武汉夜生活导航 – 第 4 页 – 武汉夜生活网论坛,武汉桑拿论坛,武汉狼盟,武汉品茶网

The tenth season of Dragon TV’s ＂Extreme Challenge＂ was filmed at the Greater Khinganling Group

On March 29, the 10th season of "Extreme Challenge" by Dragon TV officially started filming at the Greater Khinganling Group.

The program will showcase the great achievements of the Greater Khinganling Group in promoting ecological civilization construction through on-the-spot visits and documentary experiences, showcase the spiritual outlook of the new generation of forest service personnel, and excavate the landscape treasures, character models and spiritual role models of the Greater Khinganling Group.

In the preliminary preparations, the director team of "Extreme Challenge" communicated with Tuqiang, Amur, and Mohe Forestry Bureau of the Greater Khinganling Group on several occasions to clarify the preliminary preparations for the program, finalize the specific process and other details of the program, and conduct many exchanges and discussions on specific issues such as the form and scale of personnel.

Shooting is approaching. Due to irresistible factors such as blizzard, strong winds, cooling, and flight cancellations, the members of the extremely challenging group in the tenth season of "Extreme Challenge" can only take the green train all the way north from Harbin overnight, and then go to the Greater Khinganling Group. They also put in intense filming in the "Longjiang First Bay" scenic spot of Tuqiang Forestry Bureau, the first forest fire brigade, the 24-kilometer fire protection watchtower, the site of the Forestry Bureau, and the Longhe Post Station of the Amur Forestry Bureau, and the first forest fire brigade of the Mohe Forestry Bureau.

The program team andMembers of the groupSaid that this trip felt the beauty of the Great Khinganling, the beauty of the ice and snow, the beauty of the humanities, and the development trend of the Great Khinganling Group. We will make good use of the program platform of the tenth season of "Extreme Challenge" to promote the Great Khinganling Group and pass on the new style and new style of the Great Khinganling Group to the national audience. (Huang Guodong, Liu Baikun)

Original 66-year-old Lin Qingxia’s recent condition is rarely exposed! Crazy thin 11kg temperament still remains, accidentally injured right eye when going out to exercise

Recently, 66-year-old Lin Qingxia made a rare appearance for an exclusive interview with the media. She, who has not been seen for a long time, has attracted widespread attention from netizens.

On that day, Lin Qingxia wore a solid-colored loose top with a leopard print silk scarf, with exquisite makeup and tight skin, and her temperament was still elegant and noble. Lin Qingxia said that she had lost 11 kilograms in six months at home, and now she is back in a slender and slender state.

In the interview, Lin Qingxia also mentioned that her beauty is achieved through a combination of diet and exercise. Lin Qingxia, who is 66 years old, still insists on the good habit of exercising for 1 hour a day. She often encounters wild boars when climbing mountains, and she gets out of the car to shoot boldly.

In addition to climbing mountains, Lin Qingxia is more passionate about ball sports. She says playing table tennis can not only promote blood circulation, make the skin blow and break, but also prevent Alzheimer’s disease. In addition to table tennis, Lin Qingxia also plays badminton twice a week.

But according to another local media report, Lin Qingxia accidentally injured her right eye when she went out to play badminton with friends not long ago. During this operation, Lin Qingxia not only treated the wound but also solved the problem of cataracts, and her daughter has been carefully watching and accompanying her, which makes her feel warm.

Lin Qingxia officially entered the entertainment industry after filming the love movie "Outside the Window" in 1973, and was widely popular with the public for her superb acting skills and beautiful appearance. Lin Qingxia has rarely appeared in front of audiences since she retired from the movie in 1944.

Today, Lin Qingxia has changed her identity and become a writer. So far, she has published three collections of essays. In 2023, she won the annual supplement award of a magazine, which is also the first award she has won in her 16-year writing career.

Although Lin Qingxia rarely appears, it can be seen from the interview that her agent still has very high requirements for her body management. And Lin Qingxia also has her own opinions on "beauty". She bluntly said that it is very hard to search for beauty after the age of 60. To accept the laws of nature, there is nothing to be afraid of when you grow old and become ugly.

Responsible editor:

Jietu Automobile officially released the Shanhai new energy sequence, and Shanhai L9 was launched

Recently, Jietu Shanhai new energy series released and Shanhai L9 launch conference. Shanhai L9 is the first mass-produced SUV under Jietu Shanhai series, positioned as "big family seven-seat super hybrid SUV", and launched Air Light, Air, Pro, Max 4 models, the official guide price is 166,900 – 188,900. During the launch of the new car, Jietu Shanhai L9 also brought six gifts to users and went to Shanhai together.

