attention to professional knowledge and practical experience, and synchronize market practices and management requirements, and innovatively design a training course system for improving the performance ability of equity directors, which consists of two modules: theoretical study and performance practice. Theoretical learning modules include professional courses such as strategic development, financial management, risk control, investment merger and acquisition, personnel management, and governance control courses such as corporate governance and state-owned enterprise reform; The practice module of duty performance includes special learning courses such as industry frontier and company system, and experience exchange courses such as directors’ duty performance. Set up a discussion and exchange platform "Directors’ Exchange" for equity directors, organize "face-to-face" discussion and "close communication" between equity directors and outstanding peers outside the group, such as Central Huijin Company, by means of irregular seminars, theme training and internal and external exchanges, and exchange professional experience closely around practical issues, so as to achieve the expected effect of learning from experience, broadening horizons and inspiring ideas, and effectively improve the performance ability of equity directors.

Strengthen the performance of duties. On the basis of clarifying the rights and responsibilities of equity directors, we will explore the "2+2+1" working mechanism that runs through the decision-making process to further standardize the rights and responsibilities of equity directors. Establish two mechanisms: communication and coordination between the leaders before decision-making and regular meetings of equity directors, with full-time equity directors as the leaders to do internal communication, and organize equity directors to understand the company’s requirements, exchange their performance experiences and study major issues through regular meetings. Improve the two mechanisms of full-time equity directors’ participation and investigation in decision-making, clarify the requirements of participation scope, quantity and quality of investigation reports, and promote full-time equity directors to understand the enterprise situation in a timely and in-depth manner. Improve the reporting mechanism after decision-making, clarify the submission process and specific requirements of special reports, research reports, research reports and debriefing reports, smooth reporting channels, and protect the company’s right to know.

Strengthen incentives and constraints. Improve the assessment indicators of full-time equity directors, refine the performance tasks of full-time equity directors into assessment contents, expand the assessment subjects, optimize the assessment weights, and highlight performance orientation. The assessment subjects include the relevant leaders of the party group (with a weight of 20%), the centralized management department of equity directors (with a weight of 15%), the human resources department and other five related departments (with a weight of 15%), the board members of the subsidiaries (with a weight of 30%), the members of the board of supervisors (with a weight of 10%) and the members of the management team (with a weight of 10%). Adhere to tolerance and correction at the same time, set up a fault-tolerant mechanism, clarify the circumstances of lighter, mitigated or exempted treatment while strictly investigating the responsibility, and create a good environment for equity directors to actively perform their duties.

Highlight system linkage and strengthen the performance guarantee of equity directors

Standardize the management of bills. Prepare the reference list and proposal document template for consideration by the board of directors of subsidiary enterprises, and promote the standardization of proposal management of subsidiary enterprises. Through the pilot of state-owned capital investment companies, we will vigorously promote the classification and authorization of "one enterprise and one policy" and clarify the boundaries of powers and responsibilities between parent and subsidiary companies. On this basis, further standardize the motion management process of the board of directors of subsidiaries. Divide the motions of the board of directors of subsidiaries into major issues and general issues. For major issues (that is, the matters involved in the motions need to be reported to the headquarters for decision-making), embed full-time equity directors into the company’s OA approval process. While ensuring the company’s decision-making power on major issues, the full-time equity directors are guaranteed to express their independent opinions in the company’s approval process, and the full-time equity directors are fully mobilized to perform their duties. The full-time equity directors participate in the voting according to the final decision of the headquarters. For the general matters proposal (that is, the matters involved in the proposal authorize the subsidiary enterprises to make decisions), the professional role of full-time equity directors should be given full play, and they should make decisions independently and be responsible for themselves, thus shortening the decision-making chain and improving the decision-making efficiency.

Strengthen support and guarantee. To achieve "three clarifications", that is, to clarify the responsibilities of the relevant functional departments of the company to provide professional support, to provide a path for equity directors to seek professional support, and to carry out timely publicity training for important systems or major special actions that need to be implemented by equity directors in performing their duties; Clarify the scope, requirements and specific processes of information sharing between companies and subsidiaries to equity directors, and share information on the operation and management of subsidiaries with equity directors through e-mail and opening information system accounts, so as to fully protect equity directors’ right to know; It is clear that the subsidiaries submit the important meeting plan of this year to the equity directors in the first quarter of each year, assist the full-time equity directors to formulate the annual research plan, designate special departments and personnel to provide service guarantee for the equity directors to perform their duties, timely implement the work requirements put forward by the equity directors, and do a thorough, detailed and practical job of supporting and ensuring the performance of the equity directors.

Facilitate the performance of duties. The information system for the management of equity directors is developed, which includes six modules: duty management, training management, investigation management, report management, board attendance management and professional support. It comprehensively covers management services such as duty performance, attendance, training, investigation, reports, proposals and professional support of equity directors, and realizes timely updating of duty performance information, checking duty performance data at any time and online handling of duty performance matters, thus promoting the information management of the whole process of duty performance of equity directors. In order to make it easier for equity directors, especially newly-appointed equity directors, to quickly understand and master the management requirements of the company and enter the state of performing their duties as soon as possible, the Guide for Equity Directors’ Performance of Duties was compiled, and at the same time, the relevant system documents and auxiliary materials for equity directors’ performance of duties were summarized and formed, making it convenient for equity directors to refer to and use at any time, realizing "one box in hand and performing their duties without worry", which greatly facilitated the effective work of equity directors.

[Editor: Wang Zhanchao]

Zhan Wen (sixth from left) is with children in Nayong County, Bijie City, Guizhou Province. Image source: South+Client

　　"Principal, mom, when I grow up, I want to be an excellent Communist party member like you." On the evening of July 1st, Zhan Wen, principal of Chebei Primary School in Tianhe District, Guangzhou and lifelong honorary principal of Nayong Tianhe Experimental School in Bijie City, Guizhou Province, received the news of Zhang Ping, a student of Nayong, and she immediately replied, "Baby, I am so proud of you!"

