BYD’s new car: Song Lé l "Platinum Leopard 5, the fifth generation DM.

The news of "Looking up to the U8 order breaking 30,000" exploded the car circle a few days ago. As an ultra-luxury car with a price of more than one million yuan, the deposit for looking up to U8 is as high as 20,000 yuan, and the deposit for "big setting" is 50,000 yuan.

If the online news comes true, even if it is calculated according to the "small order" deposit-mass delivery has not yet been realized,Looking up to U8, I have already received 600 million yuan in cash.. This has to make people feel that BYD’s influence is now high.

With such a smooth environment, it is no wonder that BYD has spread the market plan of "selling 3 million vehicles in 2023". However, from January to September this year, BYD’s cumulative sales volume was 2.07 million vehicles, with an average monthly sales volume of 230,000 vehicles, which is still far from the goal.

Faced with the gap, BYD needs to achieve an average monthly sales volume of 310,000 vehicles in the fourth quarter of this year, which requires finding new growth points in the mainstream market. As a result, these new cars have attracted the attention of the author.

No.1 BYD song l

First of all, Song L, a new pure electric SUV—— owned by BYD Wangchao. com, will announce the detailed information on October 31, and start the pre-sale at the same time. The author personally expects its pricing to be around 200,000-250,000 yuan.

The car is built based on e-platform 3.0, and it is expected to be equipped with CTB battery body integration technology, or use the suspension setting of "front double wishbone+rear five links", with intelligent electric four-wheel drive, L2 driver assistance, Yunqi -C intelligent chassis and other functions.

In terms of appearance, BYD Song L follows the new generation of "Pioneer Beauty" design language of Dynasty Network as a whole; Decorations officially called "Dragon Teeth" have been added to both sides of the front grille, which, together with the 3D dragon whiskers of Longjing headlights, has obvious sports atmosphere.

In terms of size, according to the previous new car application information of the Ministry of Industry and Information Technology, BYD Song L has a length, width and height of 4840/1950/1560mm and a wheelbase of 2930mm respectively, positioning a medium-sized SUV;; Compared with Song PLUS and Song Pro, the former is bigger.

In terms of interior, judging from the official map released, BYD Song L adopted the current "technology wind", and the overall layout was very simple; In the screen part, the combination of 10.25-inch instrument and 15.6-inch central control car machine is used, and some models will also be equipped with 50-inch AR-HUD.

In terms of details, the sub-instrument panel area of Song L has adopted a brand-new design, and the air outlet in the front row of the car has also adopted a brand-new design; In addition, the shift lever is more compact and exquisite, and the overall sense of key layout is stronger.

According to the application information, in terms of power, Song L rear-drive version provides two kinds of power options with maximum power of 150kW and 230kW; Song l four-wheel drive version, the maximum power of the front and rear double motors is 150 kW and 230 kW respectively, and the official acceleration time of 0-100 km/h is 4.3 seconds.

In terms of battery life, Song L provides 71.808kWh and 87.04 kWh battery packs, and the pure electric cruising range is 550km, 602km and 662km.

No.2 BYD "Qin L"

A few days ago, a group of road test spy photos of BYD’s new cars began to spread on the Internet. Through the Chinese logo on the front of the car, netizens think that the car may be a new derivative model of BYD Qin family-"Qin L".

In the previous product planning, the market positioning of "Qin L" is between Qin PLUS and BYD Han. It may be an A+ class car, including plug-in hybrid and pure electric vehicles. The author personally expects its pricing to be around 150,000-180,000 yuan.

At present, "Qin L" has not been declared by the Ministry of Industry and Information Technology, so there is less relevant information flowing out now.

In terms of appearance, the headlight group of "Qin L" has adopted a brand-new design, and its shape is close to that of Song L mentioned above; In the front part, "Qin L" adopts a blackened grille, which makes the overall appearance style more sporty;

On the side of the car body, the road test of "Qin L" still retains the traditional door handle; At the same time, the heavy camouflage of the rear part can mean that the design of the rear part has changed greatly.

In terms of chassis, compared with the existing non-independent rear suspension of torsion beam in Qin family, the rear suspension setting of "Qin L" is likely to change, and the high probability will be independent suspension setting such as three links; The latter has greater training potential and may bring a better ride experience in the back row.

In addition to the information revealed by the road test, BYD’s previous patent application may be used as a reference for "Qin L" in power.

According to the published patent drawing, it can be seen that this is a hybrid system with double planetary gears, which may be the rumored "fifth generation DM-i" system;

According to the network news, the system may use "Longitudinal engine",the feed fuel consumption may be further reduced to2.9L/100km; Compared with the existing data (4.6L/100km) of Qin PLUS DM-i Champion Edition, the energy consumption performance of the new system will be even better.

NO.3 equation leopard leopard 5

Finally, it is the first new car of BYD Equation Leopard brand-Leopard 5. At present, the car has been blindly ordered, and the blind order price is 300,000-400,000 yuan. Equation Leopard Auto officially said that Leopard 5 will be officially listed in November this year.

As a hard-core off-road SUV, Leopard 5 is equipped with BYD’s new hybrid platform DM-o and Yunqi -p intelligent body control system, including the power combination of vertical engine+dual motors+three locks and differential locks;

In terms of chassis, the front and rear suspension of Leopard 5 are double wishbone suspension; In terms of power, relying on the DM-o platform, the integrated system power of Leopard 5 can reach 500kW, the peak torque is 760N?m, and the acceleration time is only 4.8s s..

In terms of battery life and recharge, Leopard 5 can achieve CLTC pure battery life of 125km;; Support fast charge, which can be charged from 30% to 80% within 16 minutes; Under the condition of full oil and full electricity, the comprehensive endurance of the vehicle can reach more than 1200km;

In addition, Leopard 5 also supports the functions of 20kW in-situ power supply, 6kW AC vehicle-to-vehicle power supply and 6kW external discharge.

According to the official configuration information, Leopard 5 has launched three configurations: the Exploration Edition, the Pilot Edition and the Yunqi Ultimate Edition. The length, width and height of the vehicle are 4890/1970/1920mm (including the spare tire), and the wheelbase is 2800mm, which is a medium-sized SUV.

In terms of internal space, Leopard 5 is currently a 5-seat model, which can support a two-person mattress arrangement with a length of 1.9 meters and a width of 1.4 meters when the rear seat is down.

According to the official statement of Equation Leopard Automobile, they will set up new independent marketing stores. The first batch of stores is expected to start laying at the end of October, and the first batch of exhibition cars will also be in place simultaneously.

Conclusion:The above are the three heavy new cars of BYD before the end of 2023. Among them, the author is most concerned about "Qin L". After all, the starting price of around 150,000 is tangible to ordinary people, and it may be the first model of the fifth generation DM-i system.

So for everyone, which new car of BYD do you like best? What do you think about the pricing of new cars? Welcome to speak freely in the comments section.

169,800-199,800 Yuan Great Wall Gun Off-road pickup truck officially listed.

  Economic Daily-China Commercial Automobile Network News On June 5, the Great Wall Gun Off-road pickup truck was officially launched, and three national six gasoline 8AT models were launched in the first phase, including the advanced four-wheel drive version of 169,800 yuan, the advanced four-wheel drive version of 179,800 yuan and the limited four-wheel drive version of 199,800 yuan. The diesel version will be available in July.

Zhang Haobao, Deputy General Manager of Great Wall Motor Sales Co., Ltd.

  Life is full of unknowns, and surprises always flash inadvertently. Whether exploring, climbing or cross-country, it is a magical process of repeatedly examining yourself and discovering the world. They make us persevere, see the scenery that others can’t reach, make friends all over the world, and make us fear nature and life. Because of them, we live a broader life. At this conference, An Bang, an outstanding photographer in China’s gold medal list, Shao Jianhui, an off-road vehicle driver and life explorer, and Bin Sun, coach of the international mountaineering team and torchbearer of Mount Everest in 2008 Olympic Games, shared their own life experiences respectively.

China Jinbang Excellent Photographer Anbang

Shao Jianhui, an off-road vehicle driver and life explorer

Coach of international mountaineering team and torchbearer of Olympic EverestBin Sun

  Great Wall Gun is the first global pickup truck brand in China. Its birth has created a new category of passenger pickup trucks and led China pickup trucks into the 3.0 multi-purpose passenger era. No matter photography, cycling, rock climbing, fishing, or exploration, camping, yachting, RV, the Great Wall Cannon can be easily handled. This lifestyle has been divorced from the simple value of pickup trucks, but has connected a complete consumer ecosystem with interests as the starting point. As a family universal car, the Great Wall Gun covers the whole scene of cars, SUVs, station wagons and light trucks, which can completely expand the life radius of consumers and let them live a vast life and meet amazing lives.

  As the first all-terrain mass-produced off-road pickup truck in China, the Great Wall Gun off-road pickup truck ended the era of imported pickup trucks dominating off-road circles and opened a new chapter in Chinese off-road pickup truck culture with its strong product strength.

Lv Wenbin, Deputy General Manager of Chongqing Branch of Great Wall Motor Corporation

  Great Wall gun off-road pickups are naturally powerful, and more than ten unique off-road equipment with fever level, China pickups, were assembled for the first time. Seven driving modes, three locks, tank turning, and all-terrain tires of Bailuchi KO2 are not afraid of dangerous road conditions, making off-road easier; Creeping mode, original winch and wading throat ensure driving safety and make off-road more calm; Nitrogen shock absorption, off-road expert mode, multi-link rear suspension and off-road information display improve driving pleasure and comfort and make off-road more comfortable.

  In addition, the latest generation 9.3 version of ESP, 360 look around system, intelligent lane departure warning, ACC adaptive cruise and other configurations provide security with technology. CN95 air filter, 6 airbags and high-strength chassis armor ensure driving safety and care for every wonderful moment.

  Compared with SUV, pickup truck not only has strong off-road performance, but also has strong loading capacity. The open container means unlimited modification possibilities. The Great Wall gun off-road pickup truck has several reserved refitting positions and power interfaces, which can provide "box liberalism" type ever-changing containers.

Jiang Bo (right), pioneer of box free life and senior cross-country expert

  It is reported that from now on, consumers can buy cars through the official flagship store of Great Wall Motor Tmall/JD.COM and the dealers of Great Wall pickup brand, and they can also enjoy the five gifts of listing:

  Car booking gift: customers who book cars before June 30, 2020 can enjoy a high-end intelligent off-road gun car model (1: 18) when they pick up the car;

  Financial gift: customers who buy cars before July 31, 2020 can enjoy a three-year zero-interest financial policy (except those who enjoy car subsidies in Chongqing);

  Replacement ceremony: 5,000 yuan high replacement subsidy.

  Interconnection ceremony: basic services are free for life, entertainment services are free for 3 years and exclusive services are free for 1 year.

  Service Gift: The engine/transmission warranty is extended from 3 years or 60,000 kilometers to 4 years or 100,000 kilometers.

