标签： 武汉耍耍论坛

Article | "China Entrepreneur" reporter Wang Xueqi

Editing | Ma Yue

"It used to be a cooperation between relatives, now it is a cooperation with brothers and sisters." Zhong Xianwen, vice president of Ele.me, made such an analogy about the relationship between Ele.me and other departments of Alibaba. In April this year, Alibaba announced a full acquisition of Ele.me at a valuation of $9.50 billion. Previously, Alibaba and Ant Financial already owned 43% of Ele.me. Zhong Xianwen is a veteran of Ele.me and is currently responsible for traffic and user operations related to the Ele.me APP.

Before the acquisition, Ele.me had already begun to cooperate with various applications under Ali, and had cooperated with Taobao Ticket, and the Alipay interface had also been established. In Zhong Xianwen’s opinion, the relative cooperation was still based on the business model of rights replacement. After becoming a family, the efficiency of cooperation and communication improved a lot.

In the past five months, Ele.me has undergone changes, some of which are visible and some of which are hidden behind the scenes.

After Ele.me acquired Baidu takeaway in August last year, the takeaway market officially formed a situation where Ele.me and Meituan were divided. But Ele.me’s market share was not satisfactory. According to the "China Mobile Internet Industry Analysis and Development Report for the First Half of 2018" released by Trustdata big data, Meituan, Ele.me, and Baidu takeaway accounted for 59%, 36%, and 3% of the transaction volume in the takeaway market, respectively. Lack of traffic is considered to be the main reason why Ele.me is at a disadvantage.

This summer, Ele.me CEO Wang Lei told Reuters that he would invest 3 billion yuan between July and September, aiming to increase the market share to more than 50%. At the same time, Ele.me has also become an important player in the two major projects of World Cup marketing and 88VIP, which have linked multiple departments of Ali.

In August, Ali disclosed the establishment of a holding company in the second quarter of 2018. The company has two major businesses, Ele.me and Koubei, and will serve as the flagship of local life services in the future. It has received investment commitments of more than $3 billion from investors such as Alibaba and SoftBank Group.

Inside Ele.me, the model of "small front desk, big middle desk" has been promoted, and Ali-style transformation has been carried out from the organizational structure level. Ele.me is establishing a two-way empower relationship with Ali. On the one hand, Ali’s new retail stores are actively connected to the Hummingbird distribution system to improve their own capacity level. On the other hand, Ele.me connects to Ali’s handao and other super applications to obtain traffic empower.

All the changes are sending a signal that Ele.me is actively looking for various poses to integrate with Ali.

Since its establishment in 2008, Ele.me has spent its first decade fighting alone and exploring the market, with a cliff behind it and only a path forward. At the beginning of the second decade, this unicorn that grew up in the jungle of extensive growth has to learn how to integrate into a giant with its own system and complete methodology. This may be a story from the jungle to the city.

"It’s more tiring than starting a business," Xiong Bin, vice president of new retail at Ele.me, describes his current job status.

Xiong Bin (left), Vice President of Ele.me, Zhong Xianwen (right), Vice President of Ele.me. Source: Photo provided by the interviewee

Xiong Bin is an Ali veteran. After joining Alibaba in 2002, he went through B2B, Taobao, Taodiandian and other departments. He left Alibaba in 2015 and chose to start a business in the local life service field. Ali’s acquisition of Ele.me made him decide to sell his company and return to Ele.me with his team for a second venture.

In Xiong Bin’s eyes, in the past few years, the local life service market was still in a state of savage growth, and everyone was actively expanding. "Everyone is competing with who has the fastest financing, who has the most savage war, and can quickly complete urban expansion."

In 2014 and 2015, large and small giants have successively flooded into the O2O takeaway market. For a period of time, there were as many as a dozen takeaway platforms, competing to subsidize and burn money to compete for users. The takeaway market has encountered frequent problems in the process of brutal growth. Many platforms have removed unqualified merchants due to the lack of relevant catering qualifications.

With the acquisition of Baidu takeout by Ele.me and the merger of Meituan and Dianping, the once-blank market has been divided up by several giants and has begun to enter the era of intensive cultivation. "In the past, we emphasized how many resources to give in the local living market, how many cities to open, and how many businesses to expand. Now the focus is on using an overall plan to connect all levels of logistics, marketing, and membership to improve the user experience," Xiong Bin said.

In the era of intensive farming, user experience is placed in an increasingly important position. Compared with other sectors of Ali’s new retail, Ele.me’s hummingbird distribution system is a very important supplement to the offline scene. According to a city manager in East China of Ele.me, after the completion of the acquisition, Ele.me has invested more and more energy in the logistics side, and the company has repeatedly emphasized the need to form a closed loop between Ali’s new retail stores and Ele.me logistics.

Delivery speed has a significant impact on the experience of e-commerce users. From the first seven days of arrival to the 211 time limit proposed by JD.com, the upgrade of delivery speed is also accompanied by the improvement of user experience. However, the transformation of logistics capacity is time-consuming and labor-intensive, not a day’s work. Zhong Xianwen said that the standard of Hummingbird delivery is 30 minutes. If the merchant of Tmall and Taobao completes the connection in the future, it will bring important empowerment to the latter.

After the acquisition was completed, Hummingbird Distribution quickly connected with other business departments, connected to RT-Mart Supermarket’s order delivery in June, and cooperated with Retail and Ali Health in July to provide 24-hour local timely delivery services.

In the proposition of improving user experience, Meituan, the biggest competitor of Ele.me, is also not slack. In February this year, Meituan cooperated with Heilan Home to use a 1-hour timely delivery service. In July, it launched a flash sale business, striving to achieve 30-minute door-to-door delivery in categories such as supermarket fruits and vegetables.

But Xiong Bin disagrees, saying that the exploration in the field of clothing should not start from sales, but first establish scenarios such as mobile fitting that can really improve the user experience, "rather than doing gimmicks". In the face of the flash sale attack, Ali’s new retail business is also combining with the local life service business of Ele.me. "We like to see that the opponent has these business layouts, and after they do it, many merchants are also queuing up to cooperate with us."