　　"Principal’s mother" is the nickname for Zhan Wen by Nayong students. In May 2018, Zhan Wen was selected to teach in Nayong, during which she took the initiative to apply for extending the teaching time from three months to three years. A few days ago, Zhan Wen was awarded the outstanding Communist party member of Guangdong Province.

　　"After retirement, I want to go back to Nayong Tianhe Experimental School and build the school better." Zhan Wen said that she wants to bring more love to Nayong so that children can get a better education.

　　From "female security guard" to "principal and mother"

　　On May 17, 2018, Zhan Wen embarked on a journey of teaching and arrived at the No.1 Primary School in Nayong County. Looking at crowded classrooms and timid children, Zhan Wen has mixed feelings-how to improve the hardware? How to close the distance with children?

　　Zhan Wen learned that many children are left-behind children and are more introverted. She offered to go to the school first, hoping to get familiar with the children as soon as possible. At 7: 30 every morning, Zhan Wen appeared at the school gate on time and gave a high-five hug to the students who arrived at school. "Hello, good morning!" "

　　A child said that there was an enthusiastic "female security guard" at the school. In the louder and louder greetings, the children became more and more sunny. They lined up with high-fives and took the initiative to say hello.

　　On one occasion, Zhan Wen couldn’t get to school on time because of physical discomfort. Later, a classmate put a letter into her hand, which contained such a sentence: "I have a good teacher, don’t hurt her in time!" " Zhan Wen’s eyes are wet when reading the letter.

　　Later, the local government introduced various resources to participate in the assistance work, and the appearance of the first primary school in Nayong County changed greatly soon. The school built three new playgrounds, and the number of students in each class was controlled within 55.

　　Zhan Wen made teaching AIDS, taught children to draw mind maps, write math diary, and make mathematical manuscripts, which made abstract knowledge concrete, and children became more and more interested in mathematics. Zhan Wen has gradually become the "principal and mother" of children. After the expiration of the three-month teaching period, Zhan Wen applied to extend the teaching time.

　　Let more teachers and children "dare to dream"

　　Returning to Nayong again, Zhan Wen’s role has also changed from the vice president of Nayong County No.1 Primary School to the member of the party group and deputy director of Nayong County Education Science and Technology Bureau. "Poverty alleviation first helps wisdom." After taking up his new post, Zhan Wen spent more than a year traveling around more than 500 schools in Nayong County, discussing the school-running concept and orientation with the principal, and recording the needs of the school.

　　She built nine "dream classrooms" worth 1.8 million yuan for Nayong, so that more teachers and children have the confidence to "dare to dream". She connected caring people from all walks of life and won various material donations for dozens of weak schools in Nayong County.

　　"In addition to the improvement of hardware, it is more important to improve the level of local teachers and improve the soft power of education." Zhan Wen said that, therefore, she organized 56 trainings such as "Spark Plan" and "Positive Education", and trained more than 9,000 teachers to help teachers broaden their horizons.

　　In 2019, Tianhe District invested 42.5 million yuan to build Nayong Tianhe Experimental School. In December of the same year, Zhan Wen served as the first principal of Nayong Tianhe Experimental School, and took on the heavy responsibility of education for 1,600 students who moved out of poverty. Zhan Wen first contacted a number of enterprises to donate equipment and materials for the school, and won a love donation of more than 2 million yuan.

　　In order to expand the coverage of quality education resources, Zhan Wen took Nayong Tianhe Experimental School as the base, and set up seven schools and a kindergarten in Nayong County, including the No.1 Primary School, into a "7+1 pigeon blossom" learning community with resource sharing, professional mutual promotion and group development.

　　After three years of teaching, Zhan Wen passed on the love from Guangzhou to the children in Nayong, leaving Nayong with a model school for ex situ poverty alleviation and relocation, 118 principals trained by Zhan Wenming’s principal pilot studio, a group of teachers with dreams, and the enterprising spirit and hard work of teachers in party member, Guangzhou.

Cctv newsAccording to the official micro-news of the Ministry of Transport, the data from the the State Council Joint Prevention and Control Mechanism Spring Festival travel rush Work Class shows that on January 27th (the 21st day of Spring Festival travel rush, the sixth day of the first lunar month), the national railways, highways, waterways and civil aviation sent 50.92 million passengers, up 16.9% from the previous month, down 46.7% from the same period in 2019 and up 83.1% from the same period in 2022. Among them:

> > The national railways sent 12.185 million passengers, up 18.4% from the previous month, down 3.6% from the same period in 2019 and up 34.6% from the same period in 2022.

> > The highway sent 36.28 million passengers, up 18.1% from the previous month, down 54.3% from the same period in 2019 and up 114.4% from the same period in 2022.

> > The waterway sent 735,000 passengers, down 24.9% from the previous month, down 55.3% from the same period in 2019 and up 53.5% from the same period in 2022.

> > Civil aviation sent 1.72 million passengers, up 9.0% from the previous month, down 15.1% from the same period in 2019 and up 39.8% from the same period in 2022.

The total traffic of expressways in China is 62.592 million vehicles. Among them, the number of passenger cars was 60.291 million, up 10.8% from the previous month, up 32.0% from the same period in 2019 and up 29.7% from the same period in 2022.

　　[Information] On July 18th, Auto announced that the imported models were officially listed in China, and the car offered 14 models with three kinds of power.The price range is 324,800-448,800 yuan..

　　Hyundai Gretel has been officially listed, and new cars will come to the store one after another in the near future. To know the arrival information of new cars in your area or book a car, please click here. At the same time, you can also click here for more market information.

● New car features:

The shape design of Greer is slightly different, mainly reflected in the shape of taillights.

　　Long wheelbase brings more space performance:Greer is actually a modern brand-new Grand SantaFE. In order to distinguish it from imported brand-new Shengda, Hyundai decided to give this version a brand-new Chinese name, and the highlight of this model is that the wheelbase of the car body is lengthened (increased by 100mm) compared with the standard version, reaching 2800mm, which gives it a good space performance.

　　In the actual editing experience, it is found that the performance of Greer’s sitting space has been significantly improved after the wheelbase has been lengthened. From the above figure, it is found that the same experiencer has more leg space in the second row, while Greer’s third row can also ride an adult with a height of 1.8 meters in a normal sitting position. On the whole, the performance of Greer’s sitting space in the third row is relatively narrow on the brand-new Shengda.