As a new energy product series newly created by Jietu Automobile, Jietu Shanhai covers the use scenarios of hybrid family travel and hybrid off-road travel, and will successively launch products such as urban Yueno SUV series, hardcore off-road SUV series, and pickup truck series. Jietu Shanhai is committed to becoming a leader in hybrid off-road travel. Under the "Yaoguang 2025" strategy, with the help of Kunlun off-road platform, Kunpeng super hybrid C-DM technology, Lion smart cabin/Dazhuo smart driving, extreme changeable space scene ability, travel + ecological platform five core advantages, build product technology core.

With strong potential energy, Jietu Automobile is driven to Xinshanhai

Chery’s sales volume exceeded 100,000 for 17 consecutive months, and the sales volume exceeded 200,000 in October. The cumulative sales volume of cars 1.454 million in January-October. "Technology Chery" has innovative layout in comprehensive new energy and global intelligence. Mars architecture, Kunpeng power, Lion smart cabin, Dazhuo smart driving, and Galaxy ecology have comprehensively advanced in five technical fields, and 19 core technology implementation breakthroughs.

Jietu Shanhai new energy series was released, and Shanhai L9 was officially listed, which is the continuation and upgrade of Jietu’s "travel +" strategy, and it is also a brave climb for Jietu to achieve brand upward and value leap. Chery Group will give Jietu Automobile a full range of talents, technology and other resources to support, helping Jietu to use the new business card of "travel + hybrid" and the name of Shanhai to start the "second engine" of Jietu Automobile’s growth and build the world’s first hybrid off-road brand!

"Travel +" strategy continues to release energy, Shanhai sequence helps Jietu enter a new stage

Since the launch of the brand, Jietu Automobile has taken "Travel +" as the core, polished products with user thinking, tempered internal strength, and made "Travel +" the ultimate. From January to October this year, Jietu Automobile sold a total of 232,082 vehicles, an increase of 64.7% year-on-year, winning the favor of 39 million fans on the whole network; "Travel +" travel ecology, has built 780 Jietu post stations and 117 ecological alliance units; by the end of 2023, Jietu Automobile’s annual sales are expected to exceed 300,000 vehicles, and the total sales volume in the first five years is expected to exceed 950,000 vehicles, continuing to refresh the "Jietu speed".

Jietu Shanhai will launch 8 new hybrid products within two years to help Jietu Automobile achieve annual sales of one million by 2026. Jietu Shanhai will redefine the value standard of vehicles in the new travel era from five dimensions: new sequence, new product, new channel, new ecology and new team, and is committed to becoming the "world’s first hybrid off-road brand".

Core technology empowers multiple dimensions, Jietu Shanhai L9 leads the new energy market

Going to Shanhai stems from technical confidence, and Jietu Shanhai will create a leader in hybrid off-road travel. At the press conference, Dai Lihong, executive deputy general manager of Jietu Automobile and dean of R & D Institute, said that empowered by the "Yaoguang 2025" strategy, Jietu Shanhai uses the five core advantages of Kunlun off-road platform, Kunpeng super hybrid C-DM technology, Lion smart cabin/Dazhuo smart driving, extreme changeable space scene capability, and travel + ecological platform to build a product technology core.

Jietu Shanhai L9 leads the body size of the same class, bringing abundant internal space, which can meet the needs of the whole family to travel. Shanhai L9 has a maximum operating condition of 1100Km, CLTC pure electric battery life of 108km, and the fuel consumption of 100 kilometers of feeding is only 5.3L, allowing users to completely bid farewell to mileage anxiety. Relying on the vehicle + three electricity lifetime quality assurance policy, users not only save energy consumption, but also worry-free. And with the Kunpeng super hybrid C-DM technology empowered, Jietu Shanhai L9 power performance is also "super strong". Equipped with Qualcomm Snapdragon third-generation 8-core 8155 chip, the intelligence is "super strong". The high-strength steel of the cage body accounts for 80% of the leading in the same class. Coupled with high-protection ternary lithium battery and AEB active protection, the safety is "super strong". Without a doubt, with its three core advantages, Jietu Shanhai L9 will lead the hybrid market segment and help Jietu enter a new stage of comprehensive new energy transformation.

Go in both directions with users, and accompany "free mountains and seas"

Zhang Chunwei, assistant to the general manager of Jietu Automobile and general manager of Jietu Automobile Marketing Company, said that Jietu Automobile has adhered to the "three most" marketing concept of best understanding the needs of users, marketing closest to users, and the most pleasant user experience for 5 years. Born for new travel, Jietu Shanhai anchors the world’s first hybrid off-road brand. Jietu Automobile will comprehensively upgrade and expand around new experiences, new services, and new ecosystems, allowing users to enjoy more comfortable and extensive travel and life.

Write at the end:Judging from the sales of Jietu Motors this year,For 17 consecutive months, the sales volume exceeded 100,000, the cumulative sales of cars in January-October 1.454 million, and the sales volume in October exceeded 200,000… This set of sales data is enough to witness the strength of its brand and products. This time, Jietu once again proposed to build the world’s first hybrid off-road brand "The goal of" let us see Jietu’s determination to start a strategic transformation in the new energy market.With the support of Kunlun off-road platform and Kunpeng super-hybrid C-DM technology, Jietu Shanhai L9 has significant advantages in power and energy consumption, establishing a new value standard in the market segment.

