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Lynk & Co 06 world premiere, creating luxury within reach of young people

The martial arts in the world are only fast and not broken.

Just a month after the launch of the Lynk & Co 05, Lynk & Co announced a new model, the Lynk & Co 06.

Less than three years after the first model was launched in 2017, this is the fifth brand-new model launched by Lynk & Co.

Unlike the industry’s traditional naming method of "the bigger the number, the higher the positioning of the model", the Lynk & Co 06 has the largest number, but it is currently the most entry-level model in the Lynk & Co family. The name of Lynk & Co has always been concise and easy to remember, and the hero is not in order. The Lynk & Co 06 is also a special existence in the Lynk & Co family.

On June 16, at the seven-star Atlantis hotel in Sanya, Lynk & Co 06 completed its world debut through a "deep-sea immersive" press conference. The on-site layout was very futuristic and technological. Just like the positioning of Lynk & Co 06 as "new urban function", the new car had a "mecha warrior" feel from the exterior to the interior.

In addition to the different naming methods, the Lynk & Co 06 also bears many Lynk & Co "first time" labels: this is the first Lynk & Co model built by the BMA-evo architecture, with many breakthroughs and innovations in design.

The team of designers from China and Europe told us that their inspiration came from the diverse architectural forms and digital social life. The original intention of the design was to create a car for the new era of the global urban population, bringing a "luxury from the start" car experience.

The new car is regarded as an advanced work of the Lynk & Co brand’s "urban opposition aesthetics". Although it is an entry-level model of the Lynk & Co brand so far, the Lynk & Co 06 is no less in design and configuration.

From the perspective of the appearance that young people value the most, 06 has the most personalized appearance of the entire family.

Breaking the inertial thinking, from "building a good-looking car" to "making a good-looking car more useful", Lynk & Co 06 has reached a higher level in design: both function and aesthetics, "the mech is in the model, and the function is in it" can be said to be the most appropriate description of its design sense.

Compared with other brothers in the Lynk & Co family, Lynk & Co 06 brings ten innovations in appearance and interior at one time:

New blue and orange contrasting colors, new "Z-shaped" waist line, light body suspended roof, hidden headlight design, two front grille options of "Urban Pulse" and "Digital Building", in addition, the induction welcome light matrix is also unique to Lynk & Co 06. No matter approaching the car from any angle, the welcome light matrix will automatically light up.

This design is in line with Lynk & Co’s consistent tenet and car philosophy: high-end but not cold, using seemingly cold technology to give the driver a warm care.

In the interior part, Lynk 06 adopts a new design officially called "energy fusion cabin", and the central control uses the energy crystal stone to cut the interior board for the first time. The irregular geometric shape carefully arranged is like an energy crystal, and through the advanced INS diaphragm light transmission technology, a highly technological energy crystal breathing ambient light is designed, which echoes the new mechanical dovetail energy crystal tail light. There are 72 color changes, presenting a psychedelic cyberpunk urban style; also adopts a new hand-held electronic file handle and aviation anti-reflection dashboard, which is full of technology.

In addition, the workmanship and materials of the Lynk & Co 06 overall model also maintain the consistently high level of the Lynk & Co brand.

In terms of size, Lynk & Co 06 has a length, width and height of 4340 x 1820 x 1625mm and 2640mm, providing excellent spatial performance. It has designed a lazy back row and up to 37 storage spaces.

Overall, regardless of the design, overall configuration, or manufacturing process, the Lynk & Co 06 is excellent. As the first car built for young consumers, it is a luxury that is accessible and affordable to young people.

After watching the debut press conference of the Lynk & Co 06, the editor girl born in 1994 said that she was a complete fan of the Lynk & Co 06 and was the first car of her life.

According to the official introduction, Lynk & Co 06 will accelerate the pace of listing after its debut, which is expected to be in August this year. After its launch, it will compete in the most mainstream compact market segment and is expected to become Lynk & Co’s most exciting model.

From 01 to 05, Lynk & Co has always given people a sense of individuality. Whether it is the first 01 that focuses on four-wheel drive performance, the high-energy coupe that focuses on trendy personality, or the sports performance, or the extreme sports 05 that has just been listed, every product of the Lynk & Co family gives people a feeling of "not taking the ordinary road".

In terms of sales performance, in May this year, the Lynk & Co brand achieved monthly sales of 12,950 vehicles, an increase of about 27.5% month-on-month and an increase of about 41% year-on-year. In terms of bicycles, the best historical performance is that it has achieved the highest monthly sales of 9,000 vehicles, but after its listing, it replaced the former’s "sales responsibility" position. The highest monthly sales volume exceeded 7,000 vehicles, and the current average monthly sales volume is basically maintained at about 6,000 vehicles.

Up to now, the cumulative sales volume of the Lynk & Co brand has exceeded 300,000 vehicles, which is also the fastest to reach the 300,000 level of China’s high-end.

As a brand new China, Lynk & Co’s current average price of bicycles is 156,000 yuan, and the end point price range is very stable, making it one of the highest premiums in China.

Throughout the history of the industry, new brands continue to emerge, and the competition has become increasingly intense. However, those who can really occupy the C-position on the stage are always those with strong brand power.

Lynk & Co is undoubtedly one of the most successful representatives of Chinese car companies’ brand growth, but based on the entire group’s planning and expectations for Lynk & Co, the burden on Lynk & Co’s shoulders is undoubtedly very difficult. At the beginning of this year, the holding group and group CEO made it clear that Lynk & Co’s future goal is in the order of millions. In the Chinese market, Lynk & Co has to compete head-on with mainstream joint venture car companies.

In order to become a millionaire, there must be more accessible mainstream models in the product matrix, and Lynk & Co 06 is here to shoulder this mission.

From the perspective of the market, regardless of the appearance or interior, Lynk & Co 06 is "very Lynk & Co", but the price and positioning are more affordable, specially designed for young consumers who like Lynk & Co’s design and brand tone, but the budget is not so high.

It has to be said that the move of Lynk & Co 06 has certain risks, opportunities and challenges coexist. Judging from the current exposure of the configuration of Lynk & Co 06, the price of Lynk & Co 06 is likely to be lower than the current average price of the whole Lynk & Co brand bicycle. It is still unknown whether this car will have a certain impact on Lynk & Co’s "high-end China" positioning and the high premium ability after three years of cultivation.

Is the quality of BYD Qin good？ What are its shortcomings？ These 10 car owners tell you the answer!

BYD-Qin

Subsidized selling price: 14.99-22.51 million.

One disadvantage of the owner: the cab may have a little poor head space, and the co-driver and rear row are sufficient. The trunk lost some space because of the battery. Generally speaking, the trunk is usually enough if you don’t travel far. In addition, I personally think that although Qin is rich in configuration and hardware is in place, there is still some room for optimization in software functions. In addition, battery balance should be improved.

The second disadvantage of the owner: the engine noise is really a bit loud. When the battery is too low, the engine will automatically charge the battery. The speed is high and low, and the vibration is obvious. The engine noise is very loud, and the car will become very fleshy, without power, and the accelerator will start very slowly. However, this can be avoided. Try not to wait until the power is running out. It is recommended to turn on the hybrid when the power is lower than 50-30%. Of course, if it is coming home soon, it naturally doesn’t matter.

The owner’s three shortcomings: I really can’t say that there is no electricity to start, and the trunk is really small. If only the battery could be installed on the chassis like Tang, and the internal space is not very large. A 4.7-meter car should not have a small interior. I heard that the interior will be changed to a soft interior in 15 years. If only it could be changed for free.

Four disadvantages of the owner: the trunk has a small space because of the battery pack. The rear seat space is also cramped. But I am mainly in the driving position and feel comfortable. There is also charging, and there must be a convenient charging place. There is also a camera with low pixels and poor interior materials, which I hope to improve.

The owner’s five shortcomings: Qin’s shortcomings are that in the case of electricity, the noise is large, the vibration is obvious, and the low-speed power performance is very weak. At this time, Qin is not as good as an 80,000. So, don’t let your Qin have no electricity.

The owner’s six shortcomings: too comfortable steering, lack of road sense, more fragmented vibration of the chassis, power completely above the chassis limit, intense driving, ordinary workmanship, more complicated instruments and multimedia menus need a certain adaptation time, and the rear compartment is small.

Owner’s Seven Disadvantages: The disadvantage is that the LED bulb of the rear taillight is too big. I think the visual effect will be better if it is made into a light strip. Secondly, the trunk is small, and the sound insulation of the whole vehicle needs to be strengthened. If the sound insulation is good, it will be comfortable to drive. In hybrid mode, the sound insulation effect of the engine is not satisfactory. Others, by the way, the low beam has a lens, but why not a xenon lamp? At least it’s a 200,000 car. Haha, the position of the position light connected with the daytime running light has to be turned on manually every time during the day. I think this loses the meaning of the daytime running light, and it should be turned on automatically. When it is not needed, it is only reasonable. The indoor atmosphere light works well, but it is so big except for the lack of the welcome pedal. The first impression of opening the door is very important. The shiny BYD or Qin’s aluminum pedal should be much more upscale than a few plastic plates. The center console doesn’t have a one-button direct access to the main menu button. You have to press the steering wheel menu button three times to jump, which is sometimes not very convenient. Having said that, it’s not that the car is black, but I just hope BYD will do better and more perfect.