  Since its listing, the Great Wall Gun has been in short supply. In the past May, Great Wall Cannon achieved the best monthly sales of more than 10,000 vehicles, and continued to rank first in the sales of high-end pickup trucks. Help the Great Wall pickup truck to have a market share of nearly 50% in 2020, and the cumulative global sales volume exceeded 1.7 million.

  In recent years, Great Wall Motor has actively promoted the development of pickup truck culture in China, promoted the establishment of pickup truck association, formulated pickup truck classification standards, and initiated many activities to lift the ban on pickup trucks. Chongqing, Jinan, Ningbo, Nanchang and other provinces and cities have gradually lifted the ban.

  Great Wall Gun surpasses the joint venture in terms of products, wins the joint venture in terms of sales volume and is comparable to luxury cars in terms of service. It is understood that Great Wall Gun will provide users with online and offline integrated super services based on more than 2,500 sales and service networks around the world; Great Wall Gun will build a brand experience center in the core cities of the country, set up off-road extreme experience bases in Alashan, Everest and other regions, and build an open and shared pickup truck life community with the cross-border brand alliance, customer alliance and merchant alliance of Great Wall Gun as the link to create a full-scene pickup truck life.

  From China cannon to global cannon, Great Wall pickup truck will be the first in domestic and export sales for 22 years, with global R&D, global manufacturing and global sharing as the standards, accelerate the globalization process in an all-round way, compete with international mainstream pickup truck brands on the same stage, and become the top three in the world. Create an amazing experience for users around the world and make the Great Wall Gun popular all over the world!

Star Road Eta Ursae Majoris in Anqing area is on sale, with the latest offer of 137,800! There are plenty of cars.

On the car home Anqing preferential promotion channel, preferential activities are being carried out. As an SUV model that has attracted much attention, the price of Starway Eta Ursae Majoris in Anqing has dropped to the lowest starting price of 137,800 yuan. This promotion can enjoy a maximum discount of 15,000 yuan, which provides excellent car purchase opportunities for the majority of riders. If you want to know more about the discount, you can click the "Check the car price" button in the quotation form to get a higher discount.

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Starway Eta Ursae Majoris is a stylish and dynamic SUV. The front face design of this car is very unique, with a large area of chrome decoration and sharp LED headlights, which makes the whole car look very delicate. The air intake grille adopts a hexagonal design, with smooth lines and three-dimensional body shape, which makes the whole car look more dynamic. Overall style, Starway Eta Ursae Majoris pays attention to fashion and sense of science and technology, and its body lines are smooth and atmospheric, and at the same time it combines a sense of modernity and futurity. The appearance design of this car system is very in line with the aesthetic needs of modern consumers for the appearance of the car, leaving a deep impression on people.

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The body size of Xingtu Eta Ursae Majoris car series is 4781*1920*1671, the wheelbase is 2815mm, the front tread is 1641mm and the rear tread is 1642mm. The car’s side lines are smooth, showing a dynamic and steady style, showing the unique design charm of Eta Ursae Majoris. At the same time, the front tyre size is 235/55 R19, and the rear tyre size is 235/55 R19, which is equipped with wide tires to provide better handling and driving stability for drivers. The rim design of Eta Ursae Majoris car series is fashionable and atmospheric, which adds a sense of luxury to the whole car.

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Starway Eta Ursae Majoris’s interior design style is fashionable and simple, paying attention to details and comfort. The steering wheel is made of leather, which feels comfortable and supports manual adjustment up and down and back and forth, so that the driver can find the most comfortable position. The 12.3-inch central control screen has a large size and clear display, and supports multimedia, navigation, telephone, air conditioning, sunroof and window voice recognition control systems, so that drivers can operate the vehicle more conveniently. The front and rear rows are equipped with USB and Type-C interfaces, which is convenient for passengers to charge. The front row also has mobile phone wireless charging function. The seat is made of imitation leather. The main seat supports front-back adjustment, backrest adjustment and height adjustment (2-way), and the auxiliary seat supports front-back adjustment and backrest adjustment. The second row of seats supports backrest adjustment, and the rear seats can be laid down in proportion, providing passengers with more space and comfort. The overall interior design is simple and clear, which meets the aesthetic needs of modern people.

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Starway Eta Ursae Majoris is equipped with a 2.0T 261 horsepower L4 engine with a maximum power of 192 kW and a maximum torque of 400 N m.. The engine is matched with a 7-speed wet dual-clutch gearbox, which provides excellent power performance and smooth shifting experience for the vehicle. No matter on urban roads or highways, Starway Eta Ursae Majoris can provide you with abundant power support.

In the evaluation of car home car owners, we can see that Starway Eta Ursae Majoris has some bright spots in its exterior design, especially the shape of the side and the rear of the car has been well received by car owners. However, the design of the front of the car is more general, and it is biased towards the shape of new energy vehicles. In addition, the owner also mentioned that the four exhaust pipes at the tail are too deliberate, giving people an unnatural feeling. In terms of body workmanship, the owner thinks that the overall performance is above average, but the gaps in individual positions are still large and the two sides are not completely consistent. Although there are some problems in some details, the stylish appearance and four-wheel drive configuration of Starway Eta Ursae Majoris still attract the attention of many car owners. It is believed that with the continuous optimization and improvement of Starway Eta Ursae Majoris, the future models will be more excellent and bring better driving experience to consumers.

Six-and-a-half-year-old Hua Xizi is exactly the age that attracts people.

Wen | Wen Jiajia

Producer | Lan Xi

Half a month after Li Jiaqi’s inappropriate remarks, Hua Xizi, who had been bombarded by the whole network and the public relations team left, was finally "crazy".

On the afternoon of September 26th, Hua Xizi officially released a Weibo saying, "I, Hua Xizi, am six and a half years old. I have a dream to be a high-end brand based on the local market and going global." Later, several comments were issued in the comment area, and the route of "crazy literature" was taken.

Soon, the topic "Hua Xizi’s madness" boarded the hot search in Weibo, and the reading volume exceeded 330 million. The whole platform launched a hot discussion on this incident. Despite its popularity, Hua Xizi’s operation did not get the desired word-of-mouth reversal, but caused more users to crusade.

Hua Xizi, who fell to the bottom of the valley overnight, certainly has a lot of reluctance, but this "splashing" operation seems to attract traffic, which will actually push consumers further.

No one cares about "crazy" Hua Xizi.

Half a month after the release of inappropriate comments, the live broadcast room in Li Jiaqi still has 10 million viewers. Although consumers have not forgotten the harm caused by Li Jiaqi, it is obvious that Li Jiaqi has not completely become an "internet outcast".

However, Hua Xizi failed to escape this robbery. From the beginning, the whole network debated whether an eyebrow pencil in 79 yuan was expensive or not, to the collective departure of Hua Xizi’s public relations team, and now he is "rolling around in his Weibo" for attention, and the road of Hua Xizi is getting narrower and narrower.

On the night of "madness" on September 26, Hua Xizi wrote in the comment area:

"I still want to speak out loud! ! ! ! I am also a 20W+ product experience officer, and every product must go through 1000+ user tests when it goes on the market … We are awesome! "

"It doesn’t matter if you are laughed at or ridiculed. I have been neighbors with LV and Gucci on the edge of the West Lake, and I will be opposite Chanel in Isetan, Japan’s top department store, and then I will go to France, Dubai and the United States to wait for me. "

"Does anyone really take grams to measure the value of eyebrow pencil?"

"Who knows the family, whose child is the only beauty brand when he is over 6 years old, and has been included in the Xinhua News Agency’s’ TOP10′ Global Communication Power of China Brands’ list together with brands such as Maotai, Alibaba and Huawei" …

Behind this series of speeches, Hua Xizi is eager to re-introduce his thoughts. Perhaps it is the fans of the authorities. Hua Xizi’s "crazy" marketing has received almost negative feedback from all sides.

△ Many netizens poured into the Huaxizi live broadcast room to brush the screen.

First of all, consumers, instead of feeling sorry for the difficult situation of Hua Xizi, add a little disgust.

Judging from its comment area, consumers have a set of logic to refute whether it is about doing public welfare, product production level or brand honor, and have labeled Hua Xizi as "green tea", "full of dad’s taste" and "greasy". Whether it’s selling badly or marketing, it’s hard for Huaxizi to let consumers choose it again by these few words.

Many Internet V’s are also puzzled by Hua Xizi’s operation. The "People Five _" with 1.35 million fans wrote: "I feel that Hua Xizi’s hair is very funny, because it is particularly old-fashioned. How many years have you been selling your feelings and dreams here? We bloggers all know that we should be altruistic when making content, and Hua Xizi is still dreaming here, as if going back to ten or twenty years ago to see that an amateur with no talent wanted to be a star and went crazy on the stage. No one cares about your dreams, everyone has their own life! "

Technology blogger "Joe Kevin" said: "No … he doesn’t think everyone will buy it, does he?"

In combination with the news that Hua Xizi was recruiting public relations with a sense of network with high salary, "crazy literature" did touch the internet, but I am afraid Hua Xizi has not learned the game of pulling emotions.

The sky-high traffic didn’t bring sales.

After dropping a bomb into the traffic pool of the whole network, Hua Xizi’s live broadcast room gained a higher popularity, but popularity does not mean user understanding and sales conversion.

On the evening of September 26th, the number of people in the live broadcast room of Tik Tok, the official flagship store of Huaxizi, was about 2,000, and the barrage was constantly refreshed, which looked highly interactive. However, in addition to the brand officialreview manipulationIn addition to a small number of barrage, more are still negative voices such as "I heard that you changed your product promotion" and "started to clear the inventory".

It is also worth mentioning that both the official live broadcast room of Hua Xizi and the live broadcast room with goods brought by a third party are mainly promoting the flower Xizi honey powder cake, and the most controversial eyebrow pencil has not been put on the shelves.

The overall effect of bringing goods is not as good as before. According to the data of Grey Dolphin, among the live broadcast data of Tik Tok Live Room, the official flagship store of Huaxizi in recent 30 days, except the number of times of bringing goods increased by 11.03%, the rest of the data such as the total number of people watching, the average number of people watching, the peak number of people watching, the average number of people online and the average length of stay in the field are all green.

In the month before Li Jiaqi’s "rollover", the total sales volume of Tik Tok Live Room, the official flagship store of Huaxi Zi, was between 1 million and 2.5 million, but in the past two days, even with the traffic blessing, the total sales volume was only between 25,000 and 50,000.

Looking at the bleak data, it is no wonder that Hua Xizi is so anxious to save the hearts of consumers. What’s more, in sharp contrast, it is the hot selling tide of domestic products after "a whale falls and everything lives".

The three "little old men" in the live broadcast room of Vitality 28 know nothing about traffic and marketing, but they have increased their powder by over 3 million, and their daily sales exceeded 5 million; While relying on 79 yuan’s product set to gain a lot of interaction, the bee flower also successfully exploded the product; There are also brands such as Hongxing Erke, Mixue Ice City, White Elephant Instant Noodles, Huiyuan Juice, Southern Black Sesame Paste, Wei Long, etc., which have achieved amazing results.