Regarding the competition between Ele.me and Meituan, Zhang Yong once joked when acquiring Ele.me: Meituan is playing the second floor on Ele.me, and with Ali’s blessing, Ele.me is playing the second floor on Meituan.

However, Ele.me has Ali, Meituan also stands behind Tencent, 6th floor and 2nd floor, which may not be accurate. Xiong Bin bluntly said that he will keep an eye on the connection and empowerment between Tencent and Meituan, but the relationship between Ali and Ele.me can be said to be in harmony. In terms of closeness, Meituan is far inferior to Tencent, and Ali’s accumulation in the new retail field is also more profound. Xiong Bin said that he has set a very high KPI for himself, and smooth integration is the guarantee for the completion of this KPI.

The number of floors may be controversial, but Ele.me does stand taller than it did before it was acquired.

"In the past, when we fought with Meituan, Ele.me suffered the most because the other party fought in groups, and we fought alone, and one person could not beat ten people." Zhong Xianwen said so. As the person in charge of user operations, his anxiety was relieved by the arrival of helpers. Survival anxiety was relieved, and he thought more long-term about the business, focusing more on the nature of business.

From the cliff behind him to Ali behind him, Ele.me began to face new questions about how to better integrate into Ali.

Ele.me needs traffic, Ali has traffic, Alipay, Taobao, Youku, each of which is a large traffic user. The problem lies in the transmission of traffic.

In the past year, Zhong Xianwen has completed two major projects, connecting Ele.me to Alipay and Taobao. In the summer of 2017, Ele.me began to connect with Alipay, and in mid-October it was officially connected to Alipay. The "takeaway" icon on the Alipay page has also changed to "Ele.me takeaway".

Only with the interface, traffic did not flow in, because the user’s mind had not changed. For users, Alipay is a payment tool and a financial tool, and it is difficult to immediately form the habit of ordering takeout here. In order to change users’ usage habits, Zhong Xianwen and the team tried many methods, "to constantly adjust the posture and find the best entry point". After the team found that the "hard access" with only the interface and no operation was obviously not working, they began to consider the "soft access" method of leveraging users with marketing activities.

In early December, Ele.me and Alipay launched the "Alipay Takeaway Festival" activity, mobilizing millions of merchants to launch discount activities. In order to leverage the resources of merchants and Alipay, the operation team used the narrative of "opening a branch". Ele.me opened a branch in Alipay, and the opening promotion of the new store was reasonable. After the takeaway festival, the order volume generated by Ele.me on the Alipay interface increased by 300% compared with a month and a half ago.

In August this year, Ele.me officially connected to the mobile phone Taobao. Zhong Xianwen said that the consumption habits of handmade Amoy users are non-instant consumption, which is completely different from the takeaway consumption model. The operation team has tried a variety of access solutions, and there will be activities launched during Double Eleven, but it is not convenient to disclose for the time being.

Externally, it is necessary to change the user’s mindset, and internally, it is also necessary to adjust the operation concept according to the characteristics of the cooperation department.

"Alipay is a service, handshopping is a seller, and the business form is different, and the integration mode is also different." Zhong Xianwen further explained that Alipay regards Ele.me as a super large merchant, and the interface is also listed under the label of "third-party service". But Taobao, which is dominated by e-commerce genes, sees the merchants behind Ele.me, and wants to directly introduce merchants into the Taobao system.

Zhong Xianwen pointed out that finding the best entry point with Taobao needs to give Ele.me a stronger "goods" attribute. "For example, we can make a group buying coupon for a certain hamburger from KFC and sell it on Taobao, and the hamburger will become goods. This kind of thinking is not easy to understand when placed on Alipay."

In addition to the system that is more biased towards the underlying construction, there is another more direct way to empower traffic, the membership system.

On August 8 this year, Alibaba launched 88VIP membership. Super members with a naughty value higher than 1000 can spend 88 yuan in annual membership fees and receive membership benefits in multiple business categories under Alibaba, such as Ele.me Super Member and Youku VIP Member.

For Ele.me, the opening up of the membership system means that it can provide users with more accurate products and services.

Since Alibaba acquired Ele.me, almost everyone interviewed has mentioned the high degree of convergence in corporate culture between Ele.me and Alibaba.

"Ele.me is particularly hard-working and aggressive, like a young version of Ali. The average age of the employees is only 27 years old. When we joined Alibaba, the average age was about the same." Xiong Bin said that after coming to Ele.me, the pace of work is faster than when he started his own business. Sometimes after a meeting with the team at 6 or 7 pm, he received a plan early the next morning.

Under the premise of cultural convergence, Ali’s first task in transforming Ele.me was to transform the guerrillas into a regular army.

Xiong Bin implemented the organizational structure of Ali’s "large, medium and small front desk" in the Ele.me new retail department, and horizontally connected functional sectors such as data analytics to form a model of large, medium and small front desk. The front desk goes to the front line as an independent unit to fight, and the middle desk provides a complete system. "Ele.me used to talk about rapid innovation, and this process requires the establishment of a relatively independent organization, but it may affect the efficiency. Now integrate all these independent organizations, and it can adapt to the entire process of ecological integration."

Alibaba has also introduced new methodologies, such as a cross-team project management approach based on the three elements of "goals, strategy, and resources". This methodology is designed to enable employees to develop a consistent and comprehensive way of thinking when facing specific projects.

When asked whether these changes will affect Ele.me’s innovation ability, Xiong Bin responded that since the transformation, the innovation efficiency is at least not slow, and the response to market changes is not lagging behind. After the technology department is connected, some products do not need to be developed repeatedly, but the efficiency of the bottom layer has been improved.

In all kinds of internal and external changes, personnel stability is particularly important. When the acquisition was just completed, the chief human resources officer from Ali was worried that there would be a large-scale departure. But the situation was the opposite. Not many Ele.me employees chose to leave, but many Ali employees wanted to come. They felt that this was a brand new business with a lot of room for development. "Instead, we have to have some control over this matter. Most of the Ali employees who come here are responsible for communication and bridging between the two sides."