Wanda Commercial Management IPO： It seems that the light boat has passed 10,000 mountains, but it is actually moving forward with a heavy burden？

Image source @Visual China

Article | Hong Kong Stock Research Institute

Recently, following the termination of Wanda Commercial Management’s bond issuance plan, the Securities Supervision Commission questioned the authenticity of Wanda’s shopping mall sales data, and the freezing of Zhuhai Wanda Commercial Management’s equity by the court, Wanda Commercial Management encountered "water reverse" again – Fitch released a report downgrading Wanda Commercial Management’s rating, and believes that Zhuhai Wanda Commercial Management may not be able to complete the listing before the end of 2023.

The influx of negative news has cast more and more clouds over Zhuhai Wanda Commercial Management’s fourth impact on Hong Kong’s IPO.

And in the Wanda Group debt pressure, nearly 40 billion yuan bet the deadline is approaching, the Zhuhai Wanda Commercial Management impact on Hong Kong stocks, is also considered to be Wanda’s last battle, for this reason, Wanda opened a new round of "sell sell sell". So, in this case, carrying Wanda’s future asset-light model, can it still be bright?

Zhuhai Wanda Commercial Management is the product of Wanda’s commercial real estate sector.

Wanda’s commercial real estate sector once included commercial real estate development, residential real estate development and commercial property management. It is worth mentioning that Wanda’s real estate sales revenue reached 160 billion yuan at the peak, and then with the official proposal of "real estate and housing not speculation", the development of the real estate industry has gradually returned to rationality.

Under this trend, Wanda Commercial changed its name to Dalian Wanda Commercial Management in 2019, and from then on, its business focus shifted to commercial management. In this regard, Wang Jianlin clearly set the tone that the real estate group "does not pursue sales, exists for commercial management, and digests Wanda Plaza residential facilities every year to maintain tens of billions of sales." This choice is also in line with the development trend of the industry.

At that time, China’s commercial plazas were in the second half of the rapid expansion cycle. Data show that from 2016 to 2021, the growth rate of China’s stock commercial plazas, although declining, still maintained an average annual growth rate of about 15%. The total number of commercial plazas increased from 2,862 to 5,936. For the business management giant Wanda, the business management business undoubtedly has a lot of room for development.

But since then, with the high land prices in first- and second-tier cities and the frequent emergence of "land kings" in the core area, Wanda’s previous asset-heavy business management model of self-built commercial plazas has been unsustainable due to the need to invest a lot of money. Therefore, in 2021, Dalian Wanda Commercial Management will divest its business again, and establish a new subsidiary Zhuhai Wanda Commercial Management to conduct asset-light operations in commercial property management business, and strengthen its business layout in third- and fourth-tier cities.

In fact, compared with real estate companies such as Vanke, Country Garden, and China Resources, which mainly focus on residential development, Wanda has accumulated profound experience in the operation and management of commercial plazas. Moreover, the shift in the focus of industry development has also provided a rare opportunity for its expansion in third- and fourth-tier cities. Since the beginning of the new century, in the construction frenzy of Chinese shopping centers, there have been obvious geographical stratification. In the first ten years, 60% of the new shopping centers were concentrated in four first-tier cities, and then began to gradually extend to second-tier cities. In recent years, with the increasing vacancy rate of shopping centers in first- and second-tier cities, the expansion of the industry has also begun to sink.

With the continuous improvement of brand power in low-tier cities and the advantages of low capital investment and fast replication of the asset-light model itself, Zhuhai Wanda Commercial Management has experienced a wave of expansion. According to the prospectus, by the end of 2022, Zhuhai Wanda Commercial Management managed a total of 472 commercial plazas, of which 288 were from the parent company and 184 were owned by independent third parties, accounting for nearly 40%. In contrast, in recent years, real estate companies that have also begun to develop an asset-light model have made slightly slower progress. For example, China Resources Vientiane Life, a subsidiary of China Resources Real Estate, has an operating income of only 4.20 billion yuan as of 2022, and the projects under management still mainly come from the parent company, accounting for 86%.

At the same time, Zhuhai Wanda Commercial Management’s operating performance is also quite eye-catching. According to the prospectus, Zhuhai Wanda Commercial Management will achieve revenue of 27.10 billion yuan in 2022, net profit will reach 7.50 billion yuan, and the return on net assets is quite high. Its net assets equivalent to 4% of the parent company’s net assets contributed 72% of the total profit of the parent company Dalian Wanda Commercial Management. Strong profitability has also made Zhuhai Wanda Commercial Management Wanda’s "cash cow". From 2019 to the first half of 2022, the cumulative cash dividend will be 13.273 billion yuan, the vast majority of which will flow to Wanda Commercial Management, which holds nearly 80% of the shares.