　　Three kinds of power are available, including gasoline and diesel engines:Compared with the imported brand-new Shengda, Greer has more power options, in which the maximum output power of 2.2T is 197 HP (145kW) and the peak torque is 436N·m；; 3.0L can output 264 horsepower (194kW) and the maximum torque is 306N·m；; The power of the 3.3L engine is 286 HP (210kW) and the peak torque is 337 N m.. In the transmission part, all three engines are matched with a 6-speed automatic manual transmission. In addition, all the Gretel systems use a four-wheel drive system.

　　There are many kinds of car models and rich configurations:After the launch, Gretel will provide a wealth of car models, including 6-seat or 7-seat versions for both 2.2L diesel and 3.0L gasoline models (only 7-seat versions for 3.3L models), and it will be divided into comfort, luxury and flagship versions according to different configurations, and luxury and flagship versions for 3.3L gasoline models, with a total of 14 models.

　　Greer also has a rich set of configurations, including front double airbags, side air curtain, body stabilization system, electronic anti-glare interior rearview mirror, leather seat, voice navigation and Bluetooth hands-free, Bluelink system, dual-zone, electric luggage compartment door, electric adjustment of driver’s seat (with waist adjustment/heating), electric heating of exterior rearview mirror (with folding function), automatic cruise system, etc. The deluxe edition also has the functions of headlight cleaning, front ventilated seat and co-pilot electric seat; The flagship version of the top is equipped with automatic parking, system, rear air conditioning and lane departure warning.

● Basic parameters:

　　Hyundai Gretel has a length, width and height of 4,915/1,885/1,695 mm, and a wheelbase of 2,800 mm. The comfort version uses tires with a size of 235/60 R18, while the luxury and flagship versions use tires with a size of 235/55 R19. In addition, the interior color of Gretel is black, and users can also choose to install it in gray, beige or brown.

● New car background:

"Greer is positioned as a family-oriented user group"

　　Hyundai’s brand-new Shengda long wheelbase version was first launched at the Los Angeles Auto Show at the end of November 2012. Hyundai Motor launched this version to replace its previous position. Subsequently, this new model also made its debut in China this year, and the three rows of seats in the car can still show the characteristics of relatively abundant seating space, which has attracted the attention of consumers in China. At the beginning of July, Hyundai Motor announced that the new long-wheelbase version of Shengda was called Greer in Chinese, and decided to announce its listing in China on July 18th.

● Competitors:

"Left:, right:"

　　In terms of competitors, Hyundai Gretel is close to the brand-new Shengda, including Highlander and Souranto equivalent products. However, the models of Gretel and rival PK will focus on the three-row and seven-seat versions of competing products. Although the brand-new Shengda also has seven versions to choose from before, there is no obvious advantage in seating space compared with its competitors. The launch of Gretel will greatly improve this aspect. Compared with the price, Greer is still slightly higher than its competitors due to imported sales and richer configuration.

● Summary:

　　With the development of the automobile market, the demand for 7-seater is gradually expanding, and at the same time, consumers in China also have high requirements for riding space, so the introduction of Hyundai Greer will become an outstanding player in this market segment, and its rich configuration and power combination can also provide users with personalized needs. If you have a high car purchase budget, Greer is definitely a 7-seater SUV worth recommending. (Compile/car home Xingyu)

Read more:

　　Pay more attention to the third row of imported Hyundai Greer to the store for real shots.
　　//www.autohome.com.cn/advice/201307/571384.html

　　The Spring Festival in the Year of the Loong is approaching. Can the villagers who suffered disasters last year have a good year? The General Secretary of the Supreme Leader misses him very much.

　　On February 1st, the 22nd day of the twelfth lunar month, General Secretary of the Supreme Leader came to Tianjin, and went straight from the railway station to Liubu Village, Xinkou Town, Xiqing District, located in the suburbs.

　　In the field, contiguous vegetable greenhouses are endless, and there is a thriving scene. It is hard to imagine that a few months ago, there was a catastrophic flood in the Haihe River basin, and more than 2,000 greenhouses in the village were flooded.

　　The general secretary said with deep affection: "Since last year, other places in China have also suffered from natural disasters such as floods, typhoons, earthquakes, landslides, freezing rain and snow, and I always pay attention to them."

　　Along the way, I am deeply concerned and full of deep feelings of people first.

　　"The country is peaceful and the people are safe, and the people’s security can make the country peaceful." The simple and sincere words of the Supreme Leader General Secretary warm the hearts of all the affected people.

　　"People’s business is the most important thing."

　　In the sixth port village in the west of Tianjin, in the greenhouse, Artemisia selengensis, cauliflower and spinach are growing well.

　　On the morning of February 1, General Secretary of the Supreme Leader came to the village to learn about the recovery of local agricultural production.

　　Vegetable farmers Hao Jian and Zhang Fengwen are busy in the new shed. Picking, packaging, ready to deliver fresh vegetables to the community in the city.

　　They were very excited when they met the general secretary, and introduced their vegetable fields one after another. "Special thanks to the party and the government, the greenhouse was repaired, replanted and planted, and production quickly resumed."

　　△ On February 1, 2024, General Secretary of the Supreme Leader walked into the shed of Liubu Village, Xinkou Town, Xiqing District, Tianjin, and had a cordial exchange with vegetable farmers.

　　Liubu Village is one of the vegetable bases in Tianjin. General Secretary of the Supreme Leader held Lao Hao’s hand: "We should thank you for your hard work and enrich the Spring Festival ‘ Shopping basket ’ 。”

　　"Our food is delicious, especially sweet." Zhang Fengwen said.

　　General Secretary of the Supreme Leader smiled and asked: "What is the reason for the sweet food?"

　　"Water is good, soil is good, red sand."

　　General Secretary of the Supreme Leader is well aware of the worries and hopes of the villagers and has always been concerned about those places that have suffered disasters.