Owner’s Eight Disadvantages: On the day of delivery, the new car just went down a few meters, and the dashboard popped up. Please check the power system. The phenomenon is that you can’t switch EV mode, but you can only use HEV mode to start the vehicle. I thought it would be fine if the battery is not enough to charge, but the result is that you can’t charge. Fortunately, the engineer of Biya was called to check it with a detector, and the function was normal after eliminating two fault codes, saying that the system sometimes misreported. Although Qin’s configuration is very high and excellent in all aspects, due to a lot of electronic configurations, I think there is still room for optimization in the controller program. I believe that this is only the prelude to the great development of new energy, and it will present us with more perfect products and services.

Owner’s 9 Disadvantages: Qin’s interior materials and workmanship need to be strengthened. Compared with my previous car, which is also the interior of the domestic brand, it really needs to be improved. There is also a battery in the trunk, so the space in the trunk is limited. There is no way to do this.

Ten shortcomings of the owner: the trunk space is slightly smaller, but the household can make do! Hybrid fuel consumption is average, and the engine sound is slightly louder. I wonder if pure electricity is too quiet! The noise of the rear wheel passing through the gravel road is too loud. Contact to increase the sound insulation cotton of the rear wheel compartment! The black mirror of the central control door handle is too easy to scratch, and I have only mentioned it for half a month, which is terrible!

Ele.me ＂Open a branch＂

Article | "China Entrepreneur" reporter Wang Xueqi

Editing | Ma Yue

"It used to be a cooperation between relatives, now it is a cooperation with brothers and sisters." Zhong Xianwen, vice president of Ele.me, made such an analogy about the relationship between Ele.me and other departments of Alibaba. In April this year, Alibaba announced a full acquisition of Ele.me at a valuation of $9.50 billion. Previously, Alibaba and Ant Financial already owned 43% of Ele.me. Zhong Xianwen is a veteran of Ele.me and is currently responsible for traffic and user operations related to the Ele.me APP.

Before the acquisition, Ele.me had already begun to cooperate with various applications under Ali, and had cooperated with Taobao Ticket, and the Alipay interface had also been established. In Zhong Xianwen’s opinion, the relative cooperation was still based on the business model of rights replacement. After becoming a family, the efficiency of cooperation and communication improved a lot.

In the past five months, Ele.me has undergone changes, some of which are visible and some of which are hidden behind the scenes.

After Ele.me acquired Baidu takeaway in August last year, the takeaway market officially formed a situation where Ele.me and Meituan were divided. But Ele.me’s market share was not satisfactory. According to the "China Mobile Internet Industry Analysis and Development Report for the First Half of 2018" released by Trustdata big data, Meituan, Ele.me, and Baidu takeaway accounted for 59%, 36%, and 3% of the transaction volume in the takeaway market, respectively. Lack of traffic is considered to be the main reason why Ele.me is at a disadvantage.

This summer, Ele.me CEO Wang Lei told Reuters that he would invest 3 billion yuan between July and September, aiming to increase the market share to more than 50%. At the same time, Ele.me has also become an important player in the two major projects of World Cup marketing and 88VIP, which have linked multiple departments of Ali.

In August, Ali disclosed the establishment of a holding company in the second quarter of 2018. The company has two major businesses, Ele.me and Koubei, and will serve as the flagship of local life services in the future. It has received investment commitments of more than $3 billion from investors such as Alibaba and SoftBank Group.

Inside Ele.me, the model of "small front desk, big middle desk" has been promoted, and Ali-style transformation has been carried out from the organizational structure level. Ele.me is establishing a two-way empower relationship with Ali. On the one hand, Ali’s new retail stores are actively connected to the Hummingbird distribution system to improve their own capacity level. On the other hand, Ele.me connects to Ali’s handao and other super applications to obtain traffic empower.

All the changes are sending a signal that Ele.me is actively looking for various poses to integrate with Ali.

Since its establishment in 2008, Ele.me has spent its first decade fighting alone and exploring the market, with a cliff behind it and only a path forward. At the beginning of the second decade, this unicorn that grew up in the jungle of extensive growth has to learn how to integrate into a giant with its own system and complete methodology. This may be a story from the jungle to the city.

"It’s more tiring than starting a business," Xiong Bin, vice president of new retail at Ele.me, describes his current job status.

Xiong Bin (left), Vice President of Ele.me, Zhong Xianwen (right), Vice President of Ele.me. Source: Photo provided by the interviewee

Xiong Bin is an Ali veteran. After joining Alibaba in 2002, he went through B2B, Taobao, Taodiandian and other departments. He left Alibaba in 2015 and chose to start a business in the local life service field. Ali’s acquisition of Ele.me made him decide to sell his company and return to Ele.me with his team for a second venture.

In Xiong Bin’s eyes, in the past few years, the local life service market was still in a state of savage growth, and everyone was actively expanding. "Everyone is competing with who has the fastest financing, who has the most savage war, and can quickly complete urban expansion."

In 2014 and 2015, large and small giants have successively flooded into the O2O takeaway market. For a period of time, there were as many as a dozen takeaway platforms, competing to subsidize and burn money to compete for users. The takeaway market has encountered frequent problems in the process of brutal growth. Many platforms have removed unqualified merchants due to the lack of relevant catering qualifications.

With the acquisition of Baidu takeout by Ele.me and the merger of Meituan and Dianping, the once-blank market has been divided up by several giants and has begun to enter the era of intensive cultivation. "In the past, we emphasized how many resources to give in the local living market, how many cities to open, and how many businesses to expand. Now the focus is on using an overall plan to connect all levels of logistics, marketing, and membership to improve the user experience," Xiong Bin said.

In the era of intensive farming, user experience is placed in an increasingly important position. Compared with other sectors of Ali’s new retail, Ele.me’s hummingbird distribution system is a very important supplement to the offline scene. According to a city manager in East China of Ele.me, after the completion of the acquisition, Ele.me has invested more and more energy in the logistics side, and the company has repeatedly emphasized the need to form a closed loop between Ali’s new retail stores and Ele.me logistics.

Delivery speed has a significant impact on the experience of e-commerce users. From the first seven days of arrival to the 211 time limit proposed by JD.com, the upgrade of delivery speed is also accompanied by the improvement of user experience. However, the transformation of logistics capacity is time-consuming and labor-intensive, not a day’s work. Zhong Xianwen said that the standard of Hummingbird delivery is 30 minutes. If the merchant of Tmall and Taobao completes the connection in the future, it will bring important empowerment to the latter.

After the acquisition was completed, Hummingbird Distribution quickly connected with other business departments, connected to RT-Mart Supermarket’s order delivery in June, and cooperated with Retail and Ali Health in July to provide 24-hour local timely delivery services.

In the proposition of improving user experience, Meituan, the biggest competitor of Ele.me, is also not slack. In February this year, Meituan cooperated with Heilan Home to use a 1-hour timely delivery service. In July, it launched a flash sale business, striving to achieve 30-minute door-to-door delivery in categories such as supermarket fruits and vegetables.

But Xiong Bin disagrees, saying that the exploration in the field of clothing should not start from sales, but first establish scenarios such as mobile fitting that can really improve the user experience, "rather than doing gimmicks". In the face of the flash sale attack, Ali’s new retail business is also combining with the local life service business of Ele.me. "We like to see that the opponent has these business layouts, and after they do it, many merchants are also queuing up to cooperate with us."

Regarding the competition between Ele.me and Meituan, Zhang Yong once joked when acquiring Ele.me: Meituan is playing the second floor on Ele.me, and with Ali’s blessing, Ele.me is playing the second floor on Meituan.

However, Ele.me has Ali, Meituan also stands behind Tencent, 6th floor and 2nd floor, which may not be accurate. Xiong Bin bluntly said that he will keep an eye on the connection and empowerment between Tencent and Meituan, but the relationship between Ali and Ele.me can be said to be in harmony. In terms of closeness, Meituan is far inferior to Tencent, and Ali’s accumulation in the new retail field is also more profound. Xiong Bin said that he has set a very high KPI for himself, and smooth integration is the guarantee for the completion of this KPI.

The number of floors may be controversial, but Ele.me does stand taller than it did before it was acquired.

"In the past, when we fought with Meituan, Ele.me suffered the most because the other party fought in groups, and we fought alone, and one person could not beat ten people." Zhong Xianwen said so. As the person in charge of user operations, his anxiety was relieved by the arrival of helpers. Survival anxiety was relieved, and he thought more long-term about the business, focusing more on the nature of business.

From the cliff behind him to Ali behind him, Ele.me began to face new questions about how to better integrate into Ali.

Ele.me needs traffic, Ali has traffic, Alipay, Taobao, Youku, each of which is a large traffic user. The problem lies in the transmission of traffic.

In the past year, Zhong Xianwen has completed two major projects, connecting Ele.me to Alipay and Taobao. In the summer of 2017, Ele.me began to connect with Alipay, and in mid-October it was officially connected to Alipay. The "takeaway" icon on the Alipay page has also changed to "Ele.me takeaway".