These old-fashioned domestic products, who had been unable to enter the live broadcast room of the anchor with goods on their heads, finally waited for the moonlight moment through the splash of wealth by Li Jiaqi and Hua Xizi. More importantly, consumers have also been instilled with the idea that "the original cost of living can not be so high" in this wave of domestic products "chaos", and good and cheap domestic products have begun to occupy the minds of users.

And this kind of effortless relaxation is exactly what Hua Xizi craves. However, Hua Xizi may think that this is a test of network sense, but in the eyes of consumers, this is just a matter of consumption returning to reason and marketing giving way to strength.

△ Changes in sales data of the official flagship store of Huaxizi in Tik Tok live broadcast room

Hua Xizi, who understands the Internet, has not yet understood consumers.

Without last night’s "Crazy Literature", although Hua Xizi was branded as a "cosmetic assassin" by consumers, there are still some people who think that he was just accidentally implicated by Li Jiaqi and was "sitting together". But after one night, those former fans seem to find it hard to love Huaxizi any more, and even begin to think that Huaxizi and Li Jiaqi can be deeply bound for such a long time, in the final analysis, they are still the same kind.

Hua Xizi’s "Crazy Literature" has repeatedly mentioned his achievements. These titles and awards are true, but of course they are inseparable from the power of marketing.

Since its establishment in 2017, Huaxizi has grown at an amazing speed. A year later, Hua Xizi reached a business cooperation with Li Jiaqi Live Studio, and even got on the express train. Then Hua Xizi’s loose powder won the sales volume of more than 700,000 boxes during the double 11 in 2019.

The reason why Hua Xizi’s achievements are directly linked to marketing investment is that beijing business today once reported that Hua Xizi’s GMV will reach 3 billion yuan in 2020 and 5.4 billion yuan in 2021, and his marketing investment is very huge. According to statistics, Hua Xizi only invested 20 million yuan in monthly marketing expenses on the live broadcast platform in the early days.

In the era when traffic is dominant and live broadcast is paramount, such a development model is normal. Paying more attention to marketing than R&D has become a big environment, and telling stories, discussing packaging and doing marketing has also become a routine way for emerging brands to rise rapidly.

As a result, brands such as Huaxizi, Perfect Diary and Winona came from behind one after another, and walked smoothly under the name of "the rise of domestic products". On the contrary, those old-fashioned domestic products that are honestly engaged in research and development and production have always been outside the Internet, unable to enter the consumer’s field of vision, and even the problem of survival has become difficult.

But the change of the times has always come suddenly. When consumers realize that the price of Hanako’s eyebrow pencil is higher than that of Shu Uemura and that of loose powder is higher than that of Chanel, the backstab feeling brought by the brand will deepen consumers’ negative emotions.

But what Hua Xizi, an "Internet aborigine", is imagining is to use a successful marketing to cover up negative public opinion. When "crazy", it may think: as long as I shout loudly enough, then everyone can understand me and feel sorry for me.

Facts have proved that Hua Xizi was wrong. Consumers not only won’t buy it, but also responded with a louder voice. "You have to know who brought you these honors. It is our ordinary consumers. Without us, you are nothing." Some users said this.

There is also the public relations of domestic brands who told the author, "Hua Xizi’s practice this time has a big mistake of blindly explaining and exporting, trying to show all his advantages." Although words have a sense of network, they have no real feelings, but they reveal a wronged and misunderstood grievance. In the case of overwhelming negative public opinion, such an approach is actually only to further deepen the rebellious psychology of consumers. "

Indeed, at present, regardless of Hua Xizi’s research and development technology, production technology, charity work and brand determination, consumers have been unable to pay more attention, and attitude is the focus they care more about. After all, to be miserable, those domestic brands that once lived a hard life and are still cheap and good are more worthy of support in the eyes of consumers.

The public opinion storm of the national crusade against Hua Xizi is still sweeping. It is still unknown what other operations Hua Xizi with a "good attitude" can come up with, but from the current point of view, it still doesn’t know how to think from the perspective of consumers.

Inventory of mainstream film marketing companies (II): Dark Horse Taoxiu is backed by the platform, and it rises rapidly from four to four.

author/Adasi

# Huang Xuan quarrels with Yang Zishan #, # Guan Xiaotong’s father gives Amway white wine to foreign actors #, # Chaoneng’s family has no normal people # ……

When you open Tik Tok, you can always see hot search topics as short as those in parents’ homes. Clicking on them is actually a movie marketing clip. Unconsciously, the deep combination of traditional marketing and content has been immersed into our lives.

Last week, I gave you an inventory of some mainstream film marketing companies (portal "Inventory of Mainstream Film Marketing Companies (I)"). After several rounds of shuffling, some established marketing companies gradually withdrew from the market. At present, either the film and television companies have strong marketing teams, such as Light, Bona, Huayi, etc., or they are attached to capital and platforms. For example, Dark Horse Marketing won Ali’s investment, and immediately film and television was acquired by Confucianism and Italy Film and Television.

Not only the big waves wash sand, but also the fiery short video outlets make short video marketing companies stand on the forefront. A number of emerging companies, such as Beita Culture, Cycling, and Four Four Get Eight, appear in the film marketing team.

Road painting film and television:

Pay attention to the introduction of foreign films and cross-industry cooperation

A few years ago, because of participating in the promotion of Hollywood blockbusters such as Fast and Furious 8, Wolverine 3 and Transformers 5 in China, giving way to painting film and television has established a reputation in the field of film and television industry and brand marketing.

Foreign films help to promote, and the cross-industry cooperation between films and brands is the strong point of road painting film and television. In the early years, I participated in the co-production of Hollywood blockbusters, from the introduction of the Japanese film "Thieves Family" in 2018 to the Japanese niche fantasy love animation "Hello World" this year. The box office broke through 100 million, and there were all road paintings behind it.

The Spring Festival stalls contributed to the cross-border linkage between A Writer’s Odyssey and Audi, which is also a recent successful case of Road Painting.

Road painting film and television also entered the online movie this year, and was responsible for the exclusive announcement of the action film "The Sneak Action of Drug Hunting" at the end of October.

Like a duck to water:

Work closely with Bona

Rudushui Film & Television is a case marketing company established in 2014. From the projects handled by the company, it can be seen that Rudushui has a close relationship with Bona Film, the producer, whether in the early days of "Taking the Tiger Mountain Outward" or "operation mekong" or in Chinese Doctors and The Battle at Lake Changjin today.

Rong Chao, the company’s legal representative, used to be the planning director of Bona Film and the screenwriter of the movie "Wulin Monster". Therefore, most projects produced by Bona Film can always be seen by the marketing team like a duck to water, but the company is relatively low-key and there is not much public information to inquire about.

In addition to film marketing, such as a duck to water, he also participated in the production of the documentary film "Dragon and Tiger Warrior".

Micro entertainment:

Behind-the-scenes stars and their works in front of the service desk

In addition to Bona’s royal use, The Battle at Lake Changjin’s marketing team has another micro-entertainment company that has cooperated with Bona a lot.

Founded seven years ago, Micro Entertainment has done film marketing for dozens of films such as Chinese Doctors, The Rescue and The Captain’s Later Us and The Four Kings of Di Renjie.

Huang Yiping, the founder, used to be the propaganda director of Tsui Hark Company. Tsui Hark and Bona are deeply bound, so it is not unexpected that the micro-entertainment founded by Huang Yiping has received many Bona projects.

In addition, Micro Entertainment is also responsible for brokerage affairs, providing publicity services for head artists and directors in many fields such as film, television, music and fashion. We have cooperated with Tsui Hark, Rene Liu and Zhang zhen. It can be said that film marketing and celebrity marketing are the two core businesses of micro entertainment.

Small table movie:

Young new forces in film marketing

If you have seen Wrestling! Indian movies such as Dad, Mysterious Superstar and Starting Line, or Japanese film lovers such as Doraemon and Silver Soul, small table movies that are good at young marketing should not be missed.

Zhao Zhuoqun, the founder of Little Table Film, actually studied drama, film and television literature. After several years of hard work in the film and television industry, he made a name for himself in 2015 because he planned the marketing of "Doraemon: Walk with Me", and then he founded Little Table Film and officially cut into the film and television marketing market.

From the initial acceptance of niche projects such as Second Yuan and film criticism, to the present participation in the marketing promotion of popular films such as Seizing the Soul, Bath Buddy, White Snake 2 and Summer Future, Xiaotiao’s ability in creative new media marketing has become increasingly prominent, and the whole team is also very young.

It is worth noting that Xiaotiao Film was invested by Lianrui, a veteran distribution company, in its early days, and now it is backed by Matt Culture, a film and television marketing and production company. YueYang, vice president of Matt, is also one of Xiaotiao’s shareholders.

Dark horse marketing:

Backed by Alibaba Pictures, look at the explosive potential stocks

Dark horse marketing, founded by Du Hao and Andy in 2015, is really a "dark horse" in the film marketing industry:

From Wolf Warriors and detective chinatown series, to Shameful Iron Fist, Flying Life and Ip Man 4, dark horse marketing can be seen behind many explosive films.

In 2019, Dark Horse Marketing was invested by Alibaba Pictures, so most projects in Alibaba Pictures now involve Dark Horse, but it is not limited to this.

This year, Dark Horse Marketing took over many blockbusters such as I want us to be together in Detective Chinatown 3, A Writer’s Odyssey, 1921, Anger and Serious Case, Assassination Storm, etc. Last year, some projects of iQiyi Fog Theater and Youku Suspense Theater were also marketed by Dark Horse.

The names of the brands of Dark Horse are also very interesting, such as basic culture, unlimited imagination, decent culture, whale-like culture and so on. Among them, decent culture has developed well, and participated in the publicity of many projects such as Secret Visitors, First Furnace Incense and Everything About My Mom.

Potato chip culture:

Binding Chen Kexin, Securing High-quality Projects

I first learned about potato chip culture because of the brokerage business of this company: powerful actors such as Tan Zhuo, Ni Hongjie and Lv Xiaolin all cooperated with potato chip culture.

Zhao Jing, the founder of the company, is a senior media person, who once planned and compiled a series of works for director Jia Zhangke.

In 2015, Zhao Jing established potato chip culture, engaged in film and television production, film and television marketing, artist brokerage and other businesses, and participated in the promotion of many high-quality film and television projects such as "Home at One Point" and "Calm Down" in Leap, Better Days.

It can be seen that the company has a close relationship with Chen Kexin’s team. Zhao Jing is the shareholder of Fat Kids Film and Television, a producer in Better Days, and Jo Jo Hui, who has been cooperating with Chen Kexin and Ceng Guoxiang, is the supervisor of potato chip culture.

Collect media:

Focus on the whole case marketing team of film and television

Just four years after its establishment, Jishi Media has participated in the marketing of 50+ popular films such as Psychological Crime, Sewing Machine Band, the richest man in Xihong City, and the ringing of the phone, and its business also involves the promotion of drama series, such as Anjia, Full-time Master, Animal Management Bureau and Sand Sea.