In order to further implement the practice and research of the "New Teaching and Research for Core Literacy" project of the Teaching and Research Office of the Shanghai Municipal Education Commission, use teaching and research as a support system to promote the implementation of core literacy, actively explore new concepts and new paths for teachers’ professional development under the background of "double new" and "double reduction", focus on the important and difficult issues of students’ learning in the practice of "online teaching", ensure the quality of online education and teaching, and lead and support the orderly and efficient development of online teaching activities. From March 28 to April 2, 2022 (7th week), the teaching and research groups of various disciplines of Shanghai Lixi Middle School carried out cloud teaching and research activities aimed at moving towards "in-depth teaching and research".

Chinese

Collect problems · Focus on problems · Solve problems

Under the organization of Teacher Pan Fanjie, the Chinese teaching and research group conducted "Learning Interpretation of the Task List of in-depth teaching and research activities" and "Online teaching problems and experiences" to exchange and share. Before the teaching and research activities, the Chinese teaching and research group collected the actual problems of the teachers through questionnaires, which enhanced the pertinence of the activities and discussions; the technical experts in the group demonstrated the basic operation methods of the two main modes of online classroom and video conference for everyone, solving the technical confusion of some teachers.

mathematics

Poly salary to promote teaching, innovation to promote learning, and focus on promoting research

The mathematics teaching and research group carried out online teaching and research under the organization of Mr. Shen Xiaqing. Teachers actively used online classrooms to enhance effective interaction between teachers and students; used class simulcast to increase healthy competition in classes; used small videos to help students extend classroom knowledge; used "face-to-face teachers" resources to supplement classroom knowledge. The team members also focused on teaching practical issues such as "answer efficiency", "identical homework" and "teaching time" for in-depth discussions.

English

Content integration, resource sharing, path unification

Under the organization of Mr. Min Liping, the English teaching and research group shared the experience and experience of online teaching of each lesson preparation group. Give more flexibility to the teaching progress, integrate and sort out knowledge according to the important and difficult points of teaching; try to use small functions to make online classroom interaction forms diverse; real-time unified progress, share teaching resources, find problems and solve problems at any time; adhere to the teaching path of "resource utilization – technology application – clear focus – homework implementation – tutoring follow-up".

physics

What to learn · How to learn · How to learn

The physics teaching and research group held a discussion under the organization of teacher Xu Jianjun. The group reached a consensus: to shift from standardizing teachers’ "teaching" to focusing on students’ "learning"; to give full play to the interactive function of online classrooms, adjust the rhythm of the classroom, and with the help of a caring tutor group, set up an online learning group to guide students to record problem-solving videos and mobilize students’ subjective initiative. Teacher Wu Yaozhong, a teaching and researcher, affirmed the teachers’ online teaching strategies and methods, and put forward valuable suggestions for follow-up teaching. Principal Zhu Guohua recognized the standardization and effectiveness of online teaching, and hoped that the teachers of the physics group would continue to work hard, overcome difficulties, break through themselves, and achieve great results.

chemistry

Resource Sharing · Plan Symbiosis · Technology Sharing

The chemistry teaching and research group held a seminar under the organization of Mr. Zhang Liou. First, unified progress to realize the sharing of teaching resources within the group; second, discuss the review plan for the next stage, and the special topic review needs to be adjusted to increase teacher-student interaction. Exercise students’ problem-solving ability and do a good job in the training of excellence; third, the members of the group introduced the online class equipment and teaching methods, and recommended successful experiences, such as the use of touch screen pens, pad handwriting functions, and the assistance of digital pads, which can make the dynamic presentation of the classroom richer.

Sports

Standard demonstration · Clear explanation · Effective interaction

The physical education teaching and research group held a seminar under the organization of Mr. Wang Zhong. Members of the group believe that for online teaching, teachers should interact more with students, ask students to strengthen exercise and improve physical fitness; they should pay attention to the psychological state of students, grasp the characteristics of physical exercise, do a good job of demonstration, explain clearly, alleviate students’ bad emotions caused by epidemic isolation, and stimulate students’ love for sports.

Information Technology

Unified progress · Optimized strategy · Sharing experience

The information technology teaching and research group held a seminar under the organization of Mr. Wei Lan. The members of the group unified the teaching progress and optimized the solution strategies for teaching problems; shared each member’s online teaching experience and learned from each other’s strengths and weaknesses; in addition, the teachers discussed the research tasks of the interdisciplinary in-depth teaching and research project together.

interdisciplinary

Integrate resources, focus on results, and meet needs

The interdisciplinary teaching and research group held a seminar activity under the organization of Mr. Wang Hui. Members shared the specific situation of online teaching. Combined with their own materials, compare the content of the air class, adopt a self-teaching mode, and ask questions and interact in the form of online multiple-choice questions; interdisciplinary teaching adopts the method of geography special topic module teaching; make better preparations than offline teaching, design a "learning task list", and pay full attention to students’ "learning"; the group shares learning materials from time to time to meet the needs of students at different levels.

Dao law

Fixed form · Selected content · Focus on process

The Taoist teaching and research group carried out seminar activities under the organization of Mr. Huang Wei. In terms of teaching form, it currently takes the form of multi-class live broadcast; in terms of teaching content, according to the requirements of the high school entrance examination question type, select, refine, and concentrate on homework questions, which are expensive "fine" and not expensive "too much"; students’ homework should also be selected and carefully approved, and the thinking and ability training of reviewing and solving problems should be strengthened; in the teaching process, attention should be paid to students’ participation and follow-up Q & A services.

history

Orderly advancement · Thematic sorting · Path guidance

The history teaching and research group carried out research activities under the organization of Teacher Zheng Lili. History is divided into two grades. The first grade mainly solves progress problems; the second grade mainly solves special review problems. Based on the sorting out of the knowledge points of the textbook, the mind map is used to help students sort out the internal logical relationship; focusing on the normative guidance of problem-solving, teachers need to form a certain guidance of answering methods, select and refine, and refine.

art

Problem Exploration · Strategy Exploration · Technology Exploration

The art teaching and research group held a seminar in the form of two groups of art and music under the organization of two teachers, Fu Wenshou and Xie Chong. The teachers of the art group discussed the problems and solutions encountered in the online class, and shared methods to reduce the difficulty of teaching technology; the teachers of the music group focused on "Exploration of the implementation strategies of teaching design in small and micro units – taking the sixth grade’National Flower Garden ‘unit as an example" to conduct a seminar on teaching design, and took "Yao Dance Music" as an example to discuss and explore the application of educational technology in online teaching.