Only with the interface, traffic did not flow in, because the user’s mind had not changed. For users, Alipay is a payment tool and a financial tool, and it is difficult to immediately form the habit of ordering takeout here. In order to change users’ usage habits, Zhong Xianwen and the team tried many methods, "to constantly adjust the posture and find the best entry point". After the team found that the "hard access" with only the interface and no operation was obviously not working, they began to consider the "soft access" method of leveraging users with marketing activities.

In early December, Ele.me and Alipay launched the "Alipay Takeaway Festival" activity, mobilizing millions of merchants to launch discount activities. In order to leverage the resources of merchants and Alipay, the operation team used the narrative of "opening a branch". Ele.me opened a branch in Alipay, and the opening promotion of the new store was reasonable. After the takeaway festival, the order volume generated by Ele.me on the Alipay interface increased by 300% compared with a month and a half ago.

In August this year, Ele.me officially connected to the mobile phone Taobao. Zhong Xianwen said that the consumption habits of handmade Amoy users are non-instant consumption, which is completely different from the takeaway consumption model. The operation team has tried a variety of access solutions, and there will be activities launched during Double Eleven, but it is not convenient to disclose for the time being.

Externally, it is necessary to change the user’s mindset, and internally, it is also necessary to adjust the operation concept according to the characteristics of the cooperation department.

"Alipay is a service, handshopping is a seller, and the business form is different, and the integration mode is also different." Zhong Xianwen further explained that Alipay regards Ele.me as a super large merchant, and the interface is also listed under the label of "third-party service". But Taobao, which is dominated by e-commerce genes, sees the merchants behind Ele.me, and wants to directly introduce merchants into the Taobao system.

Zhong Xianwen pointed out that finding the best entry point with Taobao needs to give Ele.me a stronger "goods" attribute. "For example, we can make a group buying coupon for a certain hamburger from KFC and sell it on Taobao, and the hamburger will become goods. This kind of thinking is not easy to understand when placed on Alipay."

In addition to the system that is more biased towards the underlying construction, there is another more direct way to empower traffic, the membership system.

On August 8 this year, Alibaba launched 88VIP membership. Super members with a naughty value higher than 1000 can spend 88 yuan in annual membership fees and receive membership benefits in multiple business categories under Alibaba, such as Ele.me Super Member and Youku VIP Member.

For Ele.me, the opening up of the membership system means that it can provide users with more accurate products and services.

Since Alibaba acquired Ele.me, almost everyone interviewed has mentioned the high degree of convergence in corporate culture between Ele.me and Alibaba.

"Ele.me is particularly hard-working and aggressive, like a young version of Ali. The average age of the employees is only 27 years old. When we joined Alibaba, the average age was about the same." Xiong Bin said that after coming to Ele.me, the pace of work is faster than when he started his own business. Sometimes after a meeting with the team at 6 or 7 pm, he received a plan early the next morning.

Under the premise of cultural convergence, Ali’s first task in transforming Ele.me was to transform the guerrillas into a regular army.

Xiong Bin implemented the organizational structure of Ali’s "large, medium and small front desk" in the Ele.me new retail department, and horizontally connected functional sectors such as data analytics to form a model of large, medium and small front desk. The front desk goes to the front line as an independent unit to fight, and the middle desk provides a complete system. "Ele.me used to talk about rapid innovation, and this process requires the establishment of a relatively independent organization, but it may affect the efficiency. Now integrate all these independent organizations, and it can adapt to the entire process of ecological integration."

Alibaba has also introduced new methodologies, such as a cross-team project management approach based on the three elements of "goals, strategy, and resources". This methodology is designed to enable employees to develop a consistent and comprehensive way of thinking when facing specific projects.

When asked whether these changes will affect Ele.me’s innovation ability, Xiong Bin responded that since the transformation, the innovation efficiency is at least not slow, and the response to market changes is not lagging behind. After the technology department is connected, some products do not need to be developed repeatedly, but the efficiency of the bottom layer has been improved.

In all kinds of internal and external changes, personnel stability is particularly important. When the acquisition was just completed, the chief human resources officer from Ali was worried that there would be a large-scale departure. But the situation was the opposite. Not many Ele.me employees chose to leave, but many Ali employees wanted to come. They felt that this was a brand new business with a lot of room for development. "Instead, we have to have some control over this matter. Most of the Ali employees who come here are responsible for communication and bridging between the two sides."

Behind the hot Elden Ring： nearly 900,000 players online top-tier creator cross-border breaking circle

Screenshot of the game page.

"This person will definitely pursue Elden Ring as well." A short sentence completely ignited the enthusiasm of gamers around the world for Elden Ring.

On February 25th, Elden Ring, created by well-known game producer Hideko Miyazaki, was officially launched and quickly attracted attention in the global game market. In just one week, the game broke the sales records created by previous similar games and easily won the first place in the Steam weekly sales list. The peak number of online people reached nearly 900,000, and it became a new phenomenon game on the Steam platform after CS: GO, GTA5, and PlayerUnknown’s Battlegrounds.

Behind the popularity of the game, in addition to the developer’s three-year persistence and the IP that is sought after by countless players, the cross-border cooperation of top fiction writers has made the game successful "breaking the circle" and attracting the attention of more groups. "At a time when players are more and more picky about the game’s plot and character, the attraction of Elden Ring itself to players, coupled with the success of the cross-border cooperation of top writers, may bring some inspiration to more game manufacturers in the future." Ma Jing, a game industry observer, said on March 1.

hot globalWhat is it?One-week sales hit an all-time high　

"Although the character of this game may’die ‘at any time, it can’t be stopped once you get started." On March 1, Lao Han (a pseudonym), a veteran gamer for many years, told reporters, "Needless to say, the quality of the game, three years has not been in vain."

The game that Lao Han talked about is the Elden Ring that is currently popular around the world. Shell financial reporters learned that this game not only provides players with a variety of different career choices, but also can freely combine and change according to different class skills and weapons to play their own system; at the same time, you can also invite real friends to play together and experience the fun of the game in the virtual world.

Fighting gameplay and an open and free gaming experience quickly attracted the attention of players around the world.

In fact, as early as 2019, the game attracted the attention of countless players at the E3 game exhibition with its trailer, and in 2021 it was selected as the "Most Anticipated Game of the Year" 3A masterpiece by the TGA Game Awards. Shortly after the game was released, 50 participating media on the well-known website Metacritic gave full praise to Elden Ring, including 28 media such as IGN and GameSpot. And on OpenCritic, another platform for media and players to score, the game once became the highest-rated game.

The fanatical pursuit of players has caused the sales of the game to rise. According to media reports, its sales have far exceeded the most popular "Black Souls 3" in the previous similar games, becoming the most popular "soul" game in history. Now in the game sales list, it is second only to "Pokémon Legend: Al Zeus" and "Horizon: Forbidden West" two popular masterpieces.

"Game makers are definitely making a lot of money." A Fei (a pseudonym), a player who also started the game at the first time, told reporters that although the price of the game is as high as 298 yuan, countless players still place orders to buy it. Even as early as November 2021, the game sold more than 4 million copies as soon as it went online, which means that the game has received nearly 1.20 billion yuan in revenue before it was launched.

In the Chinese market, Elden Ring has also attracted players’ attention and pursuit, and once caused heated discussions on platforms such as Weibo, Douyin and Bilibili. As of March 1, its Weibo reading volume reached 420 million and discussion volume 130,000. Countless players share their game experiences and communicate with each other. And live broadcast platforms such as Bilibili and Douyu also have many UP owners live streaming the game, attracting millions of players to watch it online.

Reporters noticed that many game companies even announced a day off on the day of release to allow employees to experience the fun of the game. Some media reported that Ye Qianluo, CEO of well-known game publisher GameraGame, said in the "Holiday Notice" that "global key project research needs to be carried out, please try not to disturb during this period."

"For players who like’soul ‘games, this is a grand festival." In order to play the game, Ah Fei also asked the company for three days off. Although he was deducted a lot of money, he did not regret it.

Hand in hand top-tier creatorPossible future trends?

The popularity of Elden Ring in the market has also led to an increase in sales of computer hardware and mainframes.

On March 1, a game seller told reporters that recently, many consumers have come to inquire about purchasing a variety of game consoles, including PS5 and Xbox. After communicating with the other party, it was found that the reason behind it was the desire to experience the game on the console.

The reporter learned that Elden Ring is not only sold on the computer side, but also on the PS5, PS4, Xbox and other console platforms, which has aroused the enthusiasm of many console players.

"I wanted to play the PS5 many times before, but I didn’t know what game to play, so I didn’t start," said one player. "But after learning that the game will be launched on the console, I decided not to hesitate and just want to experience the fun of the game on the console as soon as possible."

In fact, in addition to the positive impact on game console sales, the sales of hardware devices such as graphics cards have also increased.

"The previous graphics card took a few years, but it was not replaced due to the price. This time it coincided with the launch of the game, so I simply gritted my teeth and placed an order." Although the game did not require high computer configuration, Lao Han decided to replace the graphics card because he hoped to experience the highest image quality. "After all, I don’t know when I will encounter such an interesting game again."

"Behind the explosion of the game is the trust that players have in game developers and producers," Ma Jing, a game observer, told reporters. "After all, Hideko Miyazaki’s previous’soul ‘games have been successful."