This year, Detective Chinatown 3’s "Secret Visitor", "What Should I Do When My Second Brother Comes" and "Uninvited Visitor" also participated in the collection.

Zhang Weihua, the founder, used to be the general manager of Xiansheng Interactive. After the establishment of Jishi Media, he obtained strategic investment from Joy Pictures. In recent two years, Jishi also established some new companies, such as brand marketing, event operation company, toilet cool entertainment, and Shiguang Interactive.

Taoxiu light and shadow:

New Digital Marketing Backed by Platform

Among the film marketing companies, Taoxiu Light and Shadow is quite special. As a pan-entertainment content marketing MCN organization founded by Alibaba Pictures and Tianxiaxiu in 2018, short video+live broadcast are the two core business segments of Taoxiu Guangying.

Because it can incubate talents independently, Taoxiu Guangying’s film and television announcement does not depend on external delivery. At present, it has customized the layered short video marketing and delivery strategy for The Eight Hundred Leap’s film and television works such as First Furnace Incense and Big Red Packet.

Film marketing is only a part of Taoxiu’s light and shadow business, spanning entertainment content marketing, brand e-commerce live broadcast and other fields. With the creative planning ability of new media and talent matrix, Taoxiu Light and Shadow has become a rapidly rising marketing dark horse in the industry.

Four, four, eight:

Vibrating and blasting money making machine

With short video platforms such as Tik Tok and Aauto Quicker becoming important marketing centers, film marketing companies have also set up short video teams. Short video marketing companies such as "15-20", "Betta Culture" and "Cycling Play" have risen rapidly, and "4-4-8" established in 2019 is one of the leaders.

My Father and I, The Battle at Lake Changjin and Chinese Doctors, Summer Future, Great Dad … Throughout the whole summer and National Day archives, you can see the figure of getting eight out of four in these short video marketing teams.

Yang Yi, one of the founders of "Four-Four-Eight", once worked in Huayi and ByteDance Department, and was quite experienced in film and television marketing and short video planning and operation, which led to the creation of explosive video cases for many film and television projects on the Tik Tok platform.

Immediately film and television:

Mature new army of film and television marketing

As a new company established in October 2020, Lima Film and Television is not well known. The core members of the team are from Road Painting Film and Television, and participated in the marketing promotion of a series of films such as Hi, Mom’s t.a, When Men Fall in Love, Rabbit Violence, online movies Our New Life and Northeast Love Brother.

After obtaining the investment of Fang Ruyi Film and Television produced by Hi, Mom and A Little Red Flower, Ma Yi Film and Television will be responsible for the marketing of Confucianism and Italian projects.

In addition, Lima Film and Television also contacted artists to promote business. For example, Su Ke, the actor of the hit drama "Sweeping the Black Storm", was promoted behind the scenes during the publicity period of the series.

(If you like this article,Click on the topAKA TaodaodaoPay attention to WeChat official account,There is no shortage of good stories here ~)

Wei Xiaoli was subverted!

According to electric home news, on August 2, the transcripts delivered by the new car-making forces in July were released one after another. Surprisingly, the monthly delivery champions and runners-up all changed hands. After two months of rapid growth, the growth of new forces slowed down in July.And "Wei Xiaoli" unexpectedly experienced negative growth..Nezha Auto and Zero Run Auto won the first and second place in delivery this month..

Specifically, Nezha, which delivered about 14,000 cars in July, took the top spot in the delivery of new cars by the new force of car making, surpassing Xpeng Motors, which had previously dominated the list. Zero-run cars rose to the second place with a delivery volume of about 12,000 units, with a year-on-year increase of over 177%, hitting a new high for three consecutive months, leading the growth list. Xpeng Motors delivered 11,524 electric vehicles in July, down from 15,295 in June, ranking third. In July, LI and Weilai Automobile delivered 10,422 units and 10,052 units respectively, ranking fourth and fifth, and their chain sales declined. In July, the sales volume of AITO series with deep cooperation between Huawei and Cyrus reached 7228 units, a year-on-year surge of 8873.56%. The delivery of krypton cars reached 5022 units.

For a long time, Wei Lai, Xpeng Motors and LI (collectively referred to as "Wei Xiaoli") are the only protagonists or even pronouns of the new domestic car-making forces. Their business trends or their founders’ remarks have been in the spotlight for a long time, and they have often caused heated discussions. As the first batch of new car companies that have enjoyed the policy dividend and survived smoothly, Wei Xiaoli’s performance is still disappointing. After 7-8 years of establishment, it is close to achieving the annual delivery leap. However, as more and more traditional car companies accelerate their turn, the new force car companies in the second echelon have made great efforts to rush to the capital market. At the same time, they have repeatedly impacted the three-legged pattern of Wei Xiaoli in terms of delivery, and the era of "Wei Xiaoli" will soon be "subverted".

According to the data of the Ministry of Industry and Information Technology, last year, the sales volume of new energy vehicles in China was 3.521 million. According to the Development Plan of New Energy Vehicle Industry (2021-2035), the sales volume of new energy vehicles will reach about 20% of the total sales volume in 2025, that is, about 6 million vehicles. Based on the high growth rate of sales of new energy vehicles in the past two years, the sales volume in 2025 will definitely exceed 6 million, that is to say, it will almost double the market size in 2021. In the first half of this year, the production and sales of new energy vehicles were 2.661 million and 2.6 million respectively, both increasing by 1.2 times year-on-year, and the market penetration rate was 21.6%. The China Automobile Association predicts that there will be more than 5.5 million new energy vehicles in China in 2022, with a growth rate of over 56%. 2025 is a time point that is often mentioned. BAIC Group and Changan Automobile decided to completely stop selling fuel vehicles in 2025. LI will take 20% market share in 2025; Geely has set a target of selling more than 650,000 vehicles in 2025 for its new brand. ……

Obviously, all car companies are eyeing the big cake of the new energy vehicle market, and the competition in the future will only become more intense. It seems that the disintegration of the Wei Xiaoli Iron Triangle is an irreversible trend. Or it can be said that the symbol of the era of "Wei Xiaoli" has completed its mission of opening up the new energy market and completing the basic education of users’ minds, and the next batch of "Wei Xiaoli" will also begin to assume the responsibility as the new protagonist.

In July, the data delivered by the new forces of car-making are as follows:

nextev

Specifically, Weilai delivered a total of 10,052 new cars in July, a year-on-year increase of 26.7%. From January to July, 2022, Weilai delivered 60,879 new cars, a year-on-year increase of 22.0%. As of July 2022, Weilai has delivered a total of 227,949 new cars.

XPENG Motors

In July this year, Xpeng Motors delivered a total of 11,524 units, including 6,397 units delivered by Tucki P7, 3,608 units delivered by Tucki P5 and 1,519 units delivered by Tucki G3i. Since the delivery, the cumulative delivery volume in Xpeng Motors has been close to 220,000 units. Compared with 15,295 units in June, the delivery volume of Tucki in July dropped, with a total of 3,771 units missing. Among them, the two main models, P7 and P5, have significantly reduced the delivery volume. In June, P7 delivered 8,045 units and P5 delivered 5,598 units.

Li Auto

In July 2022, LI delivered 10,422 Li ONE vehicles, and from January to July this year, 70,825 vehicles have been delivered. During the whole delivery cycle, the total delivery volume in Li ONE reached 194,913 vehicles. Compared with the results in June, the ideal also ushered in a certain decline. In June, the ideal delivery number was 13,024 vehicles, which means that 2,602 vehicles were ideal in July.

Nezha automobile

In July this year, Nezha delivered a total of 14,037 new cars, of which 1,382 were exported overseas, a certain improvement compared with 13,157 in June. Nezha has always been known as the dark horse of the new forces. In the past six months, the delivery volume can be said to be rising, and it is often "amazing". From January to July this year, Nezha delivered a total of 771.68 million new cars with the combination of "U+V", and the sales volume of the new cars was close to that of Tucki.

Zero run car

In July this year, a total of 12,044 units were delivered by Zero Run, which was further improved compared with 11,259 units in June, with a year-on-year increase of over 177%. And hit a new high for three consecutive months. Compared with Wei Xiaoli’s short-term decline, zero running without new car baggage is bullish all the way.

GAC AION

Guangzhou Automobile Aian sold 25,033 units in July, up 138% year-on-year; From January to July, the cumulative sales volume was 125,284 units, a year-on-year increase of 135%.

AITO Wen Jie

In July, the delivery volume of AITO brand boundary series in deep cooperation between Huawei and Celestial Automobile reached 7,228 vehicles, a record high and a steady growth from the previous month. Among them, it took only 87 days for Wenjie M5 to deliver more than 10,000 vehicles, which set a new record for the fastest delivery of a single model of a new brand. By July 31st, 2022, the cumulative delivery volume of the M5 was 26,348 vehicles.

Since it was released, the demand for orders of the series has been growing rapidly, but the production and delivery capacity are also affected by fluctuations in the supply chain. At present, Celestial Motors is taking various measures to overcome the pressure brought by the epidemic situation and supply chain, and promote the continuous climbing of production capacity and delivery.

At the beginning of July, the customer M7 was officially released, which is the second model jointly built by Huawei and Celeste after the customer M5. According to the official statement, only 72 hours after the launch of the new car, the number of orders has exceeded 60,000.

Extreme krypton car

As a luxury hunting coupe owned by Krypton Intelligent Technology, in July, Krypton 001 delivered 5022 units, an increase of 16.73% from the previous month, creating a monthly record since delivery. By the end of July, a total of 30,039 units had been delivered. In addition, in July, the large order for Krypton 001 broke through 10,000 again, and the average order amount exceeded 335,000 yuan.

According to Krypton officials, the production capacity of Krypton 001 has climbed rapidly, from 0-10,000 units to 107 days, and from 10,000 to 20,000 units to 64 days. It is expected that the delivery of Krypton 001 will continue to improve steadily in the second half of the year.

Summary of Nearly 20 New Cars in 2024 new york Auto Show

  [car home Information] On March 27th, local time in the United States, the 2024 new york Auto Show officially opened. Although the scale of overseas auto shows is gradually shrinking, there are still nearly 20 new cars released at this auto show. Among them, Ford, Hyundai Group (including Hyundai, Kia and Janice) and Nissan (including Nissan and British finidi) have released heavy models, and Hyundai Group’s new cars are almost half of the country. Let’s take a look at what they have.

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◆ Modern new Tucson/Tucson XRT

  The new modern Tucson and Tucson XRT positioning compact SUV, the appearance is still familiar with the family style, the interior has been greatly renovated, and the power will provide fuel, hybrid and plug-in hybrid systems.

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New Tucson plug-in hybrid version

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Home of the car

New Tucson XRT

  From the appearance, the new car still continues the design of Korean and European models, and the front face is very eye-catching with similar borderless grille shape and split headlight design. Besides,Tucson XRT is different from the ordinary Tucson mainly in the lower enclosure, and the former is more wild.