"Water accumulates and fish gather, wood is lush and birds gather." In response to online teaching in the context of the epidemic, the teachers of the teaching and research groups of various disciplines in the school are think tank support groups, problem diagnosticians, and strategy analysts. Work together to increase efficiency, wait for the cloud, and use collective wisdom and team strength to help the teaching work advance steadily and promote in-depth teaching and research to achieve practical results. When we click the mouse, we also click on spring; when we link students, we also link the future. Let us welcome spring and walk towards the sun with courage and hope!

　　On March 1st, Cyrus Group Co., Ltd. (601127.SH hereinafter referred to as "Cyrus") released the February production and sales express. The data shows that in February, the sales volume of Sailis new energy vehicles reached 30,257, a year-on-year increase of 360.04%; From January to February, 2024, the sales volume of Celeste new energy vehicles totaled 67,095 vehicles, up 485.37% year-on-year.

　　In February, 2024, AITO asked the whole department to deliver 21,142 new cars, AITO asked the new M7 to deliver 18,479 cars in a single month, with a cumulative delivery of more than 100,000 cars. The cumulative delivery of the M7 in the asking sector was set to exceed 150,000 cars, leading the first monthly sales list of new forces in China market with absolute advantage, creating a new record for the sales of single cars of China automobile brands.

　　Cyrus ranks among the top five luxury brands in the world.

　　Since the beginning of this year, AITO has shown sustained upward momentum. According to the data, from January 1st to February 18th, 2024, Celestial World ranked among the top five luxury brands in China market with a cumulative sales volume of 46,200 vehicles. It is worth mentioning that in the sales list of the fourth week of February (February 19-February 25), Celestial World ranked among the TOP3 luxury brands with a weekly sales volume of 7,200 vehicles, beating the traditional luxury cars Audi and Mercedes-Benz, second only to Tesla and BMW, becoming the highest ranked China brand in the luxury brand list.

　　On February 26th, the nationwide delivery of Celestial M9 was fully launched, and over 100 cities officially ushered in large-scale delivery. As the latest product jointly built by Celestial Automobile and Huawei for three years, Celestial M9 has been well recognized by users, and it has exceeded 50,000 vehicles in 62 days since its listing. In addition, all versions of AITO Wujie M5/ New M7 have also started to speed up delivery, and the car can be delivered in 2-4 weeks at the earliest. It is reported that at present, Sailis has more than 700 experience centers and more than 200 user centers in 220 cities, bringing users a better product and service experience.

　　Super factory completed and put into use institutions continue to be optimistic

　　On February 5th, Sailis Auto Super Factory was completed and put into use. It is built in accordance with international leading standards and industrial Internet requirements, and has four characteristics of high efficiency, intelligence, cutting-edge and green, which has become a new benchmark for China new energy automobile intelligent manufacturing factory. The factory has more than 3,000 robots intelligently cooperating to realize 100% automation of key processes; Use the industry’s first quality automation testing technology to achieve 100% quality monitoring traceability; Through the world’s leading 9000T die casting machine, the highest integration among integrated die casting parts is realized; At the same time, it also achieved the highest production efficiency in the world.

　　Zhang Xinghai, chairman (founder) of Celestial Group, said: "The M9 is a high-end luxury boutique model that we have built with our heart, adhering to the tenet of’ taking users as the center and serving users wholeheartedly’. We will continue to iterate and improve, improve at the fastest speed, and meet the needs of all users as much as possible. Let the high-end be higher, the luxury be more luxurious, and the intelligence be smarter! "

　　Many institutional research reports are also optimistic about the future market performance of Celestial M9. Huaxin Securities Research Report pointed out that at present, the M9 has been delivered, and the new model is expected to continue to exert its strength. According to the latest research report of Founder Securities, with the increasing proportion of sales in AITO’s brand after the production capacity of M9 climbs, the volume and price of Cyrus are driven upward in Shuang Sheng, and it is expected that the profit contribution of models will turn a profit in June 2024 at the earliest, and the profit cycle will be started in the third quarter of 2024.

On June 10th, 2023 new product launch conference was launched in Chongqing International Automobile Exhibition in 2023. Two series of new models, guns with guns and bombs, were unveiled at the auto show. Heavyweight modifications were made to create 2023 dragon bombs, 2023 passenger guns of global smart luxury pickup trucks and 2023 commercial guns of global smart luxury commercial pickup trucks, which showed their hard-core strength.

Heavyweight modification to create the ultimate experience of 2023 dragon bullet hard-core off-road

Great Wall Gun insists on taking users as the center and will carry out co-creation to the end. This auto show brought a customized model named Desert King 2023 Dragon Bomb jointly created by Great Wall Gun and Yuanda Shelby, which was another heavyweight modified model created by Great Wall Gun after it hatched a series of bomb products that users loved, such as black bombs, dragon bombs and fire bombs.

The official guide price of the 2023 Dragon Bomb is 256,800 yuan, which can be ordered through the Great Wall Gun APP. The top 200 users of the Dragon Bomb have the right to give away the anti-roll frame, which is the ultimate hard-core off-road.

This performance beast combines the spirit of cross-country racing with the Great Wall Gun, which also contains powerful genes, and is committed to providing the ultimate experience for top pickup players in terms of appearance, performance, power and configuration.

The design is domineering and wild. The front face design of "rattlesnake" has more visual attack power; "Wings of Vultures" competitive wheel eyebrows and sharp-edged shapes are more suitable for the adjusted wheel track of 1738mm; At the same time, there are "Baha ‘i fanatic" competitive front and rear bars, and the approach angle and departure angle of the whole vehicle are increased to 32/23, all of which reflect the dragon bomb’s enthusiastic pursuit of competition.