Shell financial reporter learned that the game producer Miyazaki Higao has quickly become a "game god" in the hearts of players with games such as "Demon’s Soul", Dark Souls and Sekiro: Shadows Die Twice. Although before the launch of Elden Ring, Miyazaki Higao did not launch a new game for more than three years, but there are still countless players eagerly anticipating his works. The game writer George R. R. Martin, a well-known American novelist who won the Hugo Award, Nebula Award, and World Science Fiction Award for his works such as "Light Gone" and "A Song of Ice and Fire", also made the game "break the circle" smoothly and attracted the attention of countless science fiction fans.

In December 2021, George R. R. Martin said on social media that Mr. Miyazaki’s team’s proposal made him feel "unable to refuse," adding, "They want a deep, resonant world from me as the foundation for the game they plan to create. As it happens, I love making worlds and writing the history I imagine."

"When I learned that it was jointly created by these two’great gods’, I was full of expectations for the game. I have been paying attention to the development of the game before, and I placed an order as soon as it was officially released." Lao Han said.

In fact, this is not the first time game makers have collaborated across fields. With today’s players’ requirements for game backgrounds, plots, and characters improving, more and more game makers are beginning to cooperate across borders.

According to media reports, as early as 2018, Filipino-American writer Alyssa Wong joined Activision Blizzard’s "Overwatch" team, responsible for the design and supplement of the world view background and game character background of "Overwatch", and participated in the story creation of other large-scale game IPs under Blizzard. In the early years, well-known science fiction writer Christie Golden also participated in the creation of official novels for games such as "StarCraft" and "World of Warcraft".

In October 2021, Tencent officially announced the release of the new game "Honor of Kings · World" based on the "Honor of Kings" IP, and announced a cooperation with the famous science fiction writer Liu Cixin to bring the novel "Shiyun" and "Honor of Kings · World" to co-create inspiration. This news also quickly attracted the attention of different groups such as players and science fiction fans to the game.

"Manufacturers seek cross-border cooperation, in addition to hoping to bring attention to different groups of people in the game, but also to ensure the quality of the game content. After all, today’s players are more and more critical, and to achieve success, manufacturers must also show more sincerity," Ma Jing said.

Beijing News Shell Financial Reporter, Qin Che, Editor, Wang Jinyu, School Dealing with Chunyun

Say love with music ＊＊＊＊ E live re-screening Jay Chou concert, setting the highest online concert viewing record

　　Recently, the panoramic music live performance brand TME live officially announced the launch of the "Miracle Live Replay Plan", allowing those miracle scenes that have caused waves in the long river of time to cross time and return to the public eye. The first "Miracle Live" Jay Chou’s "Strongest Demon Tianlun on the Surface" concert was broadcast on May 20 through Tencent Music Entertainment Group’s (TME) QQ Music, Kugou Music, Kuwo Music, WeSing four major platforms, and TME’s WeChat Channels matrix. In an instant, the whole network formed a screen swiping frenzy. Hundreds of millions of netizens shouted "My youth is back" and created the highest viewing record for an online concert.

　　On May 17, TME live officially announced the first "Miracle Live", featuring two miraculous live concerts by the king of Chinese pop music and national singer Jay Chou, "Mo Tianlun" and "The Strongest on the Surface", and chose to re-release them on the evening of May 20 and May 21, so that hundreds of millions of music fans can hear love, feel love, and express love in the songs that accompany youth.

　　In order to allow more fans to watch and enjoy the best music experience in this unprecedented "Miracle Live", TME Live has integrated cross-platform broadcast resources, including QQ Music, Kugou Music, Kuwo Music, WeSing, and TME’s WeChat Channels matrix. In addition, under the music promotion ecosystem of Tencent Music, Weibo Music and Sina Music also serve as the promotion partners of this "Miracle Live" to support cross-platform, multi-matrix, and systematic support.

　　This unprecedented "miracle scene" has also won the unprecedented love of hundreds of millions of music fans. 12 hours after the official announcement of TME live, the number of reservations on TME’s four platforms exceeded 10 million, and on the night of the "Mo Tianlun" concert re-screening on May 20, it created the highest online concert viewing record; and at the level of social publicity, Tencent Music re-screened Jay Chou’s concert, setting the highest online concert viewing record; the whole concert that night won Weibo’s trending topic list 30 +, and the whole network searched nearly 40 +. The topic of "Jay Chou’s concert re-screening" continued to top the chart Weibo’s trending topic list and entertainment list. Until it detonates.

　　"Miracle Live Replay Plan" premieres, featuring Jay Chou’s "Strongest Demon Tianlun on the Surface" concert to express love with music

　　No matter how the pop music performance market changes and changes, there are always some stages that are not limited by time and space, emitting a dazzling light for a long time, becoming a "miracle scene" passed down by word of mouth, shaking a generation with its unique charm, and echoing in the long river of time.

Say love with music *** E live re-screening Jay Chou concert, the highest online concert viewing record _fororder_ picture 10

　　Adhering to the concept of "good music lasts forever", TME live premiered the ultra-clear restored version of Leslie Cheung’s enthusiastic concert in the world in early April this year, which won the attention and love of many music fans. Therefore, TME live will present more divine music scenes that have touched countless music fans in the form of online replays for music fans, and create the "Miracle Live Replay Plan". The plan will be divided into multiple chapters such as "Looking Back", "Looking Back" and "Return" in the future. The "Looking Back" will reunite the outstanding peak singers, the "Looking Back" pays tribute to the music legends that have never left, and the "Return" reproduces the miracle of Hong Kong music, leading music fans to return to the classics and revisit the track of spring.

　　Re-screening is a kind of feeling, reproducing the top of the music of singers and musicians; re-screening is also an attitude, paying tribute to the classics that have never been forgotten in the Chinese music scene. It is the hope of the "Miracle Live Re-screening Project" that allows music fans to gain strength and feel happiness from good.

　　For the first performance of the "Miracle Live Replay Project", TME live invited Jay Chou, the king of Chinese pop music and a national singer, to give two concerts of "Mo Tianlun" and "The Strongest on the Surface", and carefully selected on May 20 and May 21, which were full of romance. Not only did the ceremony give music fans a unique holiday gift, but also let music fans once again hear love, feel love, and express love in the songs that accompany youth and growth.

　　Create the highest viewing record for online concerts, and online live sets a new paradigm of win-win for users, singers, and brands

　　The good content lasts for a long time, and the replay of the "Strongest Demon Tianlun on the Surface" concert is still applauded and well received. In the replay of the "Demon Tianlun" concert on the night of May 20, under the four platforms of QQ Music, Kugou Music, Kuwo Music and WeSing under the WeChat Channels matrix of TME Music, the bullet comments and comment areas of the screen are "My youth is back" "My youth is back" "Tears" "Nice" swipe screen.

　　And when TME live put this originally offline concert on the online replay, this already iconic and influential concert released stronger energy, and the number of online viewers of the concert also set an industry record. Before the replay was over, the cumulative number of viewers on all broadcast platforms had exceeded the total number of people on the two tours of "Mo Tianlun" and "Surface Strongest".

　　In fact, before the replay, only 12 hours after the official announcement of "The Strongest Demon Tianlun on the Surface", the number of reservations on TME’s four platforms exceeded 10 million, and the number of reservations on the whole network broke 20 million before the broadcast. According to relevant industry sources, the number of appointments has now greatly exceeded the highest reservation record in the entire music industry. It is reported that TME’s QQ music team also worked overtime overnight to increase server capacity for expansion.

　　The re-screening of the "Strongest Demon Tianlun on the Surface" concert was not only swiped on WeChat Moments, Weibo Music and Sina Music were the publicity partners of this time. With the help of multi-matrix systematic social publicity, the re-screening of the "Demon Tianlun" concert also won the first place in Weibo’s trending topic list 30 + on the night of May 20, and continued to top the chart Weibo’s trending topic list and entertainment list.

　　In addition, as the exclusive title sponsor of this concert replay, Pepsi is equivalent to buying a concert ticket for each viewer, which together created the highest viewing record for an online concert.

　　A veteran performance practitioner said: "The re-screening of Jay Chou’s’The Strongest Demon on the Surface ‘concert is a benchmark online concert operation case. The organizer, TME live, brings users the most classic music content, gives singers the most effective platform to reach music fans, and gives commercial customers the widest consumer base and breaking the circle. It has achieved a win-win situation for all parties. It can be said that after two years of operation, TME live has gradually promoted the innovation of the performance industry."

　　In fact, in the two years since the establishment of the brand, TME Live has held over 120 online concerts, and in the process, it has rapidly completed the iteration and continuous evolution of the brand and business.

　　"Miracle Live" is not the first pioneering move of TME live. As early as two years ago, Liu Xianhua’s special concert used OCTIV technology for the first time to present the industry’s first panoramic virtual performance. After that, he continued to explore the music content ecosystem, using the world’s top XR stage technology, diversified to show Billie Eilish’s powerful music sensory world, and also joined hands with Mayday at the FLY TO 2022 New Year’s Eve concert to open the prelude of the domestic music meta-universe on TMELAND, surpassing the imagination of music fans again and again with strength and action.