If you look at it alone, after layers of stripping, Zhuhai Wanda Commercial Management seems to have "crossed a thousand mountains in a light boat". However, when you zoom in to the entire Wanda system, things may not be so easy. It can be said that Zhuhai Wanda Commercial Management’s light asset operation is still moving forward with a heavy load.

When Zhuhai Wanda Commercial Management was established in 2021, it introduced a group of heavyweight investors up to 38 billion yuan in financing. As a bet, Zhuhai Wanda Commercial Management needs to be listed before the end of 2023. If it cannot be listed as scheduled, it will not only have to repay the entire investment of 38 billion yuan in cash, but also pay an additional 8% interest.

Now, after the failure of multiple submissions to the Hong Kong Stock Exchange, the end of the bet is approaching. At the same time, due to multiple factors, Wanda Film and other sectors continue to slump, and financing is limited, Wanda Group’s debt problem has become increasingly prominent.

On April 28, Dalian Wanda Commercial Management disclosed the 2022 corporate bond report on the Shanghai Stock Exchange. As of December 31, 2022, the company’s short-term borrowing balance was 5.046 billion yuan, an increase of 948.74% year-on-year; the non-current liabilities due within one year were 68.768 billion yuan, an increase of 304.12% year-on-year. In June, Wanda Commercial Management issued bonds with a quota of 6 billion yuan and was forced to terminate the issuance. The financing channels were significantly tightened, which was related to Zhuhai Wanda Commercial Management’s delay in listing.

It can be seen that for Wanda, the Zhuhai Wanda Business Management sprint IPO is largely an important attempt to revitalize the overall situation. But even putting aside the pressure of capital and other aspects and returning to the asset-light operation model itself, Zhuhai Wanda Business Management is also facing no small challenges.

Compared with the asset-heavy model, the asset-light model has two main advantages. First, it is no longer necessary to pay attention to land acquisition, construction, etc., but focuses on the operation of shopping malls. After the professional division of labor is clearer, it can give full play to its strengths, thereby improving business performance. Second, the traditional asset-heavy model itself has accumulated a large amount of funds, and its expansion speed is bound to be constrained by the scale of funds, while the asset-light model only exports brand and management, which greatly reduces the demand for funds, so it can achieve rapid expansion, and once the operation model is formed, it can be quickly replicated, and the scale effect is more prominent.

As mentioned above, Zhuhai Wanda Commercial Management has been able to expand significantly, largely due to the asset-light model itself. However, after a wave of rapid expansion, Zhuhai Wanda Commercial Management’s subsequent continued growth is also facing uncertainty.

In recent years, under the policy tone of reducing leverage and debt, there are not a few real estate enterprises that attach importance to the asset-light model, such as Country Garden, Longhu, Vanke Printing, China Resources Land, Joy City Holdings, and Baolong Real Estate. They have all accelerated the layout of asset-light projects. For example, Xincheng Holdings will have 31 Wuyue Plaza openings in 2023, and sinking cities will dominate.

At the same time, the oversupply of domestic commercial plazas has gradually become apparent. Data show that from 2017 to 2022, the number of commercial plazas with a rental rate of less than 70% in China increased from 7,800 to 10,948, and it is estimated that it will reach 13,182 by 2027. With the overall oversupply compounded by the influx of many leading real estate enterprises, the market competition in the commercial management track may become more intense.

In this competition landscape, although Wanda business management plans to open 51 in 2023, and focuses on the distribution of third-, fourth- and fifth-tier cities, with the rise of a number of unique emerging business entities, the increase in its acquisition may be more limited.

Moreover, under the predicament of debt pressure, there are frequent news of Wanda’s sale of projects in the market. After the "century sale" of 13 cultural tourism projects and 77 hotels packaged and sold in 2017, Wanda seems to be going to stage "selling, selling" again this year. Relevant actions include selling Wuhan Hanjie Wanda Plaza to SKP Group, transferring more than 80% of the equity of the partnership to China Huarong, reducing its holdings of Wanda Film 37.1877 million shares and cashing out 447 million yuan. In addition, there are rumors in the market that Wanda will sell more than 20 shopping malls in Jiangsu, Zhejiang and Shanghai.

The non-stop sale of assets has also attracted speculation that Wanda’s so-called "light assets" are actually "clearing assets", and some industry insiders believe that Wanda’s clearing assets may now affect the basic business of Zhuhai Wanda Commercial Management.

However, according to Wanda Group, the follow-up operation rights of the equity transfer projects are still retained by Wanda Commercial Management, which is not affected by the equity change, and most of the projects sold are heavy asset projects and are not under the umbrella of Zhuhai Wanda Commercial Management. From this point of view, there may be no need to worry too much.

In addition, in the medium and long term, the industry still has room to explore its business potential in the future. The main reason is that in the construction of a new development pattern, with the increasing fundamental role of consumption in economic development, shopping malls still have great development value as large-scale physical consumption platforms that can meet a variety of needs.