Off-road performance has been comprehensively improved. The 2023 Dragon Bomb is equipped with 285/70R17 Bailuchi KO2 tires and KMC wheels, which has better passability, smoother turning stability; K-man high-performance shock absorber, 8-stage damping adjustable, based on the user’s various road conditions, to ensure comfort without losing off-road fun.

In addition, the whole vehicle is raised by 1.5 inches, and the chassis of the model has been modified and strengthened to improve off-road capability and cope with multi-environment and complex terrain and road conditions, and it is compatible with the comfort of urban roads, retaining the original excellent design concept and giving players the confidence to go wild if they want to.

The momentum is invincible. The 2023 Dragon Bomb is equipped with 2.0T+8AT part-time 4wd power system, which responds to the outdoor off-road demand at any time, adopts high-power engine, and the maximum net power is increased to 160kW and the maximum net torque is increased to 380N·m, so it can easily cope with the outdoor complex terrain and wading through mountains and rivers.

Luxury technology is within reach. Simple horizontal extension cockpit design, immersive outdoor comfort zone; At the same time, it adopts the brand-new 7-inch instrument +12.3-inch Zhilian large screen double suspension design to provide high-end luxury driving experience for hardcore players.

The arrival of the 2023 Dragon Bullet, a heavyweight modified model, will once again lead the off-road trend of pickup trucks, and together with more hard-core players who love off-road, create the story of ultimate conquest in the vast world!

Brand upgrade in an all-round way Great Wall gun category evolution

As the leader of pickup trucks, Great Wall pickup trucks ranked first in sales for 25 years in a row, with global cumulative sales exceeding 2 million, and its market share exceeding 50% from January to May in 2023. Great Wall Gun has been on the market for more than three years, with a cumulative sales volume of over 10,000 in 33 months, ranking first in the domestic pickup truck market and becoming the first high-end pickup truck brand in China to break through 450,000 units.

Great Wall Gun insists on category innovation to promote market expansion and continuously enhance category value. At present, the brand of Great Wall Gun has been upgraded in an all-round way, and it has evolved into two categories: passenger leisure and fashion business.

The passenger leisure category covers medium-sized, large-sized and full-size pickups in an all-round way, and is committed to meeting the diversified and personalized needs of users, improving the quality of life of users around the world, and empowering pickup trucks to be culturally upward. Fashion business goods focus on building compact and medium-sized pickup trucks, and are committed to building a car of value and people’s livelihood for thousands of industries, helping users to have good business and a better life!

The global champion strength of intelligent luxury pickup truck is upgraded again.

The Great Wall Gun redefines the pickup truck, endows it with riding value, and initiates a new era of riding and globalization of pickup trucks in China. The global smart luxury pickup truck-2023 passenger gun, which was unveiled at this auto show, is a new and upgraded Great Wall gun with advanced strength and smarter! More luxurious! Safer! More comfortable!

The official guide price of 2023 passenger gun gasoline model is 126,800-159,800 yuan, and the official guide price of diesel model is 133,800-166,800 yuan. At the same time, car buyers will also enjoy five major gifts: financial gift, replacement gift, interconnection gift, service gift and recommendation gift. The sincerity of increasing the allocation and not increasing the price is full!

The 2023 passenger gun, built on the world’s leading intelligent professional off-road platform, has been tested in 76 kinds of global roads and extreme environments such as "extremely cold, extremely hot and plateau", with a test mileage of over 6 million kilometers and leading technical performance at the same level. It also continues to evolve in terms of higher intelligence. The driving control is upgraded to L2+ intelligent driving assistance level, equipped with a new generation of vehicle networking, and supports remote vehicle control. It is the first of its kind to be equipped with a fully automatic parking system, freeing hands and getting it done with one button.??

In order to fully meet the needs of users, the 2023 passenger gun strives to create a new luxury technology experience, adopting a brand-new exquisite technology wind interior, with a large-area soft coating, a 7-inch color LCD instrument+a 12.3-inch Zhilian touch screen double suspension design, and a laser carving process luminous decorative board, which is bursting with technology. Large storage boxes are added on the left and right sides of the dashboard to increase storage space, leading the same level.

At the same time, the 2023 passenger gun is also designed with armor-level safety protection, with 6 airbags, 14 radars, high-strength door anti-collision beam, high-strength cage body, etc., to ensure the safety of the owner to the maximum extent; Highly integrated body stability system, with multiple functions such as rollover prevention, up and down slope assistance, dynamic direction stability, etc. Ultra-practical low-speed emergency braking, front and rear collision warning and other functions are all available to protect every step of the trip.

In terms of comfort, the 2023 passenger gun is comparable to the SUV of the same class. Equipped with 2.0T+8AT gold power combination, matching five-bar rear suspension and TOD intelligent four-wheel drive, as well as upgrading four-door one-button lifting & anti-pinch & automatic window closing, 50W wireless fast charging and other intimate equipment, making travel convenient and efficient; Equipped with the first hidden container boarding pedal in China, it is convenient and comfortable to get on and off. In addition, the passenger gun comes with the electronic lock of the container, which is really worry-free and reliable.

The 2023 passenger gun can also realize multi-purpose of one car and expand diverse life. The original factory has its own towing qualification, which can tow RV, Luya boat, motorcycle, etc. A number of refitting interfaces and original car switches are reserved to meet the diverse refitting needs of users.

The arrival of the 2023 passenger gun will once again break through the traditional cognition of Chinese people on pickup trucks, lead the value of pickup trucks in China to jump upward, and let everyone who loves life live a vast and amazing life.

Five strengths of global smart luxury commercial pickup trucks are renewed

Great Wall Gun is the best pickup truck in China, constantly setting a new record for pickup trucks in China! Among them, commercial guns have won the trust of thousands of users by virtue of their superior product strength, ranking first in the sales of single models in the pickup truck market in China.

At present, standing at the starting point of the new era, commercial guns are renewed and upgraded again! Global intelligent luxury pickup truck-2023 commercial gun has become the preferred business partner and intelligent assistant of business elites in the new era with five leading strengths of "super enjoyment of driving, super power, super safety, super load bearing and super ingenuity", which is safer, more comfortable, more worry-free and more efficient!