　　It is reported that in the future, TME live’s "Miracle Live Replay Program" will also use leading technologies such as the highest-definition digital audio and video technology and streaming media transmission to connect the past and the present, and continue to work with powerful global music partners to present timeless classic performances. It is believed that more "Miracle Live" will continue to break the limitations of time and space, allowing more global-level shocking scenes to return to the public eye, bringing the most intimate company and lasting touching to every music fan. (Photo/Chen Dong)

In February, Celeste new energy vehicles increased by 360% year-on-year. Aito asked the world to win the monthly sales champion of new forces.

　　On March 1st, Cyrus Group Co., Ltd. (601127.SH hereinafter referred to as "Cyrus") released the February production and sales express. The data shows that in February, the sales volume of Sailis new energy vehicles reached 30,257, a year-on-year increase of 360.04%; From January to February, 2024, the sales volume of Celeste new energy vehicles totaled 67,095 vehicles, up 485.37% year-on-year.

　　In February, 2024, AITO asked the whole department to deliver 21,142 new cars, AITO asked the new M7 to deliver 18,479 cars in a single month, with a cumulative delivery of more than 100,000 cars. The cumulative delivery of the M7 in the asking sector was set to exceed 150,000 cars, leading the first monthly sales list of new forces in China market with absolute advantage, creating a new record for the sales of single cars of China automobile brands.

　　Cyrus ranks among the top five luxury brands in the world.

　　Since the beginning of this year, AITO has shown sustained upward momentum. According to the data, from January 1st to February 18th, 2024, Celestial World ranked among the top five luxury brands in China market with a cumulative sales volume of 46,200 vehicles. It is worth mentioning that in the sales list of the fourth week of February (February 19-February 25), Celestial World ranked among the TOP3 luxury brands with a weekly sales volume of 7,200 vehicles, beating the traditional luxury cars Audi and Mercedes-Benz, second only to Tesla and BMW, becoming the highest ranked China brand in the luxury brand list.

　　On February 26th, the nationwide delivery of Celestial M9 was fully launched, and over 100 cities officially ushered in large-scale delivery. As the latest product jointly built by Celestial Automobile and Huawei for three years, Celestial M9 has been well recognized by users, and it has exceeded 50,000 vehicles in 62 days since its listing. In addition, all versions of AITO Wujie M5/ New M7 have also started to speed up delivery, and the car can be delivered in 2-4 weeks at the earliest. It is reported that at present, Sailis has more than 700 experience centers and more than 200 user centers in 220 cities, bringing users a better product and service experience.

　　Super factory completed and put into use institutions continue to be optimistic

　　On February 5th, Sailis Auto Super Factory was completed and put into use. It is built in accordance with international leading standards and industrial Internet requirements, and has four characteristics of high efficiency, intelligence, cutting-edge and green, which has become a new benchmark for China new energy automobile intelligent manufacturing factory. The factory has more than 3,000 robots intelligently cooperating to realize 100% automation of key processes; Use the industry’s first quality automation testing technology to achieve 100% quality monitoring traceability; Through the world’s leading 9000T die casting machine, the highest integration among integrated die casting parts is realized; At the same time, it also achieved the highest production efficiency in the world.

　　Zhang Xinghai, chairman (founder) of Celestial Group, said: "The M9 is a high-end luxury boutique model that we have built with our heart, adhering to the tenet of’ taking users as the center and serving users wholeheartedly’. We will continue to iterate and improve, improve at the fastest speed, and meet the needs of all users as much as possible. Let the high-end be higher, the luxury be more luxurious, and the intelligence be smarter! "

　　Many institutional research reports are also optimistic about the future market performance of Celestial M9. Huaxin Securities Research Report pointed out that at present, the M9 has been delivered, and the new model is expected to continue to exert its strength. According to the latest research report of Founder Securities, with the increasing proportion of sales in AITO’s brand after the production capacity of M9 climbs, the volume and price of Cyrus are driven upward in Shuang Sheng, and it is expected that the profit contribution of models will turn a profit in June 2024 at the earliest, and the profit cycle will be started in the third quarter of 2024.

Sudden attention! 6 boards, big cows, hot spots？

K diagram 002988_0

　　Recently, A-share board stocks have emerged in an endless stream, like 14 boards.11-plate10-plateWait, now it’s your turn.. The stock has been trading for six consecutive days since the daily limit of the word board began on November 7, becoming the "king of the board" of the current A shares. At the close of trading on Tuesday, it still had 33,000 orders to seal the daily limit, which was about 120 million yuan according to the latest price of 37.77 yuan.

　　The data shows that there are currently 15 A shares (including) recorded 2 or more consecutive daily limit, andTied for the first place with 6 boards.andTied behind with 4 boards., Sampton,、It is 3 connecting plates.

01

Going to Huawei to ask the world?

　　According to public information, it is a large aluminum profile manufacturer integrating professional research and development, manufacturing and sales. And its recent surge in share prices, a high probability and the company’s recent multiple games.At the event, it was mentioned that Huawei asked about the community.

　　Haomei New Materials first mentioned in the record of investor relations activities disclosed on October 30 that the company has obtained a total of 280 fixed-point projects in the first half of the year, and its customers cover joint venture models such as BMW, Mercedes-Benz, Honda and Toyota, and Guangzhou Automobile Ai’ an.Domestic brands such as Huawei Wenjie and Changan. This business (referring to automobile lightweight business) is throughEnterprises indirectly supply all kinds of aluminum extrusion materials and components to vehicle manufacturers, and indirectly supply them to Wenjie series vehicles.Pallet products. On October 31st, Haomei New Materials rose by 7.6%.

　　Then, on November 3rd, the record of investor relations activities disclosed by Haomei New Materials once again stated that the company had made a fixed point for the series of models of Wenjie, mainly providing pallet products, but the previous quantity was always small, and after mass production of Wenjie M7, it brought a certain order increment to the company. On November 6, Haomei New Materials rose by 4.1%. Then there is a wave of 6 boards.

　　In the last two stock transactions, it fluctuated abnormally.In China, Haomei New Materials kept silent about the world, only saying that most of the lightweight materials and components provided by the company need to be processed and assembled by enterprises and then supplied to the automobile factory.

02

Receive a letter of concern from the exchange

　　On Tuesday, Haomei New Materials received a letter of concern from Shenzhen Stock Exchange. The Shenzhen Stock Exchange asked Haomei New Materials to explain whether the company’s disclosure on automobile lightweight business was true, accurate and complete in the recent record of investor relations activities and the two announcements of abnormal fluctuations in stock trading on November 9 and November 13, and whether there was speculation and hot spots.

　　In addition, Haomei New Materials is also required to check whether the directors, supervisors, senior managers and their immediate family members have bought or sold the company’s shares and whether there is any suspected insider trading.

03

great momentum

　　Recently, the concept is really strong. On Tuesday, the sector index rose by 1.19%, with a cumulative increase of 12.91% since October 24, and a cumulative increase of 36.45% since it bottomed out on April 27 this year.

　　If you only look at Tuesday, among the concept stocks, in addition to the daily limit of Haomei New Materials,It is also the daily limit closing;Up more than 7%;Up over 6%;Up more than 5% and so on.

04

The new car in the world is on fire

　　The strength of the concept plate should be said to have something to do with the hot sales in the field of inquiry. The data shows that 12,700 vehicles were delivered in October, up 78% from 7,125 vehicles delivered in September.

　　In addition, the new M7 has continued to be popular since it was officially listed on September 12th. In the first month of listing, it has exceeded 60,000 vehicles, 70,000 vehicles after 45 days of listing, and 80,000 vehicles after 50 days of listing, with the latest breakthrough of 86,000 vehicles. There is also the unlisted M9, and the number of blind orders has exceeded 25,000.

　　beforeIt is estimated that in 2023.Automobile sales reached 85,000 vehicles, up 6% year-on-year, of which M5 and M7 models sold 45,000 and 40,000 vehicles. In 2024, the automobile sales reached 255,000 vehicles, up by 200% year-on-year, among which the sales of M5, M7 and M9 vehicles were 7.5, 11 and 70,000 vehicles.

　　It is pointed out that the M9 represents a new round of cooperation between Huawei and Intelligent Car Selection, and it is the first vehicle platform in China to participate deeply, including intelligent cockpit and intelligent driving. M9, which will be listed soon, is expected to continue to enhance the brand power of AITO.

05

The car is still booming.

　　Judging from the whole car market, the car is still in a hot trend. Previously, the Federation estimated that the wholesale sales volume of new energy passenger car manufacturers in October was 890,000, a year-on-year increase of 32% and a quarter-on-quarter increase of 7%.

　　Look at the part againBrand, sold 301,800 vehicles in October, up 38.57% year-on-year. In the first 10 months, the cumulative sales volume was 2,381,500 vehicles, a year-on-year increase of 70.36%.

　　Delivery reached a record high, exceeding 40,000 vehicles, reaching 40,400 vehicles, up 302.1% year-on-year and 12.09% quarter-on-quarter. As of October 31, 2023, a total of 284,600 vehicles were delivered throughout the year.It also achieved a breakthrough in October, with the monthly delivery reaching 20,000 vehicles for the first time;The number of cars delivered in October was 16,100, a year-on-year increase of 59.8%.