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Home of the car

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  Coming to the side, the two models are only different in details. The new Tucson plug-in hybrid version is equipped with 19-inch wheels, and the D-pillar is decorated with silver; The XRT version is equipped with 18-inch wheels, and there are more decorative elements at the wheel eyebrows. The D-pillar and the exterior rearview mirror are blackened. It is also worth mentioning that the XRT version can also be equipped with horizontal brackets on the luggage rack to further enhance the off-road atmosphere.

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  There is not much difference between the two models in the tail, mainly because the lower enclosure is different. The XRT version is equipped with a black guard to show its identity. Above it is the iconic through taillight design, and the four "fangs" that protrude downward further enhance the layering of the rear.

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  Looking at the interior again, the new car is equipped with the currently popular dual screen design. The LCD instrument and the center console are both 12.3 inches in size, and the through air conditioning air outlet design can enhance the visual width inside the car. In addition, the new car is designed with a hood, and two cup holders and a wireless charging panel are integrated under the center console. In addition, the new car has upgraded its sound insulation performance, with a double-layer sound insulation glass at the front door and a thicker floor in the car. More sound insulation materials are equipped near the front wheel, at the bottom of the driver’s seat, and at the B-pillar and C-pillar.

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  In terms of power, the new car will provide fuel version, hybrid version and plug-in hybrid version in the North American market. The fuel version is equipped with a 2.5L four-cylinder engine with a maximum power of 187 HP, matching an 8-speed automatic transmission; Both the hybrid version and the plug-in hybrid version are composed of a 1.6T engine and a motor, and the combined maximum power of the system is 231 HP and 268 HP respectively. The transmission system is matched with a 6-speed automatic gearbox and a four-wheel drive version is provided.


◆ New modern Santa Cruz

  The new model (|) has been upgraded in appearance and interior. This auto show is still an XRT version, adding more off-road kits to enable it to compete with the biggest competitor Ford Maverick FX4 version.

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New Santa Cruz XRT

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Home of the car

New Santa Cruz

  In terms of appearance, the new modern Santa Cruz has undergone obvious changes. The previous "V-shaped" grille has now been replaced by a rectangular design, making it look tougher. The XRT version of the grille is blackened and equipped with a black logo, and the trailer hook with the same color on the lower enclosure is also very eye-catching.

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New Santa Cruz XRT

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New Santa Cruz

  Viewed from the side, the new car adopts brand-new side pedals, cargo box railings and door trim panels, brand-new multi-spoke wheels, and a wide-body shape, which looks sporty. In addition, the new car is equipped with black door handles and black rearview mirrors, and is equipped with 18-inch and off-road tires.

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Home of the car

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New Santa Cruz XRT

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New Santa Cruz

  Some new cars at the rear of the car have not changed much. The XRT version mainly blackens the lower enclosure, and at the same time, the shape has been adjusted to make it have a larger departure angle. Modern Santa Cruz is a small and flexible type of pickup truck, and the depth of the new car container is short, so it is judged that pulling goods is not the main function of the vehicle, and the relatively small container also reserves a large space for the passenger compartment. The shorter wheelbase also takes into account certain handling flexibility.

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Home of the car

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  In terms of interior, the new car has the latest family-style design style, and the double 12.3-inch continuous screen design is exactly the same as the new Tucson. At the same time, the car also retains some mechanical buttons, taking into account the convenience of daily use. In terms of configuration, the new car will also be equipped with the latest Bluelink+ car networking and modern car payment system, and will also be equipped with wireless Apple CarPlay/Android Auto. The XRT version has panoramic images and blind spot cameras, enriching its off-road scene.

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Home of the car

  In terms of power, the new car will provide a 2.5L naturally aspirated engine and a 2.5T turbocharged engine, of which the maximum power of the 2.5L naturally aspirated engine is 191 horsepower; The maximum power of the 2.5T engine is 285 horsepower, the transmission system is matched with an 8-speed dual-clutch gearbox, and it is equipped with an HTRAC four-wheel drive system. In addition, the XRT version also has a traction capacity of 5,000 pounds.


◆ New KIA K5

  As a mid-term redesigned model, the new Kia K5 has been adjusted for many details on the basis of the old model, and the interior has been greatly upgraded, and the sense of grade has been significantly improved.

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Home of the car

  The appearance of the new car has not changed drastically, and the designer only brought some details to it. On both sides of the slender borderless roars grille, there are exaggerated headlight groups. The shape of daytime running lights is more complicated and the internal LED light groups are flatter. The front enclosure adopts a new style to further highlight the sense of movement.

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  The side adjustment is limited to the new style of multi-spoke two-color wheels, which looks more upscale, as shown below, and other new wheels are available. Thanks to the adjustment of the taillights, the new car has higher recognition, and the rear surround also increases the three-dimensional sense compared with the cash.

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KIA (Import) KIA K5 (Import) 2024 Basic Model

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  In contrast, changes in the car will make potential consumers more happy. The current split screen with large borders has been replaced by the popular floating dual screen, which looks more concise and lightweight. The air-conditioning air outlet at the top is changed to a hidden design, and the air-conditioning control panel is moved to the vicinity of the central air outlet, giving a stronger overall feeling.

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  In terms of configuration, the new car is equipped with an upgraded head-up display system, a higher resolution front/rear camera, an upgraded sound insulation material, etc. In addition, a fingerprint recognition device is added behind the driving mode knob.

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Home of the car

  In terms of power system, the new car will provide 2.0L naturally aspirated engine (160 HP), 1.6T engine (180 HP), 2.0LPI LPG engine (146 HP) and 2.0L hybrid power (152 HP engine and 38.6kW motor).


◆ New KIA K4

  The new KIA K4 positioning compact car will replace the current KIA Forte in overseas markets, and it is planned to be listed in North America in mid-2024. In terms of power, the new car will be equipped with 1.6T and 2.0L engines, and it is expected that the GT version will have stronger power in the future.

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Kia (imported) Forte 2024 basic model

  Appearance, the new car adopts KIA’s brand-new design language, and the headlight group is very sharp, equipped with slender LED daytime running lights. The front of the car is equipped with a blackened air intake net, which is integrated with the lines of headlights, further widening the visual width of the front of the car. The lower enclosure is equipped with a blackened air inlet, which is matched with a two-color large-size five-spoke wheel rim, which well reflects the sports attribute.

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  From the side of the car body, the new car adopts a slip-back shape, and the body lines are very smooth, which enhances the sense of movement and helps to reduce the drag coefficient. The line of the side window comes to an abrupt end in the C-pillar part, which looks very recognizable. In addition, the length of the new car is 4709mm and the width is 1849mm, which is larger than that of Kia Forte as a whole. From the rear of the car, the new car seems to be equipped with penetrating taillights, but only the L-shaped areas on both sides can actually be lit.

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  In terms of interior, the new car is made of Kia’s brand-new design language, with dark green color matching and a newly designed double-spoke flat-bottomed steering wheel. Kia’s LOGO is not centered and its shape is very avant-garde. The new car is equipped with a full LCD dashboard and a large LCD central control panel, but the center console still retains some physical buttons to facilitate the operation of common functions.

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  In terms of power, the new car will provide two options: 1.6T and 2.0L engines, of which the maximum power of the 1.6T engine is 190 HP and the maximum power of the 2.0L engine is 147 HP. The transmission system will be matched with the 8-speed automatic gearbox and CVT continuously variable gearbox respectively.


◆ Kia K4 hatchback version

  At the 2024 new york Auto Show, KIA officially announced that it will launch a new hatchback version of KIA K4 in North America, which will be officially released this year. The car will be built based on the new Kia K4 and will share the powertrain.

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Home of the car

Kia K4 hatchback version

Kia (imported) Forte 2024 basic model

Kia (imported) Forte 2024 basic model

Kia K4 sedan edition

  Judging from the official map released at the scene, the hatchback version will still adopt the design of the sedan version in the front face, and it seems to have very good sports attributes as a whole. The rear of the car will adopt a hatchback shape, and the roof line will be straighter and extend out of the roof spoiler. Other designs, including taillights and rear enclosure, will continue the appearance of the sedan version.

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Home of the car

  In terms of power, the new car will be equipped with two options: 1.6T and 2.0L engines. The 1.6T engine has a maximum power of 190 HP and a peak torque of 264 Nm. The transmission system is matched with an 8-speed automatic gearbox. The 2.0L engine has a maximum power of 147 HP and a peak torque of 179 Nm, and its transmission system is matched with CVT continuously variable gearbox.


◆ Jennisseth X Gran Berlinetta concept car

  Genesis x Gran Berlinetta Concept, a brand-new concept car of Jennisseth, has been launched in the Gran Turismo 7 game before, and it is equipped with an e-SC V6 engine with a maximum speed of 10,000 rpm. In the real world, Janice also built a 1:1 model car for display.

Jennisseth Jennisseth X concept car 2024 Gran Berlinetta Vision Gran Turismo

Jennisseth Jennisseth X concept car 2024 Gran Berlinetta Vision Gran Turismo

Jennisseth Jennisseth X concept car 2024 Gran Berlinetta Vision Gran Turismo

Jennisseth Jennisseth X concept car 2024 Gran Berlinetta Vision Gran Turismo

Jennisseth Jennisseth X concept car 2024 Gran Berlinetta Vision Gran Turismo

Jennisseth Jennisseth X concept car 2024 Gran Berlinetta Vision Gran Turismo

Jennisseth Jennisseth X concept car 2024 Gran Berlinetta Vision Gran Turismo

Jennisseth Jennisseth X concept car 2024 Gran Berlinetta Vision Gran Turismo

Jennisseth Jennisseth X concept car 2024 Gran Berlinetta Vision Gran Turismo

Jennisseth Jennisseth X concept car 2024 Gran Berlinetta Vision Gran Turismo

Jennisseth Jennisseth X concept car 2024 Gran Berlinetta Vision Gran Turismo

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  According to the official, the concept car adopts the design of "anti-wedge attitude", the front face still continues the family style, and the double light strip design is very recognizable. It is worth mentioning that the hood of the car will adopt gull-wing door design, and the exhaust is also integrated at the hood, which is very advanced in concept. The rear of the vehicle creates a standard oval shape through a spoiler, and is equipped with a large diffuser below, and integrated with a vertically designed taillight, which is quite a taste of Formula One racing.

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Home of the car

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  Entering the car, the concept car adopts a double-seat layout, and the overall center console is very simple. The penetrating central control panel is embedded in the center console, and two knobs are equipped below for control. The steering wheel is very competitive in shape, with a built-in display as the dashboard and a HUD head-up display. In addition, the car is also equipped with a knob design with a display screen on the steering wheel and door panel, which may be worth learning in future production cars.