The official guide price of 2023 commercial gun gasoline models is 99,800 yuan-135,800 yuan, and the official guide price of diesel models is 106,800 yuan-142,800 yuan; In addition, car buyers can also enjoy four gifts: financial gift, replacement gift, service gift and recommendation gift! Great value for money!

Super enjoy driving, smart and comfortable. The front face of the 2023 commercial gun is completely refreshed, with a large area of V-shaped mesh matrix mesh, which is fashionable in atmosphere; The brand-new upgrade of the interior, smart floating screen design, 12.3-inch Zhilian large screen blessing, large-area soft material coating, etc., will surely trigger a comprehensive benchmarking follow-up by friends; There are also high-level intelligent equipment such as keyless entry+one-button start, automatic parking, electric sunroof, automatic headlights, and a new generation of intelligent car networking, which supports AI intelligent voice, vehicle remote control, FOTA wireless upgrade, online map, smart parking and other functions. The technology is convenient. You can also send and receive WeChat, brush Tik Tok, K songs, etc., with rich entertainment functions.

Super power, surging and reliable. Equipped with 2.0T "China Heart" top ten engines, the power of gasoline and diesel reaches 70kW/L and 60kW/L, which is powerful. Together with 6MT/8AT transmission, it forms a golden power combination, which is more powerful, more economical, more environmentally friendly and more reliable. The shift at the same level is the smoothest and the response speed is the fastest. Equipped with Borgwarner electronic control part-time 4wd, it is easy to operate and fearless of all rugged road conditions on the road to wealth creation.

Super safe, guarding all the way. Commercial guns have benchmark-level safety equipment. In terms of active safety, the whole system comes standard with ESP, integrating brake assistance, traction control, uphill assistance, steep slope descent and other functions. At the same time, it is equipped with right front blind spot monitoring, tire pressure monitoring and other configurations, and it is optional to install a 360-view system with megapixels to prevent accidents to the maximum extent. In terms of passive safety, it is equipped with four airbags, and the proportion of high-strength steel in the whole vehicle is as high as 48%. The high-strength cage body, high-strength door anti-collision beam, automatic collision unlocking and automatic fuel cut-off ensure the safety of users in all directions.

Super bearing capacity, high efficiency and convenience. Great Wall is the first enterprise to apply the passenger car standard to pickup trucks. No matter the design, manufacture and production are made according to the passenger car standard, the body is made of galvanized sheet, and the salt spray test lasts for more than 1000 hours. The chassis is made of high-strength trapezoidal frame and leaf spring, which leads the same level in bearing capacity. Only by loading more can you earn more! Standard metal anti-roll frame, effectively protecting vehicle safety, adding external rope hook, making it more convenient to fix items; Equipped with metal chassis guard, it is easy to deal with all kinds of bumpy roads on the road to wealth creation. The original factory has its own traction qualification to expand diverse lives.

Excellent ingenuity and convenient service. Great Wall Gun is not only a leading product, but also a benchmark in the industry. Great Wall pickup truck has the most complete sales and service system of pickup truck brand, with 2000+ sales and service outlets nationwide, which is more convenient for sales and service, and provides 24-hour rescue service, which is trusted by millions of users.

The arrival of the 2023 commercial gun will empower the pickup truck to make a breakthrough in commercial value, and create a better future together with thousands of new era strugglers in Qian Qian!

Great Wall Gun continues to make great efforts in category innovation, and constantly meets the diversified car demand of users with a more excellent product experience. In the future, the Great Wall Gun will continue to fully evolve into two categories: passenger leisure and fashion business. The global product layout of the Great Wall Gun will achieve full lineup, full scene and full price coverage.

The king of pickup trucks has a worldwide reputation. The Great Wall Gun will continue to lead the pickup truck culture in China to upgrade and make pickup trucks really popular.

On the car home Anqing preferential promotion channel, preferential activities are being carried out. As an SUV model that has attracted much attention, the price of Starway Eta Ursae Majoris in Anqing has dropped to the lowest starting price of 137,800 yuan. This promotion can enjoy a maximum discount of 15,000 yuan, which provides excellent car purchase opportunities for the majority of riders. If you want to know more about the discount, you can click the "Check the car price" button in the quotation form to get a higher discount.

Starway Eta Ursae Majoris is a stylish and dynamic SUV. The front face design of this car is very unique, with a large area of chrome decoration and sharp LED headlights, which makes the whole car look very delicate. The air intake grille adopts a hexagonal design, with smooth lines and three-dimensional body shape, which makes the whole car look more dynamic. Overall style, Starway Eta Ursae Majoris pays attention to fashion and sense of science and technology, and its body lines are smooth and atmospheric, and at the same time it combines a sense of modernity and futurity. The appearance design of this car system is very in line with the aesthetic needs of modern consumers for the appearance of the car, leaving a deep impression on people.

The body size of Xingtu Eta Ursae Majoris car series is 4781*1920*1671, the wheelbase is 2815mm, the front tread is 1641mm and the rear tread is 1642mm. The car’s side lines are smooth, showing a dynamic and steady style, showing the unique design charm of Eta Ursae Majoris. At the same time, the front tyre size is 235/55 R19, and the rear tyre size is 235/55 R19, which is equipped with wide tires to provide better handling and driving stability for drivers. The rim design of Eta Ursae Majoris car series is fashionable and atmospheric, which adds a sense of luxury to the whole car.

Starway Eta Ursae Majoris’s interior design style is fashionable and simple, paying attention to details and comfort. The steering wheel is made of leather, which feels comfortable and supports manual adjustment up and down and back and forth, so that the driver can find the most comfortable position. The 12.3-inch central control screen has a large size and clear display, and supports multimedia, navigation, telephone, air conditioning, sunroof and window voice recognition control systems, so that drivers can operate the vehicle more conveniently. The front and rear rows are equipped with USB and Type-C interfaces, which is convenient for passengers to charge. The front row also has mobile phone wireless charging function. The seat is made of imitation leather. The main seat supports front-back adjustment, backrest adjustment and height adjustment (2-way), and the auxiliary seat supports front-back adjustment and backrest adjustment. The second row of seats supports backrest adjustment, and the rear seats can be laid down in proportion, providing passengers with more space and comfort. The overall interior design is simple and clear, which meets the aesthetic needs of modern people.