　　It is believed that it is expected to usher in the inflection point of the second increase of permeability. The reason is that the vehicle supply is further enriched, the intelligent+fast charge+long battery life experience is improved, and the cost compression drives the price down, sinking into a more competitive price range.

　　DongguanIt is said that the achievements of the "100-city Linkage" Automobile Festival and the "Thousands of Counties and Towns" new energy going to the countryside activities by the Ministry of Commerce have appeared, and superimposed car companies have started a new round of promotional activities, and the demand for car purchases has continued to be released. Looking forward to the follow-up, the orders of the new car companies led by Huawei Auto have achieved rapid growth during the National Day holiday, and the market fever is expected to continue, which may drive the automobile consumption at the end of the year to consolidate the realization of the steady growth goal of the automobile industry throughout the year.

　　Besides,It is believed that many car companies have launched sub-brands to enrich their product matrix, and their high-end brands and personalized brands will gradually go public, which will promote the demand growth in the fourth quarter.

It is for investors’ reference only and does not constitute investment advice.

Beijing will carry out unmanned vehicle highway test management rules to be announced in June.

Today (April 13th), Beijing Intelligent Networked Automobile Policy Pioneer Zone was officially announced. In the future, in the pioneer area, unmanned taxis will try commercial operation, and six expressways and urban expressways, including Daxing Airport Expressway, will welcome unmanned vehicles to test on the road.

Kong Lei, member of the Working Committee of Beijing Economic and Technological Development Zone and deputy director of the Management Committee, revealed that it is expected that in June this year, the implementation rules for the test management of driverless vehicles are expected to be announced, and the safety officers in driverless taxis plan to withdraw vehicles one after another this year to achieve "unmanned" driving.

At present, there are many unmanned vehicles in Beijing Economic Development Zone for testing. Beijing News reporter Li Muyi photo

Detailed rules for the implementation of expressway test management for unmanned vehiclesWill be introduced

According to the policy plan, the high-speed test of self-driving cars will be opened in Beijing Intelligent Networked Vehicle Policy Pioneer Zone, including six expressways and urban expressways around Yizhuang, including Daxing International Airport Expressway, Beijing Section of Jingtai Expressway, Beijing Section of Beijing-Tianjin Expressway, South Fifth Ring Road (from the new airport expressway to the Beijing-Tianjin expressway), South Sixth Ring Road (from the new airport expressway to the Beijing-Tianjin expressway) and Daxing Airport North Line Expressway. Initially formed a physical area covering cities, airports, highways, urban expressways and other scenes.

Kong Lei introduced that regarding the test of expressways, specific access standards are still being formulated. "Because expressways are more complicated, they also involve safety issues. It is now estimated that around June this year, the implementation rules for the test management of self-driving vehicles on highways will be introduced. "

Driverless taxis will charge a certain "taxi fare"

At present, citizens can experience driverless taxis for free in Beijing Economic Development Zone. According to the policy plan, in the future, enterprises in the pioneer area can carry out business operations based on fees. This means that driverless taxis will charge passengers a certain fee.

So, what is the "taxi price" of driverless taxis? Kong Lei said that at present, there is no specific charging standard for driverless taxis, and further research is needed. "It is possible to charge a certain fee symbolically at first, and then gradually adjust it to the charging standard corresponding to the travel service, which requires a process."

At the same time, with the development of commercial operation services of driverless taxis, their service specifications will be more specific, such as what kind of standardized services will be provided for passengers, and what standards are there for health and safety in the car. The driving range of driverless taxis will also be expanded.

In addition, it is worth noting that according to the current regulations, there is a security officer in the driverless taxi that can be experienced at present, but the security officer does not touch the steering wheel during driving. In the future, will there be security officers in the driverless taxis in the pioneer area?

In this regard, Kong Lei analyzed that the "unmanned operation" of driverless taxis is the development direction, but the premise is that the vehicle has been proved to be safe and there have been no accidents during driving. Only when it meets the safety requirements can it be considered to enter "unmanned".

He also stressed that "unmanned" also needs to go through certain procedures. "The safety officer may first transfer from the driver’s seat to the co-pilot seat, then to the back seat and finally withdraw. After withdrawing the security officer, we will also arrange monitors at the remote end or in the cloud. These links will have certain requirements and standards. "

Kong Lei revealed that it is expected that security officers will be arranged to evacuate vehicles this year, but there will be certain restrictions on the driving area of vehicles. "At the beginning, the safety officers were allowed to withdraw from some specific road sections, which would have certain requirements for vehicle speed and remote control ability. This is also a gradual process."

Large-scale trial operation such as independent parking service will be carried out in the policy pioneer area.

In addition, the policy pioneer zone will support the trial operation and commercial operation services of intelligent networking scenarios. Support enterprises to carry out large-scale trial operation and commercial operation services such as self-driving travel service, intelligent networked bus, self-driving logistics vehicle and independent parking service.

Kong Lei said that the policy pioneer area will formulate application methods for new self-driving products. Explore the traffic rules and traffic management mode suitable for unmanned vehicles driving on the road, give corresponding road rights, and establish a safety supervision system for unmanned vehicles. Explore the replacement of existing electric three-wheeled and four-wheeled express vehicles in the field of express terminal distribution.

Know a little more

The construction task of phase 1.0 of the high-level autonomous driving demonstration zone was basically completed.

In September, 2020, the Beijing Municipal Government decided to build the world’s first networked cloud-controlled high-level autonomous driving demonstration zone, which settled in Beijing Economic Development Zone. Kong Lei introduced that by building a complete system of vehicle, road, cloud, network, map technology, policy and industry, the demonstration area can realize the deep integration of vehicle and network and the coordination of vehicle and road, and accelerate the safe and large-scale operation of high-level autonomous driving. At present, the phase 1.0 construction task of the demonstration area has been basically completed.

Kong Lei said frankly, "In the process of construction, we found that the development of new technologies is generally ahead of the formulation of government management policies, which leads to certain obstacles in the application and promotion of new products." In order to solve these problems, relying on the high-level autonomous driving demonstration zone, Beijing has set up an intelligent networked policy pioneer zone, built a moderately advanced policy management system, provided support for the application and promotion of new products, technologies and models of intelligent networked automobiles, and created a business environment for policy-friendly industrial development.

The reporter learned that in 2017, Beijing took the lead in introducing the management measures for self-driving road testing in China. In the past four years, six supporting policy documents such as manned loading and unmanned testing have been issued one after another, and the management measures have been continuously improved. Up to now, Beijing has opened 200 self-driving public test roads, with a total length of about 700 kilometers, and issued 571 sets of test licenses for 87 self-driving vehicles of 14 enterprises, with a cumulative safety test mileage of more than 2.68 million kilometers. The data has been at the forefront of the country.

BYD’s new car： Song Lé l ＂Platinum Leopard 5, the fifth generation DM.

The news of "Looking up to the U8 order breaking 30,000" exploded the car circle a few days ago. As an ultra-luxury car with a price of more than one million yuan, the deposit for looking up to U8 is as high as 20,000 yuan, and the deposit for "big setting" is 50,000 yuan.

If the online news comes true, even if it is calculated according to the "small order" deposit-mass delivery has not yet been realized,Looking up to U8, I have already received 600 million yuan in cash.. This has to make people feel that BYD’s influence is now high.

With such a smooth environment, it is no wonder that BYD has spread the market plan of "selling 3 million vehicles in 2023". However, from January to September this year, BYD’s cumulative sales volume was 2.07 million vehicles, with an average monthly sales volume of 230,000 vehicles, which is still far from the goal.

Faced with the gap, BYD needs to achieve an average monthly sales volume of 310,000 vehicles in the fourth quarter of this year, which requires finding new growth points in the mainstream market. As a result, these new cars have attracted the attention of the author.

No.1 BYD song l

First of all, Song L, a new pure electric SUV—— owned by BYD Wangchao. com, will announce the detailed information on October 31, and start the pre-sale at the same time. The author personally expects its pricing to be around 200,000-250,000 yuan.

The car is built based on e-platform 3.0, and it is expected to be equipped with CTB battery body integration technology, or use the suspension setting of "front double wishbone+rear five links", with intelligent electric four-wheel drive, L2 driver assistance, Yunqi -C intelligent chassis and other functions.

In terms of appearance, BYD Song L follows the new generation of "Pioneer Beauty" design language of Dynasty Network as a whole; Decorations officially called "Dragon Teeth" have been added to both sides of the front grille, which, together with the 3D dragon whiskers of Longjing headlights, has obvious sports atmosphere.

In terms of size, according to the previous new car application information of the Ministry of Industry and Information Technology, BYD Song L has a length, width and height of 4840/1950/1560mm and a wheelbase of 2930mm respectively, positioning a medium-sized SUV；; Compared with Song PLUS and Song Pro, the former is bigger.

In terms of interior, judging from the official map released, BYD Song L adopted the current "technology wind", and the overall layout was very simple; In the screen part, the combination of 10.25-inch instrument and 15.6-inch central control car machine is used, and some models will also be equipped with 50-inch AR-HUD.

In terms of details, the sub-instrument panel area of Song L has adopted a brand-new design, and the air outlet in the front row of the car has also adopted a brand-new design; In addition, the shift lever is more compact and exquisite, and the overall sense of key layout is stronger.