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Home of the car

  In terms of power, the concept car will be equipped with a V6 engine named e-SC in the virtual world, which will be equipped with an electric turbocharger. With the maximum speed exceeding 10000rpm, it can generate the maximum power of 882 HP and the maximum torque of 1,071 Nm. In addition, the car will be equipped with a motor, and the maximum power of the system can reach 1,086 HP and the maximum torque is 1,337 Nm.


◆ Jennisseth Neolun concept car

  The name "Neolun" in the Neolun concept car of Jennisseth comes from the combination of the Greek word "neo" and the Latin word "luna", which symbolizes Jennisseth’s increasingly enterprising and innovative, and defines the brand’s vision for the future.

Geniseth Geniseth Neolun 2024 Concept

Geniseth Geniseth Neolun 2024 Concept

Geniseth Geniseth Neolun 2024 Concept

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  The Neolun concept car of Jennisseth adopts the future direction of product development and design. The official said that its design was inspired by the white glazed moon jar, and the whole car was simple in shape. However, the iconic front face shape of Jennisseth brand was outlined through the integrated light set of the car body, and the two-color car body color matching "midnight black" and "sky blue" highlighted the exquisite and elegant temperament.

Geniseth Geniseth Neolun 2024 Concept

Geniseth Geniseth Neolun 2024 Concept

Geniseth Geniseth Neolun 2024 Concept

  The most striking feature of the side of the car body is that it adopts the door-to-door design without B-pillar, which provides more open and redundant internal space. It is reported that the door-to-door design without B-pillar of Jennisseth has reached the mass production level. The Neolun concept car of Jennisseth has an electric welcome pedal, which automatically starts when passengers get in and out of the car. When the door is closed, the welcome pedal will be retracted to the car body, showing a seamless design. In addition, the new car is equipped with 24-inch wheels.

Geniseth Geniseth Neolun 2024 Concept

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  The design of a large number of horizontal lines at the tail makes it look more generous, and the shape is also simple. The integrated light group highlights the taillight shape and outlines the strength and weight of the model. In terms of body size, the length, width and height of the new car are 5253/2097/1836mm and the wheelbase is 3297 mm.

Geniseth Geniseth Neolun 2024 Concept

Geniseth Geniseth Neolun 2024 Concept

Geniseth Geniseth Neolun 2024 Concept

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  From the perspective of interior, the sense of technology and comfort coexist, and the front rotating seat of Jennisseth Neolun concept car provides passengers with maximum space and practicality. In addition, the car is inspired by the concept of "sudden warming" of floor heating, and the heating elements carried by the concept car of Jennisseth Neolun are all over the instrument panel, door trim, floor, seat back and side of the central armrest, thus achieving efficient heating of the whole car.

Geniseth Geniseth Neolun 2024 Concept

Geniseth Geniseth Neolun 2024 Concept

Geniseth Geniseth Neolun 2024 Concept

Geniseth Geniseth Neolun 2024 Concept

Geniseth Geniseth Neolun 2024 Concept

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  In detail, the indigo cashmere leather in the car is seamlessly integrated with the retro-style purple silk leather, which is impregnated with ecological pigments. In addition, for the sound system, the official said that the advanced acoustic architecture was adopted, and the high, medium, bass and subwoofer speakers were exquisitely arranged to provide an immersive audio experience.


◆ Jennisseth GV60 Magma concept car

  With the official appearance of the GV60 Magma concept car, the JYNISES Magma project was officially launched, marking the brand’s official entry into the high-performance field under the leadership of legendary driver Jacky Ickx. The goal of Janice is to develop high-performance vehicles based on the existing product matrix, covering every production vehicle, taking into account the improvement of aesthetics and performance experience. The GV60 Magma concept car of Jennisseth will be the first high-performance concept car under Magma plan to enter the mass production stage.

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  The GV60 Magma concept car was built on the basis of the GV60, and it is still positioned as a medium-sized crossover SUV with pure electricity, built on the pure electric platform of E-GMP. The new car unveiled this time has upgraded its battery and motor configuration.

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  In terms of appearance, the new car has a stylish and sporty appearance, and the family’s iconic double-layer split headlight design is highly recognizable. The GV60 Magma concept car is equipped with three air holes above the main air intake to provide additional cooling for the vehicle.

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  The lower edge of the side window of the car body keeps rising and cooperating with the waistline of the car body, and the roof keeps pressing backwards from the front of the car, forming a coupé design at the rear of the car. The wheel eyebrows and the lower edge of the car body are decorated in the same color as the car body, and the doors also use hidden door handles, facial recognition and fingerprint recognition systems.

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  In addition, the body is integrated with wings to strengthen the downward pressure on the front axle. The larger fender and integrated wheel arch design are helpful to reduce kinetic energy consumption and improve the cooling efficiency of cold braking system. In addition, the car will be equipped with 21-inch titanium and silver rims and integrated with air circulation discs, which will play a role in cooling the brake system.

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  At the rear of the vehicle, the new car adopts a rounded tail shape, and the design of sliding back perfectly echoes this design. In order to increase the sports characteristics, a hard-core spoiler with high-position brake lights is added to the tail. The taillights echo the headlights, and they are still split-type headlights with sharp shapes.

  For the interior, the back of the chair, bucket seat and rhombic stitching are made of Magma’s signature lava orange and titanium ash, and are wrapped in black NAPPA leather and suede.

  As for power, at present, the power output of the GV60 is different according to different models, which are the performance version (sports mode -320kW/605 Nm; Boost mode -360kW/700 Nm), standard rear drive (168kW/350 Nm) and standard four-wheel drive (234kW/605 Nm). In Boost mode, the acceleration of the car from 0 to 100 km/h is 3.9 seconds. The new car adopts the front McPherson rear 5-link suspension, and is equipped with a 77.4kWh battery pack. The maximum cruising range of CLTC can reach 645 kilometers. If fast charging is used, it can charge from 10% to 80% in 18 minutes, supporting 400V class fast charging and 800V ultra-high speed fast charging. DRIFT mode provides an unprecedented drift experience for driving enthusiasts.


◆ Janice G80 Magma Special Edition

  The special edition of JYNISES G80 Magma (Lava Orange Special Edition) is based on the current JYNISES G80 body. As a special edition model, it not only has its own body color scheme, but also has a lower profile and a full sense of muscle. It is worth noting that the G80 Magma special edition of Janice will be hand-made and sold exclusively in the Middle East, with a limited edition of 20 vehicles.

  This time, Janice released the Magma high-performance plan, and Janice will develop high-performance models based on the existing product matrix, covering every production model. In the future, the products born in the Jennisseth Magma project will be painted with lava orange as a symbol of identity.

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  Specifically, the G80 Magma special edition of Janice basically continues the design of the current model, and the iconic large mouth net of Janice has a strong visual impact. However, the front face of the new car has a stronger sense of weight. With the headlight group with parallel line style and the front lip with exaggerated visual effects, it doesn’t look angry.

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  Viewed from the side, the elegant proportion of the new car presents a very smooth line design, creating a retro-like beauty. The C-pillar is not like a conventional car, but directly connected to the rear of the car, forming a coupe-like shape. In addition, the lower part of the car body has a quite obvious wide-body effect, and with the low-lying car body structure, the sense of movement is directly full.

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   The design surrounding the rear of the car is more radical. The circular exhaust design with two sides creates a strong sporty atmosphere. The license plate rack area is still inverted trapezoid, and the whole rear of the car looks more layered.

  In terms of power, at present, the current model of Janice G80 adopts a 2.5T engine, with a maximum power of 304 HP and a peak torque of 442 Nm. It also provides a 3.5T engine overseas, with a maximum power of 380 HP. The transmission will match the 8-speed automatic manual transmission, and each model is available in rear-drive and four-wheel drive versions.

2017 Shanghai Auto Show opens, new energy vehicles become "mainstream"

  Beijing, April 20 (Reporter Zhu Hongyuan) According to the economic voice "Tianxia Finance", the 17th Shanghai International Automobile Industry Exhibition in 2017 opened yesterday. As the most influential international auto show in China, more than 1,000 vehicle companies and parts companies from 18 countries and regions participated in the exhibition this year, and 1,400 vehicles were exhibited. In addition to the traditional car brands, this year’s emerging new energy car brands, and Internet car companies that have received much attention have also brought their own products.

  The number of mass production vehicles of new energy vehicles exceeds that of traditional vehicles.

  This year’s Shanghai Auto Show has 113 first cars in the world, while there are 159 new energy exhibition cars, including 96 domestic manufacturers. New energy, smart cars and Internet-made cars have become the general trend of the development of the automobile industry. As Yin Tongyue, Chairman of Chery Automobile Co., Ltd. said, the number of new energy production vehicles has exceeded the number of traditional vehicles.

  Yin Tongyue: "There are about three or four new energy vehicles this year. Now new energy vehicles have exceeded the amount of traditional vehicles. New energy vehicles mainly solve pollution and national energy security problems."

  At present, China is experiencing the largest and fastest urbanization process in the history of the world, with 20 million rural people flooding into cities every year. Although it promotes economic development and social progress, it also breeds a series of urban diseases. This has led many car companies to study the solutions of "pollution control" and "congestion control" and put forward the concept of "green transportation".  

  Wang Chuanfu, chairman and president of BYD, said: "As early as seven years ago, BYD launched ‘ Electrification of urban public transport ’ The solution is to give priority to the use of low-carbon and environmentally-friendly electric vehicles in the field of urban public transportation to reduce the exhaust pollution of the city. Now, this solution has risen to a national strategy. Major cities are accelerating the popularization of electric vehicles, which plays a positive role in alleviating smog. "

  Building cars on the Internet is the future trend.

  As far as the current development is concerned, the automobile is no longer a simple means of transportation. It will become an effective mobile means to maintain smart homes, smart grids and wireless city and build a low-carbon society. This has also prompted many internet companies to devote themselves to the automobile industry. Ge Jingdong, vice president of Sina, believes that building cars on the Internet must be the future trend.

  Ge Jingdong: "This is the trend of cross-border integration, ‘ Internet plus & rsquo; The combination with various industries, of course, does not rule out that some enterprises in this process have not figured out what is going on, are good at telling stories well, and have not done a good job in basic work, but they will slowly go to the past and leave some truly competitive projects. "

  It is necessary to establish a supporting system for battery treatment.

  At present, the embryonic form of a future automobile society is taking shape, and the independent innovation and market potential of China automobile industry will leave the world with a broader imagination. In the future, new energy vehicles and smart cars will continue to emerge, but Zhao Chen, the founder of Sina Auto Car Help, also expressed his concern.

  Zhao Chen: "But I think the biggest problem now is that we must do a good job in battery technology, and at the same time, the problems to be solved are: one is that it is difficult to charge, and the matching of residential areas and urban planning must keep pace. The second is batteries, because almost pure electric vehicles and new energy vehicles are still in a period of rapid development, but we should consider how to recycle and dispose of these batteries after these vehicles are scrapped. This is the most serious problem, and we can’t have many problems in the environment after decades of rapid development. Automobile manufacturers must play their social responsibilities, and a standard system must be established for recycling batteries and scrapping batteries. "

Staff: Accurate Music Language

  A special music performance was held in Montpellier, a city in the south of France. Eighteen birds played a wonderful movement on a Gibson electric guitar.