　　In November last year, in Shuiyuzui Village, Mentougou District, Beijing, the General Secretary inquired in detail about the damage of villagers’ houses, repair expenses, heating, etc., stressing that "it is a hard task to ensure the safety and warmth of the affected people for the winter. The winter in the north is long, and the winter in the mountains is particularly cold. The heating work must be carried out in detail to achieve every household. "

　　"The party’s good policy is to make the people happy." In Diaowo Town, Zhuozhou City, Hebei Province, the general secretary went to farmers and wheat fields, urging local cadres to organize and arrange agricultural production and strive for a good harvest next year.

　　△ On November 10, 2023, General Secretary of the Supreme Leader inspected the growth of Chinese cabbage in the farmland near Wanquanzhuang Village, Diaowo Town, Zhuozhou City, Baoding, Hebei Province.

　　Every sentence, every pile, every piece, is concerned with the "big things and small feelings" of the villagers.

　　On the village square of Liubu Village, the villagers paid a New Year greeting to the General Secretary. "I am also very happy to see such an atmosphere and scene after the disaster." "The affairs of ordinary people are the most important thing, and we must do it well." The words of the general secretary are simple and firm.

　　△ On February 1, 2024, General Secretary of the Supreme Leader waved to the villagers during his inspection in Liubu Village, Xinkou Town, Xiqing District, Tianjin.

　　"Rely on your own hands to rebuild a beautiful home"

　　Flower cakes, steamed buns, window grilles and lanterns … … Du Honggang’s home in the sixth port village, where four generations live under one roof, is full of joy in 2008.

　　"Is there anything else that the party and the government need to care about?" The General Secretary of the Supreme Leader cordially talked with his family, and calculated the disaster losses and the increase in production development and employment after the disaster.

　　"With the help of the party and the government, I quickly got through the difficulties and didn’t feel that life was difficult. I have added a little grandson, and this year is a happy year for the whole family. "

　　After listening to this, General Secretary of the Supreme Leader said with emotion: "Only when the country is peaceful and the people are at peace can the country be peaceful. The Party Central Committee and party committees and governments at all levels always remember the safety and warmth of everyone, and hope that the villagers can rebuild their beautiful homes and create a happy life with their own hands."

　　△ On February 1, 2024, General Secretary of the Supreme Leader had a cordial exchange with Du Honggang, a villager, when he visited Liubu Village, Xinkou Town, Xiqing District, Tianjin.

　　Last year, the flood disaster affected a wide area, many flood storage and detention areas were opened, and many people were relocated. General Secretary of the Supreme Leader has been very concerned about the post-disaster recovery and reconstruction work and the living security of the affected people.

　　On September 7, 2023, starting from Harbin city, Heilongjiang province, the general secretary went to Longwangmiao Village, Laojieji Township, shangzhi city, where the disaster was serious, to visit and sympathize with the affected people and see the situation of rice disaster and the reconstruction of houses damaged by water.

　　△ On September 7, 2023, in Longwangmiao Village, Laojieji Township, shangzhi city City, Harbin, the General Secretary of the Supreme Leader went into the home of villager Yang Chungui to inspect the repair of damaged houses.

　　"The party and the government are very concerned about the people in the disaster areas, and always walk hand in hand with everyone through thick and thin. I hope that under the leadership of the party organization, Qi Xin will work together to overcome the difficulties and strive to build a beautiful home." The general secretary’s words are inspiring.

　　Today, Longwangmiao Village in Laojieji Township has a new look, with rows of houses and clean roads.

　　△ Corner of Laojieji Township, shangzhi city, Heilongjiang

　　"In the new year, we must redouble our efforts to make the villagers’ lives better and better through specific measures such as setting up cooperatives." Liu Lijia, the first secretary of Longwangmiao Village, said that the village took the lead in completing the reconstruction, replacement and maintenance of 168 damaged houses, and the infrastructure was restored in time, and more than 100 seedling greenhouses were rebuilt or repaired to lay a solid foundation for spring ploughing production in 2024.

　　General Secretary of the Supreme Leader once said: "My greatest wish is that everyone can enjoy a good year."

　　Now, 1,200 mu of vegetables replanted in Liubu Village are being harvested; In the distance, thousands of acres of winter wheat will soon turn green and spit new green. Seeing the rainbow after the storm, the encouraged villagers are heading for a better life.

　　"Have a happy and peaceful Spring Festival"

　　Children’s dances are uniform, young people’s performances are full of energy, and the yangko tunes sung by old people are full of flavor … … Before the Spring Festival, in the centralized resettlement site of Xiaohongping Village, Jishishan County, Gansu Province, everyone was rehearsing "Village Night" in full swing.

　　△ Rehearsal scene of "Village Night" in Xiaohongping Village, Jishishan County, Gansu Province

　　On December 18th last year, an earthquake of magnitude 6.2 occurred in Jishishan County, Linxia Prefecture, Gansu Province, affecting Gansu and Qinghai provinces. Xiaohongping village is one of the hardest-hit villages in this earthquake. There are 379 households with more than 1,800 people living in centralized resettlement sites.

　　After the earthquake, the General Secretary of the Supreme Leader attached great importance to it and made important instructions at the first time, demanding that all efforts be made to carry out search and rescue, properly resettle the affected people, and do their utmost to ensure the safety of people’s lives and property.

　　This Spring Festival, the affected people will spend it in the resettlement sites. In order to increase the atmosphere of the Chinese New Year and boost everyone’s confidence in rebuilding their homes, Xiao Hongping Village organized a "village night" with board houses.

　　Ma Xingquan, 44, is the main actor in Yangko minor in "Village Night". "The rice, noodles and oil for the Chinese New Year are all ready, and the twist and avocado are also fried. A few days ago, the government also distributed living materials and solatium to everyone. " Ma Xingquan is busy attending the rehearsal of the "Village Night" program, and he is also studying in the welding training class organized by the labor department to contribute to the reconstruction of the village.

　　△ In the board room of the resettlement site, Ma Xingquan’s fried dough twists and avocados.

　　During his inspection tour in Tianjin, General Secretary of the Supreme Leader stressed that Party committees and governments at all levels should attach great importance to people’s livelihood and security, material and energy supply, social harmony and stability, and ensure that the people have a happy and peaceful Spring Festival.