According to the application information, in terms of power, Song L rear-drive version provides two kinds of power options with maximum power of 150kW and 230kW; Song l four-wheel drive version, the maximum power of the front and rear double motors is 150 kW and 230 kW respectively, and the official acceleration time of 0-100 km/h is 4.3 seconds.

In terms of battery life, Song L provides 71.808kWh and 87.04 kWh battery packs, and the pure electric cruising range is 550km, 602km and 662km.

No.2 BYD "Qin L"

A few days ago, a group of road test spy photos of BYD’s new cars began to spread on the Internet. Through the Chinese logo on the front of the car, netizens think that the car may be a new derivative model of BYD Qin family-"Qin L".

In the previous product planning, the market positioning of "Qin L" is between Qin PLUS and BYD Han. It may be an A+ class car, including plug-in hybrid and pure electric vehicles. The author personally expects its pricing to be around 150,000-180,000 yuan.

At present, "Qin L" has not been declared by the Ministry of Industry and Information Technology, so there is less relevant information flowing out now.

In terms of appearance, the headlight group of "Qin L" has adopted a brand-new design, and its shape is close to that of Song L mentioned above; In the front part, "Qin L" adopts a blackened grille, which makes the overall appearance style more sporty;

On the side of the car body, the road test of "Qin L" still retains the traditional door handle; At the same time, the heavy camouflage of the rear part can mean that the design of the rear part has changed greatly.

In terms of chassis, compared with the existing non-independent rear suspension of torsion beam in Qin family, the rear suspension setting of "Qin L" is likely to change, and the high probability will be independent suspension setting such as three links; The latter has greater training potential and may bring a better ride experience in the back row.

In addition to the information revealed by the road test, BYD’s previous patent application may be used as a reference for "Qin L" in power.

According to the published patent drawing, it can be seen that this is a hybrid system with double planetary gears, which may be the rumored "fifth generation DM-i" system;

According to the network news, the system may use "Longitudinal engine",the feed fuel consumption may be further reduced to2.9L/100km; Compared with the existing data (4.6L/100km) of Qin PLUS DM-i Champion Edition, the energy consumption performance of the new system will be even better.

NO.3 equation leopard leopard 5

Finally, it is the first new car of BYD Equation Leopard brand-Leopard 5. At present, the car has been blindly ordered, and the blind order price is 300,000-400,000 yuan. Equation Leopard Auto officially said that Leopard 5 will be officially listed in November this year.

As a hard-core off-road SUV, Leopard 5 is equipped with BYD’s new hybrid platform DM-o and Yunqi -p intelligent body control system, including the power combination of vertical engine+dual motors+three locks and differential locks;

In terms of chassis, the front and rear suspension of Leopard 5 are double wishbone suspension; In terms of power, relying on the DM-o platform, the integrated system power of Leopard 5 can reach 500kW, the peak torque is 760N?m, and the acceleration time is only 4.8s s..

In terms of battery life and recharge, Leopard 5 can achieve CLTC pure battery life of 125km；; Support fast charge, which can be charged from 30% to 80% within 16 minutes; Under the condition of full oil and full electricity, the comprehensive endurance of the vehicle can reach more than 1200km;

In addition, Leopard 5 also supports the functions of 20kW in-situ power supply, 6kW AC vehicle-to-vehicle power supply and 6kW external discharge.

According to the official configuration information, Leopard 5 has launched three configurations: the Exploration Edition, the Pilot Edition and the Yunqi Ultimate Edition. The length, width and height of the vehicle are 4890/1970/1920mm (including the spare tire), and the wheelbase is 2800mm, which is a medium-sized SUV.

In terms of internal space, Leopard 5 is currently a 5-seat model, which can support a two-person mattress arrangement with a length of 1.9 meters and a width of 1.4 meters when the rear seat is down.

According to the official statement of Equation Leopard Automobile, they will set up new independent marketing stores. The first batch of stores is expected to start laying at the end of October, and the first batch of exhibition cars will also be in place simultaneously.

Conclusion:The above are the three heavy new cars of BYD before the end of 2023. Among them, the author is most concerned about "Qin L". After all, the starting price of around 150,000 is tangible to ordinary people, and it may be the first model of the fifth generation DM-i system.

So for everyone, which new car of BYD do you like best? What do you think about the pricing of new cars? Welcome to speak freely in the comments section.

Great Wall Gun Beijing Auto Show Brush C-position, set up a new pickup order by going to sea ecologically!

At the 2024 Beijing Auto Show, the Great Wall Gun, the leader of pickup trucks in China, occupied an absolute C position: the 2.4T Great Wall Gun, a "global high-performance pickup truck", officially opened for pre-sale, and the pre-sale price of the 2.4T passenger gun was 148,800 yuan; The pre-sale price of commercial gun 2.4T is 126,800-138,800 yuan. In addition, the high-end luxury off-road new energy pickup truck, Shanhai Gun Hi4-T, was unveiled at the same time, bringing more power, more complete scenes and extremely reliable benchmark car experience.

Since 2019, the Great Wall Gun was born, which triggered the upgrade revolution of pickup truck market in China. Every time a new product is launched, it will quickly become popular in the market, thus boosting industrial upgrading. This year’s Beijing Auto Show, the new car of Great Wall Gun is heavy, what kind of vitality can it inject into the future market?

First of all, sales at home and abroad will be boosted by "fuel". According to the latest data, Great Wall pickup trucks sold 17,569 vehicles worldwide in March, accounting for nearly 50% of the domestic market; From January to March, a total of 43,495 new pickups were sold. Great Wall pickup trucks sold 3,440 vehicles overseas in March, a year-on-year increase of 25%. From January to March, the cumulative export volume of Great Wall pickup trucks reached 10,414 vehicles, up 19% year-on-year. In China, the Great Wall pickup truck has written the myth that "the domestic terminal market share is nearly 50%"; Overseas, the Great Wall pickup truck has maintained the leading position in export sales of China pickup truck brand with a high-spirited attitude. After the follow-up power of this impressive sales volume is added with the most powerful diesel pickup truck within 200,000 in China-the Great Wall Gun 2.4T model and the optimal solution of new energy pickup truck-the Shanhai Gun Hi4-T, the global sales volume of the Great Wall Gun will be "opened" again.

In addition, Shanhai Gun Hi4-T and its brother model Shanhai Gun HEV are the top three swords in the world. "Great Wall Cannon, China Cannon and Global Cannon", with the continuous innovation in pickup truck categories, the models that closely fit various scenes and take into account the whole scene are constantly enriched and upgraded. Great Wall Cannon has improved Chinese people’s understanding of pickup truck categories and led the industry’s passenger, high-end, intelligent and diversified development. At the same time, its overseas popularity and influence are increasing day by day, and it has been listed in more than 50 countries on four continents around the world and won the annual awards in Australia, South America and South Africa. With the new energy becoming the general trend of global pickup truck development, Great Wall Gun stands out in the world by virtue of its technological and innovative advantages, and the speed of globalization is becoming increasingly obvious, which is also the most proud thing of China’s pickup truck manufacturing industry!

Like a bamboo, globalization is speeding up.

In March, at the 2024 Bangkok International Auto Show in Thailand, the Great Wall Shanhai Cannon HEV, which was positioned as the "new first-class smart pickup truck", officially opened for pre-sale, becoming the first new energy pickup truck product in Thailand’s auto market, and won the Best Commercial HEV Model Award from the Auto Show Organizing Committee in 2024.

In Thailand, pickup trucks are indispensable to people’s lives, and half of new car sales come from pickup trucks every year, forming a culture of using cars in the whole scene. However, in Thailand, China pickup truck is actually facing great challenges if it wants to gain a foothold in the market. Japanese auto giants have long occupied a dominant position, and the established market barriers is like a steel plate that is difficult to penetrate. However, judging from the current situation, the Japanese auto giants have a serious sense of crisis, and the once unbreakable market order seems to be blown to pieces in front of the Great Wall Gun.

First of all, this is due to the strong technical strength and innovation ability of Great Wall pickup truck, which can quickly launch smarter products that are more in line with the current global development, so that overseas consumers have more choices and better choices in choosing pickup trucks. Moreover, the advantages of the Great Wall pickup truck service system in China have been extended overseas, so that international consumers can also enjoy better and more convenient service guarantee.

As the first and only hybrid pickup truck model in Thailand, Shanhai Gun HEV has played a role in inciting and reshaping the pickup truck market in Thailand, making Thailand an important position for the globalization of the Great Wall Gun, radiating a wider Southeast Asian market, and accumulating strength for the continuous development of the ASEAN market, thus speeding up the globalization goal of the Great Wall Gun sword pointing to the top three in the world.

Since its birth, Great Wall Cannon has set its sights on the global market, enhanced its product strength and value by deeply applying the ride-sharing technology to the dual-use products of passengers and merchants, and persisted in global R&D, global manufacturing and global sharing to build a truly global car. In addition, the Great Wall Cannon is rooted in overseas local culture, and has tailored a new way of playing pickup trucks for the local area, integrating the Chinese pickup truck culture created by the whole scene, cross-circle and users into it, and realizing the "firing" upsurge of powerful circle-breaking.