In terms of management scale, Zhuhai Wanda Commercial Management is already the world’s largest commercial square operating company, with a construction area of 65.60 million square meters in the management mall, exceeding the combined second to tenth place in China. From the perspective of the rental rate, an important indicator to measure the operation capacity of business management enterprises, Zhuhai Wanda Commercial Management’s leading position is also very consolidated. According to the prospectus, as of 2022, the average rental rate (excluding parking spaces) of Zhuhai Wanda Commercial Management reached 98.6%; over the same period, Xincheng was 95.13%, Longhu was 93.9%, and the printing power was 93.2%.

Based on this, if Wanda Commercial Management continues to strengthen its refined operations, establish a better ecosystem for its asset-light model operation, and meet the current stock demand to the greatest extent, such as its recent launch of the "Wanda Smart Business Platform", which provides integrated value-added services for merchants in the four scenarios of location selection, rental, store opening, and operation, it may be conducive to breaking through many constraints and promoting the potential of the asset-light model to a greater extent, thereby demonstrating greater investment value and taking this bumpy road to listing.

The second season of the costume drama ＂Celebration of More Than Years＂ has been successfully completed

On October 17, 2023, the second season of the much-anticipated costume drama "Celebration of More Than a Year" was successfully completed, which once again aroused the eager expectations of the audience. The drama was jointly produced by CCTV, Penguin Film and Television, Yuewen Film and Television, and Xinli TV. It brought together many powerful actors, including Zhang Ruoyun, Li Qin, Chen Daoming, Wu Gang, Guo Qilin, Tian Yu, Li Xiaoran, Song Yi, Xin Zhilei, Liu Duanduan, Fu Xinbo, etc., and Zhang Qinwei starred in a friendship, which can be called a luxurious lineup.

Adapted from the novel of the same name, the story mainly revolves around a mysterious teenager, Fan Xian, who has an unpredictable life background and has gone through various tests and tempering in the family, rivers and lakes, and temples, and finally wrote a legendary life story. The successful broadcast of the first season has laid a solid foundation for the second season, and the completion of the second season has further aroused the expectations and curiosity of the audience for the sequel.

It is reported that the second season of "Qingyu Nian" not only continued the excitement of the first season during the shooting process, but also paid more attention to the depth of the plot and the emotional expression of the characters. The tacit cooperation and superb performances of the actors on the set are also very much anticipated. At the same time, the production team of the play has also increased investment in scene arrangement, costume props and other aspects, striving to bring the audience into a more realistic and shocking historical picture scroll.

The role of Fan Xian played by Zhang Ruoyun in the play has won the love and recognition of the audience with his excellent acting skills and compatibility with the characters. The roles of Princess Miaoyin played by Li Qin and Fan Ningmei played by Chen Daoming have also been deeply rooted in the hearts of the people and become a highlight of the play.

The success of the second season of "Qingyu Nian" also means that the audience is about to usher in a new audio-visual feast. It is reported that the drama will premiere on Tencent Video in 2024, and I believe that it will cause another ratings frenzy at that time. And the audience’s speculation and expectations for the development of the plot and the fate of the characters will also become a hot topic during the future broadcast.

The completion of the second season of "Celebration of More Than a Year" has brought unlimited expectations and surprises to the audience. With the superb acting skills of the actors and the careful polishing of the production team, I believe that this epic costume drama will once again arouse the enthusiasm of the audience and become a major hot topic and ratings guarantee in 2024.

Tencent Launches ＂Qingyun Plan＂ to Recruit Top Technology Students Worldwide

　　Young scientific and technological talents are the new force of scientific and technological innovation and development in our country9month24On the Internet Technology Seminar and Tencent Talent Plan Release jointly organized by Tencent and Southern University of Science and Technology, Tencent released a new talent special project – Qingyun Plan,It aims to attract and recruit a group of top technical students globally.

　　Xi Dan, senior vice president and chief talent officer of Tencent, introduced that for the selected candidates, Tencent will provide industry competitive salary returns and customized training programs, support candidates to deeply participate in cutting-edge technology topics and core businesses, and cultivate Internet technology talents through Tencent’s platform.

Xi Dan, Senior Vice President and Chief Talent Officer of Tencent

　　"Qingyun Plan "Recruitment official website shows that Qingyun Plan is oriented towards2021year9month to2024year8Doctoral students who graduated in January,2023year9month to2024year8Graduates who graduate in the month will be recruited. Graduates with outstanding performance in any field such as academics, practice, competitions, etc., can apply.

　　To unlock the potential of young talents, Tencent willAIBig data, security, multimedia, databases, hardware/Infrastructure, game engines, and more than a dozen other technical fields, setting up more than 70 technical topics, including unlocking large modelsAITechnology, robotics/Quantum and other cutting-edge technologies to jointly build a first-class domestic database in the industry/Big data platform, buildAIInfrastructure, etc., to support the deep involvement of candidates in the company’s core business.