　　Tianjin Xiqing District strengthens the inspection and maintenance of people’s housing, strengthens the operation and maintenance of infrastructure and pipeline network, and arranges the production and life of people in disaster areas; We will spare no effort to ensure sufficient market supply during the Spring Festival, ensure a stable supply of daily necessities, and create a consumption scene full of fun, taste and taste.

　　△ On January 18th, 2024, the lighting ceremony of Yangliuqing National Tide Light Show in Xiqing District of Tianjin was held in Yangliuqing Town.

　　New year, new March. In the north and south of the great river, the strong flavor of the year is permeated with the confidence and strength of Chinese sons and daughters to forge ahead in a new journey.

　　"Everyone should be full of confidence in the new year and live a better life." "During the Spring Festival, all localities can hold more cultural activities that the masses like to see and hear, making the festival more festive and cheerful."

　　General Secretary of the Supreme Leader sends a New Year greeting to everyone, which is warm and harmonious — —

　　"I wish the Chinese people at home and abroad good health, family happiness, all the best and good luck in the Year of the Loong! I wish the great motherland good weather, peace, prosperity and prosperity! "

　　Producer: Geng Zhimin

　　Producer Xing Lai

　　Editor-in-Chief Ning Lili

　　Write Zhang Yanan.

　　Visual sense Jiang yuhang

　　Xinhua News Agency, Beijing, January 18th Question: How does Spring Festival travel rush drive in an orderly way? Listen to the traffic police.

　　Xinhua News Agency reporters Ren Qinqin, Lu Chang and Sun Liangquan

　　The scale of cross-regional personnel mobility has obviously increased, with the increase of self-driving passenger trips, the increase of trunk road traffic, and the substantial increase of returning home from work, traveling, visiting relatives and friends … … How can Spring Festival travel rush’s self-driving trips be staggered in an orderly way in 2023? The reporter interviewed the traffic control department and the front-line traffic police to help you.

　　The traffic control departments of many places interviewed by the reporter predict that the road traffic trip in Spring Festival travel rush will show the characteristics of staged high-level operation, short-term concentration before and after the festival, and tidal spatial and temporal distribution.

　　Specifically, before the Spring Festival, the national high-speed travel was relatively scattered. Three days before the start of the holiday, from January 18 to 20, the passenger flow returning home before the holiday was concentrated. Affected by people’s purchasing of new year’s goods, leisure shopping, short-distance visits to relatives and friends, etc., traffic flow concentration and vehicle queues are prone to occur around local goods markets, bustling business districts and passenger stations.

　　Three days after the Spring Festival holiday, from January 25th to 27th, it is estimated that the first wave of returning to the city will be ushered in, with the peak on the 27th and the congestion period from 14: 00 to 19: 00. At that time, the traffic pressure around the expressway and urban expressway and the passenger station will increase. There will be a small return peak on February 6 after the Lantern Festival.

　　On January 7th, Beijing traffic police carried out Spring Festival travel rush security work around Dujiakan toll station of Beijing-Hong Kong-Macao Expressway. Photo courtesy of respondents

　　Hai Wang, a traffic policeman from Beijing Traffic Management Bureau, said that during the Spring Festival holiday, the toll of passenger cars was reduced on expressways. It is expected that citizens going to Beijing-Tianjin-Hebei, Inner Mongolia, Shanxi, Henan, Shandong and other provinces will also choose to travel by road. The Beijing-Tibet Expressway, Jingcheng Expressway, Beijing-Hong Kong-Macao Expressway, Daguang Expressway and Jingha Expressway are prone to short-term traffic and slow driving, and the traffic flow is large from January 24 to 26.

　　"In 2023, the scale of personnel mobility in Spring Festival travel rush will show a rapid recovery trend, especially in domestic tourist cities, and there will be a peak of people and vehicles." Lin Bingcong, member of the Party Committee of the Traffic Police Detachment of Xiamen Public Security Bureau and a first-class senior police sergeant, analyzed that Xiamen once again became a popular tourist destination in China during the New Year’s Day this year. During the Spring Festival travel rush period, especially during the Spring Festival holiday, Xiamen will continue the trend of high tourists. It is expected that the road traffic around the scenic spot will peak between January 22 and 27; It was not until after the Lantern Festival that it began to return to normal.

　　During Spring Festival travel rush, Xiamen traffic police were on duty. Photo courtesy of respondents

　　Zhang Yongjie, squadron leader of Xiadi Squadron of Traffic Police Brigade of Jishan County Public Security Bureau, said that the rallies and temple fairs during the Lantern Festival have increased the pressure on urban areas and rural roads in major counties and townships. One week before the end of Spring Festival travel rush, colleges and universities started classes one after another, and the traffic flow of students returning to school and going out to work was superimposed, and the traffic flow of urban expressway sections, urban areas, county and city passenger stations and surrounding roads increased.

　　What should I pay attention to when traveling by car? Lin Bingcong believes that before traveling, it is necessary to obtain the epidemic situation of the destination, the weather conditions and traffic flow at the passing place in time, and pay attention to the distribution of expressway service areas along the way, the setting of charging piles, meteorological and road conditions information; Conduct a comprehensive inspection of the vehicle to ensure that the vehicle chassis, tires, braking system, lights and other key components are in good condition, tripods, flash sticks, fire extinguishers and other safety facilities are complete, and refuse to take the vehicle "sick" on the road; It is necessary to face up to the fact that driving skills have been unfamiliar since the epidemic, do a good job of physical and psychological recovery before going out, and advocate suspending travel before eliminating the risk of infection or when symptoms such as fever appear.

　　On January 14, Shanxi traffic police were dealing with snow on the road. Photo courtesy of respondents

　　Zhang Yongjie reminded that the number of minibuses, road passenger transport and tourist passenger transport in Spring Festival travel rush increased this year, and the phenomenon of mixed passenger and freight traffic was prominent. Some drivers turned from long-term low-load operation to normal state, which increased the risk of traffic accidents because of their inadaptability to vehicles and roads, so they needed to pay special attention to driving safety.