Starway Eta Ursae Majoris is equipped with a 2.0T 261 horsepower L4 engine with a maximum power of 192 kW and a maximum torque of 400 N m.. The engine is matched with a 7-speed wet dual-clutch gearbox, which provides excellent power performance and smooth shifting experience for the vehicle. No matter on urban roads or highways, Starway Eta Ursae Majoris can provide you with abundant power support.

In the evaluation of car home car owners, we can see that Starway Eta Ursae Majoris has some bright spots in its exterior design, especially the shape of the side and the rear of the car has been well received by car owners. However, the design of the front of the car is more general, and it is biased towards the shape of new energy vehicles. In addition, the owner also mentioned that the four exhaust pipes at the tail are too deliberate, giving people an unnatural feeling. In terms of body workmanship, the owner thinks that the overall performance is above average, but the gaps in individual positions are still large and the two sides are not completely consistent. Although there are some problems in some details, the stylish appearance and four-wheel drive configuration of Starway Eta Ursae Majoris still attract the attention of many car owners. It is believed that with the continuous optimization and improvement of Starway Eta Ursae Majoris, the future models will be more excellent and bring better driving experience to consumers.

IT House reported on April 7th that recently, some netizens posted that they had bought the original version of Xiaomi SU7 car, but the car had lost paint, so they could only make up the paint and compensate 5000 points (the purchasing power in Xiaomi Mall is equal to 500 yuan) and then deliver it normally.

According to the cold and warm video report, after Ms. Mo refused, the other party proposed a solution of compensation of up to 20,000 points, which did not support the replacement of a new car, and the deposit for returning the car could not be refunded, which was rejected by Ms. Mo again. Ms. Mo insisted on a new car.

In this regard, Xiaomi Automobile customer service said that it is impossible to replace a new car, and it will take a long time to reorder. It can be negotiated with the delivery center, and relevant policies will be introduced to solve such problems. The staff of Shenzhen Xiaomi Delivery Center said that when it comes to the privacy of the owner, there will be a person in charge of the delivery center to handle it.

After the release of Xiaomi’s first car, SU7, the attention of netizens was very high. For this reason, Xiaomi officially launched nine episodes of "Answering questions from netizens".

Wen | Wen Jiajia

Producer | Lan Xi

Half a month after Li Jiaqi’s inappropriate remarks, Hua Xizi, who had been bombarded by the whole network and the public relations team left, was finally "crazy".

On the afternoon of September 26th, Hua Xizi officially released a Weibo saying, "I, Hua Xizi, am six and a half years old. I have a dream to be a high-end brand based on the local market and going global." Later, several comments were issued in the comment area, and the route of "crazy literature" was taken.

Soon, the topic "Hua Xizi’s madness" boarded the hot search in Weibo, and the reading volume exceeded 330 million. The whole platform launched a hot discussion on this incident. Despite its popularity, Hua Xizi’s operation did not get the desired word-of-mouth reversal, but caused more users to crusade.

Hua Xizi, who fell to the bottom of the valley overnight, certainly has a lot of reluctance, but this "splashing" operation seems to attract traffic, which will actually push consumers further.

No one cares about "crazy" Hua Xizi.

Half a month after the release of inappropriate comments, the live broadcast room in Li Jiaqi still has 10 million viewers. Although consumers have not forgotten the harm caused by Li Jiaqi, it is obvious that Li Jiaqi has not completely become an "internet outcast".

However, Hua Xizi failed to escape this robbery. From the beginning, the whole network debated whether an eyebrow pencil in 79 yuan was expensive or not, to the collective departure of Hua Xizi’s public relations team, and now he is "rolling around in his Weibo" for attention, and the road of Hua Xizi is getting narrower and narrower.

On the night of "madness" on September 26, Hua Xizi wrote in the comment area:

"I still want to speak out loud! ! ! ! I am also a 20W+ product experience officer, and every product must go through 1000+ user tests when it goes on the market … We are awesome! "

"It doesn’t matter if you are laughed at or ridiculed. I have been neighbors with LV and Gucci on the edge of the West Lake, and I will be opposite Chanel in Isetan, Japan’s top department store, and then I will go to France, Dubai and the United States to wait for me. "

"Does anyone really take grams to measure the value of eyebrow pencil?"

"Who knows the family, whose child is the only beauty brand when he is over 6 years old, and has been included in the Xinhua News Agency’s’ TOP10′ Global Communication Power of China Brands’ list together with brands such as Maotai, Alibaba and Huawei" …

Behind this series of speeches, Hua Xizi is eager to re-introduce his thoughts. Perhaps it is the fans of the authorities. Hua Xizi’s "crazy" marketing has received almost negative feedback from all sides.

△ Many netizens poured into the Huaxizi live broadcast room to brush the screen.

First of all, consumers, instead of feeling sorry for the difficult situation of Hua Xizi, add a little disgust.

Judging from its comment area, consumers have a set of logic to refute whether it is about doing public welfare, product production level or brand honor, and have labeled Hua Xizi as "green tea", "full of dad’s taste" and "greasy". Whether it’s selling badly or marketing, it’s hard for Huaxizi to let consumers choose it again by these few words.

Many Internet V’s are also puzzled by Hua Xizi’s operation. The "People Five _" with 1.35 million fans wrote: "I feel that Hua Xizi’s hair is very funny, because it is particularly old-fashioned. How many years have you been selling your feelings and dreams here? We bloggers all know that we should be altruistic when making content, and Hua Xizi is still dreaming here, as if going back to ten or twenty years ago to see that an amateur with no talent wanted to be a star and went crazy on the stage. No one cares about your dreams, everyone has their own life! "

Technology blogger "Joe Kevin" said: "No … he doesn’t think everyone will buy it, does he?"

In combination with the news that Hua Xizi was recruiting public relations with a sense of network with high salary, "crazy literature" did touch the internet, but I am afraid Hua Xizi has not learned the game of pulling emotions.