　　According to the data, the "mentor group" of Qingyun plan includes Tencent.AI
LabTencentRobotics
XHead of the lab, Tencent Security Cohen Lab, Multimedia Lab, Tencent Quantum Lab, and Tencent Hybrid Model, covering cutting-edge fields such as artificial intelligence, security, automatic speech recognition and processing, multimedia and signal processing…

　　Fang Hongwei, vice-president of Southern University of Science and Technology, said that the Qingyun plan is a special project launched by Tencent to focus on the future development of the industry, with the goal of selecting and cultivating young people with innovative spirit and practical ability, and for outstanding students who are interested in joining the forefront of science and technology. "I believe that with the careful training of various universities, the strong support of Tencent, and the careful guidance of experts and entrepreneurs, these students will be able to become leading talents in the future technology industry and make important contributions to the realization of national high-level scientific and technological self-reliance."

Behind the hot Elden Ring： nearly 900,000 players online top-tier creator cross-border breaking circle

Screenshot of the game page.

"This person will definitely pursue Elden Ring as well." A short sentence completely ignited the enthusiasm of gamers around the world for Elden Ring.

On February 25th, Elden Ring, created by well-known game producer Hideko Miyazaki, was officially launched and quickly attracted attention in the global game market. In just one week, the game broke the sales records created by previous similar games and easily won the first place in the Steam weekly sales list. The peak number of online people reached nearly 900,000, and it became a new phenomenon game on the Steam platform after CS: GO, GTA5, and PlayerUnknown’s Battlegrounds.

Behind the popularity of the game, in addition to the developer’s three-year persistence and the IP that is sought after by countless players, the cross-border cooperation of top fiction writers has made the game successful "breaking the circle" and attracting the attention of more groups. "At a time when players are more and more picky about the game’s plot and character, the attraction of Elden Ring itself to players, coupled with the success of the cross-border cooperation of top writers, may bring some inspiration to more game manufacturers in the future." Ma Jing, a game industry observer, said on March 1.

hot globalWhat is it?One-week sales hit an all-time high　

"Although the character of this game may’die ‘at any time, it can’t be stopped once you get started." On March 1, Lao Han (a pseudonym), a veteran gamer for many years, told reporters, "Needless to say, the quality of the game, three years has not been in vain."

The game that Lao Han talked about is the Elden Ring that is currently popular around the world. Shell financial reporters learned that this game not only provides players with a variety of different career choices, but also can freely combine and change according to different class skills and weapons to play their own system; at the same time, you can also invite real friends to play together and experience the fun of the game in the virtual world.

Fighting gameplay and an open and free gaming experience quickly attracted the attention of players around the world.

In fact, as early as 2019, the game attracted the attention of countless players at the E3 game exhibition with its trailer, and in 2021 it was selected as the "Most Anticipated Game of the Year" 3A masterpiece by the TGA Game Awards. Shortly after the game was released, 50 participating media on the well-known website Metacritic gave full praise to Elden Ring, including 28 media such as IGN and GameSpot. And on OpenCritic, another platform for media and players to score, the game once became the highest-rated game.

The fanatical pursuit of players has caused the sales of the game to rise. According to media reports, its sales have far exceeded the most popular "Black Souls 3" in the previous similar games, becoming the most popular "soul" game in history. Now in the game sales list, it is second only to "Pokémon Legend: Al Zeus" and "Horizon: Forbidden West" two popular masterpieces.

"Game makers are definitely making a lot of money." A Fei (a pseudonym), a player who also started the game at the first time, told reporters that although the price of the game is as high as 298 yuan, countless players still place orders to buy it. Even as early as November 2021, the game sold more than 4 million copies as soon as it went online, which means that the game has received nearly 1.20 billion yuan in revenue before it was launched.

In the Chinese market, Elden Ring has also attracted players’ attention and pursuit, and once caused heated discussions on platforms such as Weibo, Douyin and Bilibili. As of March 1, its Weibo reading volume reached 420 million and discussion volume 130,000. Countless players share their game experiences and communicate with each other. And live broadcast platforms such as Bilibili and Douyu also have many UP owners live streaming the game, attracting millions of players to watch it online.

Reporters noticed that many game companies even announced a day off on the day of release to allow employees to experience the fun of the game. Some media reported that Ye Qianluo, CEO of well-known game publisher GameraGame, said in the "Holiday Notice" that "global key project research needs to be carried out, please try not to disturb during this period."

"For players who like’soul ‘games, this is a grand festival." In order to play the game, Ah Fei also asked the company for three days off. Although he was deducted a lot of money, he did not regret it.

Hand in hand top-tier creatorPossible future trends?

The popularity of Elden Ring in the market has also led to an increase in sales of computer hardware and mainframes.

On March 1, a game seller told reporters that recently, many consumers have come to inquire about purchasing a variety of game consoles, including PS5 and Xbox. After communicating with the other party, it was found that the reason behind it was the desire to experience the game on the console.