　　In response to the actual travel needs of the masses, local traffic control departments will rely on media such as traffic radio, television, Internet, Weibo, WeChat, etc. to timely announce traffic flow prediction and diversion and bypass plans, so as to ensure safe and smooth roads during Spring Festival travel rush and create a safe, smooth and harmonious travel environment for the masses to celebrate the Spring Festival.

Topic: China vigorously introduces overseas high-level talents.

　　Qian Xuesen is a modern scientist in China, a world-famous rocket expert, an expert in engineering cybernetics in China, a system engineering expert and a system science thinker. A native of Hangzhou, Zhejiang Province, was born in Shanghai on December 11th, 1911. He graduated from Jiaotong University in 1934, went to study at Massachusetts Institute of Technology in 1935, got a master’s degree the following year, and then transferred to California Institute of Technology for further study under the guidance of tutor T.von Carmen. After receiving his doctorate in 1938, he stayed in school to teach and engaged in rocket and missile research. From 1947 to 1955, he was a professor at MIT and California Institute of Technology. After returning to China in 1955, he served as a member of the Aviation Committee, vice president and dean of the Fifth Research Institute of the Ministry of National Defense, president of the China Academy of Space Technology, vice minister of the Seventh Ministry of Machinery Industry, deputy director of the National Defense Science and Technology Committee, and deputy director of the Science and Technology Committee of the National Defense Science, Technology and Industry Committee. Joined the Communist Party of China (CPC) in 1959. In 1991, he served as honorary chairman of China Association for Science and Technology.

　　Qian Xuesen’s monographs include Engineering Cybernetics, Lectures on Physical Mechanics, Introduction to Interstellar Navigation and On System Engineering. More than 50 of his academic papers have been published in American journals and more in domestic journals. Qian Xuesen is a member of the Department of Mathematical Physics of China Academy of Sciences, honorary chairman of China Aerospace Society and vice chairman of China Association for Science and Technology.

　　Qian Xuesen served as the technical leader of China’s rocket and space program for a long time, and made great and pioneering contributions to space technology, system science and system engineering.

　　1. Applied mechanics

　　Qian Xuesen has done pioneering work in aerodynamics and solid mechanics of applied mechanics.

　　With feng? Carmen’s cooperative research on compressible boundary layer reveals some temperature changes in this field and establishes Carmen-Qian Xuesen method. In cooperation with Guo Yonghuai, the concept of upper and lower critical Mach numbers was first introduced into transonic flow.

　　2. Jet Propulsion and Space Technology

　　From the 1940s to the early 1960s, Qian Xuesen put forward some important concepts in the field of rockets and aerospace: in the 1940s, he put forward and realized the rocket-assisted takeoff device (JATO), which shortened the runway distance; In 1949, the concept of rocket passenger plane and the idea of nuclear rocket were put forward. In 1953, the possibility of interplanetary flight theory was studied; In the Introduction to Interstellar Navigation published in 1962, the concept of a round-trip transportation system between heaven and earth was put forward, in which a large plane with a jet engine was used as the first-stage vehicle and an aircraft with a rocket engine was used as the second-stage vehicle.

　　3. Engineering cybernetics

　　In the process of its formation, engineering cybernetics takes the engineering practice of designing stability and guidance system as the main research object. Qian Xuesen himself is the pioneer of this kind of research work.

　　4. Physical mechanics

　　In 1946, Qian Xuesen combined the physical, chemical and mechanical properties of rare gas, which was a pioneering work. In 1953, he formally put forward the concept of physical mechanics, and advocated that the macroscopic mechanical properties of matter should be determined from the microscopic laws, changing the previous method of measuring mechanical properties only by experiments, which greatly saved manpower and material resources and opened up new fields of high temperature and high pressure. In 1961, his Lectures on Physical Mechanics was officially published. Now the leader of this science is Professor Gou Qingquan. In 1984, Qian Xuesen suggested to Gou Qingquan that physical mechanics should be extended to the engineering technology of atomic and molecular design.

　　5. System engineering

　　Qian Xuesen not only refined the practice of China’s aerospace system engineering into the theory of aerospace system engineering, but also put forward the concept of the overall design department of national economic construction in the early 1980s. He also persisted in popularizing and applying the concept of aerospace system engineering to the whole country and national economic construction, and discussed the social system from the perspective of social form and open complex giant system.

　　6. System science

　　Qian Xuesen’s most important contribution to systems science is that he developed systematics and methodology of open complex giant systems.

　　7. Thinking science

　　(1) In the early 1980s, Qian Xuesen proposed to establish a department of thinking science and technology. He believed that thinking science is a science dealing with consciousness and brain, spirit and matter, subjective and objective, and it is a major department of modern science and technology. It is the need of computer technology revolution that promotes the scientific research of thinking.

　　(2) Qian Xuesen advocated that the development of thinking science should be combined with the work of artificial intelligence and intelligent computers. Based on his personal experience in the development of applied mechanics, he pointed out that the study of artificial intelligence and intelligent computers should take applied mechanics as a reference, take the road of integrating theory with practice and actually need theoretical guidance. He also believes that the establishment of thinking in images is a breakthrough in current thinking science research, and it is also the core issue of artificial intelligence and intelligent computers.

　　(3) Qian Xuesen applied the systematic scientific method to the research of thinking science, and put forward the systematic view of thinking, that is, first, based on the thinking process of logical units, he gradually built a first-order thinking system with a single thinking type, that is, he built abstract thinking, image (intuitive) thinking, social thinking and unique thinking (inspirational thinking). The second is to solve the problem of second-order thinking open large-scale system; Finally, the decision-making consultation high-order thinking open giant system.

　　8. Human science

　　Qian Xuesen put forward the theory of "human functional state" to describe the human body, an open complex giant system, and to study the structure, function and behavior of the system. Qian Xuesen is an advocate of physical science in Chinese.