  With the piano entering more and more families, the staff has changed from "familiar face" to "explosive red" among the general public. Because in piano teaching, the notation of staff is widely used all over the world, and only the staff can fully express the music score.

  Notation is to music what words are to language.

  The earliest information of human music can only be preserved from generation to generation through oral instruction. Before the modern high-tech sound carrier appeared, there was only one notation for recording and storing music. At present, the most well-known staff faithfully "writes" the composer’s creative intentions and achievements, which can be called a spectacle created by human music civilization and a microcosm of the emergence and development of music language.

  1. The music recorded on plants opens the notation.

  The earliest origin of staff can be traced back to ancient Greece. Music occupies a very important position in the field of knowledge in ancient Greece. The ancient Greeks used two notations, both of which used letters or similar letters as symbols. One was used to record the melody of vocal music, and the other was used to record the melody of instrumental music. Vocal music notation originated in Ionian at the end of the 5th century BC, and instrumental music notation may be earlier. It is said that the music written in the Vienna National Library on the plant products called Pa Pirus is the oldest music in the world, with a history of two thousand years.

  Some studies also show that a city discovered in 1918, 100 miles southwest of Cairo — — In an ancient ruins in Oxilinkus, researchers found a written record of music — — A hymn fragment written on papyrus. In those days when music was usually spread by word of mouth, even the private remains scrawled on papyrus were extremely rare. This is also the only music record that survived in the first 400 years of Christianity. Above this hymn, the pitch and sound value are recorded by some alphabetic arrangement or simple auxiliary line symbols, which is also a typical feature of the earliest music score format. It has eight different notes, spanning an octave, these letters arranged in a straight line, each note corresponds to a scale, and the scale combination of long and short squares; The horizontal strokes and individual dots on the notes indicate which words should be emphasized when singing.

  In addition, a scholar from the University of California, Berkeley, published an article in 1985, demonstrating that the earliest musical notation was found on the cuneiform tablets originating from the two river basins.

  As the predecessor of staff notation — — Newham notation appeared in the 8th century AD. The word "Neum" comes from Greek, which means "symbol" and is a way to express music in the form of drawing. Since the 8th century, in order to prevent those uncommon hymns from being forgotten because of too long interval, monks who copied hymns added some symbols similar to language stress or punctuation at the top of the lyrics, indicating the up-and-down trend of hymns concisely. This symbol is called "Neum Spectrum".

  In the early days, Newham notation was limited to indicating the direction of hymn tunes, and could not indicate the pitch position and note length. Later, someone creatively used a straight line to mark Newham spectrum to the top and bottom of this straight line, and defined this straight line as F, so the ancestor of staff appeared — — A line spectrum.

  In the middle of the 9th century, a complete hymn melody copied with Newm symbols appeared. In the development of notation, some places began to arrange the upper and lower spatial distances between Neum symbols according to the size of intervals. Moreover, Newham notation indicating the pitch and interval structure of melody has gradually formed, and some symbols can indicate a single note or a group of notes, which helps people to record music melody completely. Later, this Newham spectrum gradually developed into two-line spectrum and three-line spectrum.

  It took nearly four centuries to change from color to black and white.

  Different from today’s black-and-white world, the staff was colorful in the process of reproduction.

  In the 11th century, Guido D ‘Alezzo, a musician in arezzo, Italy, added Newham spectral lines to four lines, and specified the pitch as D, F, A and C, and the range was about eight degrees. Different pitches were expressed by clef or color, and the red line represented F sound, and the yellow line or green line represented C sound, which made the pitch more accurate. This kind of music score was called "four-line score", and they later became high notes in the staff. Since then, due to the need of playing, Newham’s spectrum has appeared six-line spectrum, seven-line spectrum and even eleven-line spectrum. To commemorate the invention and birth of the staff, people called Guido D ‘Alezo "the father of the staff".

  Then, how does the staff come from "stepping on colorful auspicious clouds" return to the black and white world?

  More and more composers are involved in the exploration of more accurate music notation. By the 13th century, the four-line score used all black lines, only a Latin letter was written at the front of the line to indicate the absolute pitch of this notation. This method gradually became popular in Europe at that time. But unfortunately, it still can’t show a clear rhythm. Especially the multi-part melody is becoming more and more complex, and people urgently need to find a way to accurately describe the length of each sound. At this time, a monk named Frank in Cologne, Germany, pioneered the different lengths of "black notes" in his book The Art of Theorem Songs. This notation, which strictly specifies the length of notes, rests and marks, is a supplement and enrichment to Newham’s spectrum and can be called a landmark improvement in the development of line spectrum.

  In the 15th century, the trend of black notes receded, and the types of notes increased, and hollow notes appeared to represent the sound value, which is also commonly known as "white notes". With the development of line spectrum in this period, the position of pitch and the length of sound can be basically recorded, and the Fu Tou has also become a circle.

  In order to change the situation that the spectral lines of musical scores are too many and complicated, European countries later unified Newham spectrum into five lines, and the notes that are too high or too low were expressed by adding lines, which made the recording of pitch more perfect. Since the 17th century, the staff developed on the basis of Newham’s spectrum and quantitative notation tends to be perfect, gradually finalized and has been used ever since.

  After centuries of "tempering", the staff has gradually reached unprecedented accuracy. According to this, composers can mark the changes of volume, speed and timbre more carefully, which can be said to be "presented in detail"

  When water is full, it overflows. Too precise music "language" was later considered by some people as a "double-edged sword". Although it can convey the composer’s creative intention in detail, it squeezes the space for the performer to improvise, which makes the musician shout "not enough". As a result, the direction of notation has changed again, and the final interpretation right of music has been returned to the performers. The performers no longer stick to "accurate presentation" but boldly release their individuality, which makes each performance unique.

  At this point, music notation has gone through thousands of years of development, from being a summary of memos at first, to helping players repeat performances accurately, and then returning to the original point after a big circle.

  3. The first "cross-border" album recording traditional Chinese opera comes from Mei Lanfang.

  In the history of music development in China for thousands of years, there have been many ways of notation, such as subtractive notation, metrical notation, Lv Zi notation, etc. Up to now, except for Gongchi notation, there are a few old folk artists who are using it, and other notation methods are forgotten because they are too cumbersome.

  Accompanied by drums, ancient people sat together, playing games and cheering for fun — — In this way, the embryonic form of early China’s music score was derived from entertainment. Drum music in the Book of Rites Throwing Pots is the oldest ancient music score in China, which appeared in the Zhou Dynasty and has a history of more than 3,000 years. There are some comma symbols in the score, which are arranged vertically in turn, as well as the words "drum", "semi-drum" and "Xue drum". Experts speculate that these are the terms related to performance, and professionals can also simulate the powerful beat from them.

  In Guan Zi Di Yuan Pian written in the Spring and Autumn Period, a mathematical method for calculating the chord length ratio of each tone in pentatonic scale is recorded, which is called "three-point gain and loss method" in history, and the names of pentatonic scale "Gong, Shang, Jiao, Zheng and Yu" in China are completely described. As to where these five names came from, there are different opinions. Some say that they correspond to the stars, some say that they are derived from five animals, and some say that they are totems of ancient clans. All kinds of opinions paint a mysterious color on music and express the different musical concepts of China ancestors. Up to today, little is known about "Gong Shang Shu", but the five tones of "Gong Shang, Jiao, Zheng and Yu" are quite well-known. For example, in the theme song "Long Wen" of Happy Dictionary of CCTV, there is a lyric that "Gong Shang Jiao Zheng Yu, Qin Qi calligraphy and painting sing, peacocks fly southeast, and weaver girls will be cowherd &hellip. …” This song has been sung by stars many times, and it has also been on the Spring Festival Evening in 2010, which became a hit overnight.

  Compared with the western staff and notation, China’s classical music score does not form the accurate quantification of pitch and rhythm and the transcoding of digital symbols, but only the outline record of the basic pitch and rhythm of traditional music or aria, which gives the performers and singers much more freedom and uncertainty in creation than the western music score, so it is also called "frame score".

  The staff was introduced into China in the mid-17th century. There is a written record in Xieyun Duqu, a sequel to Lv Zheng Yi written by Emperor Kangxi in 1713, which published in detail the knowledge of western music theory such as staff, scales, roll names, etc. Although the staff at that time was only in its primary form and its symbols were very different from today’s, it was spread through this printed book.

  The staff, which has just entered the country, is only used to record and spread the classic songs and hymns that praise God sung in the Catholic church. It was not until the end of the 19th century that it was gradually accepted and used by Chinese people. In 1930, Mei Lanfang’s operas were recorded by musician Liu Tianhua for the first time, and Mei Lanfang’s Songs was published, which is also the first "cross-border" album in China to record traditional opera music with staff.

  4. The notation has been carried forward in China.

  There are two kinds of musical notation: numbers and letters. The most common musical notation is numbers, and its embryonic form first appeared in Europe in the 16th century. At that time, a French Catholic priest named Suaiti wrote music songs with seven sounds, namely 1, 2, 3, 4, 5, 6 and 7, and compiled a pamphlet "New Methods of Learning plainsong and Music". In the mid-18th century, Rousseau, a famous French thinker who was famous for his book Confessions, also read the Proposal for New Musical Symbols to the Paris Academy of Sciences, and mentioned the "digital notation". Later, a group of social elites improved and popularized it, and finally formed the notation, which was also called "Galpa-Xie notation" in the west.

  This notation was introduced to Japan in 1882. In 1903, Zeng Zhimao, one of the earliest music theorists in the history of modern music in China, published the article "The General Idea of Music Theory" in a chinese magazine published in Tokyo, introducing the knowledge of western music theory, and published six songs such as "Training" and "Spring outing" in the form of comparison between notation and staff, which is the earliest record of Chinese people using notation at present.

  Shen Xingong, a modern music educator, was also one of the earliest disseminators of musical notation. His School Singing Collection was the first collection of musical notation written and published by China. Since then, notation has gradually spread to schools all over the country. In the 1930s, the mass singing movement of resisting Japan and saving the nation was widely carried out. At that time, famous pop songs, such as March of the Volunteers of Nie Er and The Yellow River Cantata of Xian Xinghai, were written by notation. With the widespread singing of these songs, notation gradually became popular among ordinary people in China.

  The notation of musical notation is the closest to the popular Gong-Chi notation in China, and it is simpler and more accurate to record the height of notes by musical notation. Therefore, musical notation has developed rapidly in China, and some experts even think that China is the country that absorbs and uses musical notation the best and develops it the most in the world. Especially in the field of folk music, notation fits the characteristics of Chinese folk music, because notation records only the general framework of melody, and more needs face-to-face communication between teachers and students; On the playing method of musical instruments, Chinese folk music has many special expressive force symbols, and the use of notation is clear and clear. If staff is used, it will become complicated. These are the important reasons why notation is highly praised by Chinese folk music.