The reporter learned that Elden Ring is not only sold on the computer side, but also on the PS5, PS4, Xbox and other console platforms, which has aroused the enthusiasm of many console players.

"I wanted to play the PS5 many times before, but I didn’t know what game to play, so I didn’t start," said one player. "But after learning that the game will be launched on the console, I decided not to hesitate and just want to experience the fun of the game on the console as soon as possible."

In fact, in addition to the positive impact on game console sales, the sales of hardware devices such as graphics cards have also increased.

"The previous graphics card took a few years, but it was not replaced due to the price. This time it coincided with the launch of the game, so I simply gritted my teeth and placed an order." Although the game did not require high computer configuration, Lao Han decided to replace the graphics card because he hoped to experience the highest image quality. "After all, I don’t know when I will encounter such an interesting game again."

"Behind the explosion of the game is the trust that players have in game developers and producers," Ma Jing, a game observer, told reporters. "After all, Hideko Miyazaki’s previous’soul ‘games have been successful."

Shell financial reporter learned that the game producer Miyazaki Higao has quickly become a "game god" in the hearts of players with games such as "Demon’s Soul", Dark Souls and Sekiro: Shadows Die Twice. Although before the launch of Elden Ring, Miyazaki Higao did not launch a new game for more than three years, but there are still countless players eagerly anticipating his works. The game writer George R. R. Martin, a well-known American novelist who won the Hugo Award, Nebula Award, and World Science Fiction Award for his works such as "Light Gone" and "A Song of Ice and Fire", also made the game "break the circle" smoothly and attracted the attention of countless science fiction fans.

In December 2021, George R. R. Martin said on social media that Mr. Miyazaki’s team’s proposal made him feel "unable to refuse," adding, "They want a deep, resonant world from me as the foundation for the game they plan to create. As it happens, I love making worlds and writing the history I imagine."

"When I learned that it was jointly created by these two’great gods’, I was full of expectations for the game. I have been paying attention to the development of the game before, and I placed an order as soon as it was officially released." Lao Han said.

In fact, this is not the first time game makers have collaborated across fields. With today’s players’ requirements for game backgrounds, plots, and characters improving, more and more game makers are beginning to cooperate across borders.

According to media reports, as early as 2018, Filipino-American writer Alyssa Wong joined Activision Blizzard’s "Overwatch" team, responsible for the design and supplement of the world view background and game character background of "Overwatch", and participated in the story creation of other large-scale game IPs under Blizzard. In the early years, well-known science fiction writer Christie Golden also participated in the creation of official novels for games such as "StarCraft" and "World of Warcraft".

In October 2021, Tencent officially announced the release of the new game "Honor of Kings · World" based on the "Honor of Kings" IP, and announced a cooperation with the famous science fiction writer Liu Cixin to bring the novel "Shiyun" and "Honor of Kings · World" to co-create inspiration. This news also quickly attracted the attention of different groups such as players and science fiction fans to the game.

"Manufacturers seek cross-border cooperation, in addition to hoping to bring attention to different groups of people in the game, but also to ensure the quality of the game content. After all, today’s players are more and more critical, and to achieve success, manufacturers must also show more sincerity," Ma Jing said.

Beijing News Shell Financial Reporter, Qin Che, Editor, Wang Jinyu, School Dealing with Chunyun

Joint venture challenger, Geely Xingyue L listed for sale at 137,200 yuan.

During this year’s Shanghai Auto Show, Geely Automobile built a new SUV model named Xingyue L based on CMA architecture, and released "SUV Disruptive Action", which opened the curtain to challenge the mainstream joint venture SUV. After waiting for three months, Xingyue L was officially listed in Hangzhou on July 20th.

This time, Xingyue L launched two power combinations, 2.0TD-7DCT EVO and 2.0TD High-Tech -8AT, with a market guidance price of 137,200 yuan to 185,200 yuan. Among them, Xingyue L’s exclusive Cuiyu magic color suit costs 5,000 yuan, including Cuiyu magic color special car paint+Cuiyu double suede interior, double five-spoke pulse exclusive wheels+magic color exclusive car keys.

At the same time, Geely Automobile has also prepared a variety of car purchase benefits for users who purchase the Star Yue L, such as a financial subsidy of up to 10,000 yuan, an increase and replacement subsidy of 7,000 yuan, free basic traffic for life, free maintenance for 4.5 years or 120,000 kilometers, and free warranty for 5 years or 150,000 kilometers.

Challenge the three flagship standards

As the main model of Geely in SUV products in the future, Xingyue L is also challenging the mainstream joint venture SUV models. And it has been comprehensively advanced from three levels: intelligence, security and luxury.