　　9. Science and technology system and Marxist philosophy

　　Qian Xuesen believes that Marxist philosophy is the highest generalization of human understanding of the objective world and modern science and technology (including scientific social science). Qian Xuesen summarized the development of contemporary science and technology into ten closely related science and technology departments. The division method of these ten science and technology departments is another innovation of Qian Xuesen’s scientific classification method by applying Marxist philosophy, especially system theory. anecdote

　　1. The soul is Chinese childlike innocence.

　　"I have always believed that I will be able to return to my motherland. Today, I finally came back!" This is a very emotional remark made by Qian Xuesen, a famous scientist and rocket expert in China, to the comrades of China Travel Agency who received him when he returned to Guangzhou from the United States on October 8, 1995. He returned to China with his wife and two young children.

　　In August 1935, Qian Xuesen went to the United States to study and study aviation engineering and aerodynamics as a publicly funded international student. Before returning to China, he served as director of supersonic laboratory of California Institute of Technology and director of Guggenheim Jet Propulsion Research Center.

　　On October 1st, 1949, Mr. and Mrs. Qian Xuesen celebrated this festival with more than a dozen overseas students from China. While enjoying the moon, they poured out their feelings, rejoiced at the birth of the motherland and were full of longing for the bright future of the motherland. At this time, Qian Xuesen had a strong desire to return to the motherland at an early date and serve the country with his own expertise.

　　In July 1950, the US government decided to disqualify Qian Xuesen from participating in confidential research on the grounds that he had a friend relationship with Weinbaum, and accused Qian Xuesen of being an illegal immigrant from party member, communist party, USA. These groundless accusations were all rejected by Qian Xuesen. However, Qian Xuesen couldn’t stand all this and decided to return to his motherland immediately on the grounds of visiting relatives, ready to never return. He met with US Navy undersecretary kimble, who was in charge of his research work, and solemnly declared to kimble that he was ready to leave for home immediately. Kimble was shocked after hearing this.

　　Unconsciously, Qian Xuesen made all the preparations for returning to China, went through the formalities for returning to China, bought a plane ticket from Canada to Hong Kong, and handed over the luggage to the handling company for shipment.

　　However, just two days before their family planned to leave Los Angeles, that is, at midnight on August 23, 1950, they suddenly received a notice from the Immigration Bureau that they were not allowed to leave the United States. At the same time, the US Customs detained all Qian Xuesen’s luggage.

　　Qian Xuesen was forced to return to California Institute of Technology, and the FBI sent someone to monitor his family and all his actions. Far from it, on September 6, Qian Xuesen was suddenly illegally detained by the FBI and sent to the Immigration Detention Center for detention.

　　After Qian Xuesen was detained for no reason, the teachers and students of California Institute of Technology and Qian Xuesen’s teacher Feng? Carmen and some American friendly people protested strongly to the Immigration Bureau, found a defense lawyer for him, and raised $15,000 bail to bail Qian Xuesen out.

　　From then on, Qian Xuesen continued to be persecuted by the Immigration Bureau. His actions were restricted by the Immigration Bureau and monitored by FBI agents. He was not allowed to leave Los Angeles where he lived, and he was regularly questioned. Qian Xuesen lost his freedom for five years.

　　然而，钱学森挚爱祖国的赤子之心反而更加炽热。他日夜思念着新中国，他坚持斗争，不断地向移民局提出离开美国回国的要求。1954年用英文写出30多万字的《工程控制论》。实际上，工程控制论与生产自动化、与电子计算机的研制和运用、与国防建设都密切相关，只不过当时美国当局没有认识到这点就是了。

　　钱学森返回祖国的斗争，也得到祖国的关怀和支持。1954年4月26日，印度支那国际会议期间，中国代表团秘书长王炳南与美国代表团负责人亚?约翰逊分别代表两国政府开始关于平民回国问题的接触。在接触中，王炳南特别指出，美国正在阻挠许多旅居美国的中国人返回中国，其中包括科学家钱学森。

　　1955年6月的一天，钱学森摆脱特务监视，在寄给在比利时亲威的信中，夹带了一封书写在香烟纸上、给全国人大常委会副委员长陈叔通的信，请求祖国帮助他早日回国。陈叔通先生收到信的当天，就把它送到周恩来总理手里。1955年8月1日中美大使级会谈在瑞士日内瓦进行，王炳南大使按照周总理的授意，以钱学森要求回国的这封信为依据，与美方交涉，迫使美国政府允许钱学森离美回国。

　　1955年9月17日，钱学森与他的夫人和两个幼儿终于乘坐美国“克利夫兰总统号”邮船，离开了洛杉矶，驶向地处东方的祖国。

　　2．坚定的马克思主义者

　　1989年8月7日，中共中央总书记江泽民和国务院总理李鹏会见了钱学森，祝贺他获得1989年国际技术与技术交流大会授予的奖励和称号，认为“钱老获得这样的荣誉是当之无愧的。这不仅是钱老个人的光荣，也是中国的光荣，是中国科学技术工程人员的光荣”；钱学森的经历，“体现了一位中国知识分子所走过的曲折道路，也集中表现了中国知识分子的光辉品德”。

　　1981年秋至1982年夏，钱学森同中国社会科学院一位朋友的多次通信，是他品格的一个方面的真实生动的写照。

　　钱学森是一位自觉的马克思主义者。他在给一位朋友的信中说：“我近30年来一直在学习马克思主义哲学，并总是试图用马克思主义哲学指导我的工作。马克思主义哲学是智慧的源泉！而且一个马克思主义者是绝不会不爱人民的，绝不会不爱国的。”

　　After Qian Xuesen left the United States in 1955, he never went there again. In 1979, his alma mater, California Institute of Technology, awarded him the title of "Outstanding Alumni", in June 1986, the Southern California Chinese Scientists and Engineers Association awarded him an award, and in 1989, the International Technology and Technology Exchange Conference awarded him an award in new york, but he didn’t go. Qian Xuesen has a very friendly feeling for the American people and American scientists. For what reason does he think that he will never set foot on American soil again in this life? In 1985, an American friend told a leader in the State Council, China, about Qian Xuesen’s visit to the United States: "In the case of the US Immigration Bureau, money may have been deport at the beginning, so it must go through some kind of Amnesty procedure to enter the country. This is where you and Ambassador Han must come forward. If you really do this, you have to plead with the US government, or invisibly admit that their original measures are correct. This will not be satisfactory in Qian’s heart. " In a letter to a leading comrade in the State Council, China on March 9, 1985, Qian Xuesen gave a very frank answer: "It is not suitable for me to go to the United States. ….. The fact is that if I go to America now, I will’ prove’ many completely wrong things, which is not what I should do. For example, I am not forced to return to my motherland by the US government; As early as 1935, before I left the motherland, I promised my classmate Dai Zhongfu, an underground party member, that I would return to serve the motherland after my studies. My decision to return to China is my own business, and I have made preparations since 1949. ….. I think this is a question of right and wrong, and I can’t be silent.History cannot be distorted. Qian Xuesen’s character on this issue is exactly what General Secretary Jiang Zemin praised for his "high national self-esteem, national self-confidence and national integrity".