Up to now, Great Wall Gun has been listed in more than 50 countries on four continents, representing China pickup truck in the global market. Judging from the specific market situation, the Great Wall Gun has completed a relatively complete layout in the global typical pickup truck market:

In Australia, Great Wall Gun became the first China automobile brand to receive a five-star safety rating under the new test standard of ANCAP in 2021. In 2023, the sales volume of the Great Wall Cannon squeezed into the seventh place in Australia, a year-on-year increase of 23.2%.

In Russia, the Great Wall pickup truck won the sales crown in 2023, an increase of 250.6% compared with 2022. The Great Wall Cannon ranks first in model sales, and the sales of King Kong Cannon and Fengjun series enter the top ten in pickup truck sales list.

In South Africa, the Great Wall brand ranks first in China, and in 2022, the South African Automobile Industry Association won the "Best New Pickup Truck of the Year" award against many international big-name models. In 2023, the Great Wall cross-country gun won the South African pickup truck model award of the year, which once again enhanced the recognition of the Great Wall gun by South African consumers.

In the Middle East, Great Wall Motor signed a strategic cooperation agreement with Teyseer Motors, a local car dealer in Qatar, thus officially entering the Qatar market, including pickup trucks. This cooperation means that the Great Wall pickup truck will fully cover the six markets of Gulf Cooperation Council (GCC).

On the other side of the globe, the Great Wall Gun was produced locally in Ecuador. In Chile, the Great Wall Cannon went on the market for one month and won the "Best Pickup of the Year" award selected by MT ONLINE, ranking first in monthly sales for many times.

Win honor with strength and beat the market with products. Starting from Thailand, Brazil and Mexico will be the markets for the further development of the Great Wall Gun. Following the footsteps of Great Wall Motor, the globalization process of Great Wall Gun is in full swing.

Ecological going out to sea, "double-line" development

All along, the Great Wall Gun has been trying to "break the ice" in enhancing Chinese people’s awareness of pickup trucks, and actively promoting multi-scene use and expanding pickup truck users. At present, new energy is an irreversible development trend of the automobile industry, and new energy is also an opportunity to bring pickup trucks into the mainstream automobile product circle and further promote the household and passenger use of pickup trucks.

In order to enhance the value of pickup trucks, Great Wall Gun has spared no effort. The globalization strategy of Great Wall Gun has been rapidly upgraded to "going out to sea in an ecological way", taking the lead in the field of new energy, paving the way for its own brand and China pickup truck to popularize and enhance its popularity in the world in the future.

In fact, before it became the first and only hybrid pickup truck model in Thailand, Shanhai Artillery HEV was unveiled in Australia, and it will also be the first hybrid pickup truck mass-produced in Australia. From the time point of view, the Great Wall Gun has competed with Ford and Toyota in the decisive battle field of new energy, the future global pickup market, and seized the "highland".

Compared with the Great Wall Gun, the American and Japanese pickup truck giants are obviously slow in the layout of pickup trucks. The Ford Ranger plug-in hybrid model will not be launched until 2025, while the Toyota Hilux only has a 48V light mixing system, and the hybrid model is still missing.

To achieve the goal of becoming the top three pickup trucks in the world, Great Wall Gun needs long-term planning and execution in product upgrading. The Great Wall Gun never pulls its crotch in terms of products, and it has a rapid upgrade and update, and also has multiple unique design functions. In the tide of pickup truck’s new energy, the Great Wall Gun has shown its power to shake the global pickup truck pattern, and it is only a matter of time before it takes a place in the world.

It is worth mentioning that in the new energy products and globalization strategy of Great Wall Gun, the layout of "two-line development" is adopted, and the domestic market is the foundation.

In terms of new energy products, Shanhai Gun HEV is specially aimed at overseas markets, and Shanhai Gun Hi4-T, which was unveiled at Beijing Auto Show, is a surprise left by Great Wall Gun to domestic users. Compared with other hybrid forms, the Shanhai Gun Hi4-T retains the advantages of the traditional hard-core pickup truck to the maximum extent, but also incorporates the characteristics of new energy power, which can be both oil and electricity.

Shanhai Gun Hi4-T is equipped with 2.0T+9HAT powertrain and matched with P2 motor. Under parallel drive, the comprehensive power of the system is 300kW and the maximum comprehensive torque is 750 N m. The maximum power of P2 motor is 120kW and the maximum torque is 400N·m, and the peak efficiency is over 95%. The motor can reach the maximum torque in an instant, which makes the acceleration of the whole vehicle 100 kilometers only 7.15 seconds.

In this 2.0T+9HAT super hybrid system, a 2.0T Miller cycle hybrid engine is used, with the maximum power of 185kW and the maximum torque of 380N·m, and the maximum torque output can be achieved at 1700~4000rpm. The strong combination of hybrid special engine and high-power motor combines the characteristics of high engine stability and strong explosive power of motor, which makes the whole vehicle start lightly and overtake quickly. In extreme scenes such as getting out of trouble and climbing, the motor will assist the engine and comprehensively improve the explosive power of the vehicle. Even in extreme driving environments such as plateau, high temperature and cold, the power performance is still strong. Intelligent energy control system reduces the fuel consumption of the whole vehicle, achieving the purpose of economy and fuel saving.

In terms of safety, the battery layout of Shanhai Gun Hi4-T is groundbreaking, and it is fixed on the inner side of the transverse and longitudinal beams of the frame and above the frame at multiple points, thus avoiding the collision of the battery pack. At the same time, the protective plate is designed, and the surface is galvanized+electrophoretic+scratch-resistant coating, and the three-layer protection improves the rust-proof and scratch-resistant performance.

Because it is a hybrid model, Shanhai Gun Hi4-T has three power modes: pure electric, hybrid and intelligent. The battery has a partial capacity of 37.1kW?h, which can meet the pure battery life of 100km. Coupled with the 75L super-large fuel tank, the comprehensive cruising range can reach 780km. Moreover, in the intelligent mode, the oil and power consumption are both reduced, the comprehensive fuel consumption can be as low as 2.5L/100km, and the feed fuel consumption is only 10.2L/100km. The charging time is also quite saving. With 50kW high-power DC fast charging, the power can be changed from 30% to 80% in 26 minutes.

With the blessing of "electricity", the Shanhai Gun Hi4-T also has a powerful external discharge function. The discharge port supports 5.5kW high-power external discharge, which meets the outdoor expansion of coffee machines, projectors, most household appliances, etc., and is enough to solve the power consumption problems such as outdoor camping and picnics. Two 220V power connectors are reserved in the cab and the trunk, with 120W in the cab and 2.2kW in the trunk power supply, which can support the power demand of multiple devices at the same time. In addition, the new SOC energy management strategy can automatically adjust the proportion of oil and electricity according to the user’s habits, road conditions, traffic conditions, etc., and realize the personalized adaptation of the whole scene and all terrain. In addition, the Shanhai Gun Hi4-T adopts non-decoupled mechanical four-wheel drive with three locks, and the whole vehicle can easily match different car scenes to meet the needs of various outdoor scenes such as self-driving travel and camping.

Many innovations in the fuel version of Shanhai Gun, such as: equipped with advanced intelligent driving assistance system, the first design in China to improve the convenience of multi-scene use, luxurious riding experience and intelligent level in the car, C6 towing qualification that can meet the certification of 3.3-ton trailer, NVH quiet design, etc., have been extended to Shanhai Gun HI4-T.

In terms of globalization strategy, new energy products are a sharp weapon to open and expand overseas markets, while the domestic market is the base camp for the Great Wall Gun to continue to innovate, which not only enhances the influence of pickup trucks in China, but also continuously delivers "shells" to overseas markets, improving and strengthening its overseas competitiveness.

In 2024, the Great Wall Gun has been constantly upgrading its products: the model of "King Kong Gun" equipped with ZF 8AT gearbox was officially launched; Passenger guns, commercial guns and off-road guns have added 2.4T diesel engines of the same model as Shanhai guns, and the traction qualification has been upgraded to 3 tons.

It is not difficult to see that upgrading to a stronger engine and a more advanced gearbox is the next direction of the Great Wall Gun in domestic products. At the same time, "improving the overall performance" is also the development focus of the Great Wall Gun fuel pickup truck, which not only brings more satisfactory car experience to all kinds of users, but also helps the brand to achieve the two-way power of "fuel and new energy" in overseas markets.

Comments:

Looking back, when Great Wall Cannon became an independent brand of pickup trucks and shouted the slogan of "becoming the top three in the world", many people knew in their hearts that it was to compete directly with pickup truck giants such as Ford, Toyota and Isuzu. But how many people can foresee that the Great Wall Gun can rise rapidly in six years and achieve today’s achievements.

"Strong civil war, expert in foreign war"! At home, although the joint venture has played its cards and introduced the latest models of the same model from overseas to China, the Great Wall Gun has always gained the upper hand in the contest with the joint venture. Overseas, the pace of globalization of the Great Wall Gun is solid and powerful, and it has quickly opened up big markets such as Australia. With the help of the new energy trend, Great Wall Gun began to March into important markets such as Thailand, and its own technological advantages and innovation ability seemed more like a duck to water.