First of all, on the intelligent level, Xingyue L is equipped with the strongest Qualcomm Snapdragon 8155 chip, which supports 5G high-speed network and drives multiple screens with one core. At the same time, the new car is first equipped with Geely Galaxy OS system, which can realize the three-screen linkage of IMAX and the four-screen linkage of 25.6-inch AR-HUD–creating a smart cockpit with the largest "screen ratio".

In addition, under the blessing of CMA’s new intelligent and evolvable electronic and electrical architecture, Xingyue L has the intelligent expansion potential in the next 5 to 10 years. In addition, Xingyue L also has the global FOTA capability, which is the first engine power OTA, so that fuel vehicles can achieve multi-dimensional upgrades like pure trams.

Thanks to the 24 sensing elements with the largest number of mass-produced fuel vehicles, Xingyue L has nine large-area security. Among them, the EMA emergency steering assistance system carried by the new car can help the driver to make emergency avoidance when danger comes and minimize the possibility of injury; Elk passed the test with a score of 79km/h, giving users the strongest protection with the ultimate safety experience.

Finally, at the luxury level, Xingyue L is fully aligned with the products of 300,000 yuan. The straight waterfall air intake grille, with the appearance of matrix headlights on both sides, gives people a tall and tough visual experience. With a length, width and height of 4770mm×1895mm×1689mm and a wheelbase of 2845mm, Xingyue L has surpassed the level of joint venture competitors at the same level.

The luxury of Xingyue L is also reflected in the power. The new car is equipped with 2.0T high and low power engines of Volvo Drive-E series, which are matched with 7-speed wet DCT gearbox and 8AT gearbox respectively. The addition of the sixth generation electro-hydraulic four-wheel drive system of Borgwarner, the first in China, further highlights the comprehensive mechanical quality of Xingyue L.

Popularize high-end products

At the listing conference of Xingyue L, Li Shufu, chairman of Geely Holding Group, who has not participated in such activities for a long time, also came to the scene to cheer for Xingyue L platform. In Li Shufu’s view, Xingyue L is of epoch-making significance. It is neither a traditional car nor a new energy car, but it inherits the advantages of traditional cars, absorbs the highlights of new energy cars and creates its own characteristics.

Two years ago, Xingyue, the first model of Geely Automobile CMA architecture, went on the market, which broke the inherent cognition of users’ distrust of the three major parts of China. Last year, the launch of Xingrui, the first car product under CMA framework, broke through the "family car standard" previously formulated by joint venture brands.

With the listing of Xingyue L, Geely Automobile officially released the "High-end Series of Geely Brand CMA"-named "China Star" at the event site. Geely Automobile believes that China Star represents the highest level of automobile brands in China at present, and will challenge the high-end market in the future to provide users with high-value products and realize the popularization of high-end products. And in the global automobile industry, we will fight for "China automobile value" and set a new benchmark of "China automobile value" with three high values.

In Geely Automobile’s view, the first high value of China Star is to lead the era of global architecture. The release of China Star can also be regarded as a brand-new advance of Geely’s architecture. At present, Volvo, Link and Geely CMA architecture products have been recognized by more than 1 million users around the world. By 2024, all products of Geely brand will fully realize the construction of cars!

The second high value is to lead the global hybrid new energy era. In the future, Geely will continue to promote the "Blue Geely Action Plan". In September this year, Geely Automobile will launch a global power brand and build a Geely GHS2.0 intelligent hybrid system, achieving 43.32% of the world’s highest thermal efficiency and more than 40% fuel saving rate. In the future, GHS2.0 dual-engine intelligent hybrid system will be first installed on China Star.

The third high value is to lead the global era of 5G smart travel. Geely has made diversified layouts in the fields of LEO synchronous satellite, V2X vehicle-road coordination and high-level autonomous driving, and has the ability to link smart city traffic. By 2022, we will see Geely automobile with L4 unmanned driving and intelligent digital cockpit in Hangzhou Asian Games.

Gan Jiayue, CEO of Geely Automobile Group, said: "The high value of China Star Three leading the world is one of the’ China Geely’ schemes for China Automobile to go global, become bigger and stronger. As the global leader of China Automobile, Geely will fight for the’ China Automobile Value’, look for the direction, strengthen its belief, and work hard to make China Automobile travel all over the world. "

Write at the end:

First of all, from the product point of view, Xingyue L should have the strength to compete with or even surpass the joint venture products in terms of intelligence, safety and luxury, and the price of 137,200 yuan to 185,200 yuan, while fully surpassing the product strength value of the strong joint venture brand, it can be said that it is full of sincerity without requiring users to spend a penny more.

The release of China Star highlights Geely’s brand dream of "being great because of happiness" forged in 35 years. As Li Shufu said: "For more than a decade, Geely has cooperated with global partners to overcome one difficulty after another and solve one problem after another to achieve today’s product achievements of Xingyue L. What users buy is not an isolated automobile product, but the result of Geely’s systematic service and high-tech ability. I firmly believe that Xingyue L will lead the intelligent transformation of traditional automobiles and make positive contributions to the intelligent development of China automobile industry. "

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