　　3. The bearer of the scientific torch

　　Qian Xuesen has always insisted on writing neat letters to young people asking for advice, and has always insisted on discussing problems and refining ideas with scientists in many disciplines with neat letters. Letters are a way for Qian Xuesen to publicize his belief in Marxist philosophy, guide scientific research with Marxist philosophy, and absorb scientific achievements to continuously deepen and develop Marxist philosophy. In a letter to He Zuoxiu, Qian Xuesen said: "The philosophical problem of quantum mechanics has been arguing for more than 50 years and has not been solved. Recently, Bell inequality has been verified, and the problem has become more serious. I think our physicists and philosophers in China should devote themselves to this research, solve it satisfactorily and develop Marxist philosophy in the process. "

　　From January 7th, 1986, Qian Xuesen personally led the scientific activities of "Systematic Seminar". The young and middle-aged scientists who participated in the seminar were from China Academy of Sciences, Peking University, Beijing Normal University, China Renmin University, China Academy of Social Sciences, Ministry of Aerospace Industry and other units. At the beginning of the seminar, Qian Xuesen proposed to this group of young and middle-aged scientists that we should absorb the research results of modern natural science and use it as the building material for establishing the basic science of system science and the general theory of all systems-"systematics".

　　At the Second National Congress of the National Association for Science and Technology held on March 15th, 1979, Qian Xuesen put forward the idea that "the modernization of science and technology must drive the modernization of literature and art" and put forward the concept of "scientific literature and art" to enrich and develop the connotation of popular science. Qian Xuesen is a loyal listener of popular science programs in china national radio, and a long-term reader of advanced popular science magazines Scientific American in the United States and New Scientist in the United Kingdom.

Editor: Zhao Xuanxuan

　　International Online News: On June 6th, the "China" series of multilingual converged mobile clients developed by China Radio International was officially launched.

　　The "China" series of mobile clients include three products: the multilingual mobile news client ChinaNews, the multilingual mobile audio client ChinaRadio and the multilingual mobile video client ChinaTV. Relying on the multilingual communication advantages of international stations, it aims to achieve multilingual reading, listening and watching with the characteristics of multilingual and globalization, and provide intuitive, close and interactive all-media services for users around the world to understand China and the world.

　　Based on the test version released at the end of March, the official version has made significant improvements in content, interface and functional operation. At present, ChinaNews provides column contents in 35 languages and functions such as live broadcast and interaction, which is easy to operate. ChinaRadio aggregates multilingual audio content, with one-click switching and one-click on-demand, which is intimate and fast; ChinaTV brings together news resources at home and abroad and cultural columns with China characteristics, and can also realize smooth full-channel live broadcast. The three officially released client products are richer in content and more perfect in functions, which will bring new experiences to users at home and abroad.

　　Download mode of "China" series multilingual mobile clients:

From 11: 00 to 12: 00 on April 12, gusts in some areas of Beijing reached 9-11, and even reached 14 in mountainous areas. Meteorological stations with wind speeds above 10 are distributed in Haidian, Chaoyang, Fengtai, Tongzhou, Fangshan, Changping, Huairou, Pinggu, Mentougou, Yanqing and Shunyi. Despite the strong winds, farmers in farmland, cooperatives and peach groves in the suburbs of Beijing are still busy.

On the evening of April 11th, some areas in Pinggu were hit by hail weather, which worried the peach farmers. Tangtang runs a cooperative in Pinggu. When the hail came, she took a video with her mobile phone and recited the big peaches at home. Fortunately, the hail didn’t last long. The next morning, Tangtang went to Taolin to check the situation of big peaches and found that many peaches were blown off.

Qu Haiquan, 65, has planted big peaches for decades. In Xiagezhuang Town where he lives, there is only strong wind and no hail. His family has 70 acres of big peaches, most of which are planted in the open air and a few in greenhouses. The peaches in the greenhouse will be harvested soon, while those in the open air will wait until June. Qu Haiquan is full of confidence in the newly introduced detached peaches and nectarines. He said that peaches are not afraid of strong winds, but they are afraid of hail and cold spring. He thinks that the strong wind has little effect on peaches.

Peach blossoms in Pinggu are in full bloom. Will this strong wind affect flower viewing? A peach farmer said that his peaches were not sparse this year. When he checked in the morning, he found that all the flowers were blown off, and other flowers were still on the trees, so the impact of strong winds was limited. Peach blossoms in Pinggu are still tenacious and swaying in the wind.

On the short video platform, some peach farmers took netizens to enjoy flowers through live broadcast. The pink peach blossoms in the picture are swaying in the wind and full of vitality. There are also peach farmers selling agricultural products live in cooperatives or greenhouses.

Yang Yang, the head of Tongzhou Houyuanhua Ecological Picking Garden, has been busy in the garden. The strong wind blew up the quilt on the greenhouse, and the plastic film in some greenhouses was also blown away, and the green leafy vegetables inside swayed with the wind. Yang Yang was busy delivering goods to customers while contacting the insurance company to check the greenhouse situation.

In special weather, farmers are concerned about crops. Zhang Haiying, a big planter in Shexian Town, Tongzhou District, went to inspect the field early and found that the wind was very strong in the field, but the wheat seedlings were not fully jointing and the plants were short, which would not cause lodging. She mentioned that if there is such a strong wind again after mid-May, it may not work. When she was patrolling the field, she also saw a magpie spinning and falling by the strong wind.