  Of course, this is just a matter of habit. With the blending of modern Chinese and western cultures, more and more folk music also adopts the notation of line notation. In fact, in the field of folk music, there are still many places where staff can be used, and that is the ensemble moment. When all kinds of musical instruments play the same piece of music according to different parts, the powerful function of the staff is revealed, which is unmatched by the notation.

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  No one can replace the staff or the simple staff.

  Jacky Cheung, a Hong Kong singer who is known as the "God of Songs" in the Chinese music scene, once bluntly said that he did not know the staff, but only knew the simple music. Nowadays, at the scene of some music variety shows, some judges are repeatedly criticized by netizens because they can’t understand the staff. So, is the staff really more "advanced" than the notation?

  Experts pointed out that in the history of music development, people have created various different notations according to their own needs, and different musical instruments, regions and traditional cultures may produce very different notations. Such as guqin, using guqin notation; Traditional Chinese opera uses the notation of gongs and drums. There is also the traditional notation of Gongchi notation in our country, but now there are the most familiar notation, staff notation and so on. We can’t simply say which notation is the best, but which method is relatively scientific. Through accurate notes and various dynamic symbols and emoticons, we can try our best to return the expression intention of the original composer.

  Objectively speaking, staff notation and simple notation both play an important role in the field of Chinese music culture. They complement each other and have irreplaceable functions, but their users are different.

  Notation is simple and clear. Even now, many popular music still uses notation. Compared with other notation, staff has irreplaceable advantages. It records the level of music by the position of the Fu Tou of the note on five parallel horizontal lines, and indicates the length of the note by the different shapes of the note, which can not only visually indicate the pitch of the musical sound, but also accommodate the music information in a large amount, especially in recording and writing large-scale ensemble music with wide range, numerous parts and frequent tone sandhi. Therefore, since the 18th century, the staff has become the main position of music notation, and it has been widely used in the field of professional music in the world today.

  Nowadays, pianos have entered more and more families. In piano teaching, the notation of staff is widely used all over the world, and only the staff can fully express the music score. At the same time, the performance and singing of various music groups, the teaching of music colleges and the learning of piano children all played a very important role in the spread of staff.

  Do you know

  Can’t clap between concerts?

  At the end of the year, many concerts were held together. Watching a concert is different from watching a movie. There are many unwritten rules, such as not applauding between the movements of a symphony, waiting for a complete track to enter the venue when you are late, and so on. Where did these rules come from that the enthusiastic audience couldn’t understand?

  There was a controversy about whether there was applause between movements. Before the end of 19th century, clapping between movements was "not a thing". Mozart gets excited when he hears the applause of the audience when he plays. Once, in a letter to his father, he mentioned, "There is a passage in the middle of Allegro in the first movement, which I know the audience will like very much … … Sure enough, the audience were all in ecstasy and the applause was very warm. I expected this long ago. When I wrote this paragraph, I knew it would be very effective. At the end of the movement, this piece of music appeared again, and sure enough, the audience shouted again and asked to repeat it … …” Repeated applause made Mozart very happy. After the symphony, he even went to the Royal Garden to buy ice cream to reward himself.

  Until the end of 19th century, there were professional cheering people in European opera houses. The function of these "masters" was to cheer in some boring opera performances. Perhaps this move is not flattering. From the end of the 19th century to the beginning of the 20th century, most audiences accepted the etiquette agreement of not clapping between movements. Moreover, it has been recognized by some composers. For example, in Mourning for the Dead, Mahler even pointed out that there should be no applause in the middle of the movement.

  In addition, there is an important etiquette for listening to the concert, that is, you can’t be late. If you are late for some reason, you must wait for the guidance of the theater staff and wait for a complete track (not a movement) before you can enter. In fact, being late was not condemned as early as the mid-19th century, because early concerts belonged to small gatherings in aristocratic circles, and being late and leaving early was commonplace. By the end of the 19th century, after Mahler was in charge of vienna state opera, he resolutely implemented the rule that late spectators were not allowed to enter the venue, even if the royal family members were late, which became a etiquette until now.

  There is such a saying

  The New Year concert originated from the old Strauss.

  The New Year is a common festival for people all over the world. There are many ways for people to celebrate the New Year, but holding a high-level concert is a program in major cities all over the world, welcoming the beginning of the new year with relaxed and wonderful music.

  The tradition of holding concerts in the New Year originated in Vienna. On December 31st, 1847, Johann Strauss I, the founder of the Strauss music family, held an open-air concert in the suburb of Vienna. The repertoire included symphonies, waltzes and polkas, which were warmly welcomed by the audience, so that the concert didn’t end until dawn the next day. This is the origin of the Vienna New Year Concert.

  Today, the annual New Year Concert held in Vienna Golden Hall is still the most eye-catching annual music event in the world. Most TV stations and radio stations around the world broadcast live, with tens of millions of listeners. Inspired by this tradition, many countries or cities in the world have also held New Year concerts to celebrate the arrival of the New Year.

  the whole wide world

  Austrian composer’s manuscript sells at sky-high price

  The original manuscript of the score of Austrian composer gustav mahler’s Second Symphony was sold for 4.5 million pounds at an auction held in London, England recently. The 232-page score set a new record for the auction of the score.

  The music seller is the family of Gilbert Kaplan, an American economist and businessman who died two years ago. There is an amazing story behind the score. According to the Daily Mail, Kaplan was fascinated by this symphony, also known as Resurrection, after listening to it at Carnegie Hall in new york in 1965. Never having studied conducting, he is determined to conduct the best orchestra in the world to perform this piece of music one day and put his determination into action.

  Kaplan once described the feeling of listening to Resurrection as follows: "When I entered the concert hall, I was alone, but when I came out, I felt like I was struck by lightning." In the next 17 years, Kaplan traveled all over the world to listen to the performance of this symphony, and discussed his experience with professionals including conductors whenever he had the opportunity. In 1982, he finally stepped onto the stage of Lincoln Center in new york and realized his wish under the witness of many celebrities.

  Photo courtesy of this edition/vision china

Sports are integrated into the daily life of the people, and the national fitness is full of happiness.

  Participants in the 2017 Xiamen International Marathon. In recent years, marathon has gradually entered people’s lives and become an exercise program for many fitness enthusiasts.

  Xinhua News Agency reporter Wei Peiquan photo

  On April 11th, 2017, the national video conference on mass sports was held, which was the National Fitness Program (2016— After the promulgation of "2020)", the first national mass sports work conference was held. The general assembly adopted the method of "sticking a pole in the end", from the State Sports General Administration and its various departments to the personnel of relevant departments such as sports in various provinces, cities and even counties to attend the meeting. At the meeting, seven units spoke to exchange experiences.

  Sports show multiple values.

  In recent years, people’s health concept has undergone profound changes, and the concept of "exercise is a good doctor" has gradually taken root in people’s hearts. The comprehensive value and multiple functions of sports have been paid more attention to by people, and it is playing a unique role in promoting national fitness.

  Exercise and fitness improve the quality of life. Guangdong province has built community sports parks with physical exercise and leisure fitness functions by using urban corners, flower planting areas, street green spaces and other idle places, and won the "China Human Settlements Model Award" in 2015. "The corner has become a city business card, and the results benefit the people." Wang Yuping, director of the Guangdong Provincial Sports Bureau, said.

  Fitness demand drives the sports industry, which in turn promotes consumption upgrading. Deqing County, Zhejiang Province encourages residents to use social security cards to swipe their cards at designated sports venues for fitness. The medical insurance card has become a "balance treasure" for people’s health. There are 123 sports industry enterprises in the county, and the income in 2016 exceeded 12 billion yuan.

  There is no strict boundary between mass sports and competitive sports. Qiqihar City, Heilongjiang Province takes the combination of physical education and education as the starting point, and selects retired professional ice and snow athletes as primary and secondary school teachers, and the ice and snow physical education curriculum is fully popularized in primary and secondary schools.

  Without national health, there will be no overall well-off society. Gou Zhongwen, director of the State Sports General Administration, pointed out that mass sports is a cause of people’s livelihood, which is related to everyone’s physical and mental health and the future of the nation. "We should fully understand the importance and urgency of doing a good job in this work with a highly responsible attitude towards the people, the country and history, put mass sports on the important agenda, and earnestly grasp the reality and achieve results."

  The event is held by the people.

  This year’s Tianjin National Games will add 19 mass sports events, and the number of mass athletes who only come to Tianjin to participate in the finals is expected to reach more than 8,000. It will be one of the key tasks of mass sports in the new year to give play to the traction and driving role of the National Games and support sports and fitness events around the masses.

  The mass base of table tennis in Beijing is very good. The Beijing Table Tennis Association began to select players in mid-March, and the Beijing folk table tennis team, which was formally formed in early April, began its first training in Xiannongtan Gymnasium. Ning Wei, vice chairman of Beijing Table Tennis Association, said, "The selected players cherish the rare opportunity to participate in the National Games and hope to promote the development of table tennis."

  The development and growth of social sports organizations are indispensable to the success of the sports events around the masses. Since the Shanghai Citizens’ Games was first held in 2012, the local citizens have responded enthusiastically. "We must change the traditional routine of doing everything, get out of the closed circle, and truly respond to the concerns of the masses by opening the door to do sports." Huang Yongping, director of the Shanghai Municipal Sports Bureau, said.

  A variety of activities and events will enable more people to participate in sports, enjoy the joy of competitive sports, and stimulate the enthusiasm of the whole people to participate in physical fitness. Sun Xuecai, director of the Beijing Municipal Sports Bureau, said: "The National Games competition is a great lever, through which more people can participate in sports and gain health and happiness."

  Fitness becomes a way of life

  Nowadays, the elements of sports are "spreading" to all aspects of people’s lives; The masses value the strong positive energy contained in sports.

  Gao Shuping, 50, once won the bronze medal in women’s singles in the National Amateur Table Tennis Championships and got the opportunity to participate in the table tennis competition in the National Games this year. She said, "The happiness that table tennis brings me is beyond words. Although I have not become a professional athlete, I have used this strong energy to train my children and train my son to study in Peking University. "

  At present, people’s treatment of sports is changing from appreciation to participation, from paying attention to the number of gold medals to their own sports environment. This change is reflected in the sharp increase in the number of marathon applicants, the mutual "likes" of sports social platforms, and the increase in social capital’s interest in the involvement of mass sports events.

  Nowadays, more and more enterprises have integrated into all aspects of national fitness. Liu Guoyong, director of the Group Department of the State Sports General Administration, said that in the preliminaries of the mass events of the National Games, different ways were adopted in various places. "Some of them were handed over to the association, while others were open to the market, and whoever did well was handed over."

  In this regard, Gou Zhongwen said that guiding all kinds of market players to participate in national fitness can play its role in activity organization, competition development, scientific fitness guidance and personnel training, and support them to provide personalized and diversified services in national fitness. It can also meet the needs of the masses at different levels, with rapid growth and continuous upgrading.