The sky-high traffic didn’t bring sales.

After dropping a bomb into the traffic pool of the whole network, Hua Xizi’s live broadcast room gained a higher popularity, but popularity does not mean user understanding and sales conversion.

On the evening of September 26th, the number of people in the live broadcast room of Tik Tok, the official flagship store of Huaxizi, was about 2,000, and the barrage was constantly refreshed, which looked highly interactive. However, in addition to the brand officialreview manipulationIn addition to a small number of barrage, more are still negative voices such as "I heard that you changed your product promotion" and "started to clear the inventory".

It is also worth mentioning that both the official live broadcast room of Hua Xizi and the live broadcast room with goods brought by a third party are mainly promoting the flower Xizi honey powder cake, and the most controversial eyebrow pencil has not been put on the shelves.

The overall effect of bringing goods is not as good as before. According to the data of Grey Dolphin, among the live broadcast data of Tik Tok Live Room, the official flagship store of Huaxizi in recent 30 days, except the number of times of bringing goods increased by 11.03%, the rest of the data such as the total number of people watching, the average number of people watching, the peak number of people watching, the average number of people online and the average length of stay in the field are all green.

In the month before Li Jiaqi’s "rollover", the total sales volume of Tik Tok Live Room, the official flagship store of Huaxi Zi, was between 1 million and 2.5 million, but in the past two days, even with the traffic blessing, the total sales volume was only between 25,000 and 50,000.

Looking at the bleak data, it is no wonder that Hua Xizi is so anxious to save the hearts of consumers. What’s more, in sharp contrast, it is the hot selling tide of domestic products after "a whale falls and everything lives".

The three "little old men" in the live broadcast room of Vitality 28 know nothing about traffic and marketing, but they have increased their powder by over 3 million, and their daily sales exceeded 5 million; While relying on 79 yuan’s product set to gain a lot of interaction, the bee flower also successfully exploded the product; There are also brands such as Hongxing Erke, Mixue Ice City, White Elephant Instant Noodles, Huiyuan Juice, Southern Black Sesame Paste, Wei Long, etc., which have achieved amazing results.

These old-fashioned domestic products, who had been unable to enter the live broadcast room of the anchor with goods on their heads, finally waited for the moonlight moment through the splash of wealth by Li Jiaqi and Hua Xizi. More importantly, consumers have also been instilled with the idea that "the original cost of living can not be so high" in this wave of domestic products "chaos", and good and cheap domestic products have begun to occupy the minds of users.

And this kind of effortless relaxation is exactly what Hua Xizi craves. However, Hua Xizi may think that this is a test of network sense, but in the eyes of consumers, this is just a matter of consumption returning to reason and marketing giving way to strength.

△ Changes in sales data of the official flagship store of Huaxizi in Tik Tok live broadcast room

Hua Xizi, who understands the Internet, has not yet understood consumers.

Without last night’s "Crazy Literature", although Hua Xizi was branded as a "cosmetic assassin" by consumers, there are still some people who think that he was just accidentally implicated by Li Jiaqi and was "sitting together". But after one night, those former fans seem to find it hard to love Huaxizi any more, and even begin to think that Huaxizi and Li Jiaqi can be deeply bound for such a long time, in the final analysis, they are still the same kind.

Hua Xizi’s "Crazy Literature" has repeatedly mentioned his achievements. These titles and awards are true, but of course they are inseparable from the power of marketing.

Since its establishment in 2017, Huaxizi has grown at an amazing speed. A year later, Hua Xizi reached a business cooperation with Li Jiaqi Live Studio, and even got on the express train. Then Hua Xizi’s loose powder won the sales volume of more than 700,000 boxes during the double 11 in 2019.

The reason why Hua Xizi’s achievements are directly linked to marketing investment is that beijing business today once reported that Hua Xizi’s GMV will reach 3 billion yuan in 2020 and 5.4 billion yuan in 2021, and his marketing investment is very huge. According to statistics, Hua Xizi only invested 20 million yuan in monthly marketing expenses on the live broadcast platform in the early days.

In the era when traffic is dominant and live broadcast is paramount, such a development model is normal. Paying more attention to marketing than R&D has become a big environment, and telling stories, discussing packaging and doing marketing has also become a routine way for emerging brands to rise rapidly.

As a result, brands such as Huaxizi, Perfect Diary and Winona came from behind one after another, and walked smoothly under the name of "the rise of domestic products". On the contrary, those old-fashioned domestic products that are honestly engaged in research and development and production have always been outside the Internet, unable to enter the consumer’s field of vision, and even the problem of survival has become difficult.

But the change of the times has always come suddenly. When consumers realize that the price of Hanako’s eyebrow pencil is higher than that of Shu Uemura and that of loose powder is higher than that of Chanel, the backstab feeling brought by the brand will deepen consumers’ negative emotions.

But what Hua Xizi, an "Internet aborigine", is imagining is to use a successful marketing to cover up negative public opinion. When "crazy", it may think: as long as I shout loudly enough, then everyone can understand me and feel sorry for me.

Facts have proved that Hua Xizi was wrong. Consumers not only won’t buy it, but also responded with a louder voice. "You have to know who brought you these honors. It is our ordinary consumers. Without us, you are nothing." Some users said this.

There is also the public relations of domestic brands who told the author, "Hua Xizi’s practice this time has a big mistake of blindly explaining and exporting, trying to show all his advantages." Although words have a sense of network, they have no real feelings, but they reveal a wronged and misunderstood grievance. In the case of overwhelming negative public opinion, such an approach is actually only to further deepen the rebellious psychology of consumers. "

Indeed, at present, regardless of Hua Xizi’s research and development technology, production technology, charity work and brand determination, consumers have been unable to pay more attention, and attitude is the focus they care more about. After all, to be miserable, those domestic brands that once lived a hard life and are still cheap and good are more worthy of support in the eyes of consumers.

The public opinion storm of the national crusade against Hua Xizi is still sweeping. It is still unknown what other operations Hua Xizi with a "good attitude" can come up with, but from the current point of view, it still doesn’t know how to think from the perspective of consumers.